Snipp 20-F Annual Report

20-F 1 snipp201720fannual.htm SNIPP 20-F ANNUAL FOR THE YEAR ENDED DECEMBER 31, 2017 Snipp 20-F Annual Report

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 20-F

REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR (g) OF THE SECURITIES EXCHANGE ACT OF 1934

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2017

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from ____________ to __________

SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

Date of event requiring this shell company report ………………………………

Snipp Interactive Inc.

(Exact name of Registrant as specified in its charter)

British Columbia, Canada

(Jurisdiction of incorporation or organization)

110 Spadina Avenue, Unit #810, Toronto, Ontario, Canada M5V 2K4

(Address of principal executive offices)

Securities to be registered pursuant to Section 12(b) of the Act:

None

Securities to be registered pursuant to Section 12(g) of the Act:

Common Shares, without par value

(Title of Class)

Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act: None

Indicate the number of outstanding shares of each of the Company’s classes of capital or common stock as of the close of the period covered by the annual report. 177,736,675 Common Shares

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.

Yes ¨ No x

If this report is an annual or a transition report, indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934. Yes ¨ No ¨

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 12 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past ninety days.

Yes x No ¨

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).

Yes ¨ No ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer or a non-accelerated filer. See definition of “accelerated filer and large accelerated filer” in Rule 12b-2 of the Exchange Act.


Large accelerated filer ¨	Accelerated filer ¨	Non-accelerated filer x

Indicate by check mark which basis of accounting the registrant has used to prepare the financial statements included in this filing:

U.S. GAAP ¨

International Financial Reporting Standards as issued

by the International Accounting Standards Board x

Other ¨

Indicate by check mark which financial statement item the registrant has elected to follow:

Item 17 ¨ Item 18 x

If this is an annual report, indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

Yes ¨ No x N/A ¨

Page 2 of 117

Index to Exhibits on Page 83


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Snipp Interactive Inc.

Form 20-F Annual Report

Table of Contents


	PART I
		Page

Item 1.	Identity of Directors, Senior Management and Advisors	5
Item 2.	Offer Statistics and Expected Timetable	5
Item 3.	Key Information	5
Item 4.	Information on the Company	13
Item 5.	Operating and Financial Review and Prospects	31
Item 6.	Directors, Senior Management and Employees	46
Item 7.	Major Shareholders and Related Party Transactions	57
Item 8.	Financial Information	58
Item 9.	The Offer and Listing	59
Item 10.	Additional Information	62
Item 11.	Quantitative and Qualitative Disclosures about Market Risk	78
Item 12.	Description of Other Securities Other Than Equity Securities	79

	PART II

Item 13.	Defaults, Dividend Arrearages and Delinquencies	79
Item 14.	Material Modifications to the Rights of Security Holders and Use of Proceeds	79
Item 15.	Controls and Procedures	79
Item 16.	Reserved	81
Item 16A.	Audit Committee Financial Expert	81
Item 16B.	Code of Ethics	81
Item 16C.	Principal Accountant Fees and Services	81
Item 16D.	Exemptions from Listing Standards for Audit Committees	82
Item 16E.	Purchase of Equity Securities by the Issuer and Affiliated Purchasers	82
Item 16F.	Change in Registrant’s Certifying Accountant	82
Item 16G.	Corporate Governance	82
Item 16H.	Mine Safety Disclosure	82

	PART III

Item 17.	Financial Statements	82
Item 18.	Financial Statements	82
Item 19.	Exhibits	83


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INTRODUCTION

Snipp Interactive Inc. (“Snipp” or the “Company”) was incorporated in British Columbia under the Business Corporations Act (British Columbia) on January 21, 2010 under the name Alya Ventures Ltd. (“Alya”). The Company was originally classified as a Capital Pool Corporation ("CPC") and changed its name to Snipp Interactive Inc. after completion of its qualifying transaction through a reverse merger transaction with Consumer Impulse, Inc., a corporation incorporated under the laws of the State of Delaware on March 30, 2007.

BUSINESS OF SNIPP INTERACTVE INC.

Snipp is a global loyalty and promotions technology company that is focused on developing marketing engagement platforms that generate insights and drive sales. The Company’s solutions include shopper marketing promotions, loyalty, rewards, rebates and receipt processing, and it also provides clients the services and expertise to design, execute and promote their marketing programs. Currently, Snipp provides the following main solution sets:

Receipt Processing: The Company’s unique SnippCheck mobile receipt processing solution allows brands to execute customized purchase-based promotions and loyalty programs. It supports any qualification criteria, and works across all retailers and all devices. SnippCheck is the industry’s leading receipt processing solution, currently supporting two of the largest CPG loyalty programs and having processed millions of receipts for hundreds of promotions. The company also has made available API Licensing for clients to incorporate into their own Apps and/or web ecosystems.

Loyalty Programs: The Company’s white-label proprietary SnippLoyalty platform allows clients to deploy anything from simple punch-card programs to sophisticated, full-fledged points-based loyalty programs with rewards stores attached. In particular, the Company is focused on the emerging space of Consumer Packaged Goods and other multi-channel loyalty programs, wherein the combination of its Receipt Processing engine, and its highly customizable loyalty platform and attractive setup profile and economics allows it to significantly differentiate itself from competitors. The Catalyst Enterprise Loyatly solution is a robust, enterprise strength solution targeted at retail and other traditional loyalty markets. The Catalyst solution has several unique features and is extremely flexible, perfect for cross-border solutions requiring multiple currencies, policies, legal requirements, and more.

Promotions: SnippWin, the Company’s proprietary contest platform provides a full range of promotions from contests and simple sweepstakes to instant win programs and tiered, multi-level games. SnippWin is tightly integrated with SnippCheck and allows clients to tie their promotions to actual purchases, thereby getting a clear Return on Investment for the program as well as basket level purchase data from their consumers.

Reward Solutions: With the purchase of Hip Digital Media, the Company now has a robust and proprietary digital rewards platform that can be used by clients either in conjunction with other Snipp solutions or in standalone programs. The Company is actively working towards fleshing out its portfolio of rewards and adding new reward categories.

Rebate Solutions: The Company’s proprietary “Smarter Rebates” solutions platform allows end-customers to qualify for their rebates via mobile devices and receive their rebate checks electronically via a multitude of different options. Clients benefit via lower processing costs, increased transparency, better customer experiences and enhanced data capture.


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Snipp generates revenue by designing, constructing, implementing and managing these promotions marketing solutions for its customers. Snipp is headquartered in Toronto, Ontario, Canada, with operations in several cities in the United States and Canada, and international operations in Ireland, Switzerland, and India.

FINANCIAL AND OTHER INFORMATION

In this Annual Report, unless otherwise specified, all dollar amounts are expressed in United States Dollars.

FORWARD-LOOKING STATEMENTS

Certain statements in this document constitute “forward-looking statements”. Some, but not all, forward-looking statements can be identified by the use of words such as “anticipate,” “believe,” “plan,” “estimate,” “expect,” and “intend,” statements that an action or event “may,” “might,” “could,” “should,” or “will” be taken or occur, or other similar expressions. Although the Company has attempted to identify important factors that could cause actual results to differ materially from expected results, such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Registrant, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. The Company does not undertake any obligation to update or revise such forward-looking information to reflect subsequent information, events, or circumstances.

PART I

Item 1. Identity of Directors, Senior Management and Advisors

Not Applicable

Item 2. Offer Statistics and Expected Timetable

Not Applicable

Item 3. Key Information

As used within this Annual Report, the terms “Snipp”, “Alya”, “Consumer Impulse”, “the Company”, “Issuer” and “Registrant” refer collectively to Snipp Interactive Inc., its predecessors and affiliates.

SELECTED FINANCIAL DATA

The selected financial data of the Company for the fiscal year ended December 31, 2017, 2016, and 2015 were derived from the consolidated financial statements of the Company which include the consolidated statements of financial position as at December 31, 2017 and 2016, and the consolidated statements of comprehensive loss, changes in equity and cash flows for each of the three years in the period ended December 31, 2017. The financial statements have been audited by MNP LLP, Chartered Professional Accountants, as indicated in its audit report which is included elsewhere in Annual Report. The financial data for fiscal 2014 and 2013 has been derived from the consolidated financial statements of the Company as audited by MNP LLP which are not included herein.

The selected financial data should be read in conjunction with the financial statements and other financial information included elsewhere in the Annual Report.


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The Company has not declared any dividends on its common shares since incorporation and does not anticipate that it will do so in the foreseeable future. The present policy of the Company is to retain future earnings, if any, for use in its operations and the expansion of its business.

Table No. 1 is derived from the financial statements of the Company, which have been prepared in accordance with International Financial Reporting Standards (“IFRS”).

Table No. 1

Selected Financial Data

IFRS

(US$ in 000, except per share data)


	Year Ended Dec. 31, 2017	Year Ended Dec. 31, 2016	Year Ended Dec. 31, 2015 *	Year Ended Dec. 31, 2014	Year Ended Dec. 31, 2013

Revenue	$12,879	$11,224	$11,890	$3,562	$870
Interest and Other Income (Loss)	($159)	$542	$2,668	($1,276)	$906
Net Income (Loss)	($4,444)	($8,573)	($3,613)	($2,565)	$76
Total Comprehensive Loss	($4,304)	($8,938)	($4,431)	($2,638)	($45)
Basic and Diluted Loss Per Share	($0.03)	($0.07)	($0.04)	($0.04)	$0.00
Dividends Per Share	$0	$0	$0	$0	$0

Working Capital	$219	$190	$3,501	$884	$266
Long-Term Debt	$0	$0	$0	$0	$0
Derivative Liability	$0	$0	($55)	($1,614)	($61)
Shareholder’s Equity (Deficit)	$8,750	$9,123	$11,292	($369)	$434
Total Assets	$13,231	$15,838	$16,738	$2,506	$819

Weighted Avg. Shares	157,530	122,907	99,346	63,395	48,952
Shares outstanding at year end	177,737	132,537	105,754	69,928	52,453

Certain balance sheet items for fiscal 2015 have been reclassified to reflect price allocation adjustments related to the Hip Digital acquisition.

In this Annual Report, unless otherwise specified, all dollar amounts are expressed in United States Dollars ($).

Statement of Capitalization and Indebtedness

Not Applicable

Risk Factors

An investment in the Common Shares of the Company must be considered speculative due to the nature and level of development of the Company’s business. In particular, the following risk factors apply:


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Risks Related to Our Business

The Company has a limited operating history.

The Company has a limited operating history and has limited revenues derived from operations. The Company began business operations in 2007 and did not generate its first commercial revenues until 2008. The Company’s focus has been in actively developing reference accounts and building sales, marketing and support capabilities. The Company may not be able to achieve or sustain long term profitability which would have a negative effect on the stock price.

Problems Resulting from Rapid Growth

Snipp is pursuing its plan to market its platform throughout Canada, the United States and globally, and will require capital in order to meet these growth plans. There can be no assurances that proceeds from past Financings will enable the Company to meet these growth needs. The plan will place significant demands upon the Company, management, and resources. Besides attracting and maintaining qualified personnel, employees or contractors, the Company expects to require working capital and other financial resources to meet the needs of its planned growth. No assurance exists that the plans will be successful or that these items will be satisfactorily handled, and this may have material adverse consequence on the business of the Company.

The Company has limited marketing, sales and distribution experience.

The Company and its personnel have limited experience in the marketing and sales of the Company’s products and services. The Company has only recently assembled a direct sales force that requires substantial resources and management attention. The Company may not be successful in developing or maintaining its own marketing and sales force on a larger scale, which would have a negative effect on the Company’s operations and financial position.

The Company may use acquisitions or other business transactions to expand its business and operations.

The promotions and mobile marketing industry is highly fragmented. The Company may, when and if the opportunity arises, acquire new or complementary products, technologies or businesses in the marketing and promotions industry. Acquisitions involve numerous risks, including difficulties in the assimilation of the operations, technologies and products of the acquired companies, the diversion of management’s attention from other business concerns, risks associated with entering new markets or conducting operations in industry segments in which the Company has no or limited experience and the potential loss of key employees of the acquired company. Even if such acquisitions are made, there can be no assurances that any anticipated benefits of an acquisition will be realized. Future acquisitions by the Company could result in potentially dilutive issuances of equity securities, the use of cash, the incurrence of debt and contingent liabilities, and write-off of acquired research and development costs, all of which could materially adversely affect the Company’s operations and financial condition.

The Company has a significant number of competitors.

The promotions marketing industry is very competitive, and the Company competes with a substantial number of other companies, both public and private, who offer similar products and services. A number of these other companies have greater financial and personnel resources than the Company, and have greater sales and marketing experience. If these competitors are able to provide more cost-effective products than the Company, or if the Company’s systems and technology fail to achieve or maintain market acceptance, or if new technologies are introduced by competitors that are more favorably received than the Company’s technology, demand for the Company’s products will decline which will have a negative effect on the Company’s operations and financial condition.


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Rapid technological change could make the Company’s products obsolete.

The promotions marketing industry is characterized by rapid technological growth and development. New developments in products, methods, technology or standards may negatively affect the development and sale of some or all of the products utilizing the Company’s products and technology, and may render them obsolete. New product development and/or modification is costly, requires significant research and development time and expense, and may not necessarily result in the successful commercialization of any new product. The Company must also adapt to changes in industry standards that will require modifications to existing products and applications, including the compatibility with communications networks and mobile operating systems. If the Company fails to invest sufficiently in research and product development, or is unsuccessful in its efforts to enhance, improve or modify its products, or to develop and introduce new products that incorporate new technologies that achieve market acceptance, it will have a negative effect on the Company’s operations and financial position.

The Company has a reliance on third-parties to support its operations.

The Company relies on certain technology services provided to it by third parties as an important component of its marketing campaign services. There can be no assurance that these third party service providers will be available to the Company in the future on acceptable commercial terms or at all. If the Company were to lose one or more of these service providers, and be able to replace them in a cost effective manner, or at all. This would result in the Company’s inability to offer or complete certain of its marketing campaigns for clients, The Company may also be required to collaborate with third parties to develop its products and may not be able to do so on a timely and cost-effective basis, if at all. This may have a negative effect on the Company’s operations and financial condition.

Operations may be subject to changes in laws and regulations.

A number of new laws and regulations may be adopted with respect to mobile phone services covering issues such as user privacy, "indecent" materials, freedom of expression, pricing, content and quality of products and services, taxation, advertising, intellectual property rights and information security. Adoption of any such laws or regulations may have a negative impact on the Company’s ability to deliver increasing levels of technological innovation, and will likely add to the cost of creating and delivering its products. Such changes may have a negative effect on the Company’s operations and financial condition.

The Company’s products face security risks.

The business of the Company faces certain security risks in several areas, including information technology, network and data. These risks include computer viruses, break-ins, cyber system attacks or other security problems which could lead to disruption or interruption of services to clients as well as misappropriation of proprietary or confidential information of the Company’s clients and consumer users. Any failure to adequately address these risks could have an adverse effect on the business and reputation of the Company and expose the Company to potential liability, which would have a negative effect on the Company’s operations and financial condition.


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Protection of the Company’s intellectual property rights is limited.

The Company’s technology, products and service offerings utilize a variety of proprietary rights that are important to its competitive position and success. These proprietary rights are protected through trade secrets and copyrights, and only limited use of patents. Because the Intellectual Property associated with the Company’s technology is evolving and rapidly changing, current intellectual property rights may not adequately protect the Company. The Company may not be successful in securing or maintaining proprietary or future patent protection for the technology used in its systems or services, and protection that is secured may be challenged and possibly lost. The Company generally enters into confidentiality or license agreements, or has confidentiality provisions in agreements with employees, consultants, strategic partners and clients and controls access to and distribution of its technology, documentation and other proprietary information. The Company’s inability to protect its Intellectual Property adequately for these and other reasons could result in weakened demand for its systems or services, which may have a negative effect on the Company’s operations and financial position.

The Company’s products may be subject to litigation from third party intellectual property rights holders.

The Company could become subject to litigation regarding intellectual property rights that could significantly harm its business. The Company’s commercial success will also depend in part on its ability to make and sell its systems and services without infringing on the patents or proprietary rights of third parties. Competitors, many of whom have substantially greater resources than the Company and have made significant investments in competing technologies or products, may seek to apply for and obtain patents that will prevent, limit or interfere with the Company’s ability to make or sell its own systems or provide its own services. Any litigation filed by third parties may result in the diversion of management’s attention from the Company’s business operations and require the expenditure of significant financial resources.

International operations may be subject to additional risks associated with doing business in foreign countries.

The Company currently operates within the United States, Canada, the United Kingdom, Ireland, Switzerland, India and the Middle East, and the Company expects to do business in South America and potentially in other parts of Europe and Asia. As a result, it may face significant additional risks associated with doing business internationally. In addition to the language barriers, different presentations of financial information, different business practices, and other cultural differences and barriers, ongoing business risks may result from the international political situation, uncertain legal systems and applications of law, prejudice against foreigners, corrupt practices, uncertain economic policies and potential political and economic instability. The Company may also be subject to such risks, including, but not limited to, currency fluctuations, regulatory problems, punitive tariffs, unstable local tax policies, trade embargoes, expropriation, corporate and personal liability for violations of local laws, possible difficulties in collecting accounts receivable, increased costs of doing business in countries with limited infrastructure, and cultural and language differences. The Company may face competition from local competitors that have longer operating histories, greater name recognition, and broader customer relationships and industry alliances in their local markets, and it may be difficult to operate profitably in some markets as a result of such competition. Foreign economies may differ favorably or unfavorably from the United States economy or Canadian economy in growth of gross national product, rate of inflation, market development, rate of savings, and capital investment, resource self-sufficiency, balance of payments positions, and in other respects.


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When doing business in foreign countries, the Company may be subject to uncertainties with respect to those countries' legal system and application of laws, which may impact its ability to enforce agreements and may expose it to lawsuits. Legal systems in many foreign countries are new, unclear, and continually evolving. There can be no certainty as to the application of laws and regulations in particular instances. Many foreign countries do not have a comprehensive system of laws, and the existing regional and local laws are often in conflict and subject to inconsistent interpretation, implementation and enforcement. New laws and changes to existing laws may occur quickly and sometimes unpredictably. These factors may limit our ability to enforce agreements with our current and future clients and vendors. Furthermore, it may expose us to lawsuits by our clients and vendors in which we may not be adequately able to protect ourselves.

The Company may be unable to fully comply with local and regional laws that may expose it to financial risk. When doing business in foreign countries, the Company may be required to comply with informal laws and trade practices imposed by local and regional government administrators. Local taxes and other charges may not be predictable or evenly applied. These local and regional taxes/charges and governmentally imposed business practices may affect the cost of doing business and may require the Company to constantly modify its business methods to both comply with these local rules and to lessen the financial impact and operational interference of such policies. Any failure on the part of the Company to maintain compliance with the local laws may result in fines and fees which may have a negative effect on the Company’s operations and financial condition.

Risks Relating to the Financing of the Company

The Company has a history of operating losses and limited cash flow to sustain operations.

The Company historically has reported operating losses and negative operating cash flow from operations. The Company has incurred net operating losses of $4,241,303 in fiscal 2017, $9,114,587 in fiscal 2016, and $6,280,419 in fiscal 2015, and has an accumulated deficit of $21,395,878 since inception as of December 31, 2017. The Company has paid no dividends on its shares since incorporation and does not anticipate doing so in the foreseeable future. The Company has historically relied upon the sale of common shares to help fund its operations and meet its obligations. Any future additional equity financing would cause dilution to current stockholders. If the Company does not have sufficient capital for its operations, management would be forced to reduce or discontinue its operational activities that would have a negative effect on the Company’s operations and financial condition.

The Company’s operating results may experience significant fluctuations and the Company may never achieve sustained profitability:

The Company’s revenues and operating results may fluctuate from quarter to quarter and from year to year due to a combination of factors, including limitations on its access to funds for working capital and market acceptance of its services, among others. Revenues and operating results may also fluctuate based upon the number and extent of potential financing activities in the future. Therefore, there can be no assurance that the Company will be able to reach profitability on a quarterly or annual basis. The Company has not conducted independent market studies to validate the business plan and no outside party has made available results of market research with respect to the extent to which clients are likely to utilize its service or the probable market demand for its services. Plans of the Company for implementing its business strategy and achieving profitability are based upon the experience, judgment and assumptions of our key management personnel, and upon available information concerning the communications and technology industries. If management's assumptions prove to be incorrect, the Company will not be successful in establishing its technology business which would negatively affect the Company’s ability to continue operations.


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The Company will require additional financing which could result in substantial dilution to existing shareholders.

The Company will require additional capital in order to fulfill its growth plans as well as for general and administrative expenses. The Company’s growth plans are dependent upon the Company’s ability to obtain financing through the sale of common or preferred shares, debt financing, or other means. Such sources of financing may not be available on acceptable terms, if at all. Any transaction involving the issuance of previously authorized but unissued shares of common or preferred stock, or securities convertible into common stock, could result in dilution, possibly substantial, to present and prospective holders of common stock. These financings may be on terms less favorable to the Company than those obtained previously. Failure to obtain such financing may result in the Company’s ability to expand its product offerings and operations, and have a negative effect on the Company’s operations and financial position.

Risks Relating to an Investment in the Securities of the Company

The Company has a dependence upon key management employees, the loss or absence of which could have a negative effect on the Company’s operations.

The Company strongly depends on the business and technical expertise of its management and key personnel, including Chief Executive Officer Atul Sabharwal, President & Chief Technology Officer Ritesh Bhavnani, Chief Operating Officer Megan Prikhodko, Chief Financial Officer Jaisun Garcha, and Chief Legal Officer & Executive Vice President Corporate Development Rahoul Roy. There is little possibility that this dependence will decrease in the near term. The Company only has "at-will" employment agreements with its key management employees and they are free to leave their employment with the Company at any time. The Company carries no “Key Man” insurance on any of its management, and the loss of any of these individuals is likely to have a negative effect on the Company’s operations. As the Company’s operations expand, additional general management resources will be required. The Company may not be able to attract and retain the additional qualified personnel that may be required.

Certain officers and directors may have conflicts of interest.

The Company may contract with affiliated parties or other companies or members of management of the Company or companies that members of management own or control. These persons may obtain compensation and other benefits in transactions relating to the Company. Certain members of management of the Company will have other business activities other than the business of the Company. Although management intends to act fairly, there can be no assurance that the Company will not possibly enter into arrangements under terms one could argue are less favorable than what could have been obtained had the Company or any other company had been dealing with unrelated persons.

The market for the Company’s common stock has been subject to volume and price volatility that could negatively affect a shareholder’s ability to buy or sell the Company’s shares

The market for the common shares of the Company may be highly volatile for reasons both related to the performance of the Company or events pertaining to the industry, as well as factors unrelated to the Company or its industry. The Company’s common shares can be expected to be subject to volatility in both price and volume arising from market expectations, announcements and press releases regarding the Company’s business, and changes in estimates and evaluations by securities analysts or other events or factors.


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In recent years the securities markets in the United States and Canada have experienced a high level of price and volume volatility, and the market price of securities of many companies, particularly small-capitalization companies such as the Company, have experienced wide fluctuations that have not necessarily been related to the operations, performance, underlying asset values, or prospects of such companies. For these reasons, the price of the Company’s common shares can also be expected to be subject to volatility resulting from purely market forces over which the Company will have no control. Further, despite the existence of a market for trading the Company’s common shares in Canada, stockholders of the Company may be unable to sell significant quantities of common shares in the public trading markets without a significant reduction in the price of the stock.

Broker-Dealers may be discouraged from effecting transactions in our common shares because they are considered "Penny Stocks" and are subject to the Penny Stock Rules.

Rules 15g-1 through 15g-9 promulgated under the Securities Exchange Act of 1934, as amended, impose sales practice and disclosure requirements on FINRA broker-dealers who make a market in "a penny stock". A penny stock generally includes any equity security that has a market price of less than $5.00 per share that is not registered on certain national securities exchanges or quoted on the NASDAQ system. The additional sales practice and disclosure requirements imposed upon broker-dealers may discourage broker-dealers from effecting transactions in our shares, which could severely limit the market liquidity of the shares and impede the sale of our shares in the secondary market.

Under the penny stock regulations, a broker-dealer selling penny stock to anyone other than an established customer or "accredited investor" (generally, an individual with net worth in excess of US$1,000,000 or an annual income exceeding US$200,000 in each of the last two years, or US$300,000 together with his or her spouse) must make a special suitability determination for the purchaser and must receive the purchaser's written consent to the transaction prior to sale, unless the broker-dealer or the transaction is otherwise exempt.

In addition, the penny stock regulations require the broker-dealer to deliver, prior to any transaction involving a penny stock, a disclosure schedule prepared by the US Securities and Exchange Commission relating to the penny stock market, unless the broker-dealer or the transaction is otherwise exempt. A broker-dealer is also required to disclose commissions payable to the broker-dealer and the registered representative and current quotations for the securities. Finally, a broker-dealer is required to send monthly statements disclosing recent price information with respect to the penny stock held in a customer's account and information with respect to the limited market in penny stocks.

As a “Foreign Private Issuer”, the Company is exempt from the Section 14 Proxy Rules and Section 16 of the 1934 Securities Act.

The submission of proxy and annual meeting of shareholder information (prepared to Canadian standards) on Form 6-K may result is shareholders having less complete and timely data. The exemption from Section 16 rules regarding sales of common shares by insiders may result in shareholders having less data.


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Item 4. Information on the Company

Description of Business

Introduction

Snipp’s executive office is located at:

110 Spadina Avenue, Unit #810

Toronto, Ontario M5V 2K4

Telephone: (888) 997-6477

Website: www.snipp.com

E-Mail: info@snipp.com

The Contact persons are Atul Sabharwal, Chief Executive Officer and Jaisun Garcha, Chief Financial Officer.

The Company’s fiscal year ends December 31^st.

The Company's common shares trade on the TSX Venture Exchange under the symbol "SPN" and Over-the-Counter in the United States under the symbol “SNIPF”.

The authorized share capital of the Company consists of an unlimited number of common shares, and an unlimited number of preferred shares, issuable in series. As of December 31, 2017, the end of the most recent fiscal year, there were 177,736,675 common shares issued and outstanding, and no preferred shares issued and outstanding. As of April 18, 2018, there were 215,653,342 common shares issued and outstanding and no preferred shares issued and outstanding.

Corporate Background

The Company was originally incorporated in British Columbia under the Business Corporations Act (British Columbia) on January 21, 2010.

The Company presently has seven wholly-owned subsidiaries.

Snipp Interactive Inc. (formerly Consumer Impulse, Inc.), a Delaware Corporation;

Snipp Interactive Limited (formerly Swiss Post Solutions Ireland Limited), an Ireland Corporation;

Snipp Interactive (India) Private Limited, an India Corporation;

Snipp Interactive Limited, a UK Corporation;

Snipp Interactive AG, a Swiss Corporation;

Hip Digitial Media Inc., a Delaware Corporation; and

Hip Digitial Media Inc., a British Columbia, Canada Corporation.

Currently, the Company develops and sells mobile-based promotions solutions and associated campaign services, primarily to publishers, advertising agencies and brands.


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History and Development of the Business

The Company was incorporated in British Columbia under the Business Corporations Act (British Columbia) on January 21, 2010 under the name “Alya Ventures Ltd.”. The Company was classified as a Capital Pool Company (“CPC”) and began trading on the TSX Venture Exchange under the symbol “ALY.P” on August 25, 2010. In the Company’s initial public offering, a total of 6,050,000 common shares were issued at a purchase price of C$0.10 per share for gross proceeds of C$605,000.

Under the TSX Venture Exchange’s Policy 2.4, a company with only minimal working capital is allowed to list on the Exchange for the purposes of negotiating an acquisition of, or the participation in, assets or businesses. Such companies are classified as a “Capital Pool Company”, or “CPC” and are governed by a specific set of rules and regulations. The sole purpose of a CPC is to identify and evaluate existing businesses or assets for possible acquisition which, if acquired, would provide the company with a full listing on the TSX-V. The only business a CPC is allowed to conduct prior to its Initial Public Offering and listing on the TSX-V is to prepare for its offering. This typically consists of raising a limited amount of seed capital, establishing a management team and board of directors, as well as hiring professionals to assist in the offering, including an auditor, legal counsel, and an agent for the Offering. Once the IPO is completed, the company will use the net proceeds to seek and finance a business in order to complete its “Qualifying Transaction” (“QT”). Once a suitable asset or business has been identified, the CPC will attempt to negotiate an acquisition or participation in the asset or business. The management of the CPC will negotiate with the targeted acquisition regarding acquisition terms. The Board of Directors of the CPC will examine proposed acquisitions on the basis of business fundamentals before approving any proposed transaction.

From the date of listing on the TSX-V, the CPC has 24 months to complete its QT. If the CPC had not completed its QT in that timeframe, the CPC’s shares would be suspended from trading, and possibly face delisting, until such time as a QT has been approved and completed. The CPC may use cash, secured or unsecured debt, the issuance of securities, or a combination thereof, in order to finance its acquisition as its QT. Any QT is subject to approval by the majority of the minority shareholders of the CPC, approval from the TSX-V, and sponsorship of a TSX-V member firm. Trading in the CPC stock will initially be halted from trading before the announcement of a pending QT. The stock will remain halted until the Exchange has completed any preliminary background investigations into the proposed transaction and a sponsor firm has been retained.

All securities which will be held by Principals of the proposed post-QT issuer are required to be held in escrow. Shares will be released from escrow subject to a formula prescribed in the CPC Escrow Agreement which is subject to approval by the TSX-V. Once the QT is complete, the company will resume trading on the TSX-V under its new name and symbol.


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On November 18, 2011, the Company announced that it had entered into a definitive agreement with Consumer Impulse, Inc. (“Consumer Impulse”), a Delaware Corporation doing business as “Snipp”, to acquire a 100% interest in Consumer Impulse. Snipp is a provider of a full suite of mobile marketing services in the US and Canada to print publishers, advertising agencies, and corporations and consumer brands. Snipp generates its revenue from the design, construction, implementation and management of these mobile marketing services for customers. Under the agreement, the Company agreed to acquire Consumer Impulse through the issuance of 22,742,305 Alya common shares and 6,188,688 common stock warrants, with each warrant exercisable into one Alya share at a price of C$0.13 per share for a period of five years from closing. Concurrent with the transaction, the Company would close the private placement of 13,333,333 common stock units at a price of C$0.15 per unit for gross proceeds of C$2,000,000. Each Unit consists of one Share and one share purchase warrant entitling the holder to purchase one Share at an exercise price of C$0.22 per Share until March 1, 2013 and at an exercise price of C$0.27 until March 1, 2014. The transaction with Consumer Impulse is the Company’s “Qualifying Transaction” under TSX Venture Exchange rules and closed on March 1, 2012. For accounting purposes, the transaction was treated as a reverse takeover with Consumer Impulse as the acquirer and the Company’s financial statements reflecting Consumer Impulse’s history from its inception on March 30, 2007.

Following the closing of the Qualifying Transaction, the Company changed its name to “Snipp Interactive Inc.” and resumed trading on the TSX Venture Exchange under the new symbol “SPN” on March 6, 2012.

In May 2012, the Company announced an agreement with VirKet S.A. de C.V., a leading Mexican provider of digital marketing services, to establish a strategic partnership to offer mobile marketing solutions and associated campaign services in Mexico. The initial term of the agreement was for one year with an option for VirKet to extend for a second year and a right-of-first refusal for an extended exclusive license beyond the initial two year term.

In June 2012, the Company added its new mobile marketing technology, “QR in the Cloud”, to its Mobilize Me platform. The technology allows users to scan quick response (“QR”) codes without a smartphone or reader app.

In September 2012, the Company expanded its international operations to the Middle East, with its first campaigns in Kuwait, and in October 2012 the Company signed an agreement with VirKet S.A. de C.V. and Anuncios en Directorios, S.A. de C.V., Mexico’s leading yellow pages and multi-media advertising company to develop mobile solutions for their clients.

In October 2012, the Company launched its first receipt validation campaign with Arm & Hammer. Customers who purchased 2 boxes of Arm & Hammer Baking Soda could send in their receipts to qualify for a coupon from 1-800-FLOWERS.com.

In November of 2012 the company signed an agreement with eWinery and NXT wine to market its solutions to the wine industry in North America.

The Company partnered with Meredith Corporation in November 2012 to launch an annual program that provided Meredith’s advertisers with customized mobile websites and allowed the reader to engage with the advertiser in a variety of ways. This program began in March 2013 with Meredith’s Midwest Living magazine utilizing the Company’s Mobile Site Builder application to create mobile reader response cards.


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In February 2013, the Company officially launched SnippCheck, which validates the authenticity of pictures submitted by customers through their mobile phone. The technology has uses in multiple industries, including receipt validation for contests, rewards and rebates.

In March 2013, the Company launched SnippWine, a full service mobile marketing solution for the wine industry, with its first two clients.

