10-Q

U.S. SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 10-Q

Quarterly Report Under the Securities Exchange Act of 1934

For Quarter Ended: September 30, 2020

Commission File Number: 333-207889

GROWGENERATION CORPORATION

(Exact name of small business issuer as specified in its charter)

Colorado	46-5008129
(State of other jurisdiction of incorporation)	(IRS Employer ID No.)

930 W 7th Ave, Suite A

Denver, Colorado 80204

(Address of principal executive offices)

(800)935-8420

(Issuer’s Telephone Number)

Securities registered pursuant to Section 12(b) of the Act: 

Title of each class	Trading symbol	Name of each exchange on which registered
Common Stock, par value $0.001 per share	GRWG	The NASDAQ Stock Market LLC

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days: Yes ☒ No ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☒ No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer”, “smaller reporting company” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer	☐	Accelerated filer	☐
Non-accelerated filer	☒	Smaller reporting company	☒
		Emerging growth company	☒

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No ☒

As of November 11, 2020, there were 48,980,111 shares of the registrant’s common stock issued and outstanding. 

TABLE OF CONTENTS

		Page No.
	PART I FINANCIAL INFORMATION
Item 1.	Unaudited Interim Consolidated Financial Statements	1
	Consolidated Balance Sheet as of September 30, 2020 (unaudited) and December 31, 2019	1
	Consolidated Statements of Operations for the three months and nine months ended September 30, 2020 and 2019 (Unaudited)	2
	Consolidated Statement of Shareholders Equity for the three months and nine months ended September 30, 2020 and 2019 (Unaudited)	3
	Consolidated Statements of Cash Flows for the nine months ended September 30, 2020 and 2019 (Unaudited)	5
	Notes to Unaudited Consolidated Financial Statements	6
Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	23
Item 3.	Quantitative and Qualitative Disclosures About Market Risk	40
Item 4.	Controls and Procedures	40
PART II OTHER INFORMATION
Item 1.	Legal Proceedings	42
Item 1A.	Risk Factors	42
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	42
Item 3.	Defaults Upon Senior Securities	42
Item 4.	Mine Safety Disclosures	42
Item 5.	Other Information	42
Item 6.	Exhibits	43
	Signatures	44

i

PART I – FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

GROWGENERATION CORPORATION AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

	September 30, 2020			December 31, 2019
	(Unaudited)
ASSETS
Current assets:
Cash	$	55,347,450		$	12,979,444
Accounts receivable (net of allowance for credit losses of $364,262 and $291,372, respectively)		5,246,521			4,455,209
Inventory, net		37,847,421			22,659,357
Prepaid expenses and other current assets		5,537,083			2,549,559
Total current assets		103,978,475			42,643,569
Property and equipment, net		4,488,922			3,340,616
Operating leases right-of-use assets, net		8,109,184			7,628,591
Deferred income taxes		-			-
Intangible assets, net		864,219			233,280
Goodwill		21,925,084			17,798,932
Other assets		336,149			377,364
TOTAL ASSETS	$	139,702,033		$	72,022,352
LIABILITIES & STOCKHOLDERS’ EQUITY
Current liabilities:
Accounts payable	$	11,452,252		$	6,024,750
Other accrued liabilities		119,810			-
Payroll and payroll tax liabilities		1,943,328			1,072,142
Customer deposits		2,469,581			2,503,785
Sales tax payable		901,900			533,656
Income taxes payable		1,927,805			-
Current maturities of operating leases liability		2,037,537			1,836,700
Current maturities of long-term debt		88,049			110,231
Total current liabilities		20,940,262			12,081,264
Operating leases liability, net of current maturities		6,307,463			5,807,266
Long-term debt, net of current maturities		189,333			242,079
Total liabilities		27,437,058			18,130,609
Commitments and contingencies
Stockholders’ Equity:
Common stock; $.001 par value; 100,000,000 shares authorized; 48,412,292 and 36,876,305 shares issued and outstanding, respectively		48,412			36,876
Additional paid-in capital		115,285,993			60,742,055
Accumulated deficit		(3,069,430	)		(6,887,188	)
Total stockholders’ equity		112,264,975			53,891,743
TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY	$	139,702,033		$	72,022,352

See Notes to the Unaudited Consolidated Financial Statements.

