Consolidated Statements of Operations and Comprehensive Loss - USD ($) shares in Thousands, $ in Thousands		12 Months Ended
		Dec. 31, 2022	Dec. 31, 2021	Dec. 31, 2020
NET SALES	[1]	$ 595,344	$ 425,489	$ 318,790
COST OF GOODS SOLD		409,311	263,343	185,880
GROSS PROFIT		186,033	162,146	132,910
SELLING, GENERAL, AND ADMINISTRATIVE EXPENSES		238,016	186,809	134,908
LOSS FROM OPERATIONS		(51,983)	(24,663)	(1,998)
OTHER INCOME/(EXPENSES):
Other Income/(Expenses), net		1,710	13	87
Interest Expense		(5,208)	(2,882)	(1,212)
Nonoperating Income (Expense), Total		(3,498)	(2,869)	(1,125)
LOSS BEFORE INCOME TAXES		(55,481)	(27,532)	(3,123)
INCOME TAX EXPENSE		282	162	65
LOSS ON EQUITY METHOD INVESTMENT		3,731	2,005	0
LOSS ATTRIBUTABLE TO COMMON STOCKHOLDERS		(59,494)	(29,699)	(3,188)
OTHER COMPREHENSIVE INCOME (LOSS):
Change in foreign currency translation		1,490	(40)	(1)
TOTAL OTHER COMPREHENSIVE INCOME (LOSS)		1,490	(40)	(1)
TOTAL COMPREHENSIVE LOSS		$ (58,004)	$ (29,740)	$ (3,189)
NET LOSS PER SHARE ATTRIBUTABLE TO COMMON STOCKHOLDERS
-BASIC (in dollars per share)		$ (1.29)	$ (0.69)	$ (0.08)
-DILUTED (in dollars per share)		$ (1.29)	$ (0.69)	$ (0.08)
WEIGHTED AVERAGE SHARES OF COMMON STOCK OUTSTANDING USED IN COMPUTING NET LOSS PER SHARE ATTRIBUTABLE TO COMMON STOCKHOLDERS
-BASIC (in shares)		46,191	42,931	39,758
-DILUTED (in shares)		46,191	42,931	39,758

[1] Online sales associated with each class of retailer are included within their respective total.