GOODWILL AND INTANGIBLE ASSETS - Schedule of intangible assets (Details) - USD ($) $ in Thousands	Mar. 31, 2024	Dec. 31, 2023
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	$ 43,459	$ 43,459
Accumulated Amortization	(28,956)	(27,279)
Net Carrying Amount	14,503	16,180
Trade names
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	28,198	28,198
Accumulated Amortization	(17,850)	(16,488)
Net Carrying Amount	10,348	11,710
Patents, trademarks
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	69	69
Accumulated Amortization	(69)	(69)
Net Carrying Amount	0	0
Customer relationships
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	13,192	13,192
Accumulated Amortization	(9,106)	(8,813)
Net Carrying Amount	4,086	4,379
Non-competes
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	864	864
Accumulated Amortization	(795)	(773)
Net Carrying Amount	69	91
Intellectual property
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	1,136	1,136
Accumulated Amortization	(1,136)	(1,136)
Net Carrying Amount	$ 0	$ 0