Accrued Expenses - Summary of Accrued Expenses (Details) - USD ($)		Jun. 30, 2017	Dec. 31, 2016
Payables And Accruals [Abstract]
Accrued Compensation		$ 1,555,616	$ 1,895,443
Accrued Chiller Cost		1,207,700	1,010,018
Accrued Marketing		748,002	282,784
Accrued Freight		313,393	359,009
Accrued Utility		159,770	124,000
Deferred Rent		142,768
Accrued Leadership Transition Expenses	[1]	122,484	428,150
Other Accrued Expenses		824,242	431,735
Accrued expenses		$ 5,073,975	$ 4,531,139

[1] Accrued Leadership Transition Expenses represent costs detailed within our former Chief Executive Officer’s separation agreement as well as incremental costs associated with leadership transition.