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Revenue from Contracts with Customers (Tables)
3 Months Ended
Mar. 31, 2021
Disaggregation of Revenue [Line Items]  
Disaggregation of Revenue

The following table presents our revenues disaggregated by revenue source and market (in thousands):

 

Thirteen Weeks Ended

 

March 31,

    

March 25,

 

2021

2020

Core Market(1):

  

 

  

Company-operated restaurant revenue

$

87,224

$

85,915

Franchise revenue

 

3,687

 

3,508

Franchise advertising fee revenue

 

2,776

 

2,642

Total core market

$

93,687

$

92,065

Non-Core Market(2):

 

  

 

  

Company-operated restaurant revenue

$

6,937

$

6,719

Franchise revenue

 

3,925

 

3,554

Franchise advertising fee revenue

 

3,172

 

2,825

Total non-core market

$

14,034

$

13,098

Total revenue

$

107,721

$

105,163

(1)Core Market includes markets with existing company-operated restaurants at the time of the Company’s on July 28, 2014.
(2)Non-Core Market includes markets entered into by the Company subsequent to the IPO date.

The following table presents our revenues disaggregated by geographic market:

March 31, 2021

    

March 25, 2020

 

Greater Los Angeles area market

70.1

%  

72.4

%

Other markets

29.9

%  

27.6

%

Total

100

%  

100

%

Schedule of Change in Franchise Contract Liability Balances

The following table provides information about the change in the franchise contract liability balances during the thirteen weeks ended March 31, 2021 and March 25, 2020 (in thousands):

December 30, 2020

$

5,628

Revenue recognized - beginning balance

 

(163)

Additional contract liability

 

177

March 31, 2021

$

5,642

December 25, 2019

$

6,317

Revenue recognized - beginning balance

 

(318)

March 25, 2020

$

5,999

Schedule of Estimated Revenue to be Recognized Related to Performance Obligations

The following table illustrates the estimated revenue to be recognized in future periods related to performance obligations under the applicable contracts that are unsatisfied as of March 31, 2021 (in thousands):

Franchise revenues:

    

  

2021

$

355

2022

 

439

2023

 

422

2024

 

406

2025

 

398

Thereafter

 

3,622

Total

$

5,642

Loyalty reward program  
Disaggregation of Revenue [Line Items]  
Schedule of Change in Franchise Contract Liability Balances

Changes in the loyalty rewards program liability included in deferred revenue within other accrued expenses and current liabilities on the condensed consolidated balance sheets were as follows (in thousands):

    

March 31,

December 30,

2021

2020

Loyalty rewards liability, beginning balance

$

900

$

1,084

Revenue deferred

 

625

 

2,463

Revenue recognized

 

(865)

 

(2,647)

Loyalty rewards liability, ending balance

$

660

$

900

Gift card liability  
Disaggregation of Revenue [Line Items]  
Schedule of Change in Franchise Contract Liability Balances

The gift card liability included in other accrued expenses and current liabilities on the condensed consolidated balance sheets was as follows (in thousands):

    

March 31,

December 30,

2021

2020

Gift card liability

$

3,386

$

4,008

Revenue recognized from the redemption of gift cards that was included in other accrued expenses and current liabilities at the beginning of the year was as follows (in thousands):

    

March 31,

March 25,

2021

2020

Revenue recognized from gift card liability balance at the beginning of the year

$

1,819

$

1,245