1

GROWGENERATION CORPORATION AND SUBSIDIARIES

CONSOLIDATED STATEMENT OF OPERATIONS

(Unaudited)

	Three Months Ended September 30,						Nine Months Ended September 30,
	2020			2019			2020			2019
Sales	$	55,007,475		$	21,778,487		$	131,440,820		$	54,349,092
Cost of sales		40,436,707			15,276,906			96,338,467			38,340,670
Gross profit		14,570,768			6,501,581			35,102,353			16,008,422
Operating expenses:
Store operations		4,972,058			2,744,199			12,523,594			7,360,525
General and administrative		857,943			803,707			3,244,682			1,928,020
Share based compensation		1,022,137			553,492			6,324,109			1,075,735
Depreciation and amortization		443,578			247,715			1,270,398			538,847
Salaries and related expenses		2,175,276			1,020,627			5,944,427			2,449,733
Total operating expenses		9,470,992			5,369,740			29,307,210			13,352,860
Income from operations		5,099,776			1,131,841			5,795,143			2,655,562
Other income (expense):
Interest expense		(142	)		(141,277	)		(19,728	)		(392,063	)
Interest income		47,562			60,973			72,605			95,256
Other income (expense)		(34,062	)		(1,838	)		(75,149	)		(17,635	)
Total non-operating income (expense), net		13,358			(82,142	)		(22,272	)		(314,442	)
Net income before taxes		5,113,134			1,049,699			5,772,871			2,341,120
Provision for income taxes		(1,775,801	)		-			(1,955,113	)		-
Net Income	$	3,337,333		$	1,049,699			3,817,758		$	2,341,120
Net income per shares, basic	$	.07		$	.03			.09		$	.07
Net income per shares, diluted	$	.06		$	.03			.09		$	.07
Weighted average shares outstanding, basic		47,878,011			35,707,788			41,477,438			31,523,679
Weighted average shares outstanding, diluted		51,626,134			37,606,678			44,223,683			32,191,027

See Notes to the Unaudited Consolidated Financial Statements.

2

GROWGENERATION CORPORATION AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY

THREE MONTHS AND NINE MONTHS ENDED SEPTEMBER 30, 2020

(Unaudited) 

					Additional						Total
	Common Stock				Paid-In			Accumulated			Stockholders’
	Shares		Amount		Capital			(Deficit)			Equity
Balances, December 31, 2019		36,876,305	$	36,876	$	60,742,055		$	(6,887,188	)	$	53,891,743
Common stock issued upon warrant exercise		191,235		191		509,928						510,119
Common stock issued upon cashless warrant exercise		18,712		19		(19	)		-			-
Common stock issued upon cashless exercise of options		279,823		280		(280	)		-			-
Common stock issued in connection with business combinations		250,000		250		1,102,250			-			1,102,500
Common stock issued for assets		23,982		24		100,800			-			100,824
Common stock issued for services		50,000		50		(50	)		-			-
Common stock issued for share based compensation		519,333		519		1,759,913			-			1,760,432
Share based compensation				-		2,208,646			-			2,208,646
Net loss									(2,093,518	)		(2,093,518	)
Balances, March 31, 2020		38,209,300	$	38,209	$	66,423,243		$	(8,980,706	)	$	57,480,746
Common stock issued upon warrant exercise		80,646		81		282,180			-			282,261
Common stock issued upon cashless exercise of warrants		77,907		78		(78	)		-			-
Common stock issued upon cashless exercise of options		29,792		30		(30	)		-			-
Common stock issued in connection with business combinations		107,500		107		705,093			-			705,200
Common stock issued for assets		10,000		10		67,490			-			67,500
Common stock issued for accrued compensation		324,674		325		717,206			-			717,531
Common stock issued for share-based compensation		5,000		5		24,845			-			24,850
Share-based compensation						1,162,055						1,162,055
Net income									2,573,943			2,573,943
Balances, June 30, 2020		38,844,819	$	38,845	$	69,382,004		$	(6,406,763	)	$	63,014,086
Sale of common stock, net of offering costs		8,625,000		8,625		44,611,040			-			44,619,665
Common stock issued upon warrant exercise		87,823		88		271,665			-			271,753
Common stock issued upon cashless exercise of warrants		570,172		570		(570	)		-			-
Common stock issued upon cashless exercise of options		164,438		164		(164	)		-			-
Common stock issued for share-based compensation		120,040		120		43,801			-			43,921
Share-based compensation						978,217			-			978,217
Net income									3,337,333			3,337,333
Balances, September 30, 2020		48,412,292	$	48,412	$	115,285,993		$	(3,069,430	)	$	112,264,975