In June 2013, SnippQR, a free custom QR code generator, was launched. With SnippQR, users can create high-resolution QR codes with no restrictions on the number of scans per code. In January 2014, the Company entered into a three-year agreement with VirKet S.A. de C.V. where VirKet will use the SnippQR platform for use by Seccion Amarilla’s small business clients.

In 2014, the Company launched three new applications based on their existing platforms and technologies. SnippLoyalty is targeted for consumer brands which allows clients to award consumers for both purchase and non-purchase transactions. SnippRebates enables consumers to submit rebate forms and proof of purchases via mobile, e-mail or web uploads, track the status of their rebates, and receive funds electronically, all within 48 hours. SnippInsights is a data analytics program gathers data from its marketing programs and enables clients to better understand their customers and optimize their promotional programs.

In February 2015, the Company closed the acquisition of Swiss Post Solutions Ireland Ltd. (“Swiss Post Ireland”). Swiss Post Ireland has a Consumer Loyalty Management product which is a multicurrency, cloud-based platform which offers real-time benefits and rewards management, including an advanced analytics platform for both reporting and predicting consumer behavior.

At the annual general and special meeting of shareholders held on June 1, 2015, shareholders approved amendments to the Articles of the Corporation. The Board of Directors is considering the possible listing of the Company’s common shares on a United States stock exchange. The amendments provide the Board with the ability to make changes to the common shares as required to meet these requirements, and sets specific minimum quorum requirements for shareholders’ meetings.

In June 2015, the Company closed the acquisition of HIP Digital Media Inc. (“Hip”). Hip has a marketing platform that integrates digital content, including music, movies, apps, and e-books, into branded promotions.

In June 2015, the Company entered the UK market with the appointment of a UK Managing Director and launched its first program for a leading electronics retailer. In September, the Company incorporated a new subsidiary in Switzerland to provide services to clients in Central and Eastern Europe, including Germany and Switzerland.

In November 2015, the Company launched a new white-label loyalty app for brands and retailers to extend their loyalty offerings into mobile. The app is customizable and scalable to each client’s individual needs, including their specific brand.

In March 2016, the Company was selected by Google to Google’s Patent Starter Program. As part of the program, the Company has been awarded a US Patent for an improved, non-intrusive method for advertising to wireless subscribers. The Company also became a member of the License on Transfer (LOT) Network, which is an initiative to combat Patent Assertion Entities (“PAE) and which grants fellow participants a license for patents transferred or sold to a PAE.


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The Company also announced a global cost savings and integration plan for 2016, which is designed to reduce costs by over US$2.5 million on an annualized basis. The plan will include a reduction of the Company’s global workforce by 20%, the consolidation of its three engineering teams into a single team under the direction of the Chief Technology Officer, and additional operational cost reductions to more closely align costs to its changing product sales mix.

In August 2016, the company was running a record-breaking 86 simultaneous programs.

In November 2016, the Company launched its new “Loyalty-In-A-Box” solution designed for consumer packaged goods brands. It is an entry-level loyalty platform that is pre-integrated with SnippCheck and SnippRewards.

The Company entered into a new $4 million credit facility with Silicon Valley Bank in November 2016. The credit facility is an accounts receivable line of credit for up to $4 million and provides the Company with additional working capital.

In February 2017, the Company launched Snipp RebateCenter, a cost-effective solution to scaling and efficiently managing rebate promotions across brand portfolios, multiple retailers and geographies. RebateCenter is integrated with SnippCheck and SnippPay, and is a revolutionary product for the rebate promotions market.

In November 2017, Snipp added SnippInsights to its product offerings. SnippInsights expands the Company’s reporting and analytics by providing clients with a new portal for business intelligence and data insights for the promotions, rebates and loyalty programs they run with the Company.

In March 2018, the Company announced that Frankenmuth Bavarian Inn in Michigan has migrated its award-winning loyalty program over to the SnippLoyalty platform. This program is Snipp’s first loyalty customer in the dining and lodging industry.

The Company launched the Cannabis Marketing Resource Center (CMRC) in March 2018. The CMRC is designed to help its members understand marketing best practices and utilize Snipp’s technology and expertise obtained through designing and launching marketing solutions for its customers in other regulated industries, such as alcohol and tobacco.

Business Overview

The Company is a provider of mobile-based promotions software application and associated campaign services that allow brands to engage and interact with their customers. Snipp’s incentive marketing technology platform enables brands and retailers to drive customer engagement and purchase. The primary clients for the Company’s products are advertising agencies, corporate/consumer brands, including Fortune 500 companies, and third party companies that provide promotions marketing services.

Mobile marketing is a relatively new industry that has evolved with the advances in mobile telephone technology. The dramatically increased power and capabilities of smartphones has also increased the types of marketing and promotional materials that can be pushed to the consumer via the mobile gateway, as well as the ways in which consumers can submit information and communicate directly with brands, thereby giving rise to a host of new marketing mechanisms that can be effectively leveraged by brands. These mechanisms include targeted delivery of marketing materials to specific consumers, such as those that have already purchased a specific product, or are physically present in-store, for example. It also allows consumers to submit store receipts via their phones to prove purchase of a particular product.


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Leveraging a consumer’s mobile device to validate purchase enables consumer brands to execute marketing programs like loyalty, rebates and promotions easily and cost effectively. Traditionally since consumer brands distribute their products through hundreds of different channels and thousands of different retailers, running programs tied to purchase required expensive “code-on-pack” or cumbersome “mail-in” alternatives. Further, the Company is in a privileged position as it has access to a vast amount of actual purchase data provided by customers participating in programs that can be leveraged to improve the efficacy of marketing programs.

The Company’s mobile-based promotion solutions enable consumers to participate in promotions and campaigns in a manner that is easier and with greater transparency than traditional “mail-in” alternatives. The Company’s solutions also enable brands to create new types of incentive programs and unique qualification criteria that would not have been possible with traditional solutions.

Currently, Snipp provides the following main solution sets:

Loyalty Programs: Snipp has two loyalty offerings:

A white-label SnippLoyalty platform that allows clients to deploy anything from simple punch-card programs to sophisticated, full-fledged points-based loyalty programs with rewards stores attached. This solution is focused on the emerging space of CPG and other multi-channel loyalty programs, wherein the combination of its Receipt Processing engine, and its highly customizable loyalty platform and attractive setup profile and economics allows it to differentiate itself from competitors.

The Catalyst Enterprise Loyalty solution is a robust, enterprise strength solution targeted at retail and other traditional loyalty markets, and had been purchased from SwissPost in 2015. The Catalyst solution has several unique features and is extremely flexible, perfect for cross-border solutions requiring multiple currencies, policies, legal requirements and more.

Promotions: SnippWin, the Company’s promotions and sweepstakes platform provides a full range of promotions from contests and simple sweepstakes to instant win programs and tiered, multi-level games. SnippWin is tightly integrated with SnippCheck and allows clients to tie their promotions to actual purchases, thereby getting a clear Return on Investment for the program as well as basket level purchase data from their consumers.

Reward Solutions: With the purchase of Hip Digital Media in 2015, the Company acquired a robust digital rewards platform that is used by clients either in conjunction with other Snipp solutions or in standalone programs. The Company continues to flesh out its portfolio of rewards and adding new reward categories.

Rebate Solutions: The Company’s “Smarter Rebates” solutions platform, launched at the beginning of 2017, allows end-customers to qualify for their rebates via mobile devices and receive their rebate checks electronically via a multitude of different options. Clients benefit via lower processing costs, increased transparency, better customer experiences and enhanced data capture.


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Principal Markets

Currently the Company’s principal markets are the United States and Canada, with the majority of the revenues from the United States. The Company has also expanded into other markets with sales offices in Ireland, the United Kingdom, Switzerland, and India which service both local clients and other international regions.

The Company allocates revenue on the basis of the location of the customer. The Company’s geographic revenue for the last 3 fiscal years is as follows:


	Year	Year	Year
	Ended	Ended	Ended
	December 31,	December 31,	December 31,
	2017	2016	2015
United States	$ 10,915,948	$ 9,134,602	$ 10,129,362
Ireland	838,422	855,846	1,110,136
International	1,124,649	1,233,279	650,733
Total	$ 12,879,019	$ 11,223,727	$ 11,890,231

Competitive Position

The promotions market is large, but fairly fragmented with numerous specialties. The mobile segment is relatively new, and has grown rapidly with the deployment of more powerful mobile phone technology. There are few firms that provide a full range of promotions services, including the technology to enable specific campaigns through to the ancillary support services, including legal and rewards, and none of them have a significant share of the overall market.

The Company believes it is well-placed in the market for two primary reasons. First, through its own staff or through its network of partners, it is able to present clients with a “single point of contact” for all their promotions related activities. Second, the Company’s SnippCheck receipt processing program is relatively unique in the industry. While there are other firms that offer receipt processing services, the Company’s range of promotional campaigns built on top of SnippCheck, combined with the flexibility of the campaign services and experience provides the Company with advantages over other Companies in the mobile promotions market. The addition of its new applications to its existing suite of technologies has expanded the Company’s capabilities and range of offerings that allows the Company to provide a broader range of services to its clients.

Nature of the Business

Revenues are generated primarily from providing its mobile-based promotions platform and related services to agencies, brands and related parties. As part of its service the Company helps its clients conceptualize and execute the campaigns, and has the capability to bundle all of the required components of the for a specific campaign, including rules, creative, and rewards, as well as the technology to implement the campaign, and the data collection and analysis.


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Although the promotions business is seasonal in nature, with many large campaigns traditionally constructed around holidays and certain seasons, the Company’s revenue growth has not been materially impacted to date. However, the Company anticipates that this seasonality may have an impact on revenues in the future.

The Company is able to customize the marketing campaign for each customer by utilizing its various applications and marketing components individually or together. These components include:

SnippCheck – Receipt Processing and Purchase Validation

SnippCheck is a mobile receipt processing solution. Consumers can submit receipts to validate their purchases in exchange for coupons, rebates, expenses and loyalty programs, using just their phone. SnippCheck does not require consumers to download an app, or even have a smartphone as it is compatible with any camera-equipped mobile phone. SnippCheck can also be easily integrated into existing third party apps via its API if required.

The program allows a customer to submit a photograph of their receipt directly from their phone to the Company, either through messaging or e-mail. Additional information is submitted through a mobile web form. Any receipt from any store can be processed by the program and it is independent of the retailer’s Point-of-Sale systems. Submissions are validated through sophisticated Optical Character Recognition (OCR) which enables the Company to handle large volumes of receipts quickly. Receipts can also be manually validated by the Company’s operations team, if required. Manual and automated fraud detection measures prevent duplicate submissions as well as other attempts to violate program rules. The program can also be customized to support other kinds of submissions, such as multiple image submissions, product registrations, or proofs of purchase. Users can check their submission status at any time, and are notified if submissions are incomplete or invalid.

For the Company’s customers, the benefits for SnippCheck over traditional submission programs include:

Consumer convenience: No requirement to photocopy, print or mail submissions

No need for on-pack codes: Utilizes the customer receipt and not the product packaging which eliminates the need for special promotional codes to be included on the packaging

“Pop-up” capability: Campaigns can be set up very quickly, even overnight, and can last for short-periods of time.

Detailed Tracking, Reporting and Analytics: Brands receive detailed information about their customers and buying habits. Who the customers are, as well as what they are buying and where.

Customizable Qualification Rules: The system is extremely versatile and allows for a variety of different qualification rules for programs, enabling brands to create sophisticated promotions.

Processing speed: Turnaround time is days rather than weeks for traditional submission programs, and all workflow is digitally transcribed as part of the process.

Cost-effective: No postage costs or expensive product packaging changes, such as on-package codes or labelling, are required.

Each campaign has a dedicated mobile site with program instructions, functionality for users to check submission status, view/retrieve submissions, and more. Consumers are notified at each step of the program and have full transparency into their submission status via the dedicated mobile site. Each campaign is completely customizable and supports multiple variations, including multiple submissions, user registration, customized messaging, participation limits and more. The Company also provides multiple reward and redemption options, from electronic coupons to paper checks.


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SnippCheck can also validate photographs, which is useful for brand engagement campaigns. Such campaigns include contests to display a customer’s use of a brand’s product. The Company validates all images and ensures that inappropriate content is flagged. It can also integrate with Social Media where all content can be posted, as a form of entry, or reposted by the client for brand marketing.

An example of SnippCheck’s use in brand promotion was a campaign for Quantum Rewards. Quantum was looking for an innovative way to promote the launch of the new Madden Football Game for the Xbox 360 video console in Walmart Stores for their client, EA Games. The agency and brand wanted to create a promotion whereby they encouraged consumers to purchase the game in conjunction with a snack product. They wanted the promotion to be launched nationwide and done without having to integrate into the Walmart Point-of-Sale system which would be too time consuming for the promotion. Therefore, SnippCheck was used for the promotion. Consumers were informed about the promotion using in-store promotional materials. In order to qualify for at $10 eGift card from Walmart, consumers had to purchase the game along with one qualifying snack product and submit a photo of their receipt through their mobile phones. SnippCheck received the purchase submissions and once validated, consumers were sent back their Walmart eGift code via text message to their phones.

Snipp’s solutions can also operate campaigns based on dollar amounts spent as opposed to simply products purchased. Quantum Rewards also used SnippCheck for another EA Games’ promotion at Walmart. In this campaign, their co-promotion partner, M&M’s candies, wanted the qualification to be based on a dollar amount spent. Consumers had to purchase EA’s Forza Motorsport 5 video game at Walmart as well as $8 worth of qualifying M&M’s. SnippCheck was able to process the mobile receipt submission and determine if the required dollar purchases had been made before returning the rewards to the qualifying consumers.

SnippCheck and other Snipp solutions are recognized by brands as an effective method to obtain important consumer behavior information. Smithfield and Gwaltney brands conduct various NASCAR related sweepstakes each year to incentivize consumers to purchase additional branded products, including meet and greets with Smithfield sponsored drivers. They were previously handing all contests through mail-in, but this method did not provide the means to capture important information or tie spending to specific retailers. It also did not provide on-going connection to consumers by opting participants into future promotions. The newest sweepstakes solved those issues by going digital through the use of SnippCheck. Consumers text in a keyword based on the retailer they are shopping at for instructions, then send in a picture of their qualifying receipt. Snipp also alerts the winners once they have been chosen.

The rewards programs can offer other types of rewards than cash. M&Ms wanted to incentivize sales and build its brand with a movie offer. Consumers who purchased qualifying M&M’S® Brand Products or one specially-marked M&M’S® Brand Chocolate Candies could submit their receipt via text, email or web upload. After validation by Snipp, they would receive a $12 digital reward code from Fandango.

Snipp has conducted a number of campaigns for Henkel. In the Spring of 2017, the Company set up and managed a custom rewards store for Purex laundry detergent. Henkel initiated the campaign to drive customers to switch to Purex laundry detergent, incentivize sales of specific scents, and create excitement around the brand through highly relevant and immediate rewards. Rewards were printed on instantly redeemable coupons (“IRC”) on Purex packaging. Customers with the IRC can take the code, visit the rewards website where they can search, choose, and redeem the code for 2 credits redeemable for a song.


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SnippCheck can also validate eligible promotion participants by location or by age. Pernod Ricard launched a rebate program on the Snipp platform for Oak by Absolut vodka. Customers who purchase 750ml or 1 liter bottles from retailers in select states can submit a picture of their receipt by text or by web upload. SnippCheck validates the receipt for purchase eligibility as well as by age and state gate requirements in order to receive a $5 rebate by check or Paypal.

Promotions such as the above allow brands to tie their programs to a more detailed return on investment than they could have in previous promotions.

SnippLoyalty – Enterprise Class Loyalty Solutions

Snipp’s loyalty platform was acquired through the Swiss Post Ireland purchase in February 2015. It is integrated with all other Snipp products to provide a seamless and uniquely configurable loyalty experience. Brands can create multiple types of loyalty programs, including;

Punchcard loyalty based on quantity, frequency or value, or more. Once a user reaches a certain number of purchases or dollar volume spent, they automatically receive a reward.

Points-based rewards stores. Clients can create tiered, points-based ongoing loyalty programs with multiple reward options.

Digital media reward stores.

Custom rewards stores

Rewards can be earned in numerous ways, including:

Purchases

Media interactions, such as texting a keyword

Social media interactions, such as likes, tweets, follows, check-ins, posts, and sharing with other users

There are all kinds of different rewards options that can be earned, including:

Prepaid credit cards;

Digital coupons;

Digital media;

Physical rewards store and more

Programs are built with cross-device compatibility, including mobile, web or app based. Users can manage their accounts, check reward balances, view or redeem rewards, review their history, and more. Access is based on the user’s phone number and simple password created at registration. Utilizing the platform, clients can collect important customer data based on customer demographics and interactions and includes retargeting options to strengthen their relationship with their customers.

The Company has 3 versions of SnippLoyalty which allow customers to scale and customize the product to their specific needs.


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SnippLoyalty Base is the entry level product. It has all the core functionality needed to launch and run an effective, low-cost loyalty program. The product includes:

Client-branded responsive website

Flexible points engine

Built-in receipt processing technology

Receipt transcription

Pre-configured promotions

Rewards for engagement activities, such as social media interactions

Integrated digital rewards store

Insights dashboard

SnippLoyalty Enhanced includes all the features of SnippLoyalty Base with additional features that can be added to a loyalty program. These additional functions include:

Customizable member portal

Self-administered promotions engine

Additional engagement activities

Advanced points earning options

Enhanced rewards store

Third party or brand merchandise

Additional promotions options (retailer & location-specific)

Segmentation tool

Survey tool

SnippLoyalty Enterprise includes all the features of SnippLoyalty Base and Enhanced with additional features which make Enterprise a comprehensive suite with completely custom options. These features include:

Dynamic content options for member portal

Real-time Point of Sale integrations and points/promotion engine

Configurable business rules engine for custom rules

Deep database segmentation capabilities

Tiering capabilities

Integration with 3^rd party systems, including eMarketing platforms, ERP systems, e-commerce platforms, etc.

Completely customizable rewards store

Expanded redemption capabilities

Consumer loyalty app

Advanced analytics and reporting

In 2015, Snipp also launched a “white-label” app as a companion to SnippLoyalty. This new app is designed for brands who want to extend their loyalty offerings to mobile, and are completely customizable for each clients’ needs. As a white-label product, the brand or store can rebrand the app with their own name and logos. Please refer to the www.snipp.com website to see examples of programs.


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SnippWin – Promotions and Contest Engine

SnippWin is the Company’s promotion platform. It allows clients to engage customers through the deployment of contests, mobile promotions and social media related interactions. Components include:

Instant Win: The product supports a full range of instant win contests, including mobile scratcher games, text-to-win and sophisticated tiered and combo programs.

Sweepstakes: The Company offers a complete suite of sweepstakes services, including legal, fulfillment, activation, marketing, and random winner selection.

Gift with Purchase: Give customers a gift with their verified receipt of purchase

Coupons: Coupons can be distributed to respondents through various avenues, including:

Text-Based Coupon Codes: Simple keyword-based text message campaigns in which the user receives back a special coupon code they are able to redeem in-store or online.

One-Time Use Coupon Codes: One-time use coupon codes ensure that multiple users do not “share” the same coupon code as it can only be redeemed once.

Purchase-Related Coupons: SnippCheck can validate a consumer purchase and issue a coupon. This application works across all retailers and channels.

Paper Coupons: Address can be collected with mobile forms and used to deliver paper-based coupons by mail. The mobile forms are able to check for duplicate entries, set sample limits, automatically clean addresses and more.

Sample Programs: Brands can use the platform to distribute samples to consumers who request them through a variety of the Company’s applications.

Continuity Programs: Brands can collect more consumer insights, drive consumer behaviors or test drive loyalty. Includes collect & get programs, punch cards, and short term point based catalogs.

Photo Contests: The platform enables multiple kinds of photo contests through picture text messaging, email and social media.

Image Recognition: The platform’s image recognition technology allows for most any image to be included as a trigger for marketing promotions. Examples are a client’s logo, specific product packaging, or advertisement. Consumers can take a photo of the specific image and submit through their mobile phone, website, social media or email to participate.

Social Media: Numerous social media sites can be integrated into the client campaign.

Snipp offers comprehensive messaging solutions, including alerts, mobile video and picture text messaging, which can be integrated into any campaign. The Company also provides all the backoffice services, including activation, rewards, fulfilment and legal. Please refer to the www.snipp.com website to see examples of programs.

SnippRewards – Rewards and Incentive Platform

Through SnippRewards, brands can incentivize and reward consumers with millions of digital and physical rewards, including cash, products, coupons and experiences. Clients can integrate reward options using an API or the Company’s white-labeled reward store.


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SnippRewards offers a wide variety of rewards and fulfillment options. These include:

Cash Back (SnippPay) - including Paypal, prepaid cards (physical and digital, store gift cards or pre-paid credit cards), direct-to-bank account, direct-to-credit card, postal checks

Digital Rewards - including music, movies, apps and games, eBooks and magazines

Data Rewards – Through the unique integrations Snipp has with the largest cellular data providers in the US, eligible customers can be rewarded with mobile data that is added directly to their monthly plan.

Movie Tickets (SnippTix) – Online movie tickets, physical ticket vouchers, or a branded movie ticket experience

Discount Coupons – including mail to home or print at home

Catalog and Physical Prizes – including thousands of popular items, or branded gift items

Experiences

Charity Gifts

The Company offers several methods to implement SnippRewards. It can be hosted by the Company, or on a self-service platform that brands may customize and deploy themselves. The solution can also be integrated into existing infrastructure. SnippRewards can also be fully integrated with other Snipp solutions.

Kingsford and Walmart used SnippRewards to incentivize buyers of charcoal grills at Walmart to use Kingsford charcoal. Customers who bought any charcoal grill at Walmart during the promotion period in Spring 2015 could snap a photo of their receipt and submit it to Snipp by text, email or via web upload to receive a coupon for a free bag of Kingsford Charcoal. SnippCheck was used to validate all purchase receipts and coupons were mailed out to qualifying recipients.

Barilla utilized SnippRewards to award points to buyers of Barilla products. Consumers who purchased Barilla products could snap and send a picture of their receipt to earn points. Users were exposed to banner ads announcing the program with Barilla. On clicking, their unique user ID was sent to a Snipp upload page, where they could submit a picture of their qualifying purchase receipt. SnippCheck validated the purchase receipt, and consumers were awarded points.

Georgia Pacific used SnippCheck and SnippRewards to engage shoppers across the United States and increase basket size for GP products, without affecting brand packaging at retail. Consumers could snap a photo of their receipt showing a qualifying purchase, upload it to a branded Receipt Rewards platform, and post validation instantly receive a reward. For every qualifying purchase of $25 worth of participating GP products, a consumer received a $10 Back to School Prepaid MasterCard®. Consumer participation was 10 times the forecasted level.

With the acquisition of Hip Digital, the Company has significantly expanded its platform capabilities and rewards offerings. Hip’s proprietary platform blends technology and content. Hip has agreements with leading music labels, movie studios, mobile apps and ebook publishers and utilizes the content for both the promotion and as rewards.

Hip conducted a promotion for Budweiser to deliver digital music as a reward to their buyer’s club members. Hip worked with Budweiser and their agency partners to design and deliver a solution which would incentivize sales and increase membership in their “King Club” loyalty rewards club. Hip integrated its rewards platform web channel with the Budweiser King Club platform, which is accessible to legal age, new and existing King Club members. With each purchase of Budweiser, members received a five credit pin code valid for over four million music tracks for all four Major Music Labels, plus Independent Music Labels. The promotion drove a significant increase in membership for Budweiser’s King Club and saw repeat purchase behavior of two or more cases, and engagement rates two times the brand’s industry benchmark.


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Snipp Rebates (Marketed as SmarterRebates) - Rebate Solutions

SnippRebates is a convenient, cost-effective alternative to traditional rebate programs.

Users can submit their receipts by picture text messaging, email, web-upload, or traditional mail-in. User submissions are processed using SnippCheck with built-in fraud detection. Users are able to view the status of their rebate submission at any time and are notified of the outcome. SnippRebates supports multiple different qualification criteria including single purchases, purchases over time, quantity or dollar spend thresholds, cross purchases, or a purchase frequency basis. Clients, or their customers, can choose their own rewards delivery mechanisms, including credits to a customer’s bank account or creditor card, pre-paid credit or gift cards, Paypal or Google Wallet, digital coupons, or traditional checks in the mail. Clients also receive demographic and purchase data for all their programs.

In February 2017, the Company launched Snipp RebateCenter, a scalable, cost-effective solution to manage rebate promotions across brand portfolios, multiple retailers, and geographically. The solution is integrated with SnippCheck and SnippPay and gives brands the ability to rapidly configure and customize their own rebate programs, with multiple submission methods and cash payment options. The solution also offers real-time analytics which is connectable to the brand’s Customer Relationship Management (CRM) system or Point-of-Sale (POS) systems.

Pernod Ricard wanted to drive cross brand promotion sales for Kahlua and Keurig to expand their customer base and promote the combination beverage of coffee and Kahlua. The “Give your coffee the hook up” fall rebate promotion allowed consumers who purchase one bottle of 750ml or larger Kahlua AND one 12-pack or larger size of Keurig Original Donut Shop K-Cups to submit their receipt by texting or via web upload to receive a $5 rebate via Paypal or Check.

Data Analytics

Snipp added SnippInsights was added to the Company’s product offerings in November 2017. to its product offerings. SnippInsights expands the Company’s reporting and analytics by providing clients with a new portal for business intelligence and data insights for the promotions, rebates and loyalty programs they run with the Company. It is available across the Company’s entire product suite.

SnippInsights provides clients with information about their customers and their purchase habits from data generated from their Snipp programs. It features a robust set of off-the-shelf reports, analytical tools and data visualizations. Clients gain in-depth business intelligence and obtain a competitive advantage by seeing how demand for their product compares. They can observe shopping patterns over time, identify opportunities for coalition programs, and locations for hyper-targeting and custom personalization.

Reports are downloadable in multiple formats, and interactive data visualizations allow easy manipulation of data, which includes:

Sales behavior data including average spend, total basket spend, location data, retailers, time of day and day of the week

Key campaign metrics including users and submissions, broken down by source

Comprehensive listing of products purchased for each valid processed receipt


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Registration details from qualifying users

Key Demographics by age and gender and Receipt Submissions grouped by web, email, mobile upload, API

Displays exception source address, link to receipt image and exception comment

Detailed listing of invalid receipts with receipt image links and invalid reasons

Aggregate count of invalid submissions grouped by each invalid reason

Transcription of 1000 receipts with data visualizations

Current and Anticipated Activities

The promotions marketing industry is a large industry and will continue to represent a key focus area for the Company especially as new vertical markets open up for the company to implement its solutions. In addition to the promotions marketing industry, Management will look to expand its presence in the still new and rapidly evolving CPG/multi-channel loyalty space as well as enter previously untapped and evolving markets that the company has identified its platforms are well suited for. The purchase level data that the Company collects through its loyalty, rebate and receipt solutions allows it to help brands better plan and optimize all of their advertising spend (and not just for promotions and loyalty). By tracking the activation source and leveraging the purchase data captured from existing program management believes it will be able to capture additional share in the global advertising market.

In addition to the continued development of the Company’s existing platforms and the launch of solutions targeted to new markets, repeat business from large global brands, an increasing number of Fortune 500 customers directly approaching the Company for its solutions, and opportunities for the Company to make strategic acquisitions, Management believes it is in a very strong position to further penetrate expand the vertical markets its services not only in the United States of America but also in other key markets including Canada and Western and Central Europe.

Management believes that the Company is well poised in the market for a variety of reasons:

Continued strength of the existing SnippCheck platform

Further iterations and enhancements of its Loyalty, Rewards and Rebates platforms

Multiplier effect of the current organic business model

Effect of recruiting a sales force and attendance at additional industry events

Increasing requests and opportunities for long term licensing and services contracts given its new products allowing the company to go deeper into its roster of Fortune 500 clients.

Higher acceptance and adoption of the Company’s solutions by marketing professionals

Opportunities to merge and/or acquire complimentary companies

Continued Strength of the Existing SnippCheck Platform

The Company is seeing continued traction with SnippCheck, its mobile receipt processing solution. SnippCheck is one of the pioneers in the space of receipt processing and purchase validation. While there are several new companies that are also offering receipt-based purchase validation, SnippCheck remains the market leader in terms of the number of programs and the size of programs that utilize the SnippCheck platform. It is the leading solution for brands looking to do programs at scale, having powered several hundred programs for leading Fortune 500 brands and world-class agencies and partners as well as the two largest CPG receipt-based loyalty programs. SnippCheck is unique in that if offers clients 100% accuracy at scale in the processing of its receipts, and with the most friendly user-experience available.


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The solution is highly customizable, flexible and extensible and can easily be tailored to meet each client’s unique program needs. SnippCheck also serves as an effective engine around which to continue to add promotions-related features and functionality requested by clients. The Company continually builds on these components with the eventual vision of creating a closed-loop, single-platform solution for marketers across the path to purchase. Further, the Company’s 100% accuracy and straightforward user experience are continuing to differentiate it in the industry as more CPG and other multichannel clients recognize the value of such a solution.

SnippCheck remains the cornerstone of the Company’s expansion strategy into new sectors such as Loyalty and Rebates. Multichannel brand categories (like CPG, apparel, electronics, beauty) all face the same constant problem in their marketing activities: how to validate and incentivize consumer purchases and create direct transaction-based connections with them. As receipt processing itself becomes more of an accepted solution to consumers, the value of the SnippCheck platform and its extensibility to other segments continues to increase.

Management believes opportunities exist in acquiring point solutions that further add or enhance platform capabilities. The Company is constantly evaluating companies that will be complementary to its existing platform and/or allow it to acquire new customer relationships. The promotion market space is highly fragmented and management believes under the right circumstances opportunities exist to consolidate companies in different parts of the promotion marketing eco-system.

2. Further iterations and enhancements of its Loyalty, Rewards and Rebates platforms

A. SnippLoyalty: In exploring spaces adjacent to its current set of offerings, Management identified other industries that are well suited for its loyalty solution and a key area for expansion. Management believes there is significant scope to further enhance the integration of its SnippCheck receipt processing solution with its enterprise loyalty platform to target new markets alongside the existing focus of its sales efforts.

B. SnippReward and Data Rewards: The Company reward platform has been strengthened and enhanced with new reward types like data rewards The Company has already expanded its Rewards offerings to include movie tickets, PayPal and other money back mechanisms. The Company has also incorporated Data Rewards and will continue to add rewards to its portfolio as needed

C. SnippRebates: The Company launched its Snipp Rebate Center and SnippRebates solutions to target the growing rebate industry in 2017. The Rebate Center and SnippRebates are designed to reduce costs for manufacturers while providing consumers with a better experience. The rebate industry is growing every year but is still very traditional, relying on labor-intensive processes involving paper, form filling, manual data entry, telephone support, postage and issuing checks. SnippRebates automates either parts of the process or the entire operation. Over $8 billion is issued back to American households each year through rebate programs, with over 50 percent of the population participating in consumer rebate programs. At the core of SnippRebates is Snipp’s leading purchase validation platform, SnippCheck. While manufacturers have total flexibility on how to configure their rebate program, SnippCheck enables consumers to submit rebate forms and proof of purchase via mobile, email or web uploads, track the status of their rebates, and receive funds electronically, all within 48 hours.


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D. SnippInsights Data Analytics: Through its marketing programs the Company continues to accumulate a vast amount of data about consumers, gaining insights into their demographics, purchase habits, shopping basket data as well as sources of entry into promotions. Because this information is extremely valuable to brands, the Company is productizing the data to create analytics solutions to enable brands to better understand customers, behaviors and trends. Furthermore, by tagging the entry mechanism by which a consumer enters a particular promotion, the Company has unique insight into which awareness building channels are most effective for a particular client for a particular program. As a result, we can work with each client to better optimize their promotion spend across those channels.

3. Multiplier Effect of the Company’s Current Organic Business Model

The Company sits at the intersection of three traditional elements in the marketing world that will help it accelerate its business. The combination of Promotion Windows, Multi-brand Clients/Agencies, and Channel Specific Promotions create opportunities for the Company’s continued revenue growth.

a. Promotion Windows: Large brands across industry categories build their marketing plans around promotion windows. There are over 80 traditional promotional windows in the year (e.g. New Year’s Day, Valentine’s Day, Back to School, Thanksgiving, Christmas). These do not include promotion tactics marketers have to take in response to competitive action or declines in sales. In a given year a brand runs multiple promotions to take advantage of the various promotion windows applicable to their product niche, giving the Company multiple opportunities to sell its promotions solutions.

b. Multi-Brand Nature of Its Clients: The Company continues to receive an increasing amount of interest from Fortune 500 clients across industries as well as leading global marketing and advertising agencies, many of whom belong to the “Big Four” agency holding groups. Snipp is currently executing a number of new and repeat campaigns with such clients who invariably work with Snipp across multiple brands as the relationship expands. Each of these clients has a large portfolio of brands with their own P&L. Snipp also works with leading global marketing and advertising agencies that serve multiple large brand clients. A majority of the agencies that Snipp currently works with belong to the “Big Four” agency holding companies. Core to Snipp’s growth strategy is in going deeper with each of these multi-brand companies and agencies and capturing additional share of their overall shopper marketing budgets.

c. Channel Specific Promotions: Brands and agencies plan promotions specifically for different retail channels across their promotion windows. There are numerous retail channels (e.g., Walmart, Target, CVS, Walgreens) and each channel typically has a brand-funded "channel budget." Many large brands run the same promotion across multiple channels at the same time or at different points to maintain the illusion of exclusivity. The Company’s promotion solutions are unique in their ability to target any specific combination of channels, thereby making them very attractive to brands looking to run channel-specific promotions.


