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EQUITY (Tables)
12 Months Ended
Dec. 31, 2014
Stockholders' Equity Note [Abstract]  
Schedule of summary of equity activity
​ ​ ​
Ordinary
shares
​ ​
Class A
Ordinary
shares
​ ​
Class B
Ordinary
shares
​ ​
Class C
Ordinary
shares
​ ​
Class D
Ordinary
shares
​ ​
Class E
Ordinary
shares
​ ​
Class F1
Ordinary
shares
​ ​
Class F2
Ordinary
shares
​ ​
Ordinary
shares (with
liquidation
preference)
​ ​ ​
Number of shares – issued and outstanding
Balance, as of December 1, 2012
​ ​ ​ ​ ​ ​ ​ ​ ​ ​ 40,190,595 ​ ​ ​ ​ ​ 11,913,135 ​ ​ ​ ​ ​ 4,818,795 ​ ​ ​ ​ ​ 43,469,535 ​ ​ ​ ​ ​ 14,047,435 ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ 77,434,845
Exercise of options
​ ​ ​ ​ ​ ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ 111,540
Balance, as of December 31, 2012
​ ​ ​ ​ ​ ​ ​ ​ ​ ​ 40,190,595 ​ ​ ​ ​ ​ 11,913,135 ​ ​ ​ ​ ​ 4,818,795 ​ ​ ​ ​ ​ 43,469,535 ​ ​ ​ ​ ​ 14,047,435 ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ 77,546,385
Exercise of options
​ ​ ​ ​ ​ ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ 6,229,270
Issuance of F1 shares
​ ​ ​ ​ ​ ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ 4,297,995 ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ —
Investment transaction (see note 8(g))
​ ​ ​ ​ ​ ​ ​ ​ ​ ​ (8,119,760) ​ ​ ​ ​ ​ (5,209,615) ​ ​ ​ ​ ​ (1,428,305) ​ ​ ​ ​ ​ (11,304,580) ​ ​ ​ ​ ​ (2,297,735) ​ ​ ​ ​ ​ 10,028,655 ​ ​ ​ ​ ​ 41,547,280 ​ ​ ​ ​ ​ (23,215,940)
Balance, as of December 31, 2013
​ ​ ​ ​ ​ ​ ​ ​ ​ ​ 32,070,835 ​ ​ ​ ​ ​ 6,703,520 ​ ​ ​ ​ ​ 3,390,490 ​ ​ ​ ​ ​ 32,164,955 ​ ​ ​ ​ ​ 11,749,700 ​ ​ ​ ​ ​ 14,326,650 ​ ​ ​ ​ ​ 41,547,280 ​ ​ ​ ​ ​ 60,559,715
Exercise of options – prior to IPO
​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ 1,463,051
Conversion upon IPO closing
​ ​ ​ ​ 203,976,196 ​ ​ ​ ​ ​ (32,070,835) ​ ​ ​ ​ ​ (6,703,520) ​ ​ ​ ​ ​ (3,390,490) ​ ​ ​ ​ ​ (32,164,955) ​ ​ ​ ​ ​ (11,749,700) ​ ​ ​ ​ ​ (14,326,650 ​ ​ ​ ​ ​ (41,547,280 ​ ​ ​ ​ ​ (62,022,766)
IPO
​ ​ ​ ​ 8,325,000 ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ —
Exercise of options – commencing
IPO
​ ​ ​ ​ 2,252,865 ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ —
Balance, as of December 31, 2014
​ ​ ​ ​ 214,554,061 ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ —
​
Schedule of summarizes information regarding outstanding and exercisable options
The following table summarizes information regarding outstanding and exercisable options under the Company’s plans as of December 31, 2014:
​
Exercise price
​ ​
Outstanding
​ ​
Exercisable
​
​
(US $)
​ ​
Number
​ ​
Weighted average
remaining
contractual life
(in years)
​ ​
Number
​ ​
Weighted average
remaining
contractual life
(in years)
​
​
0.096 – 0.376
​ ​ ​ ​ 2,064,619 ​ ​ ​ ​ ​ 2.20 ​ ​ ​ ​ ​ 1,959,619 ​ ​ ​ ​ ​ 2.05 ​ ​
​
0.554 – 0.776
​ ​ ​ ​ 558,620 ​ ​ ​ ​ ​ 2.00 ​ ​ ​ ​ ​ 558,620 ​ ​ ​ ​ ​ 2.00 ​ ​
​
1.13 – 2.991
​ ​ ​ ​ 2,270,460 ​ ​ ​ ​ ​ 1.96 ​ ​ ​ ​ ​ 2,270,460 ​ ​ ​ ​ ​ 1.96 ​ ​
​
3.7
​ ​ ​ ​ 7,480,320 ​ ​ ​ ​ ​ 4.60 ​ ​ ​ ​ ​ 6,305,750 ​ ​ ​ ​ ​ 4.68 ​ ​
​
6.98 – 7.1
​ ​ ​ ​ 13,783,600 ​ ​ ​ ​ ​ 6.07 ​ ​ ​ ​ ​ 4,087,525 ​ ​ ​ ​ ​ 6.03 ​ ​
