Concentrations - Net Sales by Class of Retail (Details) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2015	Sep. 30, 2014	Sep. 30, 2015	Sep. 30, 2014
Concentration Risk [Line Items]
NET SALES	$ 30,570,506	$ 22,519,672	$ 85,984,583	$ 62,255,907
Grocery Mass And Club
Concentration Risk [Line Items]
NET SALES	23,540,110	16,671,443	65,654,024	46,522,636
Pet Specialty, Natural and Other
Concentration Risk [Line Items]
NET SALES	$ 7,030,396	$ 5,848,229	$ 20,330,559	$ 15,733,271