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4. Effect of Continuing to Build Our Sales Force and Attendance at Industry Events

The Company has now established itself as a well-known player in the promotions and loyalty marketing space. Management believes that opportunity exists to generate business by continuing to improve productivity and to add to its direct sales, particularly now that it has five well-defined product lines and hundreds of campaigns under its belt. The Company has implemented a salesperson training and identification strategy wherein junior staff are hired as Business Development Representatives (BDRs), responsible for generating leads. As they mature and prove themselves they graduate to becoming junior salespeople and eventually full salespeople. This strategy is bearing fruit; a significant portion of our top salespeople are former BDRs. Additionally, as we continue to create new solutions lines that are more finely targeted at specific customer segments and verticals, we may choose to recruit experienced salespersons with deep expertise and customer contacts in those specific areas, thereby improving on the effectiveness of the sales process.

5. Increasing requests and opportunities for long term licensing and services contracts given its new products allowing the company to go deeper into its roster of Fortune 500 clients.

Management has been able to sign long term agreements and MSAs as well as renew deals with several key clients who are looking to license components of the Snipp platform or lock-in pricing for multiple sets of programs or for longer term evergreen programs. Management continues to be approached by existing clients and is engaged in multiple such new conversations aided by the launch of its Loyalty base and Snipp Rebates products. Opportunity also exists to sign deals with international companies who have previously utilized the company’s products in North America. The Company is exploring multiple such sales opportunities.

6. Higher acceptance and adoption of its solutions by marketing professionals

Given the large number of clients that have run programs and signed deals with the Company across industry segments, the tactics and mechanics that Snipp uses to activate, validate and incentivize customers is becoming more mainstream. Consequently, the Company believes that its early-adopter clients are increasingly giving way to more traditional clients who would be willing to work with Snipp to help close the loop between advertising and tracking purchases.

7. Opportunities to merge and/or acquire complimentary companies in its space

The Company is uniquely poised to execute a consolidation strategy in the promotion marketing space. This segment of the advertising industry is inherently fragmented and poised for an aggregator to consolidate players. The Company has already successfully closed two such acquisitions in 2015. Both acquisitions strengthened the Company’s product portfolio and sales operations and have been successfully integrated into the Company. The Company is actively looking to do additional such complementary transactions where they strategically fit with the Company’s growth strategy.


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In March 2018, the Company launched the Cannabis Marketing Resource Center (“CMRC”) for member companies in the regulated cannabis industry. The CMRC’s mission is to help members understand both consumer and business-to-business marketing best practices utilizing Snipp’s experience and knowledge in designing and operating marketing programs in other, more mature, regulated industries, including alcohol, tobacco, and pharmaceuticals. The goal is to help cannabis marketers launch marketing solutions that are sophisticated and legally compliant. Members can join the CMRC for free and obtain access to the Company’s case studies and consultation with Snipp’s design and deployment teams, which include employees with deep cross-industry, legal and technical knowledge. To date, the Company has signed over 10 companies as CMRC members.

Based on all the factors listed above, the Company believes the business is in a strong position today and is poised to continue its growth into 2018.

Item 5. Operating and Financial Review and Prospects

Overview

The Company's financial statements are stated in United States Dollars and are prepared in accordance with International Financial Reporting Standards (IFRS) as issued by the International Standards Board (IASB) and by the IFRS Interpretations Committee (IFRIC).

The Company has since inception primarily financed its activities through the issuance of equity. The Company anticipates having to raise additional funds by equity issuance in the next several years, as the Company’s operations have not yet generated positive operating cash flow. The timing of such offerings is dependent upon the success of the Company’s operations as well as the general economic climate.

Results of Operations

The Company generates its revenues from providing promotions services to its clients, who are primarily advertising agencies, brands and publishers/media. Revenue is derived from the following avenues:

Campaign Fees: Most clients are charged on a per campaign basis for each campaign they conduct with the Company that utilizes the Company’s technology and services.

License Fees: The Company licenses its promotions platform and related support services to certain clients for use in multiple campaigns. The Company charges a monthly or annual fee for a specified number of campaigns. Alternately, they can commit to a minimum number of campaigns during a specified period for a pre-set fee.

Project Management Fees: For longer-term projects, the Company typically charges a monthly project management fee that covers the costs of monitoring, hosting and minor changes to the campaign as requested by clients

Pay-Per-Use Fees: For promotions based on receipt processing, the campaign fee typically includes a specified number of receipts to be processed for the duration of the campaign. Additional receipts over the pre-specified limit are charged as bundles. Occasionally, some clients request only a pay-per-receipt processed fee for their campaigns.

Reward Acquisition Fees: The Company will often arrange for the rewards to be provided to consumers for promotional campaigns and generates revenues through the sale of these rewards to its clients.


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Year Ended December 31, 2017 vs. Year Ended December 31, 2016

During the year ended December 31, 2017, the Company launched two key product extensions in Snipp Rebate Center and Data Rewards, and enhanced its loyalty solutions. The integration and cost reduction program initiated in 2016 continued with operational cost reductions to more closely align costs to Snipp’s changing produce sales mix, and resulted in over $2 million in cost savings.

Revenue for the year ended December 31, 2017 was $12,879,019 compared to revenue of $11,223,727 for the year ended December 31, 2016. This represents an increase of $1,655,292, or 15%. Gross Margins improved from 66% in 2016 to 70% in 2017.

Expenses for the current year declined to $17,120,322 from $20,338,314. Significant changes in expenses occurred in salaries and compensation, which fell to $9,175,637 from $11,448,476 which is due to the continuing cost reduction program which focused on the streamlining and strategic integration of the two acquisitions completed in 2015. This plan resulted in a reduction of Snipp’s global workforce of up to 20%.

The cost reduction program also included further operational cost reductions across all departmental functions which resulted in declines in other expenses. General and administrative costs fell to $1,145,136 from $1,422,822, which represents a decline of $277,686, or 20%. Professional fees, which relate to legal and accounting services, declined to $265,875 from $415,988. Travel costs, which consists of travel to support operations and evaluating potential business opportunities, fell to $86,473 from $304,551. Marketing and investor relations were reduced by 62% to $92,138 from $244,119.

Campaign infrastructure costs, which are costs associated with maintaining the Company’s short code for mobile messaging services, cellular network usage and third party campaign components required to support client services, was $3,808,721 compared to $3,808,736 in fiscal 2016. Bad debt expense, which represents uncollectable amounts receivable that have been written off, was $226,085 in fiscal 2017 compared to $51,410 in fiscal 2016. Amortization of intangibles rose to $1,714,339 from $1,472,943 and depreciation of equipment declined to $45,825 from $51,627. Stock-based compensation declined to $560,093 from $1,117,642. These amounts represent non-cash vested portions of stock option grants, with much of the decline due to the cancelation of certain previously granted stock options in 2017 while fiscal 2016 included the non-cash value of acquisition shares issued to certain acquired management personnel corresponding to the Hip Digital acquisition agreement. Other non-operating items include interest expense of $93,583 which is incurred from the working capital line of credit, foreign exchange loss of $65,501 which is related to transactions in other currencies, and taxes of $43,484. Cumulative translation adjustment was a loss of $139,930 in fiscal 2017 compared to $365,198 in fiscal 2016 which is related to changes in exchange rates.

Net loss for the year ended December 31, 2017 was $4,443,871 compared to a net loss of $8,572,222 for the year ended December 31, 2016. Comprehensive loss for the year ended December 31, 2017 was $4,303,941, or $0.03 per share, compared to a comprehensive loss of $8,937,920, or $0.07 per share, for the year ended December 31, 2016.


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Year Ended December 31, 2016 vs. Year Ended December 31, 2015

During the year ended December 31, 2016, the Company conducted a strategic redesign of its business following the acquisitions of Swiss Post Digital Solutions and Hip Digital Media in 2015. Management has initiated the integration and cost reduction program which has focused on improving margins, which includes attracting larger and longer-term contracts. This streamlining and integration plan was designed to reduce total costs by over US$2.5 million on an annualized basis and has resulted in a reduction of the Company’s global workforce of nearly 20%, consolidation of three engineering teams into one team and further operational cost reductions across all departmental functions to more closely align costs to the changing product sales mix.

In the year ended December 31, 2016, certain balance sheet items and profit and loss items for the year ended December 31, 2015 have been reclassified between unallocated purchase price, intellectual property, customer relationships, music label contracts and goodwill related to the Hip Digital acquisition.

Revenue for the year ended December 31, 2016 was $11,223,727 compared to revenue of $11,890,231 for the year ended December 31, 2015. This represents a decrease of $666,504, or 6%.

Expenses for the current year rose to $20,338,314 from $18,170,650. Significant changes in expenses occurred in salaries and compensation, which rose to $11,448,476 from $7,450,658 as additional personnel was added through the acquisitions of Swiss Post Digital and Hip Digital. General and administrative costs rose to $1,422,822 from $1,175,954 which is in line with operating a larger organization. Campaign infrastructure costs, which are costs associated with maintaining the Company’s short code for mobile messaging services, cellular network usage and third party campaign components required to support client services, declined 29% to $3,808,736 from $5,367,648. This decline is attributable to the company focusing on reducing its expenditures related to infrastructure costs such as hosting costs, providing fewer insured programs to clients, having access to better data to price out client campaigns at higher margins and carrying out fewer test campaigns to gain credibility and a foothold with clients. Outsourced software development costs were $nil in the current year compared to $119,588 in the year ended December 31, 2015. The need for outsourced development has declined as the Company has hired additional internal software developers. Professional fees, which relate to legal and accounting services, fell to $415,988 from $508,698, and travel costs fell to $304,551 from $571,477. These expenses were higher in 2015 due to one-time costs related to the acquisitions of Swiss Post Digital and Hip Digital. Marketing and investor relations expense rose slightly to $244,119 from $230,056. Bad debt expense was $51,410 compared to $103,903. Depreciation of equipment rose to $51,627 from $21,405, and amortization of intangibles increased to $1,472,943 from $731,978 due to additional amortization recognized as a result of the Hip Digital purchase price allocation and corresponding amortization of allocated and acquired intangible assets. Stock-based compensation was $1,117,642 compared to $1,889,285. These amounts represent non-cash vested portions of stock option grants, and also include the non-cash value of acquisition shares issued to certain acquired management personnel corresponding to the Hip Digital acquisition agreement (2016 - $191,484 | 2015 - $224,997).


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Net operating loss was $9,114,587 for the year ended December 31, 2016 compared to net operating loss of $6,280,419 for the year ended December 31, 2015. Other non-operating items during the year ended December 31, 2016 include interest income of $467 compared to $64,720 which is earned on cash held in cashable guaranteed investment certificates. Accretion expense was $nil compared to a loss of $190,000, which was related to the acquisition of Swiss Post Ireland in 2015. Foreign exchange loss was $27,817 compared to loss of $32,596. Change in fair value of derivative liability was a gain of $31,834 compared to a loss of $153,298. This gain or loss is related to common share purchase warrants which are fixed in Canadian dollars while the functional currency of the Company is US dollars. The value of such warrants varies from period to period using the Black-Scholes pricing model and the change in exchange rates. Change in fair value of acquisition consideration payable in equity was $537,381 compared to $2,978,926 in the year ended December 31, 2015. This gain or loss is non-cash and is recognized due to the Company’s fluctuating share price at each quarter end and the associated acquisition performance shares issuable per the terms of the acquisition of Hip Digital. Cumulative translation adjustment was a loss of $365,198 in fiscal 2016 compared to a loss of $818,409 in fiscal 2015 which is related to changes in exchange rates.

Net loss for the year ended December 31, 2016 was $8,572,222 or $0.07 per share compared to a net loss of $3,612,667 or $0.04 per share for the year ended December 31, 2015.

Comprehensive loss for the year ended December 31, 2016 was $8,937,920, compared to a comprehensive loss of $4,431,076, for the year ended December 31, 2015.

Liquidity and Capital Resources

The Company’s working capital position at December 31, 2017 was $219,162, including cash and cash equivalents of $386,630.

During the year ended December 31, 2016, the Company announced that it had secured a four-million-dollar credit facility with Silicon Valley Bank. The credit facility is an accounts receivable line of credit to provide the Company with additional working capital. As at December 31, 2017, the Company had drawn on $933,159 (2016 - $2,000,000) of the credit facility. The credit facility had a maturity date of November 22, 2017, which was extended to February 28, 2018. The credit facility is secured by the Company’s intellectual property, which consists of all recognized and unrecognized intangible assets. The credit facility bears interest at a range of prime plus 1.25% to 2.5%. During the year ended December 31, 2016, the Company incurred $5,514 in interest expense and during the year ended December 31, 2017, the Company incurred $93,583 in interest expense. The Company is required to comply with certain financial covenants on a monthly basis. During the year ended December 31, 2017, the Company had periods where it was not in compliance with all of the covenants. This credit facility was fully repaid subsequent to December 31, 2017, on March 2, 2018.

For fiscal 2018, the Company estimates it will require cash for operations of $10,000,000. The majority of these cash needs are expected to come from operating revenues, including the Company’s sales backlog of approximately $5,700,000 as of December 31, 2017. For the remainder of its cash needs, the Company will require additional financing. In April 2018, the Company completed a non-broked private placement of 35 million shares at a price of C$0.10 per share for gross proceeds of C$3,500,000. The Company also closed an overallotment to the financing comprising 2,916,667 common shares at a price of 12 cents per share, for gross proceeds of $350,000.


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The Company has financed its operations through the issuance of common shares. The following sales and issuances of common stock have been completed during the last 5 fiscal years.

Table No. 2

Common Share Issuances


Fiscal Period		Type of Share Issuance	Number of Common Shares Issued (Cancelled)	Price *	Gross Proceeds or Deemed Value

Fiscal Year 2013		Private Placement	2,000,000	C$0.10	US$192,520
		Private Placement	2,400,000	C$0.10	US$225,216

Fiscal Year 2014		Private Placement	6,350,000	C$0.10	US$573,469
		Private Placement	10,400,000	C$0.15	C$1,560,000
		Exercise of Stock Options	100,000	C$0.10	C$10,000
		Exercise of Warrants	625,000	various	US$227,628

Fiscal Year 2015		Private Placement	22,322,727	C$0.55	C$12,277,500
		Corporate Finance Advisory Fee	661,591	-	-
		Exercise of Stock Options	524,500	various	US$47,046
		Exercise of Warrants	7,697,800	various	US$1,191,816
		Hip Digital acquisition shares	3,921,679	C$0.68	US$2,174,571
		Hip Digital employee shares	697,780	C$0.425	US$224,997

Fiscal Year 2016		Private Placement	22,323,334	C$0.30	C$6,697,000
		Exercise of Warrants	158,000	C$0.15	C$23,700
		Exercise of Stock Options	100,000	C$0.185	C$18,500
		Hip Digital acquisition shares	3,033,813	C$0.17	US$393,801
		Hip Digital employee shares	1,167,813	C$0.21	US$191,484

Fiscal Year 2017		Private Placement	45,000,000	C$0.10	US$3,375,076
		Exercise of Stock Options	200,000	C$0.10	US$15,888

	* The Company’s private placements of common share units have been denominated in Canadian dollars. Proceeds from the share issuances are denominated in United States dollars as the Company’s functional currency.

Year Ended December 31, 2017

At the close of the fiscal year ended December 31, 2017, the Company’s working capital was $219,162 compared to working capital of $189,721 as of December 31, 2016.

Operating Activities used cash of $3,075,203, which included the net loss for the year of $4,443,871. Adjustments for items not involving cash included amortization of intangibles of $1,714,339, depreciation of equipment of $45,825, and stock-based compensation of $560,093. Changes in non-cash working capital included a decrease in accounts receivable of $427,110, an increase in deposits and prepaid expenses of $211,559, a decrease in deferred revenue of $1,001,741, a decrease in accounts payable and accrued liabilities of $133,761, and a decrease in due to related parties of $31,638.

Investing Activities used cash of $1,357,912. Additions to equipment used cash of $6,315, and additions to intangible assets used cash of $1,351,597.

Financing Activities provided cash of $2,304,196. Proceeds from the issuance of common shares provided cash of $3,375,076, share issuance costs used cash of $19,927, and proceeds from options exercised provided cash of $15,888. Repayment of the amounts drawn on the line of credit from Silicon Valley Bank used cash of $1,066,841.


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The effect of exchange rate changes was a decrease of $139,930 during the year. Cash and cash equivalents totaled $386,630 as of December 31, 2017 compared to cash of $2,375,619 as of December 31, 2016, a decrease of $1,988,989.

During the year, the Company issued a total of 45,200,000 common shares consisting of the following:

45,000,000 common shares were issued pursuant to a non-brokered private placement financing at a price of C$0.10 per share in three tranches for gross proceeds of $3,375,076 (C$4,500,000).

200,000 common shares were issued pursuant to the exercise of stock options for proceeds of $15,888.

Year Ended December 31, 2016

At the close of the fiscal year ended December 31, 2016, the Company’s working capital was $189,721 compared to working capital of $3,500,888 as of December 31, 2015.

Operating Activities used cash of $6,774,050, which included the net loss for the year of $8,572,722. Adjustments for items not involving cash included amortization of intangibles of $1,472,943, depreciation of equipment of $51,627, stock-based compensation of $1,117,642, a change in fair value of derivative liability related to the value of stock purchase warrants of ($31,834), and change in fair value of acquisition consideration payable in equity related to the acquisition of Hip Digital of ($537,381).

Changes in non-cash working capital included an increase in accounts receivable of $1,300,575, a decrease in deposits and prepaid expenses of $30,275, an increase in deferred revenue of $1,069,857, an increase in accounts payable and accrued liabilities of $406,563, and a decrease in due to related parties of $480,445.

Investing Activities used cash of $2,537,234. Additions to equipment used cash of $35,507, additions to intangible assets used cash of $1,639,771, and amounts due to Swiss Post declined by $861,956.

Financing Activities provided cash of $7,234,442. Proceeds from the issuance of common shares provided cash of $5,275,554, share issuance costs used cash of $72,980, proceeds from warrants exercised provided cash of $17,268, and proceeds from options exercised provided cash of $14,600. Proceeds from the $4 million line of credit from Silicon Valley Bank provided cash of $2,000,000.

The effect of exchange rate changes was a decrease of $244,156 during the year. Cash and cash equivalents totaled $2,375,619 as of December 31, 2016 compared to cash of $4,696,617 as of December 31, 2015, a decrease of $2,320,998.

During the year, the Company issued a total of 26,782,960 common shares consisting of the following:

22,323,334 common shares were issued pursuant to a non-brokered private placement financing at a price of C$0.30 per share in three tranches for gross proceeds of $5,275,554 (C$6,697,000).

3,033,813 common shares were issued for the acquisition of Hip Digital at a deemed value of $393,801;

1,167,813 common shares were issued to Hip Digital employees at a deemed value of $191,484;

158,000 common shares were issued pursuant to the exercise of stock purchase warrants for proceeds of $40,989;

100,000 common shares were issued pursuant to the exercise of stock options for proceeds of $14,600.


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Year Ended December 31, 2015

At the close of the fiscal year ended December 31, 2015, the Company’s working capital was $3,500,888 compared to working capital of $884,409 as of December 31, 2014.

Operating Activities used cash of $5,413,706, which included the net loss for the year of $3,612,667. Adjustments for items not involving cash included amortization of intangibles of $731,978, depreciation of equipment of $21,405, stock-based compensation of $1,889,285, a change in fair value of derivative liability related to the value of stock purchase warrants of $153,298, accretion expense related to the acquisition of Swiss Post Ireland of $190,000, and change in fair value of acquisition consideration payable in equity related to the acquisition of Hip Digital of ($2,978,926).

Changes in non-cash working capital included an increase in accounts receivable of $1,187,108, an increase in deposits and prepaid expenses of $32,519, a decrease in deferred revenue of $1,557,743, and an increase in accounts payable and accrued liabilities of $969,291.

Investing Activities used cash of $1,060,189. Additions to equipment used cash of $115,122, additions to intangible assets used cash of $1,038,248, net cash acquired on business acquisition of Swiss Post Ireland used cash of $261,296, and net cash acquired on business acquisition of Hip Digital Media provided cash of $354,477.

Financing Activities provided cash of $10,090,813. Proceeds from the issuance of common shares provided cash of $9,782,712, share issuance costs used cash of $930,761, proceeds from warrants exercised provided cash of $1,191,816, and proceeds from options exercised provided cash of $47,046.

The effect of exchange rate changes was a decrease of $607,235 during the year. Cash and cash equivalents totaled $4,696,617 as of December 31, 2015 compared to cash and cash equivalents of $1,529,457 as of December 31, 2014, an increase of $3,167,160.

During the year, the Company issued a total of 35,826,077 common shares consisting of the following:

22,322,727 common shares units were issued pursuant to a bought deal private placement financing at a price of C$0.55 per unit for gross proceeds of C$12,277,500. Each unit consisted of one common share and one half of a share purchase warrant, with each whole warrant exercisable into one common share at a price of US$0.63 until February 4, 2017. The expiry date of the warrants may be accelerated at the option of the Company if the closing trading price of the shares is equal to or greater than C$1.20 for a period of 20 consecutive trading days. The underwriters of the placement received cash commission of C$982,200 and 1,785,818 broker warrants on the same terms as the warrants issued with the units, and an additional 661,591 units were issued to an underwriter.

3,921,679 common shares were issued for the acquisition of Hip Digital at a deemed value of C$2,666,742;

697,780 common shares were issued to Hip Digital employees at a deemed value of C$296,557;

7,697,800 common shares were issued pursuant to the exercise of stock purchase warrants for proceeds of $1,191,816;

524,500 common shares were issued pursuant to the exercise of stock options for proceeds of $47,046


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Significant Accounting Policies

Management is required to make judgments, estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting period. On a regular basis, management evaluates its estimates and assumptions. The estimates are based on historical experience, past results, and on various other assumptions that are believed to be reasonable under the circumstances, the results of which form that basis for making judgments about the carrying values of assets, including mineral properties, and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates due to events or circumstances which may be beyond the control of the Company.

The financial statements have been prepared in accordance with International Accounting Standard (“IFRS”) issued by the International Accounting Standards Board (“IASB”) and Interpretations of the International Financial Reporting Interpretations Committee (“IFRIC”).

The consolidated financial statements have been prepared on a historical cost basis except for financial instruments classified as financial instruments at fair value through profit and loss, which are stated at their fair value. In addition, the financial statements have been prepared using the accrual basis of accounting, except for cash flow information.

Basis of consolidation

These consolidated financial statements include the accounts of the Company and its wholly-owned legal subsidiaries Snipp Interactive Inc. (formerly Consumer Impulse, Inc.), which was incorporated in Delaware, USA, Snipp Interactive (India) Private Limited, which was incorporated in India, Snipp Interactive Limited (formerly Swiss Post Solutions Ireland Limited) (Note 10), which was incorporated in Ireland, Snipp Interactive Limited, which was incorporated in the United Kingdom, Snipp Interactive AG, which was incorporated in Switzerland, Hip Digital, Inc., which was incorporated in Delaware, USA and Hip Digital Media Inc., which was incorporated in British Columbia, Canada. All material inter-company balances and transactions have been eliminated.

Equipment

Equipment are recorded at cost and depreciated over their estimated useful lives as follows:


Office equipment	3-5 years	Straight-line
Computer equipment	3-5 years	Straight-line

Intangible assets

Intangible assets are recorded at cost when internally generated assets and at fair value when acquired during a business acquisition. Intangible assets are amortized over their estimated useful lives as follows:


Software platform	5 years	Straight-line
Acquired intellectual property	5 years	Straight-line
Acquired customer relationships	5 years	Straight-line
Acquired music label contracts	5 years	Straight-line


	- 38 -

Software platform

Certain costs incurred in connection with the development of software to be used internally or for providing services to customers are capitalized once a project has progressed beyond a conceptual, preliminary stage to that of application development. Development costs that are directly attributable to the design and testing of identifiable and unique software products controlled by the Company are recognized as intangible assets when the following criteria are met:

•

It is technically feasible to complete the software product so that it will be available for use;

•

Management intends to complete the software product and use or sell it;

•

There is an ability to use or sell the software product;

•

It can be demonstrated how the software product will generate probable future economic benefits;

•

Adequate technical, financial and other resources to complete the development and to use or sell the software product are available; and

•

The expenditure attributable to the software product during its development can be reliably measured.

Costs that qualify for capitalization include both internal and external costs. These costs are amortized over their expected useful lives estimated at 5 years. Residual values are reviewed at the end of each reporting period and adjusted if appropriate.

Acquired intellectual property

The Company acquired intellectual property from the acquisition of Swiss Post Solutions Ireland Limited and Hip Digital Media. The acquired intellectual property is a customer loyalty management platform and a rewards platform. This acquired intellectual property is being amortized over the estimated useful life of 5 years.

Acquired customer relationships

The Company acquired customer relationships from the acquisition of Swiss Post Solutions Ireland Limited and Hip Digital Media The acquired customer relationships represent the customer base and corresponding contracts that have been generating revenue for the acquired businesses in prior and current fiscal periods. The value of these acquired customer relationships is being amortized over the estimated useful life of 5 years.

Acquired music label contracts

The Company acquired music label contracts from the acquisition of Hip Digital Media Inc. The acquired music label contracts represent contracts with music labels that provide for the procurement of music content at wholesale pricing and that are then sold for profit to customers as part of customer revenue contracts that have been generating revenue in prior and current fiscal periods. The value of these acquired music label contracts is being amortized over the estimated useful life of 5 years.


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Use of estimates

The preparation of these consolidated financial statements requires management to make certain estimates, judgments and assumptions that affect the reported amounts of assets and liabilities at the date of the consolidated financial statements and the reported expenses during the period. Actual results could differ from these estimates. Significant assumptions about the future and other sources of estimation uncertainty that management has made at the end of the reporting period, that could result in a material adjustment to the carrying amounts of assets, liabilities, and equity in the event that actual results differ from assumptions made, relate to, but are not limited to, the following:

The recoverability of accounts receivable that are included in the consolidated statements of financial position are based on historical collection of receivables.

ii)

The inputs used in accounting for share-based payments expense included in profit and loss calculated using the Black-Scholes option pricing model.

iii)

The carrying value of intangible assets (capitalized software development, customer relationships, intellectual property and music label contracts) that are included in the consolidated statements of financial position are based on management assessments of the recoverable amount of the asset. As well, management estimates the capitalized costs that are directly attributable to the development of the intangible asset.

iv)

The estimates used in determining the fair value for the Derivative Liability, which is composed of valuations of Financing warrants, utilizes estimates made by management in determining the appropriate input variables in the Black-Scholes valuation model.

The carrying value of goodwill and intangibles acquired from acquisitions and estimates on any assumptions underlying the analysis of impairment.

vi)

The purchase price allocation corresponding to completed acquisitions and the related contingent considerations.

Revenue recognition

The Company provides a full suite of promotions-related marketing services in the US, Canada and internationally, and generates revenue by designing, constructing, implementing and managing these promotions marketing services for its customers. Revenue is recognized in the period in which the services are rendered to the customer and collection is reasonably assured. Development fees are recorded as revenue when the set-up is complete, or on a percentage of completion basis for long-term developments. Monthly maintenance and loyalty catalyst services are recorded as revenue in the month which services are provided. Cash received in advance of services performed is recorded as deferred revenue.


	- 40 -

Arrangements with multiple deliverables

Many of the Company’s arrangements with customers include multiple items such as campaign development and campaign management which are delivered at varying times. In these cases, the Company treats the delivered items as separate units of accounting if they have value to the customer on a stand-alone basis and, where the arrangement includes a general right of return relative to the delivered item, delivery or performance of undelivered items is considered probable and substantially in the Company’s control. The Company allocates the total arrangement consideration to all deliverables using its best estimate of their relative fair value, since vendor-specific objective or third party evidence of the selling price is generally unavailable. It then recognizes revenue on the different deliverables in accordance with the policies set out above.

Income taxes

Income tax expense consists of current and deferred tax expense. Current and deferred taxes are recognized in profit or loss except to the extent that it relates to items recognized directly in equity or other comprehensive income. Current tax is recognized and measured at the amount expected to be recovered from or payable to the taxation authorities based on the income tax rates enacted or substantively enacted at the end of the reporting period and includes any adjustment to taxes payable in respect of previous years. Deferred tax is recognized on any temporary differences between the carrying amounts of assets and liabilities in the consolidated financial statements and the corresponding tax bases used in the computation of taxable earnings. Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in the period when the asset is realized or the liability is settled based on tax rates and laws that have been enacted or substantively enacted by the end of the reporting period. The effect of a change in the enacted or substantively enacted tax rates is recognized in net earnings and comprehensive income or in equity depending on the item to which the adjustment relates. Deferred tax assets are recognized to the extent future recovery is probable. At each reporting period end, deferred tax assets are reduced to the extent that it is no longer probable that sufficient taxable earnings will be available to allow all or part of the asset to be recovered.

Foreign currencies

IFRS requires that the functional currency of each entity in the consolidated group be determined separately and that each entity’s financial results and position should be measured using the currency of the primary economic environment in which the entity operates. The functional currency of the Company is the Canadian Dollar, the functional currency of its wholly owned legal subsidiaries are:

Snipp Interactive Inc. (formerly Consumer Impulse, Inc.), - U.S. Dollar;

Snipp Interactive (India) Private Limited, - Indian Rupee;

Snipp Interactive Limited (formerly Swiss Post Solutions Ireland Limited), - European Euro;

Snipp Interactive Limited (United Kingdom), - British Pound;

Snipp Interactive AG, - Swiss Franc;

Hip Digital Media Inc. (USA), - U.S. Dollar; and

Hip Digital Media Inc. (Canada), - Canadian Dollar.


	- 41 -

The presentation currency of the Company’s consolidated financial statements is the U.S. dollar (“$”). Under IFRS, when the Company translates the financial statements of entities from their functional currency to the presentation currency, assets and liabilities are translated into U.S. dollars at the exchange rate in effect at the end of the reporting period. Share capital, warrants, equity reserves, other comprehensive income, and deficit are translated into U.S. dollars at historical exchange rates. Revenues and expenses are translated into U.S. dollars at the average exchange rate for the period. Foreign exchange gains and losses on translation are included in other comprehensive income. Within each entity, transactions denominated in foreign currencies are translated into the functional currency using the exchange rate in effect at the dates of the transactions, and monetary assets and liabilities denominated in foreign currencies are translated into the functional currency using the exchange rate prevailing at the end of the reporting period. Gains and losses arising on settlement of foreign currency denominated transactions or balances are included in profit or loss.

Foreign exchange gains and losses on intercompany loans receivable from foreign operations, for which settlement is neither planned nor likely to occur in the foreseeable future are recognized in other comprehensive income and accumulated in a separate component of equity, irrespective of the currency the intercompany loan is denominated in. In substance, such an item forms part of the Corporation’s net investment in the foreign operation. Such items are reclassified from equity to profit or loss on disposal of the net investment in foreign operations.

Financial instruments

Financial assets

The Company classifies its financial assets into one of the following categories, depending on the purpose for which the asset was acquired. The Company's accounting policy for each category is as follows:

Fair value through profit or loss - This category comprises derivatives, or assets acquired or incurred principally for the purpose of selling or repurchasing them in the near term. They are carried in the statements of financial position at fair value with changes in fair value recognized in profit or loss.

Loans and receivables - These assets are non-derivative financial assets with fixed or determinable payments that are not quoted in an active market. They are carried at cost less any provision for impairment. Individually significant receivables are considered for impairment when they are past due or when other objective evidence is received that a specific counterparty will default.

Held-to-maturity investments - These assets are non-derivative financial assets with fixed or determinable payments and fixed maturities that the Company's management has the positive intention and ability to hold to maturity. These assets are measured at amortized cost using the effective interest method. If there is objective evidence that the investment is impaired, determined by reference to external credit ratings and other relevant indicators, the financial asset is measured at the present value of estimated future cash flows. Any changes to the carrying amount of the investment, including impairment losses, are recognized in profit or loss.