See Notes to the Unaudited Consolidated Financial Statements.

3

GROWGENERATION CORPORATION AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY

THREE MONTHS AND NINE MONTHS ENDED SEPTEMBER 30, 2019

(Unaudited) 

					Additional						Total
	Common Stock				Paid-In			Accumulated			Stockholders’
	Shares		Capital		(Deficit)			(Deficit)			Equity
Balances, December 31, 2018		27,948,609	$	27,949	$	38,796,562		$	(8,765,992	)	$	30,058,519
Common stock issued upon warrant exercise		172,500		172		1,552						1,724
Common stock issued upon cashless exercise of options		228,890		229		(229	)		-			-
Common stock issued in connection with business combinations		344,553		345		998,406			-			998,751
Common stock issued for prepaid services		50,000		50		95,950			-			96,000
Common stock issued for accrued share-based compensation		100,000		100		210,100			-			210,200
Share based compensation						(8,951	)		-			(8,951	)
Net income									229,421			229,421
Balances, March 31, 2019		28,844,552	$	28,845	$	40,093,390		$	(8,536,571	)	$	31,585,664
Sales of common stock, net of fees		4,123,254		4,123		12,661,866			-			12,665,989
Common stock issued upon warrant exercise		1,250,000		1,250		436,250			-			437,500
Common stock issued upon cashless exercise of options		241,154		241		(241	)		-			-
Common stock issued in connection with business combinations		250,000		250		810,630			-			810,880
Common stock issued for convertible debt		83,451		83		189,485			-			189,568
Common stock issued for share-based compensation		42,500		42		35,758			-			35,800
Share-based compensation						103,275			-			103,275
Net income									1,062,000			1,062,000
Balances, June 30, 2019		34,834,911	$	34,834	$	54,330,413		$	(7,474,571	)	$	46,890,676
Common stock issued for convertible debt and cashless warrant exercise		1,175,157		1,175		2,214,528			-			2,215,703
Common stock issued upon warrant exercise		299,963		300		824,906			-			825,206
Common stock issued upon cashless exercise of options		35,824		36		(36	)		-			-
Common stock issued in connection with business combinations		300,000		300		1,529,700			-			1,530,000
Common stock issued for accrued share-based compensation		6,250		7		23,941			-			23,948
Share based compensation						255,135			-			255,135
Net income									1,049,699			1,049,699
Balances, September 30, 2019		36,652,105	$	36,652	$	59,178,587		$	(6,424,872	)	$	52,790,367

See Notes to the Unaudited Consolidated Financial Statements.

