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SEGMENT INFORMATION (Tables)
12 Months Ended
Dec. 31, 2014
Segment Reporting [Abstract]  
Schedule of segment results
Year ended December 31, 2014
OEM
AM
Amounts not
allocated to
segments
Consolidated
U.S. dollars in thousands
Revenues
121,799 21,838 143,637
Cost of revenues
30,293 6,720 27 37,040
Gross profit
91,506 15,118 106,597
Research and development, net
28,995 1,805 6,130 36,930
Sales and Marketing
560 7,151 5,201 12,912
General and administrative
5,038 904 65,495 71,437
Segment performance
56,913 5,258 (14,682)
Interest income
1,305
Financial expenses, net
(4,442)
Loss before taxes on income
(17,819)
Year ended December 31, 2013
OEM
AM
Amounts not
allocated to
segments
Consolidated
U.S. dollars in thousands
Revenues
63,290 17,955 81,245
Cost of revenues
15,907 5,207 16 21,130
Gross profit
47,383 12,748 60,115
Research and development, net
18,362 1,627 2,320 22,309
Sales and Marketing
337 6,133 5,861 12,331
General and administrative
4,767 576 4,934 10,277
Segment performance
23,917 4,412 15,198
Interest income
1,059
Financial income, net
1,389
Profit before taxes on income
17,646
 
Year ended December 31, 2012
OEM
AM
Amounts not
allocated to
segments
Consolidated
U.S. dollars in thousands
Revenues
27,818 12,467 40,285
Cost of revenues
8,135 4,052 32 12,219
Gross profit
19,683 8,415 28,066
Research and development, net
13,100 1,642 1,124 15,866
Sales and marketing
438 5,431 565 6,434
General and administrative
6,750 534 134 7,418
Segment performance
(605) 808 (1,652)
Interest income
1,531
Financial income, net
402
Profit before taxes on income
281