Available-for-sale - Non-derivative financial assets not included in the above categories are classified as available-for-sale. They are carried at fair value with changes in fair value recognized in other comprehensive income or loss. Where a decline in the fair value of an available-for-sale financial asset constitutes objective evidence of impairment, the amount of the loss is removed from equity and recognized in profit or loss.


	- 42 -

The Company has classified its cash and cash equivalents at fair value through profit or loss. The Company’s accounts receivable are classified as loans and receivables.

Financial liabilities

The Company classifies its financial liabilities into one of two categories, depending on the purpose for which the asset was acquired. The Company's accounting policy for each category is as follows:

Fair value through profit or loss - This category comprises derivatives, acquisition consideration payable in equity and liabilities acquired or incurred principally for the purpose of selling or repurchasing them in the near term. They are carried in the statements of financial position at fair value with changes in fair value recognized in profit or loss.

Other financial liabilities: This category includes amounts due to related parties, accounts payables and accrued liabilities, and working capital line of credit all of which are recognized at amortized cost.

The Company classifies fair value measurements using a fair value hierarchy that reflects the significant of inputs used in making the measurements. The fair value hierarchy shall have the following levels:

Level 1 – Unadjusted quoted prices in active markets for identical assets or liabilities;

Level 2 – Inputs other than quoted prices that are observable for the asset or liability either directly or indirectly; and

Level 3 – Inputs that are not based on observable market data.

Warrants

The Company generally has two types of warrants: Transaction Warrants, which were issued as a result of the Company’s Qualifying Transaction on March 1, 2012; and, Financing Warrants, which are issued as a result of the various private placements completed by the Company.

When such warrants have an exercise price denominated in a different currency than the functional currency of the Company, these warrants are recorded at their fair value as a derivative liability and classified as fair value through profit or loss. Specifically, if the exercise price of a Financing Warrant is denominated in Canadian dollars the warrants recorded at their fair value and are classified as a derivative liability with the residual amount of the proceeds being allocated to the common shares. For Transaction Warrants that do not qualify as a derivative, the fair value of the warrants are separated on the statements of changes in equity (deficiency). For Financing Warrants that do not qualify as a derivative, the fair value of the warrants are not separated within the statements of changes in equity (deficiency). Proceeds from the exercise of warrants are recorded as share capital in the amount for which the warrant enabled the holder to purchase a share in the Company, in addition to the proportionate amount of reserves originally created at the issuance of the warrants.

The Company has also issued Finder’s Unit Options and Broker Unit Options which have been issued as a result of past financings. A unit option when exercised results in the issuance of a common share and a warrant entitling the holder to purchase an additional common share. The fair value of issued Finder’s Unit Options and Broker Unit Options are recorded as contributed surplus with a charge to common shares as a cost of financing.


	- 43 -

Impairment

Financial assets

A financial asset not carried at fair value through profit or loss is assessed at the end of each reporting period to determine whether there is objective evidence that it is impaired. A financial asset is impaired if objective evidence indicates that a loss event has occurred after the initial recognition of the asset, and that the loss event had a negative effect on the estimated future cash flows of that asset that can be estimated reliably.

An impairment loss in respect of a financial asset measured at amortized cost is calculated as the difference between the asset’s carrying value and its fair value. Losses are recognized in profit or loss and reflected in an allowance account against receivables. When a subsequent event causes the amount of impairment loss to decrease, the decrease in impairment loss is reversed through profit or loss.

Non-financial assets

The carrying amounts of the Company’s definitive life non-financial assets are reviewed at the end of each reporting period to determine whether there is any indication of impairment. If any such indication exists, then the asset’s recoverable amount is estimated. The recoverable amount of an asset is the greater of its value in use and its fair value less costs of disposal. In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risks specific to the asset. For the purpose of impairment testing, assets that cannot be tested individually are grouped together into the smallest group of assets that generates cash inflows from continuing use that are largely independent of the cash inflows of other assets or groups of assets (the “cash-generating unit”, or “CGU”). An impairment loss is recognized if the carrying amount of an asset or CGU exceeds its estimated recoverable amount. Impairment losses are recognized in profit or loss.

Impairment losses recognized in prior periods are assessed at the end of each reporting period for any indications that the loss has decreased or no longer exists. An impairment loss is reversed if there has been a change in the estimates used to determine the recoverable amount. An impairment loss is reversed only to the extent that the asset’s carrying amount does not exceed the carrying amount that would have been determined, net of depreciation or amortization, if no impairment loss had been recognized.

Goodwill is tested for impairment annually and when circumstances indicate that the carrying value may be impaired. Impairment is determined for goodwill by assessing the recoverable amount of each CGU to which goodwill relates. Where the recoverable amount of the CGU, including goodwill, is less than its carrying value, an impairment loss is recognized. Impairment losses related to goodwill cannot be reversed in future periods.

Loss per share

Basic loss per share is calculated by dividing the loss attributable to common shareholders by the weighted average number of common shares outstanding in the period. For all periods presented, the loss attributable to common shareholders equals the reported loss attributable to owners of the Company. In calculating the diluted loss per share, the weighted average number of common shares outstanding assumes that the proceeds to be received on the exercise of dilutive share options and warrants are used to repurchase common shares at the average market price during the period. For the periods presented, this calculation proved to be anti-dilutive.


	- 44 -

Share-based payments

The Company uses the fair value method whereby the Company recognizes compensation costs for the granting of all stock options and direct awards of stock based on their fair value over the period of vesting using the Black-Scholes option pricing model. Any consideration paid by the option holders to purchase shares is credited to capital stock.

Share-based payment arrangements in which the Company receives goods or services as consideration for its own equity instruments are accounted for as equity settled share based payment transactions and measured at the fair value of goods or services received. If the fair value of the goods or services received cannot be estimated reliably, the share based payment transaction is measured at the fair value of the equity instruments granted at the date the Company receives the goods or the services.

Recent accounting pronouncements

IFRS 9 was issued in November 2009 and subsequently amended as part of an ongoing project to replace IAS 39 Financial instruments: Recognition and measurement. The standard introduces new requirements for classifying and measuring financial assets and liabilities. The effective date of IFRS 9 is January 1, 2018. The Company intends to adopt the standard on its effective date and has not yet evaluated the impact on the consolidated financial statements.

In May 2014, the IASB issued IFRS 15, Revenue from Contracts with Customers (“IFRS 15”). IFRS 15 is effective for periods beginning on or after January 1, 2018 and is to be applied retrospectively. IFRS 15 clarifies the principles for recognizing revenue from contracts with customers. IFRS 15 will also result in enhanced disclosures about revenue, provide guidance for transactions that were not previously addressed comprehensively (i.e. service revenue and contract modifications) and improve guidance for multiple-element arrangements. The Company has completed its analysis of this new standard and concluded that its adoption of the new standard will not have a material effect on its consolidated financial statements and related disclosures. The Company adopted the new standard effective January 1, 2018.

IFRS 16, “Leases”, will be effective for annual periods beginning on or after January 1, 2019. The most significant change introduced by IFRS 16 is a single lessee accounting model, bringing leases on balance sheet for lessees. Management anticipates that this standard will be adopted in the Company's consolidated financial statements for the year beginning January 1, 2019 and has not yet considered the potential impact of the adoption of IFRS 16.

Research and Development

The Company performs Research and Development in relation to its technology products. During the last 3 fiscal years, the Company capitalized $1,351,597, $1,639,771, and $1,038,248 corresponding to internal development of its software platform.

The Company protects its Intellectual Property through trade secrets and copyrights, and currently has one patent. US Patent No. 6,157,814 was assigned to the Company by Google in March 2016 as the Company joined Google’s Patent Starter Program. This patent relates to an improved, non-intrusive method for advertising to wireless subscribers and was first issued on December 5, 2000.


	- 45 -

Trend Information

The Company knows of no trends, uncertainties, demands, commitments or events that are reasonably likely to have a material effect on the Company’s operations or financial condition.

Off-Balance Sheet Arrangements

The Company has no other Off-Balance Sheet Arrangements.

Tabular Disclosure of Contractual Obligations

Table No. 3

Contractual Obligations

As of December 31, 2017


	Payments due by period

	Total	less than 1 year	1 – 3 years	3 – 5 Years	more than 5 years

Long-Term Debt Obligations	None	None	None	None	None
Capital Lease Obligations	None	None	None	None	None
Operating Lease Obligations *	$258,801	$122,983	$26,870	None	None
Purchase Obligations	None	None	None	None	None
Other Long-Term Liabilities	None	None	None	None	None
* The Operating Lease Obligations are for office leases in the US, Canada, India, Ireland and Switzerland. The US dollar equivalent has been calculated based on the closing New York Federal Reserve exchange rate of C$1.255/ US Dollar, 65.8 Indian Rupee/US Dollar, and 1.04 Euros/US Dollar on December 31, 2017.

Safe Harbor

Not Applicable

Item 6. Directors, Senior Management and Employees

Table No. 4 lists as of April 18, 2018 the names of the Directors of the Company. The Directors have served in their respective capacities since their election and/or appointment and will serve until the next Annual General Meeting or until a successor is duly elected, unless the office is vacated in accordance with the Articles/By-Laws of the Company. Atul Sabharwal and Michael Dillion are residents of the United States, Ritesh Bhavnani is a resident of India, and Michael Cannata, Sarfaraz Haji, and Ram Ramkumar are residents of Canada. Each director was re-elected at the Annual General and Special Meeting held on June 16, 2017 except for Sarfaraz Haji, who was nominated to the Board of Directors by the Company’s largest shareholder, Lark Investments Inc., as per its nomination rights. Mr. Haji was appointed to the Board subsequent to the most recent meeting of shareholders.


	- 46 -

Table No. 4

Directors


Name	Age	Date First Elected/Appointed
Ritesh Bhavnani	42	March 1, 2012
Atul Sabharwal	42	March 1, 2012
Michael Cannata (1) (2)	65	October 15, 2015
Michael Dillon (1) (2)	57	April 10, 2014
Sarfaraz Haji	62	November 1, 2017
Ram Ramkumar (1) (2)	66	November 6, 2014

(1) Member of Audit & Risk Committee.
(2) Member of Compensation & Governance Committee.

Table No. 5 lists, as of April 18, 2018, the names of the Executive Officers of the Company. The Executive Officers serve at the pleasure of the Board of Directors. All Executive Officers are residents of the United States with the exception of Ritesh Bhavnani, who is a resident of India and Jaisun Garcha, who is a resident of Canada.

Table No. 5

Executive Officers


Name	Position	Age	Date of Appointment
Atul Sabharwal	Chief Executive Officer	41	March 1, 2012
Ritesh Bhavnani	President and CTO	41	March 1, 2012
Megan Prikhodco	Chief Operating Officer	30	November 1, 2017
Jaisun Garcha	Chief Financial Officer	37	February 3, 2013
Rahoul Roy	Chief Legal Officer and Executive Vice President	42	October 19, 2015

Atul Sabharwal serves as Chief Executive Officer and a Director. He was one of the founders of Snipp and has over 19 years' experience in the telecommunications and digital media/mobile space industry. From 2006 to 2012, he served as the Executive Director of the ACME Group, a large telecommunications and energy infrastructure company with interests in South Asia and Africa. Between 2009 and 2011 he served as a board member of eSolar Inc., a Pasadena, CA-based company that is backed by Idealab, Google.org, General Electric Inc., Oak Investment Partners and the Quercus Trust. Mr. Sabharwal stepped down as a director after a successful investment by General Electric Inc. in the company. Mr. Sabharwal also is the founder of the Finalysis Group, a consulting company focused on helping growth businesses with a South Asian component. Between 2005 and 2007 he founded and ran a successful venture that provided remote services such as call center management and lead generation to corporate clients. His earlier roles also include positions at AOL, IBM Business Services (previously PWC Consulting), the Boston Consulting Group and Star TV, a subsidiary of News Corporation. Mr. Sabharwal has a Bachelor of Science degree in Economics (Hons. First Class) from St. Xaviers College, Calcutta, India and a Master of Business Administration degree from the Australian Graduate School of Management, Sydney, Australia and the Wharton School, University of Pennsylvania. Mr. Sabharwal spends 100% of his time on the Company’s affairs.


	- 47 -

Ritesh Bhavnani serves as President of the Company, Chief Technology Officer (CTO), and as a Director. He is one of the founders of Snipp and is a 14-year veteran of the digital media/mobile space industry. Mr. Bhavnani founded Snipp in March 2007 and has been working at the Company full-time since May 2010. From 2005 to May 2010, Mr. Bhavnani was employed at McKinsey & Company in its Media, Technology and Telecommunications practices, where he advised Fortune 500 companies, including large media conglomerates and cable providers, on issues related to digital convergence, strategy and online growth. In April 2000, Mr. Bhavnani founded Unsurface Inc., a consumer-facing digital media distribution service that was funded and whose assets were eventually acquired by Sony Music Corporation. From 2001 to 2003, Mr. Bhavnani was the General Manager at Precicompo Pvt Ltd. in India, an automobile component manufacturing business. Mr. Bhavnani has a Bachelor of Science degree from Stanford University, and a Master of Business Administration degree (with distinction) from INSEAD in France and Singapore. Mr. Bhavnani spends 100% of his time on the Company’s affairs.

Megan Prikhodko has served as Chief Operating Officer since her appointment in November 2017. She joined Snipp in May 2015 with over 10 years of software development and management experience. Prior to her appointment as Chief Operating Officer, she was Snipp’s Executive Vice President of Operations, responsible for the successful execution of all programs and the ongoing management of Consumer Support. In her role, she has supported major clients such as Kellogg’s, L’Oreal, and P&G. Prior to Snipp, Mrs. Prikhodko was an executive at Precision Computer Works, Inc. where she helped to build and launch complex peer-review systems in the scholarly publishing industry. She worked with prestigious societies such as the American Heart Association, American Medical Association, and the National Academies of Science. Mrs. Prikhodko holds an MBA from Johns Hopkins University. Ms. Prikhodko spends 100% of her time on Company affairs.

Jaisun Garcha serves as Snipp’s Chief Financial Officer. He has over 12 years of experience in the financial accounting industry and is experienced in managing all aspects of public company financial and management reporting, forecasting and analysis, corporate governance and risk management. He holds an MBA from Laurentian University and a Bachelor of Science degree, with a double major in computer science and general biology, as well as a Diploma in Accounting from the University of British Columbia. He is a Chartered Professional Accountant (CPA, CGA) and is a member of the Chartered Professional Accountants of British Columbia. Mr. Garcha spends 60% of his time on the Company’s affairs.

Rahoul Roy serves as Chief Legal Officer and Executive Vice President, Corporate Development. He has over 16 years of experience practicing law in both the United States and India, and, prior to joining the Company, was running his own corporate law practice in New York with an international clientele of serial entrepreneurs and multinational corporations. Being dually qualified in both jurisdictions, he advised and assisted clients on various commercial transactions, including venture capital and private equity investments; mergers and acquisitions; the licensing, developing and procuring of technology and content; joint ventures and other strategic alliances; and domestic and international outsourcing arrangements. Before establishing his own practice, Rahoul was a Special Counsel to Brown Rudnick LLP, where he chaired the firm’s India Practice, and a Partner of Poovayya & Co., an Indian law firm. Rahoul obtained his BA. LLB., (Hons) from the National Law School of India, and his LL.M., with Distinction, from the Georgetown University Law Center where he was also on the Dean’s List and an International Institute of Economic Law Fellow. Mr. Roy spends 100% of his time on the Company’s affairs.


	- 48 -

Michael Cannata serves as a Director of the Company. Mr. Cannata is a business strategist and serial entrepreneur with seven start-ups to his credit and senior management experience across a vast array of industries. Mr. Cannata has deep expertise in the field of intellectual property and has been elected to the IAM Strategy 300 list of World Leading IP Experts every year since the inception of the program in 2009. Mr. Cannata is currently Partner and Co-founder at Patent Monetization Inc. (PMI), one of the first specialist patent brokerage firms in North America. He is also currently President of BOCA Advisory Services Inc., patent litigation management company. Mr. Cannata also founded Brokercom Inc. a financial services web-based software company and served as its President & CEO. Mr. Cannata also had a highly successful turn at Cybermation Inc., a systems management mainframe software company. He has both private and public company board experience including Selient Inc. a TSX- V listed corporation that provided loan origination software for the credit union market and Momentum Inc. a TSX listed company that provided managed data center services. Mr. Cannata has an undergraduate degree in business from York University, is the named inventor on five US patents. Mr. Cannata spends 10% of his time on the Company’s affairs.

Michael Dillon serves as a Director of the Company. Mr. Dillon is a seasoned shopper marketing professional with almost twenty years of experience in shopper marketing and retail-related promotion with extensive experience in branding, promotion, retailer activation and loyalty using the latest technologies both in store and online. Mr. Dillon is Founder and Captain of Seven C’s Marketing, a consultancy firm helping brands, agencies and marketing services vendors navigate the path to purchase. Previously, Mr. Dillon was Executive Director of Brand Activations & Shopper Marketing at Colangelo and prior to that Vice President of Shopper Marketing at Catalina Marketing. Mr. Dillon also formerly worked at PepsiCo where he served as Vice President, Brand Activation, Marketing. Mr. Dillon holds a Bachelor of Arts from the University of Georgia and an MBA from the University of Rochester's William E. Simon School of Business. Mr. Dillon spends 10% of his time on the Company’s affairs.

Sarfarz Haji serves as a Director of the Company. Mr. Haji holds an undergraduate degree from the University of Southern California, Los Angeles, and is a qualified CPA, CA. He managed audits of both public and private companies while working for Clarkson Gordon and Company (now Ernst & Young) in Toronto. Mr. Haji went to Pakistan and started three successful businesses before returning to Canada in 2009. On his return to Canada he provided consulting services to Par Pak Ltd, Brampton a plastic packaging manufacturing company, assisting them in their sale transaction with The Waddington Group (TWG). He was appointed as Divisional Controller of Polar Pak by TWG after the acquisition. Currently Mr. Haji is the CFO at Lark Investments Inc., assisting them in investment due diligence and analysis. He spends 10% of his time on the Company’s affairs.


	- 49 -

Ram Ramkumar serves as a Director of the Company. Mr. Ramkumar has had a 25-plus-year career as a successful business entrepreneur and has held numerous senior management and board level positions at several different publicly listed companies. He was chief financial officer, vice-president, operations, and general manager at Reff Inc., a manufacturer of high-end furniture. Subsequently, he was chief executive officer of Inscape Corp., where he oversaw the growth of the company from $20-million to $170-million in annual revenues. The company was recognized as one of the 50 best managed companies in Canada during this period. Mr. Ramkumar is also a principal shareholder and chairman of Process Research Ortech and ASL Print FX, a provider of high-end promotional print solutions to CPG companies, and serves as a director of Continential Precious Minerals Inc, a mineral exploration company traded on the TSX. He is also a former member of the board of Toronto Rehabilitation Institute, and was a charter member of TiE, a not-for-profit organization that aims to foster entrepreneurial activity. He has previously served on the boards of several publicly listed corporations, including Angoss Software Corp., a provider of business analytics solutions to customers which was traded on the TSX, Cedara Software, a provider of medical imaging software which was traded on the TSX and NASDAQ, and Merge Healthcare, which was traded on the NASDAQ. Mr. Ramkumar spends 10% of his time on the Company’s affairs.

No Director and/or Executive Officer has been the subject of any order, judgment, or decree of any governmental agency or administrator or of any court or competent jurisdiction, revoking or suspending for cause any license, permit or other authority of such person or of any corporation of which he or she is a Director and/or Executive Officer, to engage in the securities business or in the sale of a particular security or temporarily or permanently restraining or enjoining any such person or any corporation of which he or she is an officer or director from engaging in or continuing any conduct, practice, or employment in connection with the purchase or sale of securities, or convicting such person of any felony or misdemeanor involving a security or any aspect of the securities business or of theft or of any felony.

There are no arrangements or understandings between any two or more Directors or Executive Officers, pursuant to which he or she was selected as a Director or Executive Officer.

COMPENSATION

Beginning in fiscal 2015, the Company began compensating directors with cash compensation for their services in their capacity as directors, or for committee participation. There are no specific terms for payment for services, as cash payments are determined by the Compensation and Governance Committee each quarter based upon the amount of work performed by the individual directors. There are no director’s service contracts providing for benefits upon termination of their position as a Director.

To assist the Company in compensating, attracting, retaining and motivating personnel, including Directors, the Company grants incentive stock options under a formal Stock Option Plan which was first approved by shareholders at the Annual General and Special Meeting of shareholders held on October 5, 2012. An updated Stock Option Plan was approved by a vote of the shareholders at the Annual and Special Meeting of Shareholders held on June 1, 2015, and subsequently reapproved by a vote of the shareholders at the Annual and Special Meeting of Shareholders held on June 16, 2017.

Table No. 6 sets forth the compensation paid to the Company’s executive officers and members of its administrative body during the last three fiscal years.


	- 50 -

Table No. 6

Summary Compensation Table


Name	Fiscal Year	Salary		Options Granted	Other Compensation		Total Compensation

Atul Sabharwal Chief Executive Officer and Director (1)	2017 2016 2015	$	214,583 279,167 116,667	470,000 500,000 -	$	1,836 2,737 284,474	$	216,419 281,904 401,141

Ritesh Bhavnani President, CTO and Director (2)	2017 2016 2015	$	214,583 279,167 200,000	470,000 500,000 -	$	5,896 13,866 210,031	$	220,479 293,033 410,031

Megan Prikhodko	2017	$	164,391	619,000	$	21,986	$	186,377
Chief Operating Officer (3)

Jaisun Garcha Chief Financial Officer (4)	2017 2016 2015	$	N/A N/A N/A	82,000 100,000 -	$	132,000 165,000 164,287	$	132,000 165,000 164.287

Rahoul Roy Chief Legal Officer (5)	2017 2016 2015	$	210,000 210,000 33,333	98,000 100,000 400,000	$	21,186 19,713 8,166	$	231,186 229,713 41,499

Michael Cannata Director (6)	2017 2016 2015	$	N/A N/A N/A	100,000 - 200,000	$	31,966 29,375 9,000	$	31,966 29,375 9,000

Michael Dillon Director (7)	2017 2016 2015	$	N/A N/A N/A	100,000 - 50,000	$	19,300 112,250 95,000	$	19,300 112,250 95,000

Sarfaraz Haji	2017	$	N/A	-	$	2,700	$	2,700
Director (8)

Ram Ramkumar Director (9)	2017 2016 2015	$	N/A N/A N/A	100,000 - 50,000	$	41,102 35,000 34,500	$	41,102 35,000 34,500

Baris Karodogan Former Chief Operating Officer (10)	2016 2015	$	161,960 181,548	100,000 1,000,000	$	104,420 128,362	$	285,968 290,323

Frank Sweeney Former Chief Technology Officer (11)	2016	$	83,817	200,000	$	8,610	$	92,427

Wilson (Andy) Bell Former Executive Vice President (12)	2016 2015	$	81,250 180,000	100,000 -	$	4,834 31,999	$	86,084 211,999

John Fauller Former Executive Vice President (13)	2017 2016 2015	$	154,808 140,000 130,000	69,000 100,000 -	$	13,513 13,739 16,579	$	168,321 153,739 146,579

Robert Rathke Former Executive Vice President (14)	2017	$	87,135	250,000	$	2,334	$	89,469


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Name		Fiscal Year	Salary		Options Granted	Other Compensation		Total Compensation

David Hargreaves Former Chief Client Officer (15)		2017 2016 2015	$	57,500 230,000 166,667	- 200,000 -	$	153 495 50,202	$	57,653 230,495 216,869

Susan Doniz Former Director (16)		2017 2016	$	N/A N/A	- 200,000	$	Nil 21,750	$	Nil 21,750

Conrad Swanson, Former Director (17)		2016 2015	$	N/A N/A	- 50,000	$	27,875 34,500	$	27,875 34,500

(1)	“Other Compensation” for Atul Sabharwal including $Nil (fiscal 2016 - $Nil; 2015 - $83,333) for consulting fees for his services as CEO; $Nil (2016 - $Nil; 2015 - $200,000) as an annual bonus; and $1,836 (2016 - $2,737; 2015 - $1,141) for medical insurance.
(2)	“Other Compensation” for Ritesh Bhavnani includes $Nil (2016 - $Nil; 2015 - $200,000) as an annual bonus, and $5,896 (2016 - $13,866; 2015 - $10,031) for medical insurance.
(3)	"Other Compensation" for Megan Prikhodko includes $21,986 for medical insurance
(4)	"Other Compensation" for Jaisun Garcha include $132,000 (2016 - $165,000; 2015 - $99,287) for consulting fees and $Nil (2016 - $Nil; 2015 - $65,000) for annual bonus for his services as CFO. These amounts were paid to 681315 B.C., a private company owned by Jaisun Garcha.
(5)	"Other Compensation" for Rahoul Roy includes $Nil (2016 - $Nil; 2015 - $5,000) as an annual bonus and $21,186 (2016 -$19,713; 2015 - $3,166) for medical insurance.
(6)	“Other Compensation” for Michael Cannata includes directors’ fees of $31,966 (2016 - $29,375; 2015 - $9,000).
(7)	“Other Compensation” for Michael Dillon includes $19,300 (2016 - $23,000; 2015 - $29,000) for directors’ fees and $Nil (2016 - $89,250; 2015 - $66,000) for consulting fees for services provided in addition to his service as a director.
(8)	“Other Compensation” for Safaraz Haji includes directors’ fees of $2,700
(9)	“Other Compensation” for Ram Ramkumar includes directors’ fees of $41,102 (2016 - $35,000; 2015 - $34,500)
(10)	“Other Compensation” for Baris Karodogan includes annual bonus of $Nil (2015 - $10,000) and $2,719 (2015 - $5,470) for medical insurance. It also includes $101,701 (2015 - $112,892) which is the value of Snipp common shares received pursuant to the acquisition of Hip Digital.
(11)	"Other Compensation" for Frank Sweeney is $8,610 for medical insurance.
(12)	“Other Compensation” for Wilson Bell includes $Nil (2015 - $20,000; 2014 - $50,000) as an annual bonus and $4,834 (2015 - $11,999; 2014 - $9,168) for medical insurance.
(13)	"Other Compensation" for John Fauller includes $Nil (2015 - $10,000; 2014 - $25,000) as an annual bonus and $13,739 (2015 - $6,579; 2014 - $3,614) for medical insurance.
(14)	“Other Compensation” for Robert Rathke is $2,334 for medical insurance.
(15)	"Other Compensation" for David Hargreaves includes $Nil (2016 - $Nil; 2015 - $50,000) as an annual bonus and $153 (2016 - $495; 2015 - $202) for medical insurance.
(16)	“Other Compensation” for Susan Doniz includes directors’ fees of $21,750.
(17)	“Other Compensation” for Conrad Swanson includes directors’ fees of $27,875 (2015 - $34,500; 2014 - $Nil).

No funds were set aside or accrued by the Company during Fiscal 2017 to provide pension, retirement or similar benefits for Directors or Executive Officers.

Written Management Agreements

As of April 18, 2018, the Company has written agreements in effect with three of its executive officers.


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Atul Sabharwal

Under an Employment Agreement between the Company and Atul Sabharwal dated June 1, 2015, Atul Sabhawal (the “Executive”) agrees to serve as Chief Executive Officer for an annual base salary of $200,000. In addition, he is eligible to receive an annual bonus of up to 100% of his base salary as determined by the Compensation and Governance Committee. The Compensation and Governance Committee will also review the base salary on an annual basis and may increase the annual base salary upon such review. The review will not decrease the base salary unless the decrease is applicable to substantially all senior executives but totaling no more than 20% in the aggregate. Employment is “at will” and may be terminated by either party, and the executive will not be entitled to receive any additional compensation or benefits other than what has accrued and is unpaid except in the case of a change of control. Upon a change in control, if the Executive is terminated by the Company for reasons other than for cause, disability or the Executive’s death, or if the Executive terminates his employment for good reason, the Executive shall receive a payment equal to 1 times his annual base salary if he approved of the change of control, or if he officially objected to the change of control, he will receive a payment equal to 2 times his base salary. He will also receive a payment equal to his incentive bonus in effect immediately prior to the change of control date. The agreement remains in effect until terminated by either party in accordance with the provisions of the agreement.

Ritesh Bhavnani

Under an Employment Agreement between the Company and Ritesh Bhavanai dated June 1, 2015, Ritesh Bhavanai (the “Executive”) agrees to serve as President for an annual base salary of $200,000. In addition, he is eligible to receive an annual bonus of up to 100% of his base salary as determined by the Compensation & Governance Committee. The Compensation & Governance Committee will also review the base salary on an annual basis and may increase the annual base salary upon such review. The review will not decrease the base salary unless the decrease is applicable to substantially all senior executives but totaling no more than 20% in the aggregate. Employment is “at will” and may be terminated by either party, and the executive will not be entitled to receive any additional compensation or benefits other than what has accrued and is unpaid except in the case of a change of control. Upon a change in control, if the Executive is terminated by the Company for reasons other than for cause, disability or the Executive’s death, or if the Executive terminates his employment for good reason, the Executive shall receive a payment equal to 1 times his annual base salary if he approved of the change of control, or if he officially objected to the change of control, he will receive a payment equal to 2 times his base salary. He will also receive a payment equal to his incentive bonus in effect immediately prior to the change of control date. The agreement remains in effect until terminated by either party in accordance with the provisions of the agreement.

Rahoul Roy

Under an employment agreement between the Company and Rahoul Roy (the “Executive”) dated October 19, 2015, the Executive agrees to serve as Chief Legal Officer and Executive Vice President Corporate Development at a starting base salary of $200,000 per year. The Compensation & Governance Committee will review the base salary on an annual basis and may increase the annual base salary upon such review. The review will not decrease the base salary unless the decrease is applicable to substantially all senior executives but totaling no more than 20% in the aggregate. The Executive is also eligible to receive a cash bonus as determined by the Compensation & Governance Committee. Employment is “at will” and can be terminated by either the Executive or Company at any time and for any reason, with or without cause, by providing at least 4 weeks prior written notice.


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Board Practices

The Board of Directors’ mandate is to manage or supervise the management of the business and affairs of the Company and to act with a view to the best interests of the Company. The Company’s corporate governance practices are the responsibility of the Board.

Management has been delegated the responsibility for meeting defined corporate objectives, implementing approved strategic and operating plans, carrying out the Company's business in the ordinary course, evaluating business opportunities, recruiting staff and complying with applicable regulatory requirements. The Board facilitates its independent supervision over management by reviewing and approving long-term strategic, business and capital plans, material contracts and business transactions, all debt and equity financing transactions. Through its Audit & Risk Committee, the Board examines the effectiveness of the Company's internal control processes. The Board reviews and sets executive compensation and recommends incentive stock options.

The Board of Directors currently consists of six directors: Ram Ramkumar (Chairman), Ritesh Bhavnani (President), Atul Sabharwal (CEO), Michael Cannata, Michael Dillon, and Sarfaraz Haji. Currently, three of the Company’s directors are classified as “Independent”. Bhavnani and Sabharwal are Company employees and Dillon is a consultant. Cannata, Haji and Ramkumar are independent. The Compensation & Governance Committee has determined that the current size and constitution of the Board is appropriate for the Corporation’s current stage of development.

The Board meets for formal board meetings periodically on an ad hoc basis during the year to review and discuss the Corporation’s business activities and to consider and, if thought fit, to approve matters presented to the Board for approval, and to provide guidance to management. In addition, management informally provides updates to the Board at least once per quarter between formal Board meetings. In general, management consults with the Board when deemed appropriate to keep the Board informed regarding the Corporation’s affairs.

The Board facilitates the exercise of independent supervision over management through these various meetings.

At present, the Board has two formal committees of the Audit & Risk Committee and Compensation & Governance Committee. The composition of the Board is such that the independent directors have significant experience in business affairs and, as a result, are able to provide significant and valuable independent supervision over management.

In the event of a conflict of interest at a meeting of the Board, the conflicted director will in accordance with corporate law and in accordance with his fiduciary obligations as a director of the Corporation, disclose the nature and extent of his interest to the meeting and abstain from voting on or against the approval of such participation.

Nomination of Directors

Once a decision has been made to add or replace a director, the task of identifying new candidates falls on the Board of Directors. Proposals are put forth by the Board and management and considered and discussed. If a candidate looks promising, the Board and management will conduct due diligence on the candidate and if the results are satisfactory, the candidate is invited to join the Board.


	- 54 -

Compensation

Compensation matters are delegated by the Board to the Compensation & Governance Committee. The Corporation may grant stock options to directors of the Corporation in consideration for their services provided to the Corporation.

Assessment of Effectiveness

At present, the Board does not have a formal process for assessing the effectiveness of the Board, its committees and individual directors. These matters are dealt with on a case by case basis at the Board level.

Audit Committee

The Company's Audit & Risk Committee operates under a written charter which is reviewed by the Board of Directors on an annual basis. A copy of the current Audit & Risk Committee Charter was included in the Company’s Management Information Circular dated April 27, 2015 which has been filed as an exhibit to the Company’s Form 6-K filed on May 11, 2015.

