XML 15 R4.htm IDEA: XBRL DOCUMENT v3.7.0.1
CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS (Unaudited) - USD ($)
3 Months Ended 6 Months Ended
Jun. 30, 2017
Jun. 30, 2016
Jun. 30, 2017
Jun. 30, 2016
Income Statement [Abstract]        
NET SALES $ 39,968,983 $ 33,002,209 $ 74,482,918 $ 64,455,910
COST OF GOODS SOLD 21,799,146 18,090,405 40,509,804 34,656,218
GROSS PROFIT 18,169,837 14,911,804 33,973,114 29,799,692
SELLING, GENERAL, AND ADMINISTRATIVE EXPENSES 19,996,958 17,886,746 38,540,706 34,373,829
LOSS FROM OPERATIONS (1,827,121) (2,974,942) (4,567,592) (4,574,137)
OTHER EXPENSES:        
Other Expenses, net (614,586) (93,768) (556,909) (134,637)
Interest Expense (189,701) (159,292) (365,679) (276,030)
Other Expenses, Total (804,287) (253,060) (922,588) (410,667)
LOSS BEFORE INCOME TAXES (2,631,408) (3,228,002) (5,490,180) (4,984,804)
INCOME TAX EXPENSE 20,754 15,000 41,507 30,000
NET LOSS (2,652,162) (3,243,002) (5,531,687) (5,014,804)
NET LOSS ATTRIBUTABLE TO COMMON STOCKHOLDERS $ (2,652,162) $ (3,243,002) $ (5,531,687) $ (5,014,804)
NET LOSS PER SHARE ATTRIBUTABLE TO COMMON STOCKHOLDERS        
-BASIC $ (0.08) $ (0.10) $ (0.16) $ (0.15)
-DILUTED $ (0.08) $ (0.10) $ (0.16) $ (0.15)
WEIGHTED AVERAGE SHARES OF COMMON STOCK OUTSTANDING USED IN COMPUTING NET LOSS PER SHARE ATTRIBUTABLE TO COMMON STOCKHOLDERS        
-BASIC 34,287,006 33,554,395 34,138,251 33,545,837
-DILUTED 34,287,006 33,554,395 34,138,251 33,545,837