Consolidated Statements of Operations and Comprehensive Loss - USD ($) $ in Thousands		12 Months Ended
		Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019
NET SALES	[1]	$ 425,489	$ 318,790	$ 245,862
COST OF GOODS SOLD		263,343	185,880	131,665
GROSS PROFIT		162,146	132,910	114,197
SELLING, GENERAL, AND ADMINISTRATIVE EXPENSES		186,809	134,908	114,450
(LOSS) FROM OPERATIONS		(24,663)	(1,998)	(253)
OTHER INCOME/(EXPENSES):
Other Income/(Expenses), net		13	87	5
Interest Expense		(2,882)	(1,212)	(991)
Nonoperating Income (Expense), Total		(2,869)	(1,125)	(986)
(LOSS) BEFORE INCOME TAXES		(27,532)	(3,123)	(1,239)
INCOME TAX EXPENSE		162	65	144
LOSS ON EQUITY METHOD INVESTMENT		2,005	0	0
(LOSS) ATTRIBUTABLE TO COMMON STOCKHOLDERS		(29,699)	(3,188)	(1,383)
OTHER COMPREHENSIVE (LOSS):
Change in foreign currency translation		(40)	(1)	(48)
TOTAL COMPREHENSIVE (LOSS)		$ (29,740)	$ (3,189)	$ (1,430)
NET (LOSS) PER SHARE ATTRIBUTABLE TO COMMON STOCKHOLDERS
-BASIC (in dollars per share)		$ (0.69)	$ (0.08)	$ (0.04)
-DILUTED (in dollars per share)		$ (0.69)	$ (0.08)	$ (0.04)
WEIGHTED AVERAGE SHARES OF COMMON STOCK OUTSTANDING USED IN COMPUTING NET (LOSS) PER SHARE ATTRIBUTABLE TO COMMON STOCKHOLDERS
-BASIC (in shares)		42,931	39,758	35,950
-DILUTED (in shares)		42,931	39,758	35,950

[1] Online sales associated with each class of retailer are included within their respective total.