Recently Issued Accounting Standards (Tables)

6 Months Ended

Jun. 30, 2018

Revenue Initial Application Period Cumulative Effect Transition [Line Items]

Information About Company's Nets By Class of Retailer

Information about the Company’s net sales by class of retailer is as follows:

	Three Months Ended				Six Months Ended
	June 30,				June 30,
	2018		2017		2018		2017
Grocery (including Online), Mass and Club	$	38,976,097	$	31,214,749	$	73,992,511	$	58,499,896
Pet Specialty and Natural		8,648,859		7,513,615		16,802,046		13,906,039
Net Sales	$	47,624,956	$	38,728,364	$	90,794,557	$	72,405,935

ASU 2014-09

Revenue Initial Application Period Cumulative Effect Transition [Line Items]

Schedule of Certain Prior Period Amounts To Confirm With Adoption of Revenue Recognition

The Company recast certain prior period amounts to conform with the adoption of the revenue recognition standard, as shown in the table below:

	Three Months Ended							Six Months Ended
	June 30, 2017							June 30, 2017
	As Previously Reported		Adjustments			Current Presentation		As Previously Reported		Adjustments			Current Presentation
Net Revenues	$	39,968,983	$	(1,240,619	)	$	38,728,364	$	74,482,918	$	(2,076,983	)	$	72,405,935
Cost of Goods Sold		21,799,146		(1,240,619	)		20,558,527		40,509,804		(2,076,983	)		38,432,821
Gross Profit	$	18,169,837	$	—		$	18,169,837	$	33,973,114	$	—		$	33,973,114