​
25 – 36.83
​ ​ ​ ​ 625,100 ​ ​ ​ ​ ​ 6.58 ​ ​ ​ ​ ​ — ​ ​ ​ ​ ​ — ​ ​
​ ​ ​ ​ ​ ​ 26,782,719 ​ ​ ​ ​ ​ 4.94 ​ ​ ​ ​ ​ 15,181,974 ​ ​ ​ ​ ​ 4.20 ​ ​
​
Schedule of summarizes options granted to employees, directors and service providers
The following table summarizes the option activity for the year ended December 31, 2014 for options granted to employees, directors and service providers:
​ ​ ​
Number
​ ​
Weighted
average
exercise price
​ ​
Aggregated
intrinsic value(1)
​
​ ​ ​ ​ ​ ​ ​ ​ ​
$
​ ​
U.S. dollars
in thousands
​
Options outstanding at beginning of year
​ ​ ​ ​ 17,494,470 ​ ​ ​ ​ ​ 2.97 ​ ​ ​
Changes during the year: ​ ​ ​ ​
Granted(2)
​ ​ ​ ​ 13,455,700 ​ ​ ​ ​ ​ 7.82 ​ ​ ​
Exercised
​ ​ ​ ​ (3,715,916) ​ ​ ​ ​ ​ 2.73 ​ ​ ​
Forfeited
​ ​ ​ ​ (451,535) ​ ​ ​ ​ ​ 3.43 ​ ​ ​
Options outstanding at end of year
​ ​ ​ ​ 26,782,719 ​ ​ ​ ​ ​ 5.44 ​ ​ ​ ​ ​ 940,693 ​ ​
Options exercisable at year-end
​ ​ ​ ​ 15,181,974 ​ ​ ​ ​ ​ 3.79 ​ ​ ​ ​ ​ 558,181 ​ ​
​
​
(1)
The aggregate intrinsic value is calculated as the difference between the exercise price of the underlying awards and the closing stock price of  $40.56 of the Company’s ordinary share on December 31, 2014. This represents the potential pre-tax amount receivable by the option holders had all option holders exercised their options as of such date.
​
(2)
On January 13, 2014 the Company granted the Company’s founders, who are also shareholders, 11,500,000 options, exercisable into the same amount of the Company’s Ordinary shares, at an exercise price of  $6.98 per share; 3,850,000 options were vested immediately and the remainder vest over two years.
​
On September 7, 2014 the Company granted four of its directors 200,000 options, exercisable into the same amount of the Company’s ordinary shares, at an exercise price of  $25.0 per share, which are subject to graded vesting. Those options were granted in the money.
Subsequent to December 31, 2014, the Company granted to its employee additional 50,650 options exercisable into the same amount of the Company’s Ordinary shares, at an average exercise price of $36.53 per share, and 230,505 RSUs.
Schedule of fair value of options granted
​ ​ ​
Year ended December 31,
​
​ ​ ​
2014
​ ​
2013
​ ​
2012
​
Risk-free interest rate
​ ​
0.7% – 2.17%​
​ ​
0.19% – 2.74%​
​ ​
0.88% – 1.33%​
​
Expected option term
​ ​
3.82 – 7.27 years​
​ ​
1 – 12.35 years​
​ ​
6.26 – 7.06 years​
​
Expected price volatility
​ ​
36% – 55%​
​ ​
42% – 53%​
​ ​
52% – 53%​
​
Dividend yield
​ ​
0%​
​ ​
0%​
​ ​
0%​
​
Weighted average fair value at the date of grant
​ ​
$7.28​
​ ​
$2.22​
​ ​
$2.05​
​
 
Schedule of share-based compensation expenses
​ ​ ​
Year ended December 31,
​ ​ ​
2014
​ ​
2013
​ ​
2012
​ ​ ​
U.S. dollars in thousands
Cost of revenues
​ ​ ​ ​ 27 ​ ​ ​ ​ ​ 16 ​ ​ ​ ​ ​ 32
Research and development, net
​ ​ ​ ​ 6,130 ​ ​ ​ ​ ​ 2,320 ​ ​ ​ ​ ​ 1,124
Sales and marketing
​ ​ ​ ​ 5,201 ​ ​ ​ ​ ​ 5,861 ​ ​ ​ ​ ​ 565
General and administrative
​ ​ ​ ​ 65,495 ​ ​ ​ ​ ​ 4,934 ​ ​ ​ ​ ​ 134
Total stock-based compensation
​ ​ ​ ​ 76,853 ​ ​ ​ ​ ​ 13,131 ​ ​ ​ ​ ​ 1,855
​