Concentrations - Net Sales by Class of Retailer (Details) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2016	Sep. 30, 2015	Sep. 30, 2016	Sep. 30, 2015
Concentration Risk [Line Items]
NET SALES	$ 34,536,151	$ 30,570,506	$ 98,992,060	$ 85,984,583
Grocery Mass And Club
Concentration Risk [Line Items]
NET SALES	27,550,612	23,540,110	77,583,710	65,654,024
Pet Specialty, Natural and Other
Concentration Risk [Line Items]
NET SALES	$ 6,985,539	$ 7,030,396	$ 21,408,350	$ 20,330,559