The Audit & Risk Committee’s primary functions are to assist the Board of Directors (the "Board") in fulfilling its financial oversight responsibilities with respect to financial reporting and disclosure requirements; ensure that an effective risk management and financial control framework has been implemented by management of the Company; and be responsible for external and internal audit processes.

Composition

The Audit & Risk Committee shall be composed of a minimum of three members of the Board of Directors, a majority of which are considered to be “independent”. All members of the Audit & Risk Committee shall be generally knowledgeable in financial and auditing matters, especially possessing the ability to read and understand fundamental financial statements. The Board shall appoint one member of the Committee as chair.

Role

The Committee shall meet at least four times annually. The Committee assists the Board with its responsibilities relating to the accounting principles, reporting practices, internal controls, and approval of the Company’s annual and quarterly financial statements and related disclosures. The Committee must establish and maintain a direct line of communication with the Company’s internal and external auditors and assess their performance. It also ensures that management has designed, implemented and is maintaining an effective system of financial controls and report regulatory to the Board on the fulfillment of its duties and responsibilities. The auditors may communicate directly with the Committee and bypass management. The Committee may contact directly any employee, and any employee may bring to the Committee any matters involving questionable, illegal or improper financial practices or transactions.

The Committee has been delegated the authority to appoint, retain and oversee the work of the independent auditor and establishing the compensation to be paid to the independent auditor. It must also review the internal audit function and their effectiveness, and reviews the appropriateness and effectiveness of the Company’s internal controls and management reporting. The Company’s regulatory filings are reviewed by the Committee and reviews the policies and procedures used in the preparation of the consolidated financial statements and other disclosure documents.

Members

The current Audit & Risk Committee members are Ram Ramkumar (Chair), Michael Cannata, and Michael Dillon. Mr. Ramkumar and Mr. Cannata are considered to be “independent”. Each member is financially literate. The Committee met 4 times in 2017.


	- 55 -

Compensation & Governance Committee

The Board has a Compensation & Governance Committee which is tasked with reviewing the compensation and establishing compensation policies for the Company’s executives. The Committee also designs compensation packages to attract, retain and motivate quality employees while not exceeding market rates. The recommendations committee are reached primarily by comparing the remuneration paid by the Company with publically available information on remuneration paid by other reporting issuers that the Compensation & Governance Committee feels are comparable issuers within the same business of the Corporation.

The Compensation & Governance Committee operates under a written charter which was adopted on May 1, 2017. The size of the Committee will be set the Board of Directors, but must always consist of at least 2 directors, the majority of which will be independent. The Board shall appoint one member of the Committee as chair.

The current Compensation & Governance Committee members are Michael Cannata (Chair), Ram Ramkumar, and Michael Dillion. Michael Cannata and Ram Ramkumar are considered to be “independent”. All members of the Compensation & Governance Committee are experienced in the oversight of executive and operational management teams as a result of their experience with various private and public sector businesses. The Committee met 3 times in 2017.

Staffing

As of April 18, 2018, the Company has 90 employees and 5 executive officers (April 28, 2017 – 109 employees and 5 executive officers; March 31, 2016 – 112 employees and 9 executive officers).

These employees include 46 in Engineering (3 in the United States, 15 in Canada, 15 in India, and 13 in Ireland); 3 in Marketing (1 in Canada and 2 in India); 14 in Operations (6 in the United States, 4 in Canada, 3 in India, and 1 in Switzerland); 20 in Sales (12 in the United States and 8 in Canada), and 7 in finance and administration (6 in India and 1 in Switzerland). The Company also engages consultants on an as needed basis.

The Company currently has offices in Toronto, Burnaby, British Columbia, New York, Cork, Ireland, Zurich, Switzerland, and Mumbai, India.

Share Ownership

Table No. 7 lists, as of April 18, 2018, Directors and Executive Officers who beneficially own the Registrant's voting securities and the amount of the Registrant's voting securities owned by the Directors and Executive Officers as a group.


	- 56 -

Table No. 7

Shareholdings of Directors and Executive Officers


Title of Class	Name of Beneficial Owner	Amount and Nature of Beneficial Ownership	Percent of Class

Common	Atul Sabharwal (1)	8,200,431	3.79%
Common	Ritesh Bhavnani (2)	8,350,932	3.86%
Common	Megan Prikhodko (3)	163,000	0.08%
Common	Jaisun Garcha (4)	4,280,000	1.98%
Common	Rahoul Roy (5)	1,886,449	0.87%
Common	Michael Cannata (6)	666,666	0.31%
Common	Michael Dillon (7)	548,333	0.25%
Common	Sarfaraz Haji	122,000	0.06%
Common	Ram Ramkumar (8)	3,283,333	1.52%

	Total Directors/Officers	27,501,144	12.53%


(1)	Of these shares, 940,000 represent currently exercisable stock options. An additional 480,000 stock options have been granted but have not yet vested.
(2)	Of these shares, 940,000 represent currently exercisable stock options. An additional 480,000 stock options have been granted but have not yet vested.
(3)	Of these shares, 163,000 represent currently exercisable stock options. An additional 641,000 stock options have been granted but have not yet vested.
(4)	Of these shares, 319,000 represent currently exercisable stock options. An additional 88,000 options have been granted but have not yet vested. 2,350,000 of the common shares are owned by 681315 B.C., a private company owned by Jaisun Garcha, and 1,611,000 common shares are held directly.
(5)	Of these shares, 499,334 represent currently exercisable share purchase options. An additional 98 666 stock options have been granted, but not yet vested.
(6)	Of these shares, 166,666 represent currently exercisable stock options. An additional 133,334 options have been granted but not yet vested.
(7)	Of these shares, 548,333 represent currently exercisable stock options. An additional 66,667 stock options have been granted but not yet vested.
(8)	Of these shares, 283,333 represent currently exercisable stock options. An additional 66,667 stock options have been granted but not yet vested. 3,000,000 of the common shares are owned by Anur Investments Ltd., a private company owned by Ram Ramkumar and his wife.

Based upon 215,653,342 common shares outstanding as of April 18, 2018, share purchase warrants and stock options held by each beneficial holder exercisable within sixty days as detailed in Table No. 10, “Stock Options Outstanding” below.

Item 7. Major Shareholders and Related Party Transactions

The Registrant is a publicly owned Canadian corporation, the shares of which are owned by U.S. residents, Canadian residents and other foreign residents. The Registrant is not controlled by another corporation as described below. The Company's common shares are issued in registered form and the following information is taken from the records of Computershare Investor Services, 510 Burrard Street, 2nd Floor, Vancouver, British Columbia V6C 3B9


	- 57 -

On April 18, 2018, the shareholders' list for the Company's common shares showed 65 registered shareholders, including depositories, and 215,653,342 common shares issued and outstanding. Of the total registered non-depository shareholders, 30 are resident in Canada holding 204,631,646 common shares, or 95% of the total issued and outstanding; 26 are resident in the United States holding 4,011,091 common shares, or 2% of the total issued and outstanding; and 9 are resident in other countries holding 7,010,605 common shares, or 3% of the total issued and outstanding.

The Company is aware of one person/company who beneficially own 5% or more of the Registrant's voting securities. Table No. 8 lists as of April 18, 2018, persons and/or companies holding 5% or more beneficial interest in the Company's outstanding common stock

Table No. 8

5% or Greater Shareholders


Title of Class		Name of Beneficial Owner	Amount and Nature of Beneficial Ownership	Percent of Class

Common		Sajjad Ebrahim (1)	49,752,060	23.07%

(1)	49,752,060 of these shares are common shares held by Lark Investments Inc., a private investment company for which Mr. Ebrahim serves as an officer. 2,946,410 are common shares owned by Mr. Ebrahim directl and, 453,590 are held in RRSP’s for which Mr. Ebrahim has voting control. The Company has granted Lark participation rights in future Company financings and the right to nominate one person to serve as a member of the Company’s Board of Directors.

Based upon 215,653,342 common shares outstanding as of April 18, 2018, and any share purchase warrants and stock options held by each beneficial holder exercisable within sixty days as detailed in Table No. 10, “Stock Options Outstanding” below.

No shareholders of the Company have different voting rights from any other shareholder.

RELATED PARTY TRANSACTIONS

As of December 31, 2017, the Company owed a total of $44,972 (2016 - $76,610; 2015 - $557,055) to Officers and Directors which represent unpaid salaries and compensation and unpaid expenses. The amounts are non-interest bearing, unsecured, and have no specified terms of repayment.

Item 8. Financial Information

The financial statements as required under ITEM #18 are attached hereto and found immediately following the text of this Annual Report. The audit report of MNP LLP, Chartered Professional Accountants, is included herein immediately preceding the financial statements and schedules.

Current Legal Proceedings

The Company knows of no material, active or pending, legal proceedings against them; nor is the Company involved as a plaintiff in any other material proceeding or pending litigation. The Company knows of no other active or pending proceedings against anyone that might materially adversely affect an interest of the Company.


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Dividends

The Company has not declared any dividends on its common shares since inceptions and does not anticipate that it will do so in the foreseeable future. The present policy of the Company is to retain future earnings, if any, for use in its operations and the expansion of its business.

Item 9. Offer and Listing of Securities

As of December 31, 2017, the end of the Company's most recent fiscal year, the authorized capital of the Company consisted of an unlimited number of Common Shares without par value, and an unlimited number of Preferred Shares without par value. There were 177,736,675 Common Shares and no Preferred Shares issued and outstanding as of December 31, 2016 and 215,653,342 Common Shares and no preferred shares issued and outstanding as of April 18, 2018.

NATURE OF TRADING MARKET

The Company's common shares trade on the TSX Venture Exchange in Vancouver, British Columbia, Canada under the stock symbol is “SPN”. The CUSIP number is 83306Y102. The Company's common shares are not registered to trade in the United States in the form of American Depository Receipts (ADR's) or similar certificates.

Table No. 9 lists the volume of trading and high, low and closing sale prices on the TSX Venture Exchange for the Company's common shares for:

each of the last six months ending March 31, 2018;

each of the last twelve fiscal quarters ending the three months ended March 31, 2018; and

each of the last five fiscal years ending December 31, 2017.

The Company first commenced trading on August 25, 2010 under the symbol “ALY.P”. Upon the completion of the Company’s Qualifying Transaction, the stock resumed trading under its new symbol “SPN” on March 6, 2012.

Table No. 9

TSX Venture Exchange

Common Shares Trading Activity


	- Sales-
	Canadian Dollars
Period	High	Low	Close

March 2018	$ 0.19	$ 0.10	$ 0.15
February 2018	0.115	0.095	0.15
January 2018	0.13	0.095	0.105
December 2017	0.15	0.08	0.11
November 2017	0.105	0.08	0.09
October 2017	0.11	0.075	0.085


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	- Sales-
	Canadian Dollars
Period	High	Low	Close

Three Months Ended March 31, 2018	$ 0.19	$ 0.095	$ 0.15
Three Months Ended December 31, 2017	0.15	0.075	0.11
Three Months Ended September 30, 2017	0.095	0.065	0.07
Three Months Ended June 30, 2017	0.145	0.075	0.10

Three Months Ended March 31, 2017	$ 0.16	$ 0.05	$ 0.07
Three Months Ended December 31, 2016	0.19	0.11	0.14
Three Months Ended September 30, 2016	0.20	0.12	0.17
Three Months Ended June 30, 2016	0.38	0.17	0.19

Three Months Ended March 31, 2016	$ 0.32	$ 0.29	$ 0.32
Three Months Ended December 31, 2015	0.45	0.45	0.45
Three Months Ended September 30, 2014	0.38	0.15	0.31
Three Months Ended June 30, 2015	0.19	0.14	0.17

Fiscal Year Ended December 31, 2017	$ 0.16	$ 0.05	$ 0.11
Fiscal Year Ended December 31, 2016	0.38	0.11	0.14
Fiscal Year Ended December 31, 2015	0.72	0.14	0.45
Fiscal Year Ended December 31, 2014	0.63	0.09	0.61
Fiscal Year Ended December 31, 2013	0.13	0.05	0.13

The Company's common shares also trade Over-the-counter in the United States on OTC Link (formerly Pink Sheets) under the symbol “SNIPF”. The shares began to trade on OTC Link on February 19, 2016.

Table No. 9a lists the volume of trading and high, low and closing sale prices on OTC Link for the Company's common shares since inception of trading.

Table No. 9a

OTC Link Over-the-counter

Common Shares Trading Activity


	- Sales-
	United States Dollars
Period	High	Low	Close

March 2018	$ 0.22	$ 0.07	$ 0.12
February 2018	0.08	0.07	0.08
January 2018	0.10	0.08	0.08
December 2017	0.12	0.06	0.08
November 2017	0.08	0.06	0.06
October 2017	0.09	0.06	0.08


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	- Sales-
	United States Dollars
Period	High	Low	Close

Three Months Ended March 31, 2018	$ 0.22	$ 0.07	$ 0.12

Three Months Ended December 31, 2017	$ 0.12	$ 0.06	$ 0.08
Three Months Ended September 30, 2017	0.07	0.05	0.06
Three Months Ended June 30, 2017	0.11	0.07	0.07
Three Months Ended March 31, 2017	0.10	0.06	-0.06

Three Months Ended December 31, 2016	$ 0.14	$ 0.09	$ 0.09
Three Months Ended September 30, 2016	0.14	0.09	0.14
Three Months Ended June 30, 2016	0.68	0.13	0.15
Three Months Ended March 31, 2016	0.26	0.20	0.24

Year Ended December 31, 2017	$ 0.12	$ 0.06	$ 0.08
Year Ended December 31, 2016	0.68	0.09	0.09

As of April 18, 2018, the Company has no share purchase warrants or finder’s warrants outstanding.

American Depository Receipts. Not applicable.

Other Securities to be Registered. Not applicable

The TSX Venture Exchange

The Company's common stock is currently listed and trading on the TSX Venture Exchange (“TSX-V”).

The TSX-V was created through the acquisition of the Canadian Venture Exchange by the Toronto Stock Exchange. The Canadian Venture Exchange was a result of the merger between the Vancouver Stock Exchange and the Alberta Stock Exchange which took place on November 29, 1999. On August 1, 2001, the Toronto Stock Exchange completed its purchase of the Canadian Venture Exchange from its member firms and renamed the Exchange the TSX Venture Exchange. The TSX-V currently operates as a complementary but independent exchange from its parent.

The initial roster of the TSX-V was made up of venture companies previously listed on the Vancouver Stock Exchange or the Alberta Stock Exchange and later incorporated junior listings from the Toronto, Montreal and Winnipeg Stock Exchanges. The TSX-V is a venture market as compared to the TSX Exchange which is Canada’s senior market and the Montreal Exchange which is Canada’s market for derivatives products.

The TSX-V is a self-regulating organization owned and operated by the TMX Group. It is governed by representatives of its member firms and the public.

The TMX Group acts as a business link between TSX Venture Exchange members, listed companies and investors. TSX-V policies and procedures are designed to accommodate companies still in their formative stages and recognize those that are more established. Listings are predominately small and medium sized companies.

Regulation of the TSX Venture Exchange, its member firms and its listed companies is the responsibility of Investment Industry Regulatory Organization of Canada ("IIROC"). IIROC is a not-for-profit, independent Canadian self-regulatory organization that, among other things, oversees trading in exchanges and marketplaces.


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IIROC administers, oversees and enforces the Universal Market Integrity Rules (“UMIR”). To ensure compliance with UMIR, IIROC monitors real-time trading operations and market-related activities of marketplaces and participants, and also enforces compliance with UMIR by investigating alleged rule violations and administering any settlements and hearings that may arise in respect of such violations.

Investors in Canada are protected by the Canadian Investor Protection Fund (“CIPF”). The CIPF is a private trust fund established to protect customers in the event of the insolvency of the Dealer Members of the IIROC.

Item 10. Additional Information

Share Capital

The Company has financed its operations through the issuance of common shares through private placements, the exercise of warrants issued in the private placements, and the exercise of stock options. The changes in the Company’s share capital for the last three fiscal years are as follows:

During fiscal 2017, the Company issued a total of 45,200,000 common shares:

45,000,000 common shares were issued pursuant to a non-brokered private placement financing at a price of C$0.10 per share in three tranches for gross proceeds of $3,375,076 (C$4,500,000).

200,000 common shares were issued pursuant to the exercise of stock options for proceeds of $15,888.

During fiscal 2016, the Company issued 26,782,960 common shares:

The Company closed the first, second and third tranches of a non-brokered private placement financing consisting of 22,323,334 common shares issued at a price of C$0.30 per share for proceeds of $5,275,554 (C$6,697,000).

158,000 common shares were issued pursuant to the exercise of warrants for proceeds of $40,898.

100,000 common shares were issued pursuant to the exercise of stock options at a price of C$0.185 per share for proceeds of $14,600 (C$18,500).

3,033,813 common shares were issued as part of the Hip Digital acquisition shares at a deemed price of C$0.17 per share for a deemed value of $393,801 (C$516,479).

1,167,813 common shares were issued to Hip Digital employees at a deemed value of $191,484 (C$246,742)

During Fiscal 2015, the Company issued 35,826,077 common shares:

The Company closed a bought deal private placement financing consisting of 22,322,727 common share units at a price of C$0.55 per unit for gross proceeds of C$12,277,500. Each unit consists of one common share and one half of a share purchase warrant, with each whole warrant exercisable into one common share at a price of US$0.63 until February 4, 2017. The expiry date of the warrants may be accelerated at the option of the Company if the closing trading price of the common shares is equal to or greater than C$1.20 for a period of 20 consecutive trading days. In addition to cash commission of 8% of the gross proceeds of the offering, the underwriters were issued an aggregate of 1,785,818 broker options which entitles the holder to acquire units on the same terms as the units in the underwritten offering, and 661,591 units were issued as a corporate finance advisory fee.


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3,921,679 common shares were issued pursuant to the acquisition of Hip Digital at a deemed value of $2,903,640.

697,780 common shares were issued to Hip Digital employees at a deemed value of $224,997.

524,000 common shares were issued pursuant to the exercise of stock options for proceeds of $58,093.

7,697,800 common shares were issued pursuant to the exercise of common share purchase warrants for proceeds of $1,191,816.

Shares Issued for Assets Other Than Cash

During fiscal 2016, the Company issued 3,033,813 common shares and issued 1,167,813 common shares to Hip Digital employees pursuant to the Hip Digital acquisition agreement.

During fiscal 2015, the Company issued 3,921,679 common shares and issued 697,780 common shares to Hip Digital employees pursuant to the Hip Digital acquisition agreement. The Company also issued 661,591 common stock units as a corporate advisory fee pursuant to a bought deal private placement, with each unit consisting of one common share and one half of a share purchase warrant.

During fiscal 2012 ended December 31, 2012, the Company completed its Qualifying Transaction with Consumer Impulse. Prior to the QT, the Company had 10,550,000 common shares outstanding and Consumer Impulse had 1,998,020 common shares and 700,000 Series A preferred shares outstanding. Pursuant to the Company issued 22,742,305 common shares, 6,188,688 common stock warrants and 37,499,997 Series 1 preferred shares. All of the Series 1 preferred shares were redeemed immediately after closing the transaction for $3,807, and the previously outstanding 10,550,000 common shares of the Company were deemed to have been issued as part of the accounting for the transaction. The Company also issued 400,000 common shares pursuant to a finder’s fee.

Other than the transactions listed above, the Company has issued no shares for assets other than cash during the last 5 fiscal years.

Shares Held By Company

-No Disclosure Necessary-

ESCROW SHARES

The Company previously had common shares in escrow subject to two separate escrow agreements, the “IPO Escrow Agreement” and the “Merger Escrow Agreement”. The final common shares were released from escrow under both agreements were released from escrow on March 5, 2015. As of March 31, 2015, the Company has no common shares remaining in escrow.

Stock Options

Stock Options to purchase securities from Registrant can be granted to Directors and Employees of the Company on terms and conditions acceptable to the regulatory authorities in Canada, notably the TSX Venture Exchange.


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The Company has a “Fixed” Stock Option Plan (the "Plan") which is required to be approved by shareholders annually. The Plan was originally approved by shareholders at the Annual and Special Meeting of shareholders held on October 5, 2012 and was continued by a vote of the shareholders at the Annual and Special Meeting held on May 31, 2016.

Under the Plan, stock options may be issued to qualified Officers, Directors, Employees and Consultants. The number of common shares reserved for issuance under the Plan is 20% of the currently issued common shares of the Company as at the record date of the Company’s previous Annual General Meeting. The Board shall not grant options to any one person in any 12-month period which will exceed 5% of the issued and outstanding shares of the Company as determined at the time of the grant of the option, unless the Company has obtained disinterested shareholder approval. The number of options granted to any one consultant in a 12-month period shall not exceed 2% of the issued and outstanding shares at the time of the grant of the option. The aggregate number of options granted to any person conducing investor relations activities in any 12-month period shall not exceed 2% of the issued and outstanding shares at the time of the grant.

Upon expiry of an option, or in the even an option is otherwise terminated for any reason, the number of shares in respect of the expired or terminated option shall again be available for the purposes of the Plan. If the option holder ceases to be a director of the Company or ceases to be employed by the Company, other than by reason of death, or ceases to be a consultant of the Company as the case may be, then the option granted shall expire no later than the 90^th day following the date that the option holder ceases to be a director, ceases to be employed by the Company or ceases to be a consultant of the Company, subject to the terms and conditions set out in the Plan. In the case of death of the Optionee, the options shall terminate on the first anniversary of the date of death of the Optionee, also subject to the terms and conditions of the Plan.

The exercise price of the option under the Plan may not be less than the closing price of the common shares on the TSX Venture Exchange on the day immediately preceding the date of grant, less the applicable discount allowed by the policies on the TSX Venture Exchange. An option granted under the Plan must be exercised within a period of ten years from granting. Within this ten-year period, the Company's Board of Directors may determine the limitation period during which an option may be exercised and whether a particular grant will have a minimum vesting period. Any agreement to decrease the option price of options previously granted to insiders will require the approval of "disinterested shareholders".

A copy of the Company’s current Stock Option Plan as approved by shareholders at the Annual General Meeting held on June 1, 2015 has been included as an exhibit to the Company’s Form 6-K filed on May 11, 2015.

The names and titles of the Directors/Executive Officers of the Registrant to whom outstanding stock options have been granted and the numbers of common shares subject to such options are set forth in Table No. 10 as of April 18, 2018, as well as the number of options granted to Directors and all employees as a group.


	- 64 -

Table No. 10

Stock Options Outstanding


Name	Number of Options	Number of Options Currently Vested	CDN$ Exercise Price	Expiration Date

Atul Sabharwal, CEO and Director	200,000 250,000 500,000 470,000	200,000 250,000 333,334 Nil	$ 0.12 0.55 0.38 0.10	December 18, 2018 December 29, 2019 February 11, 2021 June 16, 2022

Ritesh Bhavnani, President and Director	200,000 250,000 500,000 470,000	200,000 250,000 333,334 Nil	$ 0.12 0.55 0.38 0.10	December 18, 2018 December 29, 2019 February 11, 2021 June 16, 2022

Megan Prikhodko Chief Operating Officer	50,000 75,000 60,000 119,000 500,000	33,333 50,000 40,000 Nil Nil	$0.41 0.41 0.38 0.10 0.10	July 9, 2020 August 13, 2020 February 9, 2021 June 13, 2022 November 1, 2022

Jaisun Garcha, Chief Financial Officer	100,000 125,000 100,000 82,000	100,000 125,000 66,667 Nil	$ 0.12 0.55 0.38 0.10	December 18, 2018 December 29, 2019 February 11, 2021 June 16, 2022

Rahoul Roy, Chief Legal Officer	400,000 100,000 98,000	400,000 66,667 Nil	$ 0.40 0.38 0.10	October 19, 2020 February 11, 2021 June 16, 2022

Michael Cannata, Director	200,000 100,000	133,333 Nil	$ 0.465 0.10	October 14, 2020 June 16, 2022

Michael Dillon, Director	200,000 50,000 100,000	200,000 33,333 Nil	$ 0.105 0.68 0.10	April 10, 2019 June 8 2020 June 16, 2022

Safaraz Haji	Nil	Nil	N/A	N/A

Ram Ramkumar, Director	200,000 50,000 100,000	200,000 33,333 Nil	$ 0.34 0.68 0.10	November 6, 2019 June 8 2020 June 16, 2022


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Name	Number of Options	Number of Options Currently Vested	CDN$ Exercise Price	Expiration Date


Employees/Consultants/ Former Officers/Directors	100,000 650,000 100,000 50,000 100,000 175,000 675,000 410,000 150,000 864,258 380,000 125,000 200,000 10,000 60,000 634,680 200,000 140,000 211,000 3,273,000 69,000	100,000 650,000 100,000 50,000 100,000 175,000 675,000 410,000 150,000 576,172 253,333 83,333 200,000 6,667 40,000 211,560 66,667 46,667 70,333 Nil Nil	$0.10 0.12 0.10 0.185 0.25 0.33 0.55 0.68 0.65 0.41 0.41 0.41 0.44 0.45 0.42 0.38 0.38 0.38 0.15 0.10 0.10	July 15, 2018 December 18, 2018 April 20, 2019 August 11, 2019 September 10, 2019 November 26, 2019 December 29, 2019 February 9, 2020 March 26, 2020 July 9, 2020 August 13, 2020 September 15, 2020 October 5, 2020 October 22, 2020 November 10, 2020 February 9, 2021 February 11, 2021 February 12, 2021 December 15, 2021 June 16, 2022 November 1, 2022

Total Officers and Directors	5,649,000	3,048,334

Total Employees/Consultants/ Former Officers/Directors	8,476,938	3,964,732

Total	14,125,938	7,013,066

Resolutions/Authorization/Approvals

-No Disclosure Necessary-

Memorandum and Articles of Association

The Company was originally incorporated on January 21, 2010 under the name “Alya Ventures Ltd.” under the provisions of the Business Corporations Act (B.C.) (the "Act"). The Company changed its name to “Snipp Interactive Inc.” effective March 5, 2012.

There are no restrictions on the business the company may carry on in the Articles of Incorporation.


	- 66 -

Under the Company’s articles and bylaws any director or senior officer that has a disclosable interest in a contract or transaction shall be liable to account to the Company for any profits that accrue to the director or senior officer in accordance with the provisions of the Act. A director is not allowed to vote on any transaction or contract with the Company in which he has a disclosable interest unless all directors have a disclosable interest in that transaction or contract, in which case all of those directors may vote on such resolution. A director or senior officer who holds any office or possesses any property, right or interest that could result, directly or indirectly, in the creation of a duty or interest that materially conflicts with that individual's duty or interest as a director or senior officer, must disclose the nature and extent of the conflict as required by the Act.

Part 16 of the Company’s bylaws address the powers and duties of the directors, while Part 8 discusses the Borrowing Powers. The Company may, if authorized by the directors, may:

borrow money in the manner and amount, on the security, from the sources and on the terms and conditions that the directors think appropriate;

issue bonds, debentures, and other debt obligations either outright or as security for any liability or obligation of the Company or any other person and at such discounts or premiums and on such other terms as they consider appropriate;

guarantee the repayment of money by any other person or the performance of any obligation of any other person;

mortgage, charge, whether by way of specific or floating charge, grant a security interest in, or give other security on, the whole or any part of the present and future assets and undertaking of the Company.

A Director need not be a shareholder as qualification for his or her office. There are no age limit requirements pertaining to the retirement or non-retirement of directors and a director need not be a shareholder of the Company. At each annual general meeting of the Company, all the directors shall retire and the shareholders shall elect a Board of Directors consisting of the number of directors for the time being set pursuant the Company's Articles. A retiring director shall be eligible for re-election.

The remuneration of the directors may from time to time be determined by the directors or, if the directors shall so decide, by the shareholders. Such remuneration may be in addition to any salary or other remuneration paid to any officer or employee of the Company as such who is also a director. The Company must reimburse each director for the reasonable expenses that he or she may incur in and about the business of the Company. If any director shall perform any professional or other services for the Company that in the opinion of the directors are outside the ordinary duties of a director or shall otherwise be specially occupied in or about the Company's business, he may be paid a remuneration to be fixed by the Board or, at the option of that director, fixed by ordinary resolution, and such remuneration may be either in addition to or in substitution for any other remuneration that he may be entitled to receive.


	- 67 -

Part 21 deals with indemnification and payment of expenses of directors and officers. Subject to the provisions of the Act, the Company must indemnify a director, former director, or alternate director of the Company and his or her heirs and legal personal representatives against all eligible penalties to which such person is or may be liable, and the Company must, after the final disposition of an eligible proceeding, pay the expenses actually and reasonably incurred by such person in respect of that proceeding. Each director and alternate director is deemed to have contracted with the Company on the terms of the indemnity contained in Article 21.2. Subject to restrictions in the Business Corporations Act, the Company may indemnify any person. The failure of a director, alternate director, or officer of the Company to comply with the provisions of the Act or these Articles shall not invalidate any indemnity to which he is entitled under this Part. The directors may cause the Company to purchase and maintain insurance for the benefit of eligible parties.

The rights, preferences and restrictions attaching to each class of the Company’s shares are as follows:

The authorized share structure of the Company consists of an unlimited number common shares without par value, and an unlimited number of preferred shares, without par value, issuable in series, which includes an unlimited number of Series 1 voting preferred shares, without par value, redeemable at C$0.0001 per share.

Holders of common stock are entitled to one vote for each share held of record on all matters to be acted upon by the shareholders. Directors may from time to time declare and authorize payment of such dividends, if any, as they deem advisable and need not give notice of such declaration to any shareholder. Dividends are subject to the rights, if any, of shareholders holding shares with special rights as to dividends. No dividend shall be paid otherwise than out of funds and/or assets properly available for the payment of dividends and a declaration by the directors as the amount of such funds or assets available for dividends shall be conclusive.

Holders of Series 1 voting preferred shares are entitled to receive notice and attend all meetings of shareholders and receive one vote for each share held of record, except meetings of which holders of another specified class or series of shares of the Company are entitled to vote separately as a class or series. No dividends shall be declared or paid on the Series 1 preferred shares. I the event of the liquidation, dissolution, or winding-up of the Company, whether voluntary or involuntary, or any other distribution of assets of the Company, the holders of the Series 1 preferred shares are not entitled to receive any return on capital or proceeds from the liquidation, dissolution or winding-up of the Company. The Company may, at its option, redeem all or from time to time any part of the outstanding Series 1 preferred shares on payment to the holders thereof, for the shares to be redeemed, of the redemption price per share. The price at which the Company may redeem the whole or any part of the Series 1 preferred shares outstanding shall be the sum of 1/100^th of $0.01 for each Series 1 preferred share. Series 1 preferred shares redeemed by the Company shall be cancelled and may not be reissued.

The Company may by directors’ resolution, unless an alteration of the Company’s Notice of Articles would be required, in which case by ordinary resolution:

create one or more classes or series of shares or, if none of the shares of a class or series of shares are allotted or issued, eliminate that class or series of shares;

increase, reduce or eliminate the maximum number of shares that the Company is authorized to issue out of any class or series of shares or establish a maximum number of shares that the Company is authorized to issue out of any class or series of shares for which no maximum is established;

subdivide or consolidate all or any of its unissued, or fully paid issued, shares;


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if the Company is authorized to issue shares of a class of shares with par value:

(i)

decrease the par value of those shares; or

(ii)

if none of the shares of that class of shares are allotted or issued, increase the par value of those shares;

change all or any of its unissued, or fully paid issued, shares with par value into shares without par value or any of its unissued shares without par value into shares with par value;

alter the identifying name of any of its shares; or

otherwise alter its shares or authorized share structure when required or permitted to do so by the Business Corporations Act,

Subject to the provisions of the Act, the Company or the Directors on behalf of the Company, may pay a reasonable commission or allow a reasonable discount to any person in consideration of his purchasing or agreeing to purchase, whether absolutely or conditionally, any shares, debentures, share rights, warrants or debenture stock in the Company, or procuring or agreeing to procure purchasers, whether absolutely or conditionally, for any such shares, debentures, share rights, warrants or debenture stock. The Company may also pay such brokerage as may be lawful.

An annual general meeting shall be held once every calendar year at such time (not being more than 15 months after the annual reference date for the preceding calendar year) and place as may be determined by the Directors. The Directors may, as they see fit, convene an extraordinary general meeting. An extraordinary general meeting, if requisitioned in accordance with the Act, shall be convened by the Directors or, if not convened by the Directors, may be convened by the requisitionists as provided in the Act.

Subject to special rights and restrictions attached to any lass or series of shares, the quorum for the transaction of business at a meeting of shareholders is two persons who are, or who represent by proxy, shareholders who, in the aggregate, hold at least 33 1/3% of the issued shares of the Company entitled to be voted at the meeting. The majority required for the passage of a special resolution or a special separate resolution shall be 2/3 of the votes cast on the resolution.

