Concentrations - Net Sales by Class of Retailer (Details) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2016	Jun. 30, 2015	Jun. 30, 2016	Jun. 30, 2015
Concentration Risk [Line Items]
NET SALES	$ 33,002,209	$ 28,359,404	$ 64,455,910	$ 55,414,078
Grocery Mass And Club
Concentration Risk [Line Items]
NET SALES	25,878,388	21,629,868	50,033,099	42,113,913
Pet Specialty, Natural and Other
Concentration Risk [Line Items]
NET SALES	$ 7,123,821	$ 6,729,536	$ 14,422,811	$ 13,300,165