4

GROWGENERATION CORPORATION AND SUBSIDIARIES

CONSOLIDATED STATEMENT OF CASH FLOWS

(Unaudited)

	For the Nine Months Ended September 30,
	2020			2019
Cash flows from operating activities:
Net income	$	3,817,758		$	2,341,120
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization		1,270,398			538,847
Amortization of debt discount		-			356,306
Stock-based compensation expense		6,324,109			1,075,735
Bad debt		93,522			-
Gain on asset disposition		(27,817	)		-
Changes in operating assets and liabilities:
(Increase) decrease in:
Accounts receivable		(884,834	)		(1,307,965	)
Inventory		(13,421,096	)		(7,331,270	)
Prepaid expenses and other assets		(3,092,297	)		(2,208,060	)
Increase (decrease) in:
Accounts payable and accrued liabilities		6,264,843			3,108,049
Operating leases		220,441			137,103
Payroll and payroll tax liabilities		871,186			327,818
Income taxes payable		1,927,805			-
Customer deposits		(34,204	)		411,096
Sales tax payable		368,244			271,357
Net cash provided by (used in) operating activities		3,698,058			(2,279,864	)
Cash flows from investing activities:
Assets acquired in business combinations		(4,027,096	)		(8,528,698	)
Purchase of furniture and equipment		(2,115,270	)		(1,536,508	)
Purchase of intangibles		(796,556	)		(112,819	)
Net cash used in investing activities		(6,938,922	)		(10,178,025	)
Cash flows from financing activities:
Principal payments on long term debt		(74,928	)		(340,078	)
Proceeds from the sale of common stock and exercise of warrants, net of expenses		45,683,798			14,140,667
Net cash provided by (used in) financing activities		45,608,870			13,800,589
Net increase in cash		42,368,006			1,342,700
Cash at the beginning of period		12,979,444			14,639,981
Cash at the end of period	$	55,347,450		$	15,982,681
Supplemental disclosures of non-cash financing activities:
Cash paid for interest	$	19,728		$	35,757
Common stock issued for accrued payroll	$	717,531		$	210,210
Common stock issued for prepaid services	$	-		$	96,000
Common stock issued for business combination	$	1,807,700		$	3,339,631
Assets acquired by issuance of common stock		168,324			-
Debt converted to equity	$	-		$	2,310,832
Right to use assets acquired under new operating leases	$	2,172,701		$	6,804,616

See Notes to the Unaudited Consolidated Financial Statements.

5

GrowGeneration Corporation and Subsidiaries

Notes to the Unaudited Consolidated Financial Statements

September 30, 2020

1. NATURE OF OPERATIONS

GrowGeneration is the largest chain of hydroponic garden centers in North America and is a leading marketer and distributor of nutrients, growing media, advanced indoor and greenhouse lighting, ventilation systems and accessories for hydroponic gardening. Currently, the Company owns and operates a chain of thirty one (31) retail hydroponic/gardening stores, with six (6) in the state of California, six (6) in the state of Michigan, five (5) located in the state of Colorado, four (4) in the State of Oklahoma, three (3) in Maine, two (2) in the state of Nevada, one (1) in the state of Washington, one (1) in the state of Oregon, one (1) in the state of Rhode Island, one (1) in the state of Florida, one (1) distribution center in the state of California and an online e-commerce store, GrowGeneration.com. Our plan is to continue to acquire, open and operate hydroponic/gardening stores and related businesses throughout the United States and Canada.

The Company engages in its business through its wholly-owned subsidiaries, GrowGeneration Pueblo Corp, GrowGeneration California Corp, GrowGeneration Nevada Corp, GrowGeneration Washington Corp, GrowGeneration Rhode Island Corp, GrowGeneration Oklahoma Corp, GrowGeneration Canada, GrowGeneration HG Corp, GrowGeneration Hemp Corp, GGen Distribution Corp, GrowGeneration Michigan Corp, GrowGeneration New England Corp, GrowGeneration Florida Corp and GrowGeneration Management Corp.

2. BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Principles of Consolidation

The accompanying unaudited condensed consolidated interim financial statements include our accounts and those of our wholly-owned subsidiaries, and reflect all adjustments which are necessary for a fair statement of the financial position, results of operations, and cash flows for the periods presented in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”). Such unaudited condensed consolidated interim financial statements have been prepared in accordance with the instructions to Form 10-Q pursuant to the rules and regulations of the U.S. Securities and Exchange Commission. All significant intercompany balances and transactions are eliminated in consolidation. Certain information and footnote disclosures normally included in financial statements prepared in accordance with U.S. GAAP have been condensed or omitted pursuant to such rules and regulations. The year-end condensed balance sheet data was derived from audited financial statements but does not include all disclosures required by U.S. GAAP.

These unaudited condensed consolidated interim financial statements should be read in conjunction with our Annual Report on Form 10-K for the year ended December 31, 2019 (“Annual Report”) filed on March 27, 2020, and have been prepared on a consistent basis with the accounting policies described in Note 1 of the Notes to the Audited Consolidated Financial Statements included in our Annual Report. Our accounting policies did not change during the nine months ended September 30, 2020.

Use of Estimates

Management uses estimates and assumptions in preparing these financial statements in accordance with U.S. GAAP. These estimates and assumptions affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities at the date of the financial statements, and the reported revenues and expenses during the reporting period. Actual results could vary from the estimates that were used.

Additionally, the full impact of COVID-19 is unknown and cannot be reasonably estimated. However, we have made appropriate accounting estimates based on the facts and circumstances available as of the reporting date. To the extent there are differences between these estimates and actual results, our consolidated financial statements may be materially affected.

6

GrowGeneration Corporation and Subsidiaries

Notes to the Unaudited Consolidated Financial Statements

September 30, 2020

2. BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES, continued

As we continue to monitor the COVID-19 situation, the Company is considered an “essential” supplier to the agricultural industry, suppling the nutrients and nourishment required to feed their plants. The Company has been opened during this difficult time. We have plans and procedures in place to ensure our customers and employees stay safe during this time of uncertainty. As a result of COVID-19 we reduced some hours of operations at the store level and some stores were closed on the weekends, primarily in the later part of the first quarter of 2020. There have been some minor delays in vendor shipments as their warehouses and supply chain were affected by staffing shortages. The Company successfully implemented a will call and curb side pick-up process that is working well. Other than what has been disclosed above, we have not experienced adverse effects from COVID-19.

Leases

We account for leases in accordance with the Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) 842, Leases. We assess whether an arrangement is a lease at inception. Leases with an initial term of 12 months or less are not recorded on the balance sheet. We have elected the practical expedient to not separate lease and non-lease components for all assets. Operating lease assets and operating lease liabilities are calculated based on the present value of the future minimum lease payments over the lease term at the lease start date. As most of our leases do not provide an implicit rate, we use our incremental borrowing rate based on the information available at the lease start date in determining the present value of future payments. The operating lease asset is increased by any lease payments made at or before the lease start date and reduced by lease incentives and initial direct costs incurred. The lease term includes options to renew or terminate the lease when it is reasonably certain that we will exercise that option. The exercise of lease renewal options is at our sole discretion. The depreciable life of lease assets and leasehold improvements are limited by the lease term. Lease expense for operating leases is recognized on a straight-line basis over the lease term.

Income Taxes

The Company accounts for income taxes in accordance with FASB ASC 740, Income Taxes, which requires the recognition of deferred tax assets and liabilities for future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases and tax credit carry forwards. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in operations in the period that includes the enactment date. In 2019 and as of September 30, 2020, a valuation allowance was provided for the amount of deferred tax assets that would otherwise be recorded for income tax benefits primarily relating to operating loss carryforwards as realization could not be determined to be more likely than not.

