Deferred tax assets valuation allowance income tax rate.

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- Definition

Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 720
-SubTopic 35
-Section 50
-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=6420018&loc=d3e36677-107848

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- Definition

Number of operating segments. An operating segment is a component of an enterprise: (a) that engages in business activities from which it may earn revenues and incur expenses (including revenues and expenses relating to transactions with other components of the same enterprise), (b) whose operating results are regularly reviewed by the enterprise's chief operating decision maker to make decisions about resources to be allocated to the segment and assess its performance, and (c) for which discrete financial information is available. An operating segment may engage in business activities for which it has yet to earn revenues, for example, start-up operations may be operating segments before earning revenues.

+ References

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- Definition

Description of the methodology for computing depreciation for classes of depreciable assets.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 360
-SubTopic 10
-Section 50
-Paragraph 1
-Subparagraph (d)
-URI http://asc.fasb.org/extlink&oid=6391035&loc=d3e2868-110229

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- Definition

Useful life of long lived, physical assets used in the normal conduct of business and not intended for resale, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days. Examples include, but not limited to, land, buildings, machinery and equipment, office equipment, furniture and fixtures, and computer equipment.

+ References

No definition available.

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- Definition

Cost incurred during the reporting period in transporting goods and services to customers. Includes freight-out costs.

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Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 235
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-Publisher FASB
-Name Accounting Standards Codification
-Glossary Shipping Costs
-URI http://asc.fasb.org/extlink&oid=51575562

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Nature of the Business and Summary of Significant Accounting Policies - Additional Information (Details)	3 Months Ended	12 Months Ended
	Mar. 31, 2014	Dec. 31, 2015 USD ($) OperatingSegment	Dec. 31, 2014 USD ($)	Dec. 31, 2013 USD ($)
Number of operating segments \| OperatingSegment		1
Property plant and equipment depreciation method		The Company provides for depreciation on the straight-line method by charges to income at rates based upon estimated recovery periods
Deferred tax asset valuation allowance		100.00%	100.00%
Advertising expense		$ 16,302,237	$ 14,231,930	$ 12,037,402
Shipping and handling cost		$ 11,407,908	$ 9,447,406	$ 6,872,953
Furniture and Office Equipment
Estimated useful life		7 years
Automotive Equipment
Estimated useful life		5 years
Refrigeration Equipment
Estimated useful life	9 years	9 years
Machinery and Equipment \| Minimum
Estimated useful life		5 years
Machinery and Equipment \| Maximum
Estimated useful life		10 years
Building and Improvements \| Minimum
Estimated useful life		15 years
Building and Improvements \| Maximum
Estimated useful life		39 years