Accrued Expenses - Summary of Accrued Expenses (Details) - USD ($)	Sep. 30, 2015	Dec. 31, 2014
Payables And Accruals [Abstract]
Accrued Compensation	$ 653,613	$ 1,802,756
Other Accrued Expenses	378,671	406,179
Accrued Marketing	70,822	127,028
Accrued Freight	155,075	97,561
Accrued Chiller Maintenance	867,842	349,792
Accrued Sales and Use Tax	45,886	155,000
Accrued expenses	$ 2,171,909	$ 2,938,316