Recently Issued Accounting Standards - Information About Company's Nets By Class of Retailer (Details) - USD ($)	3 Months Ended
Mar. 31, 2018	Mar. 31, 2017
Concentration Risk [Line Items]
Net Sales	$ 43,169,601	$ 33,677,572
Grocery (including Online), Mass and Club
Concentration Risk [Line Items]
Net Sales	34,898,677	27,138,689
Pet Specialty and Natural
Concentration Risk [Line Items]
Net Sales	$ 8,270,924	$ 6,538,883

Total revenue from sale of goods and services rendered during the reporting period, in the normal course of business, reduced by sales returns and allowances, and sales discounts.

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 225
-SubTopic 10
-Section S99
-Paragraph 2
-Subparagraph (SX 210.5-03.1)
-URI http://asc.fasb.org/extlink&oid=63488584&loc=d3e20235-122688

Name:	us-gaap_SalesRevenueNet
Namespace Prefix:	us-gaap_
Data Type:	xbrli:monetaryItemType
Balance Type:	credit
Period Type:	duration