Accrued Expenses - Summary of Accrued Expenses (Details) - USD ($)	Dec. 31, 2015	Dec. 31, 2014
Payables And Accruals [Abstract]
Accrued Compensation	$ 451,819	$ 1,802,756
Accrued Insurance	218,134
Other Accrued Expenses	430,175	406,179
Accrued Marketing	231,353	127,028
Accrued Freight	337,233	97,561
Accrued Chiller Maintenance	559,957	349,792
Accrued Sales and Use Tax	45,886	155,000
Accrued expenses	$ 2,274,557	$ 2,938,316