Consolidated Statements of Operations and Comprehensive Loss (Unaudited) - USD ($) shares in Thousands, $ in Thousands		3 Months Ended		9 Months Ended
		Sep. 30, 2022	Sep. 30, 2021	Sep. 30, 2022	Sep. 30, 2021
NET SALES	[1]	$ 151,333	$ 107,590	$ 429,511	$ 309,620
COST OF GOODS SOLD		106,788	66,065	289,187	188,689
GROSS PROFIT		44,545	41,525	140,324	120,931
SELLING, GENERAL, AND ADMINISTRATIVE EXPENSES		60,449	42,365	190,241	137,955
LOSS FROM OPERATIONS		(15,904)	(840)	(49,917)	(17,024)
OTHER (EXPENSES)/INCOME:
Other (Expenses)/Income, net		256	2	492	(5)
Interest Expense		(1,817)	(677)	(4,060)	(2,232)
Nonoperating Income (Expense), Total		(1,561)	(675)	(3,568)	(2,237)
LOSS BEFORE INCOME TAXES		(17,465)	(1,515)	(53,485)	(19,261)
INCOME TAX EXPENSE		41	16	123	48
LOSS ON EQUITY METHOD INVESTMENT		943	539	2,969	1,124
LOSS ATTRIBUTABLE TO COMMON STOCKHOLDERS		(18,449)	(2,070)	(56,577)	(20,433)
OTHER COMPREHENSIVE (LOSS) INCOME:
Change in foreign currency translation		(592)	4	895	173
Unrealized gain on available for sale investments		271	0	271	0
TOTAL OTHER COMPREHENSIVE INCOME (LOSS)		(321)	4	1,166	173
TOTAL COMPREHENSIVE LOSS		$ (18,770)	$ (2,066)	$ (55,411)	$ (20,260)
NET LOSS PER SHARE ATTRIBUTABLE TO COMMON STOCKHOLDERS
-BASIC (in dollars per share)		$ (0.39)	$ (0.05)	$ (1.24)	$ (0.48)
-DILUTED (in dollars per share)		$ (0.39)	$ (0.05)	$ (1.24)	$ (0.48)
WEIGHTED AVERAGE SHARES OF COMMON STOCK OUTSTANDING USED IN COMPUTING NET (LOSS) INCOME PER SHARE ATTRIBUTABLE TO COMMON STOCKHOLDERS
-BASIC (in shares)		47,856	43,373	45,545	42,774
-DILUTED (in shares)		47,856	43,373	45,545	42,774

[1] Online sales associated with each class of retailer are included within their respective total.