Accrued Expenses - Summary of Accrued Expenses (Details) - USD ($)		Jun. 30, 2016	Dec. 31, 2015
Payables And Accruals [Abstract]
Accrued Compensation		$ 1,091,718	$ 451,819
Accrued Leadership Transition Expense	[1]	1,181,565
Accrued Chiller Cost		993,685	559,957
Accrued Freight		351,690	337,233
Accrued Marketing		305,577	231,353
Accrued Insurance		284,561	218,134
Accrued Sales and Use Tax		45,886	45,886
Other Accrued Expenses		705,631	430,175
Accrued expenses		$ 4,960,313	$ 2,274,557

[1] Accrued Leadership Transition Costs represent costs detailed within our former Chief Executive Officer’s separation agreement as well as incremental costs association with leadership transition.