Note 1 - Nature of the Business and Summary of Significant Accounting Policies (Details Textual) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021	Mar. 31, 2023
Equity Method Investments	$ 0	$ 25,418
Cash and Cash Equivalents, at Carrying Value	296,871	132,735
Short-Term Investments	115,000	20,000
Investment Income, Amortization of Discount	1,559	160
Implementation Costs	9,895	9,444
Contract with Customer, Asset, after Allowance for Credit Loss	0	0
Advertising Expense	97,877	71,720	$ 53,687
Prepaid Advertising	56	553	1,173
Cost of Goods and Services Sold, Total	516,023	409,311	263,343
Shipping and Handling [Member]
Cost of Goods and Services Sold, Total	57,427	63,891	$ 47,713
US Treasury Securities [Member]
Cash and Cash Equivalents, at Carrying Value	134,570	0
Servicing Asset at Amortized Cost	$ 692
Furniture and Office Equipment [Member]
Property, Plant and Equipment, Useful Life (Year)	7 years
Automotive Equipment [Member]
Property, Plant and Equipment, Useful Life (Year)	5 years
Refrigeration Equipment [Member]
Property, Plant and Equipment, Useful Life (Year)	9 years
Machinery and Equipment [Member] | Minimum [Member]
Property, Plant and Equipment, Useful Life (Year)	5 years
Machinery and Equipment [Member] | Maximum [Member]
Property, Plant and Equipment, Useful Life (Year)	10 years
Plates and Dies [Member]
Property, Plant and Equipment, Useful Life (Year)	2 years
Building and Building Improvements [Member] | Minimum [Member]
Property, Plant and Equipment, Useful Life (Year)	15 years
Building and Building Improvements [Member] | Maximum [Member]
Property, Plant and Equipment, Useful Life (Year)	39 years
March 2023 Note [Member] | Convertible Senior Notes [Member]
Debt Instrument, Face Amount	$ 402,500			$ 402,500
Debt Instrument, Interest Rate, Stated Percentage	3.00%			3.00%
Privately Held Company, Not Primary Beneficiary [Member]
Equity Method Investments		$ 31,200