Concentrations - Net Sales by Class of Retailer (Details) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2017	Jun. 30, 2016	Jun. 30, 2017	Jun. 30, 2016
Concentration Risk [Line Items]
Net Sales	$ 39,968,983	$ 33,002,209	$ 74,482,918	$ 64,455,910
Grocery, Mass and Club
Concentration Risk [Line Items]
Net Sales	32,165,601	25,878,388	60,140,654	50,033,099
Pet Specialty, Natural and Other
Concentration Risk [Line Items]
Net Sales	$ 7,803,382	$ 7,123,821	$ 14,342,264	$ 14,422,811