There are no limitations upon the rights to own securities.

There are no provisions that would have the effect of delaying, deferring, or preventing a change in control of the Company.

There is no special ownership threshold above which an ownership position must be disclosed.

A copy of the Company’s Articles has been filed as an exhibit to the Company’s 20-F Registration Statement.


	- 69 -

Material Contracts

Employment Agreement between the Company and Atul Sabharwal dated June 1, 2015. Under the agreement, Mr. Sabhawal agrees to serve as Chief Executive Officer for an annual base salary of $200,000. The annual salary is subject to adjustment at the discretion of the Company’s Board of Directors. The employee is also eligible for an annual incentive bonus of up to 100% of his base salary. Employment is “at will” and may be terminated by either party. Upon a change in control, if the Executive is terminated by the Company for reasons other than for cause, disability or the Executive’s death, or if the Executive terminates his employment for good reason, the Executive shall receive a payment equal to 1 times his annual base salary if he approved of the change of control, or if he officially objected to the change of control, he will receive a payment equal to 2 times his base salary. He will also receive a payment equal to his incentive bonus in effect immediately prior to the change of control date. The agreement remains in effect until terminated by either party in accordance with the provisions of the agreement. A copy of this agreement has been filed as an exhibit to the Company’s fiscal 2015 Form 20-F Annual Report.

Employment Agreement between the Company and Ritesh Bhavnani dated June 1, 2015. Under the agreement, Mr. Bhavnani agrees to serve as President for an annual base salary of $200,000. The annual salary is subject to adjustment at the discretion of the Company’s Board of Directors. The employee is also eligible for an annual incentive bonus of up to 100% of his base salary. Employment is “at will” and may be terminated by either party. Upon a change in control, if the Executive is terminated by the Company for reasons other than for cause, disability or the Executive’s death, or if the Executive terminates his employment for good reason, the Executive shall receive a payment equal to 1 times his annual base salary if he approved of the change of control, or if he officially objected to the change of control, he will receive a payment equal to 2 times his base salary. He will also receive a payment equal to his incentive bonus in effect immediately prior to the change of control date. The agreement remains in effect until terminated by either party in accordance with the provisions of the agreement. A copy of this agreement has been filed as an exhibit to the Company’s fiscal 2015 Form 20-F Annual Report

Employment agreement between the Company and Rahoul Roy dated October 19, 2015. Mr. Roy agrees to serve as Chief Legal Officer and Executive Vice President Corporate Development at a starting base salary of $200,000 per year. The Compensation & Governance Committee will review the base salary on an annual basis and may increase the annual base salary upon such review. The Executive is also eligible to receive a cash bonus as determined by the Compensation & Governance Committee. Employment is “at will” and can be terminated by either the Executive or Company at any time and for any reason, with or without cause, by providing at least 4 weeks’ prior written notice. A copy of this agreement has been filed as an exhibit to the Company’s fiscal 2015 Form 20-F Annual Report.


	- 70 -

Employment agreement between the Company and Rob Rathke effective April 17, 2017. Mr. Rathke agrees to serve as Executive Vice President, Sales at a base salary of C$180,000. Mr. Rathke will also be granted 250,000 stock options under the Company’s Stock Option Plan. Employment is for no specific peiod of time, and will be in Probation for an initial period of 3 months. During the Probation period, employement will be “at will” and can be terminated by either Mr. Rathke or the Company at any time for any reason, with or without cause. After the Probation period, employment may be terminated by either Mr. Rathke or the Company with mutual written consent of the parties; by the Employee with 30 days written notice; by the Company at any time for just cause; or by the Company without just cause by providing the required minimum amount of notice (which in the first 12 months of employment is 2 weeks’ notice) or, at the Company’s option, pay in lieu of notice and severance pay. A copy of this agreement has been filed as an exhibit to the Company’s fiscal 2016 Form 20-F Annual Report.

EXCHANGE CONTROLS AND OTHER LIMITATIONS AFFECTING SECURITY HOLDERS

Canada has no system of exchange controls. There are no Canadian restrictions on the repatriation of capital or earnings of a Canadian public company to non-resident investors. There are no laws in Canada or exchange restrictions affecting the remittance of dividends, profits, interest, royalties and other payments to non-resident holders of the Company's securities, except as discussed in ITEM 10, ”Taxation" below.

Restrictions on Share Ownership by Non-Canadians: There are no limitations under the laws of Canada or in the Company’s organizing documents on the right of foreigners to hold or vote securities of the Company, except that the Investment Canada Act may require review and approval by the Minister of Industry (Canada) of certain acquisitions of "control" of the Company by a "non-Canadian". The threshold for acquisitions of control is generally defined as being one-third or more of the voting shares of the Company. "Non-Canadian" generally means an individual who is not a Canadian citizen, or a corporation, partnership, trust or joint venture that is ultimately controlled by non-Canadians.

TAXATION

The following summary of the material Canadian federal income tax consequences are stated in general terms and are not intended to be advice to any particular shareholder. Each prospective investor is urged to consult his or her own tax advisor regarding the tax consequences of his or her purchase, ownership and disposition of shares of Common Stock. The tax consequences to any particular holder of common stock will vary according to the status of that holder as an individual, trust, corporation or member of a partnership, the jurisdiction in which that holder is subject to taxation, the place where that holder is resident and, generally, according to that holder’s particular circumstances.

This summary is applicable only to holders who are resident in the United States, have never been resident in Canada, deal at arm’s length with the Company, hold their common stock as capital property and who will not use or hold the common stock in carrying on business in Canada. Special rules, which are not discussed in this summary, may apply to a United States holder that is an issuer that carries on business in Canada and elsewhere.

This summary is based upon the provisions of the Income Tax Act of Canada and the regulations thereunder (collectively, the "Tax Act" or “ITA”) and the Canada-United States Tax Convention (the “Tax Convention”) as at the date of the Annual Report and the current administrative practices of Canada Customs and Revenue Agency. This summary does not take into account provincial income tax consequences.

Management urges each holder to consult his own tax advisor with respect to the income tax consequences applicable to him in his own particular circumstances.


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CANADIAN INCOME TAX CONSEQUENCES

Disposition of Common Stock

The summary below is restricted to the case of a holder (a “Holder”) of one or more common shares (“Common Shares”) who for the purposes of the Tax Act is a non-resident of Canada, holds his Common Shares as capital property and deals at arm’s length with the Company.

Dividends

A Holder will be subject to Canadian withholding tax (“Part XIII Tax”) equal to 25%, or such lower rates as may be available under an applicable tax treaty, of the gross amount of any dividend paid or deemed to be paid on his Common Shares. Under the Tax Convention, the rate of Part XIII Tax applicable to a dividend on Common Shares paid to a Holder who is a resident of the United States is, if the Holder is a company that beneficially owns at least 10% of the voting stock of the Company, 5% and, in any other case, 15% of the gross amount of the dividend. The Company will be required to withhold the applicable amount of Part XIII Tax from each dividend so paid and remit the withheld amount directly to the Receiver General for Canada for the account of the Holder.

Disposition of Common Shares

A Holder who disposes of Common Shares, including by deemed disposition on death, will not be subject to Canadian tax on any capital gain thereby realized unless the common Share constituted “taxable Canadian property” as defined by the Tax Act. Generally, a common share of a public corporation will not constitute taxable Canadian property of a Holder unless he held the common share as capital property used by him carrying on a business in Canada, or he or persons with whom he did not deal at arm’s length alone or together held or held options to acquire, at any time within the 60 months preceding the disposition, 25% or more of the issued shares of any class of the capital stock of the Company.

A Holder who is a resident of the United States and realizes a capital gain on disposition of Common Shares that was taxable Canadian property will nevertheless, by virtue of the Treaty, generally be exempt from Canadian tax thereon unless (a) more than 50% of the value of the Common Shares is derived from, or from an interest in, Canadian real estate, including Canadian mineral resources properties, (b) the Common Shares formed part of the business property of a permanent establishment that the Holder has or had in Canada within the 12 months preceding disposition, or (c) the Holder (i) was a resident of Canada at any time within the ten years immediately preceding the disposition, and for a total of 120 months during any period of 20 consecutive years, preceding the disposition, and (ii) owned the Common Shares when he ceased to be resident in Canada.

A Holder who is subject to Canadian tax in respect of a capital gain realized on disposition of Common Shares must include one half of the capital gain (“taxable capital gain”) in computing his taxable income earned in Canada. The Holder may, subject to certain limitations, deduct one half of any capital loss (“allowable capital loss”) arising on disposition of taxable Canadian property from taxable capital gains realized in the year of disposition in respect to taxable Canadian property and, to the extent not so deductible, from such taxable capital gains of any of the three preceding years or any subsequent year.


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UNITED STATES FEDERAL INCOME TAX CONSEQUENCES

The following is a discussion of material United States Federal income tax consequences, under the law, generally applicable to a U.S. Holder (as defined below) of common shares of the Company. This discussion does not cover any state, local or foreign tax consequences.

The following discussion is based upon the sections of the Internal Revenue Code of 1986, as amended (“the Code”), Treasury Regulations, published Internal Revenue Service (“IRS) rulings, published administrative positions of the IRS and court decisions that are currently applicable, any or all of which could be materially and adversely changed, possible on a retroactive basis, at any time. In addition, the discussion does not consider the potential effects, both adverse and beneficial, or recently proposed legislation which, if enacted, could be applied, possibly on a retroactive basis, at any time. The discussion is for general information only and it is not intended to be, nor should it be construed to be, legal or tax advice to any holder or prospective holder of common shares of the Company. Each holder and prospective holder of common shares of the Company is advised to consult their own tax advisors about the federal, state, local, and foreign tax consequences of purchasing, owning and disposing of common shares of the Company applicable to their own particular circumstances.

U.S. Holders

As used herein, a (“U.S. Holder”) includes a holder of common shares of the Company who is a citizen or resident of the United States, a corporation created or organized in or under the laws of the United States or of any political subdivision thereof, an estate whose income is taxable in the United States irrespective of source or a trust subject to the primary supervision of a court within the United States and control of a United States fiduciary as described in Section 7701(a)(30) of the Code. This summary does not address the tax consequences to, and U.S. Holder does not include, persons subject to special provisions of Federal income tax law, such as tax-exempt organizations, qualified retirement plans, financial institutions, insurance companies, real estate investment trusts, regulated investment companies, broker-dealers, non-resident alien individuals, persons or entities that have a “functional currency” other than the U.S. dollar, shareholders who hold common shares as part of a straddle, hedging or conversion transaction, and shareholders who acquired their common shares through the exercise of employee stock options or otherwise as compensation for services.

This summary is limited to U.S. Holders who own common shares as capital assets. This summary does not address the consequences to a person or entity holding an interest in a shareholder or the consequences to a person of the ownership, exercise or disposition of any options, warrants or other rights to acquire common shares.


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Distribution on Common Shares of the Company

U.S. Holders receiving dividend distributions (including constructive dividends) with respect to common shares of the Company are required to include in gross income for United States Federal income tax purposes the gross amount of such distributions equal to the U.S. dollar value of such distributions on the date of receipt (based on the exchange rate on such date), to the extent that the Company has current or accumulated earnings and profits, without reduction for any Canadian income tax withheld from such distributions. Such Canadian tax withheld may be credited, subject to certain limitations, against the U.S. Holder’s United States Federal Income tax liability or, alternatively, individuals may be deducted in computing the U.S. Holder’s United States Federal taxable income by those individuals who itemize deductions. (See more detailed discussion at “Foreign Tax Credit” below). To the extent that distributions exceed current or accumulated earnings and profits of the Company, they will be treated first as a return of capital up to the U.S. Holder’s adjusted basis in the common shares and thereafter as gain from the sale or exchange of the common shares. Dividend income will be taxed at marginal tax rates applicable to ordinary income while preferential tax rates for long-term capital gains are applicable to a U.S. Holder which is an individual, estate or trust. There are currently no preferential tax rates for long-term capital gains for a U.S. Holder which is a corporation.

In the case of foreign currency received as a dividend that is not converted by the recipient into U.S. dollars on the date of receipt, a U.S. Holder will have a tax basis in the foreign currency equal to its U.S. dollar value on the date of receipt. Generally, any gain or loss recognized upon a subsequent sale of other disposition of the foreign currency, including the exchange for U.S. dollars, will be ordinary income or loss.

Dividends paid on the common shares of the Company will not generally be eligible for the dividends received deduction provided to corporations receiving dividends from certain United States corporations. A U.S. Holder which is a corporation may, under certain circumstances, be entitled to a 70% deduction of the United States source portion of dividends received from the Company (unless the Company qualifies as a “foreign personal holding company” or a “passive foreign investment company”, as defined below) if such U.S. Holder owns shares representing at least 10% of the voting power and value of the Company. The availability of this deduction is subject to several complex limitations which are beyond the scope of this discussion.

Under current Treasury Regulations, dividends paid on the Company’s common shares, if any, generally will not be subject to information reporting and generally will not be subject to U.S. backup withholding tax. However, dividends and the proceeds from a sale of the Company’s common shares paid in the U.S. through a U.S. or U.S. related paying agent (including a broker) will be subject to U.S. information reporting requirements and may also be subject to the 31% U.S. backup withholding tax, unless the paying agent is furnished with a duly completed and signed Form W-9. Any amounts withheld under the U.S. backup withholding tax rules will be allowed as a refund or a credit against the U.S. Holder’s U.S. federal income tax liability, provided the required information is furnished to the IRS.

Foreign Tax Credit

For individuals whose entire income from sources outside the United States consists of qualified passive income, the total amount of creditable foreign taxes paid or accrued during the taxable year does not exceed $300 ($600 in the case of a joint return) and an election is made under section 904(j), the limitation on credit does not apply.


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A U.S. Holder who pays (or has withheld from distributions) Canadian income tax with respect to the ownership of common shares of the Company may be entitled, at the option of the U.S. Holder, to either a deduction or a tax credit for such foreign tax paid or withheld. Generally, it will be more advantageous to claim a credit because a credit reduces United States Federal income taxes on a dollar-for-dollar basis, while a deduction merely reduces the taxpayer’s income subject to tax. This election is made on a year-by-year basis and applies to all foreign income taxes (or taxes in lieu of income tax) paid by (or withheld from) the U.S. Holder during the year. There are significant and complex limitations which apply to the credit, among which is the general limitation that the credit cannot exceed the proportionate share of the U.S. Holder’s United States income tax liability that the U.S. Holder’s foreign source income bears to his/her or its worldwide taxable income in the determination of the application of this limitation. The various items of income and deduction must be classified into foreign and domestic sources. Complex rules govern this classification process. In addition, this limitation is calculated separately with respect to specific classes of income such as “passive income”, “high withholding tax interest”, “financial services income”, “shipping income”, and certain other classifications of income. Dividends distributed by the Company will generally constitute “passive income” or, in the case of certain U.S. Holders, “financial services income” for these purposes. The availability of the foreign tax credit and the application of the limitations on the credit are fact specific and management urges holders and prospective holders of common shares of the Company to consult their own tax advisors regarding their individual circumstances.

Disposition of Common Shares of the Company

A U.S. Holder will recognize gain or loss upon the sale of common shares of the Company equal to the difference, if any, between (I) the amount of cash plus the fair market value of any property received, and (ii) the shareholder’s tax basis in the common shares of the Company. Preferential tax rates apply to long-term capital gains of U.S. Holders, which are individuals, estates or trusts. This gain or loss will be capital gain or loss if the common shares are capital assets in the hands of the U.S. Holder, which will be a short-term or long-term capital gain or loss depending upon the holding period of the U.S. Holder. Gains and losses are netted and combined according to special rules in arriving at the overall capital gain or loss for a particular tax year. Deductions for net capital losses are subject to significant limitations. For U.S. Holders, which are not corporations, any unused portion of such net capital loss may be carried over to be used in later tax years until such net capital loss is thereby exhausted, but individuals may not carry back capital losses. For U.S. Holders, which are corporations (other than corporations subject to Subchapter S of the Code), an unused net capital loss may be carried back three years from the loss year and carried forward five years from the loss year to be offset against capital gains until such net capital loss is thereby exhausted.

Other Considerations

In the following circumstances, the above sections of the discussion may not describe the United States Federal income tax consequences resulting from the holding and disposition of common shares of the Company.

Foreign Personal Holding Company

If at any time during a taxable year more than 50% of the total combined voting power or the total value of the Company’s outstanding shares is owned, actually or constructively, by five or fewer individuals who are citizens or residents of the United States and 60% (50% after the first tax year) or more of the Company’s gross income for such year was derived from certain passive sources (e.g. from interest income received from its subsidiaries), the Company would be treated as a “foreign personal holding company.” In that event, U.S. Holders that hold common shares of the Company would be required to include in gross income for such year their allocable portions of such passive income to the extent the Company does not actually distribute such income.


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The Company does not believe that it currently has the status of a “foreign personal holding company”. However, there can be no assurance that the Company will not be considered a foreign personal holding company for the current or any future taxable year.

Foreign Investment Company

If 50% or more of the combined voting power or total value of the Company’s outstanding shares are held, actually or constructively, by citizens or residents of the United States, United States domestic partnerships or corporations, or estates or trusts other than foreign estates or trusts (as defined by the Code Section 7701(a)(31), and the Company is found to be engaged primarily in the business of investing, reinvesting, or trading in securities, commodities, or any interest therein, it is possible that the Company might be treated as a “foreign investment company” as defined in Section 1246 of the Code, causing all or part of any gain realized by a U.S. Holder selling or exchanging common shares of the Company to be treated as ordinary income rather than capital gains.

Passive Foreign Investment Company

As a foreign corporation with U.S. Holders, the Company could potentially be treated as a passive foreign investment company (“PFIC”), as defined in Section 1297 of the Code, depending upon the percentage of the Company’s income which is passive, or the percentage of the Company’s assets which is held for the purpose of producing passive income.

The rule governing PFICs can have significant tax effects on U.S. shareholders of foreign corporations who are subject to U.S. Federal income taxation under alternative methods at the election of each such U.S. shareholder. As a PFIC, each U.S. shareholder’s income or gain, with respect to a disposition or deemed disposition of the PFIC’s shares or a distribution payable on such shares will generally be subject to tax at the highest marginal rates applicable to ordinary income and certain interest charges, unless the U.S. shareholder has timely made a “qualified electing fund” election or a “mark-to-market” election for those shares.

A U.S. shareholder who elects to treat the PFIC as a Qualified Electing Fund ("QEF"), as defined in the Code, (an "Electing U.S. Holder") will be required to currently include in his income, for any taxable year in which the corporation qualifies as a PFIC, his pro-rata share of the corporation's (i) "net capital gain" (the excess of net long-term capital gain over net short-term capital loss), which will be taxed as long-term capital gain to the Electing U.S. Holder, and (ii) "ordinary earnings" (the excess of earnings and profits over net capital gain), which will be taxed as ordinary income to the Electing U.S. Holder, in each case, for the U.S. Holder's taxable year in which (or with which) the corporation’s taxable year ends, regardless of whether such amounts are actually distributed. A QEF election also allows the Electing U.S. Holder to generally treat any gain realized on the disposition of his common shares (or deemed to be realized on the pledge of his common shares) as capital gain; treat his share of the corporation's net capital gain, if any, as long-term capital gain instead of ordinary income, and either avoid interest charges resulting from PFIC status altogether, or make an annual election, subject to certain limitations, to defer payment of current taxes on his share of the corporation's annual realized net capital gain and ordinary earnings

The procedure a U.S. Holder must comply with in making a timely QEF election will depend on whether the year of the election is the first year in the U.S. Holder's holding period in which the corporation is a PFIC. If the U.S. shareholder makes a QEF election in such first year, then the U.S. shareholder may make the QEF election by simply filing the appropriate documents at the time the U.S. Holder files a tax return for such first year. If, however, the corporation qualified as a PFIC in a prior year during the U.S. shareholder’s holding period, then the U.S. shareholder may make a retroactive QEF election, provided he has preserved his right to do so under the protective statement regime or he obtains IRS permission.


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If a U.S. shareholder has not made a QEF Election at any time (a "Non-electing U.S. Holder"), then special taxation rules under Section 1291 of the Code will apply to gains realized on the disposition (or deemed to be realized by reason of a pledge) of his common shares, and certain "excess distributions" by the corporation. An excess distribution is a current year distribution received by the U.S. shareholder on PFIC stock to the extent that the distribution exceeds its ratable portion of 125% of the average amount received by the U.S. shareholder during the preceding three years.

A Non-electing U.S. shareholder generally would be required to pro-rate all gains realized on the disposition of his common shares and all excess distributions over the entire holding period for the common shares. All gains or excess distributions allocated to prior years of the U.S. shareholder (other than years prior to the first taxable year of the corporation during such U.S. Holder's holding period and beginning after January 1, 1987 for which it was a PFIC) would be taxed at the highest marginal tax rate for each such prior year applicable to ordinary income. The Non-electing U.S. shareholder also would be liable for interest on the foregoing tax liability for each such prior year calculated as if such liability had been due with respect to each such prior year. A Non-electing non-corporate U.S. shareholder must treat this interest charge as "personal interest" which is wholly non-deductible. The balance of the gain or the excess distribution will be treated as ordinary income in the year of the disposition or distribution, and no interest charge will be incurred with respect to such balance.

If a corporation is a PFIC for any taxable year during which a Non-electing U.S. shareholder holds common shares, then the corporation will continue to be treated as a PFIC with respect to such common shares, even if it is no longer by definition a PFIC. A Non-electing U.S. shareholder may terminate this deemed PFIC status by electing to recognize a gain, which will be taxed under the rules for Non-Electing U.S. Holders, as if such common shares had been sold on the last day of the last taxable year for which it was a PFIC. If the corporation no longer qualifies as a PFIC in a subsequent year, then normal Code rules and not the PFIC rules will apply with respect to a U.S. shareholder who has made a QEF election.

In certain circumstances, a U.S. Holder of stock in a PFIC can make a “qualified electing fund election” to mitigate some of the adverse tax consequences of holding stock in a PFIC by including in income its share of the corporation’s income on a current basis. However, we do not currently intend to prepare or provide the information that would enable you to make a qualified electing fund election. Management urges US persons to consult with their own tax advisors with regards to the impact of these rules.

Controlled Foreign Corporation

A Controlled Foreign Corporation (CFC) is a foreign corporation more than 50% of whose stock by vote or value is, on any day in the corporation’s tax year, owned (directly or indirectly) by U.S. Shareholders. If more than 50% of the voting power of all classes of stock entitled to vote is owned, actually or constructively, by citizens or residents of the United States, United States domestic partnerships and corporations or estates or trusts other than foreign estates or trusts, each of whom own actually or constructively 10% or more of the total combined voting power of all classes of stock of the Company could be treated as a “controlled foreign corporation” under Subpart F of the Code. This classification would affect many complex results, one of which is the inclusion of certain income of a CFC, which is subject to current U.S. tax. The United States generally taxes United States Shareholders of a CFC currently on their pro rata shares of the Subpart F income of the CFC. Such United States Shareholders are generally treated as having received a current distribution out of the CFC’s Subpart F income and are also subject to current U.S. tax on their pro rata shares of the CFC’s earnings invested in U.S. property. The foreign tax credit described above may reduce the U.S. tax on these amounts.


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In addition, under Section 1248 of the Code, gain from the sale or exchange of shares by a U.S. Holder of common shares of the Corporation which is or was a United States Shareholder at any time during the five-year period ending with the sale or exchange is treated as ordinary income to the extent of earnings and profits of the Company (accumulated in corporate tax years beginning after 1962, but only while the shares were held and while the Company was “controlled”) attributable to the shares sold or exchanged. If a foreign corporation is both a PFIC and a CFC, the foreign corporation generally will not be treated as a PFIC with respect to the United States Shareholders of the CFC. This rule generally will be effective for taxable years of United States Shareholders beginning after 1997 and for taxable years of foreign corporations ending with or within such taxable years of United States Shareholders. The PFIC provisions continue to apply in the case of PFIC that is also a CFC with respect to the U.S. Holders that are less than 10% shareholders. Because of the complexity of Subpart F, a more detailed review of these rules is outside of the scope of this discussion.

The amount of any backup withholding will not constitute additional tax and will be allowed as a credit against the U.S. Holder’s federal income tax liability.

Filing of Information Returns. Under a number of circumstances, United States Investor acquiring shares of the Company may be required to file an information return with the Internal Revenue Service Center where they are required to file their tax returns with a duplicate copy to the Internal Revenue Service Center, Philadelphia, PA 19255. In particular, any United States Investor who becomes the owner, directly or indirectly, of 10% or more of the shares of the Company will be required to file such a return. Other filing requirements may apply, and management urges United States Investors to consult their own tax advisors concerning these requirements.

Statement by Experts

The Company’s auditors for the financial statements for its fiscal years ended December 31, 2017, 2016, and 2015 was MNP LLP, Chartered Professional Accountants. The audit report is included with the related financial statements.

Documents on Display

All documents incorporated in this 20-F Annual Report may be viewed at the Company’s head office located at 110 Spadina Avenue, Unit #810, Toronto, Ontario, Canada M5V 2K4.

Item 11. Disclosures about Market Risk

The Company is subject to certain kinds of Market Risk.

Interest Rate Risk

The Company is exposed to interest rate risk to the extent that the cash maintained at financial institutions is subject to a floating rate of interest. The interest rate risks on cash and on the Company’s obligations are not considered significant. A plus or minus 1% change in interest rates would affect the Company’s profit or loss and comprehensive profit or loss by approximately $9,000 (2016 - $20,000).


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Foreign Currency Risk

The Company is exposed to foreign currency risk on fluctuations related to cash and cash equivalents, accounts receivable, accounts payable and accrued liabilities that are denominated in a foreign currency. As at December 31, 2017, the Company held cash and cash equivalents as well as accounts payable and accrued liabilities denominated in the Canadian dollar, European Euro, British Pound, Swiss Franc, and Indian Rupee and considers foreign currency risk low. The majority of the Company's foreign currency amounts are held in Canadian dollars. A plus or minus 1% change in Canadian foreign exchange rates would affect profit or loss and comprehensive profit or loss by less than $1,000 (2016 - $1,000).

The following table summarizes the Company’s exposure to the Canadian currency:


	December 31, 2017	December 31, 2016

Cash and cash equivalents	C$ 135,049	C$ 295,048
Accounts receivable	390,017	341,216
Accounts payable and accrued liabilities	(770,108)	(671,732)

Total	C$ (245,042)	C$ (35,468)

Item 12. Description of Other Securities

Not Applicable

Part II

Item 13. Defaults, Dividend Arrearages and Delinquencies

Not Applicable

Item 14. Modifications of Rights of Securities Holders and Use of Proceeds

Not Applicable

Item 15. Controls and Procedures

Disclosure Controls and Procedures

The Company’s management is responsible for establishing and maintaining disclosure controls and procedures to provide reasonable assurance that material information related to the Company, including its consolidated subsidiaries, is made known to senior management, including Chief Executive Officer (“CEO”) and the Chief Financial Officer (“CFO”), by others within those entities on a timely basis so that appropriate decisions can be made regarding public disclosure.


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We carried out an evaluation, under the supervision and with the participation of our management, including our Principal Executive Officer and our Principal Financial Officer, of the effectiveness of the design and operation of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e)) under the Securities and Exchange Act of 1934, as amended) as of December 31, 2017. The Chief Executive Officer and Chief Financial Officer concluded that the disclosure controls and procedures as of December 31, 2017, were effective to give reasonable assurance that the information required to be disclosed by the Company in reports that it files or submits under the Exchange Act is (i) recorded, processed, summarized and reported, within the time periods specified in the SEC’s rules and forms, and (ii) accumulated and communicated to management, including the Chief Executive Office and Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosure.

Management’s Annual Report on Internal Control over Financial Reporting

The Company’s management is responsible for designing, establishing and maintaining a system of internal controls over financial reporting (as defined in Exchange Act Rule 13a-15(f)) to provide reasonable assurance that the financial information prepared by the Company for external purposes is reliable and has been recorded, processed and reported in an accurate and timely manner in accordance with IFRS as issued by IASB. The Board of Directors is responsible for ensuring that management fulfills its responsibilities. The Audit & Risk Committee fulfills its role of ensuring the integrity of the reported information through its review of the interim and annual financial statements. Management reviewed the results of their assessment with the Company’s Audit & Risk Committee.

Because of its inherent limitations, the Company’s internal control over financial reporting may not prevent or detect all possible misstatements or frauds. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with policies or procedures may deteriorate.

To evaluate the effectiveness of the Company’s internal control over financial reporting, Management has used the Internal Control - Integrated Framework (2013), which is a suitable, recognized control framework established by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). Management has assessed the effectiveness of the Company’s internal control over financial reporting and concluded that such internal control over financial reporting is effective as of December 31, 2017.

Limitations on the Effectiveness of Controls

The Company's management, including the CEO and CFO, does not expect that our Disclosure Controls or our Internal Controls will prevent all error and all fraud. A control system, no matter how well designed and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Further, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within the Company have been detected. These inherent limitations include the realities that judgments in decision-making can be faulty, and that breakdowns can occur because of simple error or mistake. Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people, or by management override of the control. The design of any system of controls also is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed achieving its stated goals under all potential future conditions; over time, control may become inadequate because of changes in conditions, or the degree of compliance with the policies or procedures may deteriorate. Because of the inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be detected.


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Attestation Report of the Registered Accounting Firm.

This annual report does not include an attestation report of the Company’s registered public accounting firm regarding internal control over financial reporting. Management’s report was not subject to attestation by the Company’s registered public accounting firm pursuant to the rules of the Securities and Exchange Commission that permit the Company to provide only management’s report in this Form 20-F Annual Report.

Changes in Internal Control over Financial Reporting

There were no changes in the Company’s internal control over financial reporting that occurred during the period covered by this report that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.

Item 16. Reserved

Item 16A. Audit Committee Financial Expert

The Company does not have an “audit committee financial expert” serving on its audit & risk committee. The Company’s Audit & Risk Committee consists of three independent directors, all of whom are financially literate and very knowledgeable about the Company’s affairs. Because the Company’s structure and operations are straightforward, the Company does not find it necessary at the current time to augment its Board with a financial expert.

Item 16B. Code of Ethics

The Company has not adopted a formal written code of ethics. Directors and officers of the Company are subject securities laws whereby they are required to act honestly, in good faith and in the best interests of the Company. The Board of Directors monitors on an ongoing basis the activities of management to ensure that the highest standard of ethical conduct is maintained. However, as the Company is growing in size, the Board anticipates that it will evaluate the implementation of a formal Code of Business Conduct and Ethics.

Item 16C. Principal Accountant Fees and Services

The Audit & Risk Committee is directly responsible for the appointment, compensation and oversight of auditors; the audit & risk committee has in place procedures for receiving complaints and concerns about accounting and auditing matters; and has the authority and the funding to engage independent counsel and other outside advisors.

In accordance with the requirements of the US Sarbanes-Oxley Act of 2002 and rules issued by the Securities and Exchange Commission, the Company’s Audit & Risk Committee Charter includes a procedure for the review and pre-approval of any services performed by the Company's auditor, including audit services, audit related services, tax services and other services. The procedure requires that all proposed engagements of the auditor for audit and permitted non-audit services are submitted to the finance and audit & risk committee for approval prior to the beginning of any such services.


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Fees, including reimbursements for expenses, for professional services rendered by MNP LLP are included in Table No. 12:


Table No. 12 Principal Account Fees and Services

Type of Service	Fiscal Year 2017	Fiscal Year 2016

Audit Fees	$ 77,019	$ 78,338
Audit Related Fees	Nil	1,887
Tax Fees	Nil	8,561
All Other Fees	Nil	Nil
Total	$ 77,019	$ 88,786

Item 16D. Exemptions from Listing Standards for Audit Committees

Not Applicable

Item 16E. Purchase of Equity Securities by the Issuer and Affiliated Purchasers

Not Applicable

Item 16F. Change in Registrant’s Certifying Accountant

Not Applicable

Item 16G. Corporate Governance

Not Applicable

Item 16H. Mine Safety Disclosure

Not Applicable

Part III

Item 17. Financial Statements

Not applicable

Item 18. Financial Statements

The Company's financial statements are stated in U.S. Dollars ($) and are prepared in accordance with International Financial Reporting Standards.

The financial statements as required under ITEM #18 are attached hereto and found immediately following the text of this Registration Statement. The audit report of MNP LLP, Chartered Professional Accountants, are included herein immediately preceding the financial statements.


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Item 19. Exhibits

(A) The financial statements thereto as required under ITEM #18 are attached hereto and found immediately following the text of this Registration Statement. The audit report of MNP LLP, Chartered Professional Accountants, for the audited financial statements is included herein immediately preceding the audited financial statements.

Audited Financial Statements

Report of Independent Registered Public Accounting Firm of MNP LLP, Chartered Professional Accountants, dated April 2, 2018.

Statements of Financial Position at December 31, 2017 and 2016.

