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REVENUE RECOGNITION
9 Months Ended
Sep. 30, 2021
Revenue from Contract with Customer [Abstract]  
REVENUE RECOGNITION REVENUE RECOGNITION
 
The following table disaggregates revenue by source:
 Three Months Ended
September 30, 2021
Three Months Ended
September 30, 2020
Nine Months Ended September 30, 2021Nine Months Ended September 30, 2020
Sales at company owned stores$100,799 $51,684 $290,937 $123,991 
Distribution4,696 — 12,519 — 
E-commerce sales10,508 3,323 28,454 7,449 
Total Revenues$116,003 $55,007 $331,910 $131,440 
 
4.REVENUE RECOGNITION, continued

The opening and closing balances of the Company’s customer trade receivables and customer deposit liability are as follows:
 
 ReceivablesCustomer Deposit Liability
Opening balance, January 1, 2021$7,713 $5,155 
Closing balance, September 30, 2021
15,237 13,743 
Increase (decrease)$7,524 $8,588 
Opening balance, January 1, 2020$4,455 $2,504 
Closing balance, September 30, 2020
5,247 2,470 
Increase (decrease)$792 $(34)
 
Of the total amount of customer deposit liability as of January 1, 2021, $3,708 was reported as revenue during the nine months ended September 30, 2021. Of the total amount of customer deposit liability as of January 1, 2020, $1,599 was reported as revenue during the nine months ended September 30, 2020.
 
The Company also has customer trade receivables under longer term financing arrangements at interest rates ranging from 9% to 12% with repayment terms ranging for 12 to 18 months. Long term trade receivables as of September 30, 2021 and December 31, 2020 are as follows:
 
 September 30,
2021
December 31,
2020
Note receivable$8,402 $4,104 
Allowance for losses(118)(292)
Notes receivable, net$8,284 3,812 
 
The following table summarizes changes in notes receivable balances that have been deemed impaired.
 
 September 30,
2021
December 31,
2020
Note receivable$118 $1,166 
Allowance for losses(118)(291)
Notes receivable, net$— 875