Accrued Expenses - Summary of Accrued Expenses (Details) - USD ($)		Sep. 30, 2016	Dec. 31, 2015
Payables And Accruals [Abstract]
Accrued Compensation		$ 1,662,333	$ 451,819
Accrued Leadership Transition Expense	[1]	620,377
Accrued Chiller Cost		1,217,329	559,957
Accrued Freight		329,855	337,233
Accrued Marketing		218,828	231,353
Accrued Insurance		4,224	218,134
Accrued Sales and Use Tax		45,886	45,886
Other Accrued Expenses		621,435	430,175
Accrued expenses		$ 4,720,267	$ 2,274,557

[1] Accrued Leadership Transition Costs represent costs detailed within our former Chief Executive Officer’s separation agreement as well as incremental costs associated with leadership transition.