Statements of Operations and Comprehensive Loss for the years ended December 31, 2017, 2016 and 2015.

Statements of Cash Flows for the years ended December 31, 2017, 2016 and 2015.

Statements of Changes in Equity for the years ended December 31, 2017, 2016 and 2015.

Notes to Financial Statements

(B) Index to Exhibits:

Certificate of Incorporation, Certificates of Name Change, Articles of Incorporation, Articles of Amalgamation and By-Laws:

Certificate of Incorporation dated January 21, 2010. *

Certificate of Change of Name dated March 1, 2012. *

Articles and Bylaws dated January 21, 2010. *

Directors Resolutions dated February 24, 2012. *

Instruments defining the rights of holders of the securities being registered

-=See Exhibit Number 1=-

Voting Trust Agreements - N/A

Material Contracts

Cross-Marketing Agreement between e-Winery Solutions, NXT-Wine Mobile LLC and the Company dated November 9, 2012. *

Consulting Agreement between the Company and Finalysis Group LLC (Atul Sabharwal) dated October 31, 2011. *

Consulting Agreement between the Company and Ritesh Bhavnani dated October 31, 2011. *

Employment Agreement between the Company and John Fauller dated May 16, 2012. *

Employment Agreement between the Company and Wilson A. Bell dated October 31, 2011. *

Employment Agreement between the Company and Atul Sabharwal dated June 1, 2015 ***

Employment Agreement between the Company and Ritesh Bhavnani dated June 1, 2015. ***

Employment agreement between Hip Digital and Baris Karadogan dated January 1, 2011 and as amended on June 2, 2011. ***


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Employment agreement between the Company and David Hargreaves dated November 4, 2014. ***

Employment agreement between the Company and Rahoul Roy dated October 19, 2015. ***

Employment agreement between the Company and Rob Rathke effective April 17, 2017. ****

List of Foreign Patents - N/A

Calculation of earnings per share - N/A

Explanation of calculation of ratios - N/A

List of Subsidiaries

Statement pursuant to the instructions to Item 8.A.4, regarding the financial statements filed in registration statements for initial public offerings of securities – N/A

10.

Other Documents

Consent of MNP LLP, Chartered Professional Accountants, dated February 23, 2015. **

Consent of Davidson & Company, LLP, Chartered Accountants, dated February 23, 2015. **

Copy of 2012 Stock Option Plan *

Copy of Management Information Circular for the Annual General Meeting of Shareholders held on December 12, 2013. *

Form of Proxy for the Annual General Meeting of Shareholders held on December 12, 2013. *

CPC Escrow Agreement between the Company and Computershare dated July 15, 2010. *

Value Security Escrow Agreement between the Company and Computershare dated March 1, 2012. *

Letter from former auditor Davidson & Company LLP dated February 23, 2015. **

Compensation and Corporate Governance Committee Charter ****

12.1

Certification of CEO Pursuant to Securities Exchange Act, Rules 13a-14 and 15d-14 as Adopted Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

12.2

Certification of CFO Pursuant to Securities Exchange Act, Rules 13a-14 and 15d-14 as Adopted Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

13.1

Certification of CEO Pursuant to the Sarbanes-Oxley Act, 18 U.S.C. Section 1350, As Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

13.2

Certification of CFO Pursuant to the Sarbanes-Oxley Act, 18 U.S.C. Section 1350, As Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

Filed as exhibits to the Company’s Form 20-F Registration filed on October 22, 2014.

Filed as exhibits to the Company’s Form 20-F Registration Amendment No. 2 filed on February 25, 2015

***

Filed as exhibits to the Company’s 2015 Form 20-F Annual Report

****

Filed as an exhibit to the Company’s 2016 Form 20-F Annual Report


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SNIPP INTERACTIVE INC.

CONSOLIDATED FINANCIAL STATEMENTS

(Expressed in U.S. Dollars unless otherwise noted)

FOR THE YEARS ENDED DECEMBER 31, 2017 AND 2016


	- 85 -

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Shareholders and Directors of SNIPP Interactive Inc.

Opinion on the Consolidated Financial Statements

We have audited the accompanying consolidated financial statements of SNIPP Interactive Inc. (the “Company”), which comprise the consolidated statements of financial position as at December 31, 2017 and 2016, and the consolidated statements of comprehensive loss, changes in equity and cash flows for each of the three years in the period ended December 31, 2017, including the related notes, comprising a summary of significant accounting policies and other explanatory information (collectively referred to as the “consolidated financial statements”).

In our opinion, the consolidated financial statements present fairly, in all material respects, the consolidated financial position of the Company as at December 31, 2017 and 2016 and its consolidated financial performance and its consolidated cash flows for each of the three years in the period ended December 31, 2017 in accordance with International Financial Reporting Standards as issued by the International Accounting Standards Board.

Basis for Opinion

Management’s Responsibility for the Consolidated Financial Statements

Management is responsible for the preparation and fair presentation of these consolidated financial statements in accordance with International Financial Reporting Standards as issued by the International Accounting Standards Board, and for such internal control as management determines is necessary to enable the preparation of consolidated financial statements that are free from material misstatement, whether due to error or fraud.

Auditor’s Responsibility

Our responsibility is to express an opinion on these consolidated financial statements based on our audits. We conducted our audits in accordance with Canadian generally accepted auditing standards and the standards of the Public Company Accounting Oversight Board (United States) (“PCAOB”). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the consolidated financial statements are free from material misstatement, whether due to error or fraud. Those standards also require that we comply with ethical requirements, including independence. We are required to be independent with respect to the Company in accordance with the ethical requirements that are relevant to our audit of the consolidated financial statements in Canada, the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB. We are a public accounting firm registered with the PCAOB.

An audit includes performing procedures to assess the risks of material misstatements of the consolidated financial statements, whether due to error or fraud, and performing procedures to respond to those risks. Such procedures include obtaining and examining, on a test basis, audit evidence regarding the amounts and disclosures in the consolidated financial statements. The procedures selected depend on our judgment, including the assessment of the risks of material misstatement of the consolidated financial statements, whether due to error or fraud. In making those risk assessments, we consider internal control relevant to the entity’s preparation and fair preparation of the consolidated financial statements in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the entity’s internal control. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. Accordingly, we express no such opinion.


	- 86 -

An audit also includes evaluating the appropriateness of accounting policies and principles used and the reasonableness of accounting estimates made by management, as well as evaluating the overall presentation of the consolidated financial statements.

We believe that the audit evidence we have obtained in our audits is sufficient and appropriate to provide a reasonable basis for our audit opinion.

[snipp201720fannual001.jpg]

We have served as the Company’s auditor since 2012.

Mississauga, Canada

April 2, 2018


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SNIPP INTERACTIVE INC.

CONSOLIDATED STATEMENTS OF FINANCIAL POSITION

(Expressed in U.S. Dollars)

As at


		December 31, 2017		December 31, 2016


ASSETS

Current
Cash	(Note 3)	$	386,630	$	2,375,619
Accounts receivable, net of allowance for doubtful accounts of $24,693 (2016 - $70,811)			3,815,278		4,242,388
Deposits, prepaid expenses and other assets			498,151		286,592

			4,700,059		6,904,599

Equipment	(Note 5)		66,329		105,839
Intangible assets	(Note 6, 11)		5,121,845		5,484,587
Goodwill	(Note 10, 11)		3,343,129		3,343,129

		$	13,231,362	$	15,838,154

LIABILITIES AND SHAREHOLDERS’ EQUITY

Current
Accounts payable and accrued liabilities		$	2,542,885	$	2,676,646
Deferred revenue			959,881		1,961,622
Due to related parties	(Note 7)		44,972		76,610
Working Capital Line of Credit	(Note 13)		933,159		2,000,000

			4,480,897		6,714,878

Shareholders’ equity
Common shares	(Note 9)		26,186,684		22,815,647
Warrants	(Note 9)		421,796		421,796
Contributed surplus	(Note 9)		4,797,541		4,237,448
Deficit			(21,395,878)		(16,952,007)
Accumulated other comprehensive loss			(1,259,678)		(1,399,608)

			8,750,465		9,123,276

		$	13,231,362	$	15,838,154

Approved and authorized by the Board of Directors on April 2, 2018.


“Atul Sabharwal ” Director	“Ritesh Bhavnani ” Director
Atul Sabharwal	Ritesh Bhavnani
The accompanying notes are an integral part of these consolidated financial statements.


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SNIPP INTERACTIVE INC.

CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS

(Expressed in U.S. Dollars)


	Year Ended December 31, 2017		Year Ended December 31, 2016		Year Ended December 31, 2015
					(Note 11)

REVENUE	$	12,879,019	$	11,223,727	$	11,890,231

EXPENSES
Salaries and compensation		9,175,637		11,448,476		7,450,658
General and administrative		1,145,136		1,422,822		1,175,954
Campaign infrastructure		3,808,721		3,808,736		5,367,648
Outsourced software development		-		-		119,588
Professional fees		265,875		415,988		508,698
Marketing and investor relations		92,138		244,119		230,056
Travel		86,473		304,551		571,477
Bad debt expense		226,085		51,410		103,903
Amortization of intangibles (Note 6)		1,714,339		1,472,943		731,978
Depreciation of equipment (Note 5)		45,825		51,627		21,405
Stock-based compensation (Note 9, 11)		560,093		1,117,642		1,889,285
		17,120,322		20,338,314		18,170,650
Net loss before accretion expense, interest, foreign exchange, change in fair value of derivative liability, change in fair value of acquisition consideration payable in equity and taxes		(4,241,303)		(9,114,587)		(6,280,419)

Accretion expense		-		-		(190,000)
Interest (expense) income		(93,583)		467		64,720
Foreign exchange loss		(65,501)		(27,817)		(32,596)
Change in fair value of derivative liability (Note 8)		-		31,834		(153,298)
Change in fair value of acquisition consideration payable in equity (Note 11)		-		537,381		2,978,926
Net loss before tax provision		(4,400,387)		(8,572,722)		(3,612,667)
Provision for taxes		(43,484)		-		-
Net loss for the year		(4,443,871)		(8,572,722)		(3,612,667)

OTHER COMPREHENSIVE LOSS
Items that may be reclassified subsequently to loss
Cumulative translation adjustment		139,930		(365,198)		(818,409)
Comprehensive loss for the year	$	(4,303,941)	$	(8,937,920)	$	(4,431,076)
Basic and diluted loss per common share	$	(0.03)	$	(0.07)	$	(0.04)
Weighted average number of common shares outstanding – basic and diluted		157,529,807		122,906,690		99,345,933

The accompanying notes are an integral part of these consolidated financial statements.


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SNIPP INTERACTIVE INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS

(Expressed in U.S. Dollars)


	Year Ended December 31, 2017		Year Ended December 31, 2016		Year Ended December 31, 2015
					(Note 11)

CASH FLOWS FROM OPERATING ACTIVITIES
Net loss for the year	$	(4,443,871)	$	(8,572,722)	$	(3,612,667)
Items not involving cash:
Amortization of intangibles		1,714,339		1,472,943		731,978
Depreciation of equipment		45,825		51,627		21,405
Stock-based compensation		560,093		1,117,642		1,889,285
Accretion expense				-		190,000
Change in fair value of derivative liability		-		(31,834)		153,298
Change in fair value of acquisition consideration payable in equity		-		(537,381)		(2,978,926)
Changes in non-cash working capital items:
Accounts receivable		427,110		(1,300,575)		(1,187,108)
Deposits, prepaid expenses and other assets		(211,559)		30,275		(32,519)
Accounts payable and accrued liabilities		(133,761)		406,563		969,291
Deferred revenue		(1,001,741)		1,069,857		(1,557,743)
Due to related parties		(31,638)		(480,445)		157,477

Net cash flows used in operating activities		(3,075,203)		(6,774,050)		(5,256,229)

CASH FLOWS FROM INVESTING ACTIVITIES
Additions to equipment		(6,315)		(35,507)		(115,122)
Additions to intangible assets		(1,351,597)		(1,639,771)		(1,038,248)
Due to Swiss Post		-		(861,956)		-
Net cash acquired on business acquisition of Swiss Post Ireland		-		-		(261,296)
Net cash acquired on business acquisition of Hip Digital Media		-		-		354,477

Net cash flows used in investing activities		(1,357,912)		(2,537,234)		(1,060,189)

CASH FLOWS FROM FINANCING ACTIVITIES
Proceeds from common shares issued		3,375,076		5,275,554		9,782,712
Share issuance costs		(19,927)		(72,980)		(930,761)
Proceeds from warrants exercised		-		17,268		1,191,816
Proceeds from options exercised		15,888		14,600		47,046
(Repayment of) proceeds from working capital line of credit		(1,066,841)		2,000,000		-

Net cash flows provided by financing activities		2,304,196		7,234,442		10,090,813

Effect of exchange rate changes on cash		139,930		(244,156)		(607,235)

Change in cash for the year		(1,988,989)		(2,320,998)		3,167,160

Cash and cash equivalents, beginning of year		2,375,619		4,696,617		1,529,457

Cash and cash equivalents, end of year	$	386,630	$	2,375,619	$	4,696,617

Supplemental disclosure regarding cash flows (Note 12)

The accompanying notes are an integral part of these consolidated financial statements.


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SNIPP INTERACTIVE INC.
CONSOLIDATED STATEMENTS OF CHANGES IN EQUITY (DEFICIENCY)
(Expressed in U.S. Dollars)
	Common Shares	Amount	Warrants	Contributed Surplus	Accumulated Other Comprehensive Loss	Deficit (Note 11)	Total Shareholders' Equity (Deficiency)
Balance, December 31, 2014	69,927,638	$ 3,510,527	$ 421,796	$ 681,600	$ (216,001)	$ (4,766,618)	$ (368,696)
Private placement shares issued	22,322,727	9,782,712	-	-	-	-	9,782,712
Financing issuance costs	-	(930,761)	-	-	-	-	(930,761)
Fair value of broker unit options	-	(751,489)	-	751,489	-	-	-
Corporate advisory fee units	661,591	-	-	-	-	-	-
Stock options exercised	524,500	58,093	-	(11,047)	-	-	47,046
Warrants exercised	7,697,800	2,903,640	-	-	-	-	2,903,640
Hip Digital acquisition shares issued	3,921,679	2,174,571	-	-	-	-	2,174,571
Hip Digital employee shares issued	697,780	224,997	-	-	-	-	224,997
Stock-based compensation	-	-	-	1,889,285	-	-	1,889,285
Cumulative translation adjustment	-	-	-	-	(818,409)	-	(818,409)
Net loss for the year	-	-	-	-	-	(3,612,667)	(3,612,667)
Balance, December 31, 2015	105,753,715	$ 16,972,290	$ 421,796	$ 3,311,327	$ (1,034,410)	$ (8,379,285)	$ 11,291,718
Private placement shares issued	22,323,334	5,275,554	-	-	-	-	5,275,554
Financing issuance costs		(72,980)	-	-	-	-	(72,980)
Stock options exercised	100,000	14,600	-	-	-	-	14,600
Warrants exercised	158,000	40,898	-	-	-	-	40,898
Hip Digital acquisition shares issued	3,033,813	393,801	-	-	-	-	393,801
Hip Digital employee shares issued	1,167,813	191,484	-	-	-	-	191,484
Stock-based compensation	-	-	-	926,121	-	-	926,121
Cumulative translation adjustment	-	-	-	-	(365,198)	-	(365,198)
Net loss for the year	-	-	-	-	-	(8,572,722)	(8,572,722)
Balance, December 31, 2016	132,536,675	$ 22,815,647	$ 421,796	$ 4,237,448	$ (1,399,608)	$ (16,952,007)	$ 9,123,276
Private placement shares issued	45,000,000	3,375,076	-	-	-	-	3,375,076
Financing issuance costs		(19,927)	-	-	-	-	(19,927)
Stock options exercised	200,000	15,888	-	-	-	-	15,888
Stock-based compensation	-	-	-	560,093	-	-	560,093
Cmulative translation adjustment	-	-	-	-	139,930	-	139,930
Net loss for the year	-	-	-	-	-	(4,443,871)	(4,443,871)
Balance, December 31, 2017	177,736,675	$ 26,186,684	$ 421,796	$ 4,797,541	$ (1,259,678)	$ (21,395,878)	$ 8,750,465

The accompanying notes are an integral part of these consolidated financial statements.


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SNIPP INTERACTIVE INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(Expressed in U.S. Dollars)

December 31, 2017

NATURE OF OPERATIONS

Snipp Interactive Inc. (the “Company” or “Snipp”) was incorporated under the Business Corporations Act (British Columbia) on January 21, 2010 and its business is to provide a full suite of mobile marketing, rebates and loyalty solutions in the US, Canada and internationally.

Unless otherwise indicated in these consolidated financial statements, references to “$” are to U.S. dollars.

These consolidated financial statements have been prepared on a going concern basis, which assumes the realization of assets and settlement of liabilities in the normal course of business.

The registered address, head office, principal address and records office of the Company are located at 110 Spadina Avenue, Unit 810, Toronto, Ontario, M5V 2K4, Canada.

The consolidated financial statements were authorized for issuance by the Board of Directors on April 2, 2018.

The Company has a working capital surplus of $219,162 (2016 - $189,721), a net loss of $4,443,871, accumulated deficit of $21,395,878 and negative cash flows from operations of $3,075,203. Management is of the opinion that sufficient working capital is available from its financings and will be obtained from operations to meet the Company's liabilities and commitments as they come due for the next twelve months.

SIGNIFICANT ACCOUNTING POLICIES

Statement of Compliance

These consolidated financial statements have been prepared in compliance with International Financial Reporting Standards (“IFRS”) as issued by the International Accounting Standards Board (“IASB”) and interpretations issued by the IFRS Interpretations Committee (“IFRIC”). The policies applied in these consolidated financial statements are based on IFRS in effect as at December 31, 2017.

Basis of presentation

The consolidated financial statements have been prepared on a historical cost basis, except for financial instruments classified as financial instruments at fair value through profit and loss, which are stated at their fair value. In addition, these consolidated financial statements have been prepared using the accrual basis of accounting except for cash flow information.

Basis of consolidation

These consolidated financial statements include the accounts of the Company and its wholly-owned legal subsidiaries Snipp Interactive Inc. (formerly Consumer Impulse, Inc.), which was incorporated in Delaware, USA, Snipp Interactive (India) Private Limited, which was incorporated in India, Snipp Interactive Limited (formerly Swiss Post Solutions Ireland Limited) (Note 10), which was incorporated in Ireland, Snipp Interactive Limited, which was incorporated in the United Kingdom, Snipp Interactive AG, which was incorporated in Switzerland, Hip Digital, Inc. (Note 11), which was incorporated in Delaware, USA and Hip Digital Media Inc., which was incorporated in British Columbia, Canada. All material inter-company balances and transactions have been eliminated.


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SNIPP INTERACTIVE INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(Expressed in U.S. Dollars)

December 31, 2017

SIGNIFICANT ACCOUNTING POLICIES (cont’d…)

Equipment

Equipment are recorded at cost and depreciated over their estimated useful lives as follows:


Office equipment	3-5 years	Straight-line
Computer equipment	3-5 years	Straight-line

Intangible Assets


Software platform	5 years	Straight-line
Acquired intellectual property (Note 10, 11)	5 years	Straight-line
Acquired customer relationships (Note 10, 11)	5 years	Straight-line
Acquired music label contracts (Note 11)	5 years	Straight-line

Software platform

•

It is technically feasible to complete the software product so that it will be available for use;

•

Management intends to complete the software product and use or sell it;

•

There is an ability to use or sell the software product;

•

It can be demonstrated how the software product will generate probable future economic benefits;

•

Adequate technical, financial and other resources to complete the development and to use or sell the software product are available; and

•

The expenditure attributable to the software product during its development can be reliably measured.

Acquired intellectual property

The Company acquired intellectual property from the acquisition of Swiss Post Solutions Ireland Limited (Note 10) and Hip Digital Media Inc. (Note 11). The acquired intellectual property is a customer loyalty management platform and a rewards platform. This acquired intellectual property is being amortized over the estimated useful life of 5 years.

Acquired customer relationships

The Company acquired customer relationships from the acquisition of Swiss Post Solutions Ireland Limited (Note 10) and Hip Digital Media Inc. (Note 11). The acquired customer relationships represent the customer base and corresponding contracts that have been generating revenue for the acquired businesses in prior and current fiscal periods. The value of these acquired customer relationships is being amortized over the estimated useful life of 5 years.


	- 93 -

SNIPP INTERACTIVE INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(Expressed in U.S. Dollars)

December 31, 2017

SIGNIFICANT ACCOUNTING POLICIES (cont’d…)

Acquired music label contracts

The Company acquired music label contracts from the acquisition of Hip Digital Media Inc. (Note 11). The acquired music label contracts represent contracts with music labels that provide for the procurement of music content at wholesale pricing and that are then sold for profit to customers as part of customer revenue contracts that have been generating revenue in prior and current fiscal periods. The value of these acquired music label contracts is being amortized over the estimated useful life of 5 years.

Critical judgement and accounting estimates

The recoverability of accounts receivable that are included in the consolidated statements of financial position are based on historical collection of receivables.

ii)

The inputs used in accounting for share-based payments expense included in profit and loss calculated using the Black-Scholes option pricing model (Note 9).

iii)

iv)

The estimates used in determining the fair value for the Derivative Liability, which is composed of valuations of Financing warrants, as defined and described in Note 9, utilizes estimates made by management in determining the appropriate input variables in the Black-Scholes valuation model as disclosed in Note 9.

The carrying value of goodwill and intangibles acquired from acquisitions and estimates on any assumptions underlying the analysis of impairment.

vi)

The purchase price allocation corresponding to completed acquisitions and the related contingent considerations (Note 10 and Note 11).

Revenue recognition


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SNIPP INTERACTIVE INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(Expressed in U.S. Dollars)

December 31, 2017

SIGNIFICANT ACCOUNTING POLICIES (cont’d…)

Revenue recognition

Arrangements with multiple deliverables

Many of the Company’s arrangements with customers include multiple items such as campaign development and campaign management which are delivered at varying times. In these cases, the Company treats the delivered items as separate units of accounting if they have value to the customer on a stand-alone basis and, where the arrangement includes a general right of return relative to the delivered item, delivery or performance of undelivered items is considered probable and substantially in the Company’s control. The Company allocates the total arrangement consideration to all deliverables using its best estimate of their relative fair value, since vendor-specific objective or third-party evidence of the selling price is generally unavailable. It then recognizes revenue on the different deliverables in accordance with the policies set out above.

Income taxes

Income tax expense consists of current and deferred tax expense. Current and deferred taxes are recognized in profit or loss except to the extent that it relates to items recognized directly in equity or other comprehensive loss. Current tax is recognized and measured at the amount expected to be recovered from or payable to the taxation authorities based on the income tax rates enacted or substantively enacted at the end of the reporting period and includes any adjustment to taxes payable in respect of previous years. Deferred tax is recognized on any temporary differences between the carrying amounts of assets and liabilities in the consolidated financial statements and the corresponding tax bases used in the computation of taxable earnings. Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in the period when the asset is realized or the liability is settled based on tax rates and laws that have been enacted or substantively enacted by the end of the reporting period. The effect of a change in the enacted or substantively enacted tax rates is recognized in net earnings and comprehensive income or in equity depending on the item to which the adjustment relates. Deferred tax assets are recognized to the extent future recovery is probable. At each reporting period end, deferred tax assets are reduced to the extent that it is no longer probable that sufficient taxable earnings will be available to allow all or part of the asset to be recovered.

Foreign currencies

Snipp Interactive Inc. (formerly Consumer Impulse, Inc.), - U.S. Dollar;

Snipp Interactive (India) Private Limited, - Indian Rupee;

Snipp Interactive Limited (formerly Swiss Post Solutions Ireland Limited), - European Euro;

Snipp Interactive Limited (United Kingdom), - British Pound;

Snipp Interactive AG, - Swiss Franc;

Hip Digital Media Inc. (USA), - U.S. Dollar; and

Hip Digital Media Inc. (Canada), - Canadian Dollar.


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SNIPP INTERACTIVE INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(Expressed in U.S. Dollars)

December 31, 2017

SIGNIFICANT ACCOUNTING POLICIES (cont’d…)

Foreign currencies (cont’d…)

Foreign exchange gains and losses on intercompany loans receivable from foreign operations, for which settlement is neither planned nor likely to occur in the foreseeable future are recognized in other comprehensive income and accumulated in a separate component of equity, irrespective of the currency the intercompany loan is denominated in. In substance, such an item forms part of the Company’s net investment in the foreign operation. Such items are reclassified from equity to profit or loss on disposal of the net investment in foreign operations.

Financial instruments

Financial assets

Fair value through profit or loss - This category comprises derivatives, or assets acquired or incurred principally for the purpose of selling or repurchasing them in the near term. They are carried in the statements of financial position at fair value with changes in fair value recognized in profit or loss.

Loans and receivables - These assets are non-derivative financial assets with fixed or determinable payments that are not quoted in an active market. They are carried at cost less any provision for impairment. Individually significant receivables are considered for impairment when they are past due or when other objective evidence is received that a specific counterparty will default.

Held-to-maturity investments - These assets are non-derivative financial assets with fixed or determinable payments and fixed maturities that the Company's management has the positive intention and ability to hold to maturity. These assets are measured at amortized cost using the effective interest method. If there is objective evidence that the investment is impaired, determined by reference to external credit ratings and other relevant indicators, the financial asset is measured at the present value of estimated future cash flows. Any changes to the carrying amount of the investment, including impairment losses, are recognized in profit or loss.

Available-for-sale - Non-derivative financial assets not included in the above categories are classified as available-forsale. They are carried at fair value with changes in fair value recognized in other comprehensive income or loss. Where a decline in the fair value of an available-for-sale financial asset constitutes objective evidence of impairment, the amount of the loss is removed from equity and recognized in profit or loss.

The Company has classified its cash and cash equivalents at fair value through profit or loss. The Company’s accounts receivable are classified as loans and receivables.


	- 96 -

SNIPP INTERACTIVE INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(Expressed in U.S. Dollars)

December 31, 2017

SIGNIFICANT ACCOUNTING POLICIES (cont’d…)

Financial instruments (cont’d…)

Financial liabilities

Fair value through profit or loss - This category comprises derivatives and liabilities acquired or incurred principally for the purpose of selling or repurchasing them in the near term. They are carried in the consolidated statements of financial position at fair value with changes in fair value recognized in profit or loss.

Other financial liabilities: This category includes amounts due to related parties, accounts payables and accrued liabilities, and working capital line of credit all of which are recognized at amortized cost.

Level 1 – Unadjusted quoted prices in active markets for identical assets or liabilities;

Level 2 – Inputs other than quoted prices that are observable for the asset or liability either directly or indirectly; and

Level 3 – Inputs that are not based on observable market data.

See Note 13 for relevant disclosures.

Warrants and Options


	- 97 -

SNIPP INTERACTIVE INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(Expressed in U.S. Dollars)

December 31, 2017

SIGNIFICANT ACCOUNTING POLICIES (cont’d…)

Impairment

Financial assets

Non-financial assets

The carrying amounts of the Company’s definite-life non-financial assets are reviewed at the end of each reporting period to determine whether there is any indication of impairment. If any such indication exists, then the asset’s recoverable amount is estimated. The recoverable amount of an asset is the greater of its value in use and its fair value less costs of disposal. In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risks specific to the asset. For the assets that generates cash inflows from continuing use that are largely independent of the cash inflows of other assets or groups of assets (the “cash-generating unit”, or “CGU”). An impairment loss is recognized if the carrying amount of an asset or CGU exceeds its estimated recoverable amount. Impairment losses are recognized in profit or loss.

Loss per share


	- 98 -

SNIPP INTERACTIVE INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(Expressed in U.S. Dollars)

December 31, 2017

SIGNIFICANT ACCOUNTING POLICIES (cont’d…)

Share-based payments

Share-based payment arrangements in which the Company receives goods or services as consideration for its own equity instruments are accounted for as equity settled share-based payment transactions and measured at the fair value of goods or services received. If the fair value of the goods or services received cannot be estimated reliably, the share based payment transaction is measured at the fair value of the equity instruments granted at the date the Company receives the goods or the services.

Adoption of accounting standards

Effective January 1, 2017, the Company adopted the amendments issued in January 2016 to IAS 7, Statement of Cash Flows (“IAS 7”). These amendments were applied prospectively. These amendments required the Company to provide information about changes in their financing liabilities. Adoption of these amendments did not have a significant impact on the Company’s consolidated financial statements.

Recent accounting pronouncements


	- 99 -

SNIPP INTERACTIVE INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(Expressed in U.S. Dollars)

December 31, 2017

CASH


		December 31, 2017		December 31, 2016

Cash on deposit	$	386,630	$	2,375,619
Total	$	386,630	$	2,375,619

SEGMENTED INFORMATION

IFRS 8 “Operating Segments” defines an operating segment as i) a component of an entity that engages in business activities from which it may earn revenues and incur expenses; ii) whose operating results are regularly reviewed by the entity’s chief operating decision maker to make decisions about resources to be allocated to the segment and to assess its performance; and iii) for which discrete financial information is available.

The Company’s management and chief operating decision maker reviews performance of the Company on a consolidated basis and has integrated its products and services as one operating segment, which provides a full suite of mobile marketing and loyalty services in the United States, Ireland and internationally.

Geographic information

The Company has one operating segment, which provides a full suite of mobile marketing and loyalty services in the United States, Ireland and internationally.

For the Company’s geographically segmented non-current assets (equipment and intangible assets, including goodwill), the Company has allocated based on location of assets as follows:


	December 31, 2017	December 31, 2016

United States	$ 5,950,539	$ 6,869,660
Ireland	1,386,645	1,241,297
International	1,194,119	822,598
Total	$ 8,531,303	$ 8,933,555

For the Company’s geographically segmented revenue, the Company has allocated revenue based on the location of the customer, as follows:


	Year Ended December 31, 2017	Year Ended December 31, 2016	Year Ended December 31, 2015

United States	$ 10,915,948	$ 9,134,602	$ 10,129,362
Ireland	838,422	855,846	1,110,136
International	1,124,649	1,233,279	650,733
Total	$ 12,879,019	$ 11,223,727	$ 11,890,231


	- 100 -

SNIPP INTERACTIVE INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(Expressed in U.S. Dollars)

December 31, 2017

EQUIPMENT


	December 31, 2017

		Opening			Closing	Opening	Depreciation	Closing
		cost			cost	accumulated	during the	depreciation	Net book
		balance	Additions	Disposals	balance	depreciation	period	balance	value
Office Equipment		$ 18,026	$ -	$ -	$ 18,026	$ 10,353	$ 4,376	$ 14,729	$ 3,297
Computer Equipment		174,762	$ 6,315	-	181,077	76,596	41,449	118,045	63,032
		$ 192,788	$ 6,315	$ -	$ 199,103	$ 86,949	$ 45,825	$ 132,774	$ 66,329
December 31, 2016

		Opening			Closing	Opening	Depreciation	Closing
		cost			cost	accumulated	during the	depreciation	Net book
		balance	Additions	Disposals	balance	depreciation	year	balance	value
Office Equipment		$ 10,819	$ 7,207	$ -	$ 18,026	$ 6,348	$ 4,005	$ 10,353	$ 7,673
Computer Equipment		146,440	28,322	-	174,762	28,974	47,622	76,596	98,166
		$ 157,259	$ 35,529	$ -	$ 192,788	$ 35,322	$ 51,627	$ 86,949	$ 105,839

INTANGIBLE ASSETS


December 31, 2017

	Opening			Closing	Opening	Amortization		Closing
	cost			cost	accumulated	during the		amortization		Net book
	balance	Additions	Disposals	balance	amortization	period		balance		value
Software platform	$ 3,147,753	$ 1,351,597	$ -	$ 4,499,350	$ 826,496	$ 780,335		$ 1,606,831		$ 2,892,519
Intellectual property	2,495,000	-	-	2,495,000	802,333	499,000		1,301,333		1,193,667
Customer relationships	1,195,000	-	-	1,195,000	394,004	239,004		633,008		561,992
Music label contracts	980,000	-	-	980,000	310,333	196,000		506,333		473,667
	$ 7,817,753	$ 1,351,597	$ -	$ 9,169,350	$2,333,166	$ 1,714,339		$ 4,047,505		$ 5,121,845
December 31, 2016

	Opening			Closing	Opening	Amortization	Closing
	cost			cost	accumulated	during the	amortization		Net book
	balance	Additions	Disposals	balance	amortization	period	balance		value
Software platform	$ 1,507,982	$ 1,639,771	$ -	$ 3,147,753	$ 287,557	$ 538,939	$ 826,496		$2,321,257
Intellectual property	2,495,000	$ -	-	2,495,000	303,333	499,000	802,333		1,692,667
Customer relationships	1,195,000	-	-	1,195,000	155,000	239,004	394,004		800,996
Music label contracts	980,000	-	-	980,000	114,333	196,000	310,333		669,667
	$ 6,177,982	$ 1,639,771	$ -	$ 7,817,753	$ 860,223	$ 1,472,943	$ 2,333,166		$5,484,587

The Company's credit facility (Note 13) is secured by the Company's intellectual property, which consists of all recognized and unrecognized intangible assets. At December 31, 2017, the net book value of the Company's intangible assets was $5,121,845.


