Recently Issued Accounting Standards (Tables)

3 Months Ended

Mar. 31, 2018

Revenue Initial Application Period Cumulative Effect Transition [Line Items]

Information About Company's Nets By Class of Retailer

Information about the Company’s net sales by class of retailer is as follows:

	Three Months Ended
	March 31,
	2018		2017
Grocery (including Online), Mass and Club	$	34,898,677	$	27,138,689
Pet Specialty and Natural		8,270,924		6,538,883
Net Sales	$	43,169,601	$	33,677,572

ASU 2014-09

Revenue Initial Application Period Cumulative Effect Transition [Line Items]

Schedule of Certain Prior Period Amounts To Confirm With Adoption of Revenue Recognition

The Company recast certain prior period amounts to conform with the adoption of the revenue recognition standard, as shown in the table below:

	Three Months Ended
	March 31, 2017
	As Previously Reported		Adjustments			Current Presentation
Net Revenues	$	34,513,935	$	(836,363	)	$	33,677,572
Cost of Goods Sold		18,710,658		(836,363	)		17,874,295
Gross Profit	$	15,803,277	$	—		$	15,803,277