	- 101 -

SNIPP INTERACTIVE INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(Expressed in U.S. Dollars)

December 31, 2017

RELATED PARTY TRANSACTIONS

The related parties of the Company are key management personnel and officers. Related party transactions not disclosed elsewhere included in expenses for the years ended December 31, 2017, 2016 and 2015 are salaries and compensation of $1,271,764, $1,942,912 and $1,942,835, respectively, charged by officers and key management personnel of the Company. At December 31, 2017, $44,972 was due to officers and directors (2016 - $76,610). The amounts due to related parties represent unpaid salaries and compensation and unpaid expenses. The amounts are non-interest bearing, unsecured and have no specified terms of repayment. During the year ended December 31, 2017, related parties received stock-based compensation of $267,252 (2016 - $743,525 and 2015 -

$716,482).

DERIVATIVE LIABILITY

The derivative liability is a non-cash liability that is not associated with any form of debt or convertible instrument. The derivative liability represents the Black-Scholes valuation of the Company’s Financing warrants that are subject to currency fluctuation as the exercise price of the Company’s Financing warrants is fixed in Canadian dollars and the functional currency of the Company is the U.S. dollar. This results in the warrants being considered a derivative as a variable amount of cash in the Company’s functional currency will be received on exercise. The fair value of this derivative liability fluctuates from period to period based on fluctuations in the share price, changing Black-Scholes inputs and changes in foreign exchange rates. These fair value changes are recognized through profit and loss.


		Financing Warrants

Balance, December 31, 2014	$	1,613,526
Change in fair value and warrant exercises		153,298
Value of exercised warrants		(1,711,824)
Balance, December 31, 2015	$	55,000
		(31,834)
Value of exercised warrants		(23,166)
Balance, December 31, 2016 and 2017	$	-

The following assumptions were used for the Black-Scholes derivative liability valuation of the Financing warrants at December 31, 2016:


	Financing warrants ⁽¹⁾		Financing warrants ⁽²⁾
Risk-free interest rate	0.43%	(2015 – 0.48%)	0.43%	(2015 – 0.48%)
Expected life of warrants	0.00 years	(2015 – 0.07 years)	0.00 years	(2015 – 0.07 years)
Annualized volatility	125%	(2015 – 125%)	125%	(2015 – 125%)
Dividend rate	0.00%	(2015 – 0.00%)	0.00%	(2105 – 0.00%)

⁽¹⁾3,175,000 financing warrants issued on January 24, 2014

⁽²⁾1,200,000 financing warrants issued on December 31, 2013


	- 102 -

SNIPP INTERACTIVE INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(Expressed in U.S. Dollars)

December 31, 2017

CAPITAL STOCK

Authorized

Unlimited common shares, without par value

Unlimited preferred shares, without par value, issuable in series:

Unlimited Series 1 voting preferred shares, without par value, redeemable at C$0.0001 per share

Share issuances

On April 21, 2016, the Company announced a non-brokered private placement financing and closed a first tranche comprised of 17,500,000 common shares at a price of C$0.30 per share for gross proceeds of $4,130,700 (C$5,250,000). On April 25, 2016, the Company closed a second tranche comprised of 3,370,000 common shares at a price of C$0.30 per share for gross proceeds of $797,275 (C$1,011,000). On April 28, 2016, the Company closed a third and final tranche comprised of 1,453,334 common shares at a price of C$0.30 per share for gross proceeds of $347,579 (C$436,000). No commissions or finder's fees were paid in connection with the first, second or third tranches. The Company paid legal fees and filing fees of $72,980 (C$92,603) associated with the first, second and third tranches included in financing issue costs.

On May 5, 2017, the Company announced a non-brokered private placement financing and closed a first tranche comprised of 14,165,000 common shares at a price of C$0.10 per share for gross proceeds of $1,043,509 (C$1,416,500). On June 23, 2017, the Company closed a second tranche comprised of 28,488,000 common shares at a price of C$0.10 per share for gross proceeds of $2,151,362 (C$2,848,800). On June 29, 2017, the Company closed a third and final tranche comprised of 2,347,000 common shares at a price of C$0.10 per share for gross proceeds of $180,205 (C$234,700). No commissions or finder's fees were paid in connection with the first, second or third tranches. The Company paid legal fees and filing fees of $19,927 (C$26,799) associated with the first, second and third tranches included in financing issue costs.

In fiscal 2016, 3,033,813 shares were issued relating to the acquisition of Hip Digital Media and 1,167,813 shares were issued to former Hip Digital employees (Note 11).

Stock options

On June 16, 2017, disinterested shareholders approved and the Company adopted an amended fixed number incentive stock option plan which was previously approved on June 1, 2016 (the “2016 Option Plan”) which provides that a committee of the Board of Directors appointed in accordance with the 2016 Option Plan (the “Committee”) may from time to time, in its discretion, and in accordance with the TSX-V requirements, grant to directors, officers and consultants of the Company, non-transferable options to purchase common shares (“Options”), reserving 29,340,335 shares, being 20% of the Company’s issued and outstanding shares as at June 16, 2017. Such Options will be exercisable for a period of up to 10 years from the date of grant. Vesting terms are determined at the time of grant by the Committee.


	- 103 -

SNIPP INTERACTIVE INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(Expressed in U.S. Dollars)

December 31, 2017

CAPITAL STOCK (cont’d…)

Stock options (cont’d…)

On June 13, 2017, the Company granted 4,207,000 options and on June 16, 2017, the Company granted 1,739,000 options. These options have an exercise price of C$0.10, annual vesting in three equal tranches over three years from grant date and expire on June 13, 2022 and June 16, 2022, respectively. The fair value of the options was estimated on the date of grant using the Black-Scholes option pricing model with the following assumptions: 5 year expected life, volatility of 125%, risk-free rate of 1.13% and dividend rate of 0%. The options were valued at $262,471 and $102,958, respectively. An amount of $117,598 was expensed to stock-based compensation corresponding to these June 2017 options grants, as an addition to contributed surplus during the year ended December 31, 2017. On November 1, 2017, the Company granted 500,000 options. These options have an exercise price of C$0.10, annual vesting in three equal tranches over three years from grant date and expire on November 1, 2022. The fair value of the options was estimated on the date of grant using the Black-Scholes option pricing model with the following assumptions: 5 year expected life, volatility of 125%, risk-free rate of 1.60% and dividend rate of 0%. The options were valued at $33,232. An amount of $3,385 was expensed to stock-based compensation corresponding to these November 2017 options, as an addition to contributed surplus during the year ended December 31, 2017. Options granted in prior years with vesting taking place in fiscal 2017 resulted in an amount of $439,110 being expensed to stock-based compensation with a corresponding addition to contributed surplus during the year ended December 31, 2017. All stock options have been granted in Canadian dollars.

In fiscal 2016, the Company recognized stock-based compensation expense of $1,117,642 corresponding to the vesting of stock options that were granted during the year ended December 31, 2016 and stock options that were granted during the year ended December 31, 2015. The options granted will be vested in current and future periods. In fiscal 2016, the Company granted 1,446,180 options on February 9, 2016, 2,100,000 options on February 11, 2016, 610,000 options on February 12, 2016, and 356,000 options on December 15, 2016. The options were valued at $271,742, $459,851, $91,051, and $32,476 respectively. The following assumptions were used for the Black-Scholes valuation of options granted in fiscal 2016 (Risk-free interest rate: 0.37% - 0.47%; expected life of option: 5.0 years; annualized volatility: 125%; dividend rate: 0.00%). All stock options have been granted in Canadian dollars. Certain shares issued in connection with the acquisition of Hip Digital Media Inc. (Note 11) during fiscal 2016 resulted in an amount of $191,484 expensed to stock-based compensation with a corresponding amount being an addition to common shares. All stock options have been granted in Canadian dollars.

In fiscal 2015, the Company recognized stock-based compensation expense of $1,889,285 corresponding to the vesting of stock options that were granted during the year ended December 31, 2015 and stock options that were granted during the year ended December 31, 2014. The options granted will be vested in current and future periods. The following assumptions were used for the Black-Scholes valuation of options granted in fiscal 2015 (Risk-free interest rate: 0.51% - 0.86%; expected life of option: 5.0 years; annualized volatility: 125%; dividend rate: 0.00%). All stock options have been granted in Canadian dollars.

Stock option activity is presented below:


	Number of	Weighted Average
	Options	Exercise Price
		C$
Outstanding, December 31, 2015	14,771,000	0.42
Exercised	(100,000)	0.19
Granted	4,512,180	0.36
Forfeitures	(5,696,945)	0.54
Outstanding, December 31, 2016	13,486,235	0.37
Exercised	(200,000)	0.10
Cancelled	(4,381,297)	0.54
Granted	6,446,000	0.10
Expired	(725,000)	0.19
Outstanding, December 31, 2017	14,625,938	0.27


	- 104 -

SNIPP INTERACTIVE INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(Expressed in U.S. Dollars)

December 31, 2017

CAPITAL STOCK (cont’d…)

Stock options (cont’d…)


Number of Options	Number of Options	Exercise Price	Expiry Date
Outstanding	Exercisable	C$
100,000	100,000	$0.10	15-Feb-18
400,000	400,000	$0.10	25-Feb-18
100,000	100,000	$0.10	15-Jul-18
1,150,000	1,150,000	$0.12	18-Dec-18
200,000	200,000	$0.11	10-Apr-19
50,000	50,000	$0.19	11-Aug-19
100,000	100,000	$0.25	10-Sep-19
200,000	200,000	$0.34	06-Nov-19
175,000	175,000	$0.33	26-Nov-19
1,300,000	1,300,000	$0.55	29-Dec-19
410,000	273,333	$0.68	09-Feb-20
150,000	100,000	$0.65	26-Mar-20
100,000	66,667	$0.68	08-Jun-20
914,258	609,505	$0.41	09-Jul-20
455,000	303,333	$0.41	13-Aug-20
125,000	83,333	$0.41	15-Sep-20
200,000	200,000	$0.44	05-Oct-20
200,000	133,333	$0.47	14-Oct-20
400,000	400,000	$0.46	19-Oct-20
10,000	6,667	$0.45	22-Oct-20
60,000	40,000	$0.42	10-Nov-20
2,234,680	744,894	$0.38	09-Feb-21 to 12-Feb-21
211,000	70,333	$0.15	15-Dec-21
4,881,000	-	$0.10	13-Jun-22 to 16-Jun-22
500,000	-	$0.10	01-Nov-22
14,625,938	6,806,398


	- 105 -

SNIPP INTERACTIVE INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(Expressed in U.S. Dollars)

December 31, 2017

CAPITAL STOCK (cont’d…)

Warrants


		Equity Classification			Liability Classification
	Number of Shares			Weighted Average Exercise Price		Number of Shares		Weighted Average Exercise Price
Outstanding, December 31, 2014		16,468,688	0.19		3,870,000		C$0.15
Issued – Finder’s unit warrants		766,800	0.20		-		-
Issued – Financing warrants		11,161,363	0.63		-		-
Issued – Financing advisory warrants		330,795	0.63		-		-
Exercised – Finder’s unit warrants		(439,000)	0.20		-		-
Exercised – Financing warrants		(2,880,000)	0.20		-		-
Exercised – Financing warrants		-	-		(3,612,000)		C$0.15
Outstanding, December 31, 2015		25,408,646	0.37		258,000		C$0.15
Exercised – Financing warrants		-	-		(158,000)		C$0.15
Expired – Financing warrants		-	-		(100,000)		C$0.15
Outstanding, December 31, 2016		25,408,646	0.38		-		-

Expired – Financing warrants		(11,492,158)	0.63
Expired – Financing warrants		(7,727,800)	0.20

Outstanding, December 31, 2017		6,188,688	0.13

The weighted average remaining life of the warrants outstanding is 0.16 years as at December 31, 2017. As at December 31, 2017 the following Warrants are outstanding:


Number of Common Shares Issuable	Exercise Price	Expiry Date
6,188,688	$0.13	01-Mar-18	⁽¹⁾
6,188,688	$0.13

⁽¹⁾ The expiry date was extended from March 1, 2017 to March 1, 2018.


	- 106 -

SNIPP INTERACTIVE INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(Expressed in U.S. Dollars)

December 31, 2017

CAPITAL STOCK (cont’d…)


Finder’s Unit Options	Number of Shares	Weighted Average Exercise Price
		C$
Outstanding, December 31, 2014	792,000	0.15
Exercised ⁽¹⁾	(766,800)	0.15
Outstanding, December 31, 2015 and December 31, 2016	25,200	0.15
Expired	(25,200)	0.15
Outstanding, December 31, 2017	-	-

⁽¹⁾Weighted average share price was C$0.74

Each Finder’s Unit Option entitled the holder to purchase one unit (“Finder’s Unit”) at an exercise price of C$0.15 until July 14, 2017. Each Finder’s Unit would consist of one common share and one share purchase warrant (“Finder’s Unit Warrant”), with each Finder’s Unit Warrant entitling the holder to purchase one common share at an exercise price of $0.20 until July 14, 2017.


Broker Unit Options	Number of Shares	Weighted Average Exercise Price
		C$

Outstanding, December 31, 2014	-	-
Issued	1,785,818	0.55
Outstanding, December 31, 2015, December 31, 2016	1,785,818	0.55
Expired	(1,785,818)	0.55
Outstanding, December 31, 2017	-	-

Each Broker’s Unit Option entitled the holder to purchase one unit (“Broker Unit”) at an exercise price of C$0.55 until February 4, 2017. Each Broker’s Unit would consist of one common share and one half of one share purchase warrant (“Broker Unit Warrant”), with each whole share purchase warrant entitling the holder to purchase one common share at an exercise price of $0.63 until February 4, 2017.


	- 107 -

SNIPP INTERACTIVE INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(Expressed in U.S. Dollars)

December 31, 2017

ACQUISITION OF SWISS POST IRELAND

On February 5, 2015, the Company completed the acquisition of Swiss Post Solutions Ireland Limited (“Swiss Post Ireland”) and acquired (the “Acquisition”) all of the issued and outstanding shares of Swiss Post Ireland, as per the share purchase agreement (the “Purchase Agreement”) with Post CH Ltd. (“Swiss Post”) dated January 2, 2015. The Company incurred legal fees of $16,482 (professional fees) and filing fees of $12,024 (general and administrative) related to this acquisition. On closing the Company made a payment of $260,317 (CHF 240,840) and made an additional payment on June 29, 2016, in the amount of $861,956 (CHF 841,700) based on actual 2015 revenue of EUR 1,201,554 earned from Swiss Post Ireland.

The present value of the consideration payable was calculated at $890,088. This was based on the estimated purchase price based on initial cash payment $260,317 (CHF 240,840) on acquisition and future maximum additional payment of

$909,771 (CHF 841,700).



Consideration Payable – February 5, 2015	$	629,771
Accretion expense		190,000
Foreign exchange fluctuation		(84,265)
Consideration Payable – December 31, 2015	$	735,506

The fair value of the net assets of Swiss Post Ireland prior to closing was as follows:



Cash	$	69,300
Receivables		276,443
Prepaid expenses		13,252
Computer equipment		1,465
Accounts payable and accrued liabilities		(104,065)
	$	256,395

The Company’s purchase price allocation is as follows:



Working capital	$	254,930
Computer equipment		1,465
Intellectual property		195,000
Customer relationships		235,000
Goodwill		203,693
	$	890,088

Goodwill corresponds to the workforce acquired, future growth and is a result of excess purchase consideration over the fair value of identifiable net assets acquired.


	- 108 -

SNIPP INTERACTIVE INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(Expressed in U.S. Dollars)

December 31, 2017

ACQUISITION OF SWISS POST IRELAND (cont’d…)

For 2017, the Company performed an impairment test on its entire business since both Snipp Interactive Limited (formally known as Swiss Post Ireland) and Hip Digital Media Inc. were fully integrated with the Company's historical business into one Cash Generating Unit (CGU). The Company's consolidated and fully integrated business is now the smallest identifiable group of assets that generates cash inflows and is comprised of intellectual property, customer relationships, music label contracts and goodwill as listed above and below in Note 11. Using a five year (and related terminal value) discounted future cash flow model, the Company determined the recoverable amount by calculating its value in use. The recoverable amount of the CGU was determined to be above its carrying value as at December 31, 2017. The key assumptions used in the discounted future cash flow model in fiscal 2017 include projections surrounding market trends, growth rates and customer retention rates. The model used an annual growth rate between 3% and 18% and post-tax discount rates of 17%. The analyses concluded there was no impairment on the Company's CGU. Management believes that the discount rate reasonably reflects the risks associated with cash flow projections for the business.

ACQUISITION OF HIP DIGITAL MEDIA

On June 10, 2015, the Company completed the acquisition (the “Hip Acquisition”) of all the issued and outstanding shares of Hip Digital Media Inc., (“Hip Digital”) via a merger of a newly-incorporated subsidiary of Snipp (“Merger Sub”) and Hip Digital as set out in the Merger Agreement (the “Merger Agreement”) with Hip Digital dated May 31, 2015, and as amended on June 8, 2015. The Company incurred legal fees of $248,503 (professional fees) and filing fees of $23,589 (general administrative) related to this acquisition.

On closing, the Company made a payment of $100 and issued 3,757,495 common shares of Snipp to Hip Digital shareholders. In addition, during the year ended December 31, 2016, the Company issued to Hip Digital shareholders 2,741,931 performance shares of Snipp (the “Performance Shares”), corresponding to actual revenue recognized from Hip Digital during the period beginning on April 1, 2015 and ending on March 31, 2016 (the “Performance Period”). Further, Snipp, Hip Digital and an advisor of Hip Digital (the “Advisor”) entered into a settlement agreement (the “Advisory Settlement Agreement”) that provided for the issuance of 456,066 common shares of Snipp to the Advisor in satisfaction of $300,000 owing from Hip Digital to the Advisor. On closing, the Advisor was issued 164,184 common shares and during the year ended December 31, 2016 an additional 291,882 common shares were issued. In addition, in order to reward and incentivize certain key employees and service providers of Hip Digital (the “Bonus Grantees”), the Company could issue up to 1,938,279 common shares of Snipp, subject to the terms of a bonus grant agreement. 697,780 of these shares valued at $224,997 were issued in 2015 and 1,167,813 of these shares valued at $191,484 were issued and expensed during the year ended December 31, 2016, which have been included as stock-based compensation on the consolidated statements of operations and comprehensive loss. The Performance Shares and Advisor shares had been re- valued using the Company’s closing share price at each reporting period end with fluctuations in share price resulting in adjustments to the acquisition consideration payable in equity. These fair value changes were recognized through profit and loss.

The original estimate of the contingent consideration was based on management estimates that Hip Digital would achieve 100% of set revenue targets. The actual results achieved were 73% for the tranche two target, 34% for the tranche three target and 29% for the tranche four target. 3,921,679 shares valued at $2,174,571 were issued in 2015 and 3,033,813 shares valued at $393,801 were issued during the year ended December 31, 2016.


Estimated purchase price June 10, 2015	$	6,090,497
Change in fair value of acquisition consideration payable in equity		(2,978,926)
Value of shares issued		(2,174,554)
December 31, 2015		937,017
Change in fair value of acquisition consideration payable in equity		(543,216)
Value of shares issued		(393,801)
December 31, 2016	$	-


	- 109 -

SNIPP INTERACTIVE INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(Expressed in U.S. Dollars)

December 31, 2017

ACQUISITION OF HIP DIGITAL MEDIA (cont’d…)

The fair value of the net liabilities of Hip Digital prior to closing was as follows:


Cash and cash equivalents	$	354,477
Accounts receivable		954,469
Deposits, prepaid expenses and other assets		178,383
Fixed assets and intangible assets		7,991
Accounts payable and accrued liabilities		(882,951)
Deferred revenue		(1,901,308)
	$	(1,288,939)

The Company’s purchase price allocation is as follows:


Intellectual property	$	2,300,000
Customer relationships		960,000
Music label contracts		980,000
Goodwill		3,139,436
	$	7,379,436

Goodwill corresponds to the workforce acquired, future growth and is a result of excess purchase consideration over the fair value of identifiable assets acquired.

Measurement Period Adjustments to December 31, 2015 Balance Sheet:


Purchase price allocation		Preliminary		Adjustments		Final

Unallocated Purchase Price	$	7,379,436	$	(7,379,436)	$	-
Intellectual property		-		2,300,000		2,300,000
Customer relationships		-		960,000		960,000
Music label contracts		-		980,000		980,000
Goodwill		-		3,139,436		3,139,436
	$	7,379,436	$	-	$	7,379,436

The above purchase price allocation adjustments for the Hip Digital acquisition represent balance sheet reclassifications between unallocated purchase price, intellectual property, customer relationships, music label contracts and goodwill within the measurement period for the Hip Digital acquisition.

Measurement Period Adjustments to December 31, 2015 Statement of Operations:


Purchase price allocation		Preliminary		Adjustments		Final

Amortization of intangibles	$	237,312	$	494,666	$	731,978

The above purchase price allocation adjustments for the Hip Digital acquisition represent statement of operations reclassifications for amortization of intellectual property, customer relationships and music label contracts within the measurement period for the Hip Digital acquisition.


	- 110 -

SNIPP INTERACTIVE INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(Expressed in U.S. Dollars)

December 31, 2017

12.

SUPPLEMENTAL DISCLOSURE REGARDING CASH FLOWS


	Year	Year	Year
	Ended	Ended	Ended
	December 31,	December 31,	December 31,
	2017	2016	2015
Cash paid during the year for interest	93,583	5,514	-
Cash paid during the year for income taxes	43,484	-	-

Transactions not involving cash:
Cash acquired (Note 10)	-	-	69,300
Cash acquired (Note 11)	-	-	354,477
Receivables acquired (Note 10)	-	-	276,443
Receivables acquired (Note 11)	-	-	954,469
Prepaid expenses acquired (Note 10)	-	-	13,252
Prepaid expenses acquired (Note 11)	-	-	178,383
Computer equipment acquired (Note 10)	-	-	1,465
Computer equipment acquired (Note 11)	-	-	7,991
Accounts payable and accrued liabilities acquired (Note 10)	-	-	104,065
Accounts payable and accrued liabilities acquired (Note 11)	-	-	882,951
Deferred revenue acquired (Note 11)	-	-	1,901,308
Fair value of financing warrants – derivative liability	-	-	55,000
Fair value of acquisition consideration payable in equity (Note 11)	-	-	937,017
Fair value of corporate advisory fee paid in units	-	-	415,782
Fair value of broker unit options	-	-	751,489
Fair value of warrants exercised	-	22,695	-


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SNIPP INTERACTIVE INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(Expressed in U.S. Dollars)

December 31, 2017

FINANCIAL INSTRUMENTS

Fair value

Fair value estimates of financial instruments are made at a specific point in time, based on relevant information about financial markets and specific financial instruments. As these estimates are subjective in nature, involving uncertainties and matters of significant judgment, they cannot be determined with precision. Changes in assumptions can significantly affect estimated fair values.

The carrying value of accounts receivable, due to related parties, accounts payable and accrued liabilities and working capital line of credit approximate their fair value because of the short-term nature of these instruments while cash and marketable securities are valued using a level 1 fair value measurement.


	December 31, 2017		December 31, 2016
	Carrying Value	Fair Value	Carrying Value	Fair Value
Fair value through profit and loss – assets	$386,630	$386,630	$2,375,619	$2,375,619
Fair value through profit and loss – liabilities	-	-	-	-
Loans and receivables	3,815,278	3,815,278	4,242,388	4,242,388
Other financial liabilities	(3,521,016)	(3,521,016)	(4,753,256)	(4,753,256)
	$680,892	$680,892	$1,864,751	$1,864,751

Financial risk factors

The Company’s risk exposures and the impact on the Company’s financial statements are summarized below.

Credit risk

Financial instruments that potentially subject the Company to a significant concentration of credit risk consist primarily of cash and cash equivalents and accounts receivable. The Company places its cash with major financial institutions to limit risk from cash and cash equivalents. The maximum exposure to credit risk is equal to the fair value or carrying value of the related financial assets. The Company’s receivables consist of amounts due from customers. Some customers send payment past normal trade terms and in cases where amounts become uncollectible the Company recognizes bad debt expense to write off the uncollectible amounts. At December 31, 2017, the Company had $490,039 (December 31, 2016 - $579,331) in amounts due from customers greater than 90 days and during fiscal 2017 recognized bad debt expense of $226,085 (2016 - $51,410 and 2015 - $103,903).

Liquidity risk

Liquidity risk is the risk that the Company will not be able to meet its obligations as they become due. Management is of the opinion that sufficient working capital is available from its financings and will be obtained from operations to meet the Company's liabilities and commitments as they come due. The Company manages its liquidity risk by forecasting cash flows from operations and anticipating any investing and financing activities. Management and the Board of Directors are actively involved in the review, planning and approval of significant expenditures and commitments.


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SNIPP INTERACTIVE INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(Expressed in U.S. Dollars)

December 31, 2017

FINANCIAL INSTRUMENTS (cont’d…)

Market risk

Market risk is the risk of loss that may arise from changes in market factors such as interest rates, foreign exchange rates and commodity and equity prices. Such fluctuations may be significant.

Interest rate risk

The Company is exposed to interest rate risk to the extent that the cash maintained at financial institutions is subject to a floating rate of interest. The interest rate risks on cash and on the Company’s obligations are not considered significant. A plus or minus 1% change in interest rates would affect profit or loss and comprehensive profit or loss by approximately $9,000 (2016 - $20,000).

Foreign currency risk

The Company is exposed to foreign currency risk on fluctuations related to cash, accounts receivable, accounts payable and accrued liabilities that are denominated in a foreign currency. As at December 31, 2017, the Company held cash as well as accounts payable and accrued liabilities denominated in the Canadian dollar, European Euro, British Pound, Swiss Franc, and Indian Rupee and considers foreign currency risk low. The majority of the Company's foreign currency amounts are held in Canadian dollars. A plus or minus 1% change in Canadian foreign exchange rates would affect profit or loss and comprehensive profit or loss by less than $1,000 (2016 - $1,000).

The following table summarizes the Company’s exposure to the Canadian currency:


	December 31, 2017	December 31, 2016
	C$	C$

Cash and cash equivalents	135,049	295,048
Accounts receivable	390,017	341,216
Accounts payable and accrued liabilities	(770,108)	(671,732)

Total	(245,042)	(35,468)


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SNIPP INTERACTIVE INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(Expressed in U.S. Dollars)

December 31, 2017

CAPITAL MANAGEMENT

The Company defines capital as all components of shareholders’ equity. The Company has a working capital line of credit as well as deferred revenue, due to related parties, accounts payable and accrued liabilities in the ordinary course of operations. The Board of Directors does not establish quantitative return on capital criteria for management due to the nature of the Company’s business. The Company does not pay dividends. The Company is not subject to any externally imposed capital requirements.

INCOME TAXES

Income tax expense differs from the amount that would be computed by applying the federal and state statutory income tax rates to loss before income taxes.

The reconciliation of the combined Canadian federal and provincial statutory income tax rate of 26% (2016 - 26%) to the effective tax rate is as follows:


	Year Ended December 31, 2017	Year Ended December 31, 2016	Year ended December 31, 2015

Net loss before income taxes	$ (4,400,387)	$ (8,510,866)	$ (3,118,001)

Expected income tax recovery at statutory rates	(1,144,101)	(2,212,825)	(826,275)

Effect on income taxes of:
Difference in foreign tax rates	118,040	(160,578)	(151,180)
Tax rate changes and adjustments	1,414,049	(32,871)	108,820
Prior year true-ups	(322,023)	-	-
Share based compensation and non- deductible expenses	212,376	461,925	(221,530)
Foreign exchange rate translation adjustments	(175,106)	-	-
Utilization of losses not previously recognized	(123,309)	(13,261)	-
Change in tax benefits not recognized	63,558	2,019,466	1,090,165
Income tax expense	$ 43,484	$ 61,856	$ -

The following table summarizes the components of deferred tax:


	December 31, 2017	December 31, 2016	December 31, 2015
Deferred tax assets:
Non-Capital Losses Carried Forward	$ 547,512	$ 1,380,983	$ 115,780

Deferred tax liabilities:
Equipment	(3,466)	(4,915)	-
Intangible Asset	(544,046)	(1,368,271)	(100,185)
Note Payable	-	(7,797)	(15,595)


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SNIPP INTERACTIVE INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(Expressed in U.S. Dollars)

December 31, 2017

INCOME TAXES (cont’d…)

Deferred taxes are provided as a result of temporary differences that arise due to the differences between the income tax values and the carrying amount of assets and liabilities. Deferred tax assets have not been recognized in respect of the following deductible temporary differences:


	December 31, 2017	December 31, 2016	December 31, 2015

Deferred tax assets:
Other temporary differences	16,390	74,838	78,660
Equipment	1,408.601	1,318,118	98,010
Intangible assets	-	1,682	948,570
Share issuance and financing costs	458,062	630,643	791,570
Non-capital loss carry forwards	27,863,262	22,166,482	18,237,240

The Canadian non-capital loss carry forwards expire as noted in the table below. The U.S. net operating losses of $11,266,595 expire 2027 – 2037. Due to the acquisition in the prior year of a US company Section 382 of the Internal Revenue Code imposes annual limits on the Company’s ability to utilize its U.S. federal and state net operating loss carryforwards ("NOLs"). The Company’s NOLs will continue to be available to offset taxable income (until such NOLs are either utilized or expire) subject to the Section 382 annual limitation. The net operating losses for Ireland and UK of $1,786,307 and $344,120 may be carried forward indefinitely.

Share issue and financing costs will be fully amortized in 2021. The remaining deductible temporary differences may be carried forward indefinitely. Deferred tax assets have not been recognized in respect of these items because it is not probable that future taxable profit will be available against which the group can utilize the benefits therefrom.

The Company's total Canadian non-capital income tax losses expire as follows:


	Year	Canada
	2023	386,011
	2024	120,522
	2025	1,247,040
	2026	765,696
	2027	2,924,214
	2028	259,259
	2029	165,792
	2030	182,480
	2031	278,033
	2032	637,864
	2033	383,720
	2034	1,085,045
	2035	1,464,744
	2036	2,667,838
	2037	2,336,477
		14,904,735


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SNIPP INTERACTIVE INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(Expressed in U.S. Dollars)

December 31, 2017

COMMITMENT

The Company has leased office space in the US, Canada and Ireland. The remaining terms of the leases in the various locations range from 1 to 2 years. Future remaining minimum lease payments as at December 31, 2017 are as follows:


	2018	$ 135,289
	2019	24,865
		$ 160,153

SUBSEQUENT EVENTS

On February 28, 2018, the Company announced a non-brokered private placement financing (the "Financing") of up to C$1,500,000 to be comprised of up to 15,000,000 common shares at a price of C$0.10 per share, with C$850,000 already subscribed and closed as a first tranche (the "First Tranche").

On March 2, 2018, the Company announced an increase to the Financing previously announced on February 28, 2018, due to additional investor interest. The Financing was increased to up to C$2,500,000 to be comprised of up to 25,000,000 common shares at a price of C$0.10 per share. The Company also announced the full repayment of its Silicon Valley Bank Credit Facility.

On March 12, 2018, the Company announced the closing of a second tranche (the "Second Tranche") of the Financing. The Second Tranche was comprised of 8,000,000 common shares at a price of C$0.10 per share for gross proceeds of C$800,000. Finder's fees were paid to an agent in connection with the Second Tranche and consisted of commission of CAD$48,000 and 480,000 warrants (“Finder’s Warrants”). Each Finder’s Warrant entitles the holder to purchase one common share at an exercise price of CAD$0.10 for a period of 2 years from the date of distribution.

On March 21, 2018, the Company announced the closing of a third tranche (the "Third Tranche") of the Financing. The Third Tranche was comprised of 2,500,000 common shares at a price of C$0.10 per share for gross proceeds of C$250,000.

On March 29, 2018, the Company announced the closing of a fourth tranche (the "Fourth Tranche") of the Financing. The Fourth Tranche was comprised of 6,000,000 common shares at a price of C$0.10 per share for gross proceeds of C$600,000.


	- 116 -

Signature Page

Pursuant to the requirements of Section 12 of the Securities Exchange Act of 1934, the Registrant certifies that it meets all of the requirements for filing on Form 20-F and has duly caused this Annual Report to be signed on its behalf by the undersigned, thereunto duly authorized.

Snipp Interactive Inc.

Registrant

Dated: April 30, 2018

Signed: /s/ “Atul Sabharwal”

Atul Sabharwal

Chief Executive Officer


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