The Company adopted the provisions of FASB ASC 740-10-25, which prescribes a recognition threshold and measurement attribute for the recognition and measurement of tax positions taken or expected to be taken in income tax returns. FASB ASC 740-10-25 also provides guidance on recognition of income tax assets and liabilities, classification of current and deferred income tax assets and liabilities, and accounting for interest and penalties associated with tax positions. The Company’s tax returns are subject to tax examinations by U.S. federal and state authorities until their respective statute of limitation. Currently, the 2019, 2018 and 2017 tax years are open and subject to examination by taxing authorities. However, the Company is not currently under audit nor has the Company been contacted by any of the taxing authorities. The Company does not have any accrual for uncertain tax positions as of September 30, 2020.

7

GrowGeneration Corporation and Subsidiaries

Notes to the Unaudited Consolidated Financial Statements

September 30, 2020

2. BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES, continued

Revenue Recognition

The Company recognizes revenue, net of estimated returns and sales tax, at the time the customer takes possession of merchandise or receives services at which point, the performance obligation is satisfied. Sales and other taxes collected concurrent with revenue producing activities are excluded from revenue. In the normal course of business, the Company does not accept product returns unless the item is defective as manufactured. The Company monitors provisions for estimated returns. Payment for goods and services sold by the Company is typically due upon satisfaction of the performance obligations. Under certain circumstances, the Company does provide goods and services to customers on a credit basis (see Accounts Receivable below). The Company accounts for shipping and handling activities as a fulfillment costs rather than as a separate performance obligation. When the Company receives payment from customers before the customer has taken possession of the merchandise or the service has been performed, the amount received is recorded as customer deposit in the accompanying Consolidated Balance Sheets until the sale or service is complete.

Accounts Receivable and Concentration of Credit Risk

Accounts receivable are stated at the amount the Company expects to collect from balances outstanding at period-end, based on the Company’s assessment of the credit history with customers having outstanding balances and current relationships with them. A reserve for uncollectable receivables is established when collection of amounts due is deemed improbable. Indicators of improbable collection include client bankruptcy, client litigation, client cash flow difficulties or ongoing service or billing disputes. Credit is generally extended on a short-term basis thus receivables do not bear interest. At September 30, 2020 and December 31, 2019, the Company established an allowance for doubtful accounts of $364,262 and $291,372, respectively.

We are exposed to credit risk in the normal course of business, primarily related to accounts receivable. We are affected by general economic conditions in the United States. To limit credit risk, management periodically reviews and evaluates the financial condition of its customers and maintains an allowance for doubtful accounts. As of September 30, 2020, and December 31, 2019, we do not believe that we have significant credit risk.

Inventory

Inventory consists primarily of gardening supplies and materials and is recorded at the lower of cost (first-in, first-out method) or net realizable value. The Company periodically reviews the value of items in inventory and provides write-downs or write-offs of inventory based on its assessment of market conditions. Write-downs and write-offs are charged to cost of goods sold.

Property and Equipment

Property and equipment are carried at cost. Leasehold Improvements are amortized using the straight-line method over the original term of the lease or the useful life of the improvement, whichever is shorter. Renewals and betterment that materially extend the life of the asset are capitalized. Expenditures for maintenance and repairs are charged against operations. Depreciation of property and equipment is provided on the straight-line method for financial reporting purposes at rates based on the following estimated useful lives:

	Estimated Lives
Vehicle	5 years
Furniture and fixtures	5-7 years
Computers and equipment	3-5 years
Leasehold improvements	10 years not to exceed lease term

8

GrowGeneration Corporation and Subsidiaries

Notes to the Unaudited Consolidated Financial Statements

September 30, 2020

2. BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES, continued

Goodwill

Goodwill represents the excess of purchase price over the fair value of net assets. Goodwill is not amortized but is reviewed for potential impairment on an annual basis, or if events or circumstances indicate a potential impairment, at the reporting unit level. The Company’s review for impairment includes an assessment of qualitative factors to determine whether it is more likely than not that the fair value of a reporting unit is less than its carrying value, including goodwill. If it is determined that it is more likely than not that the fair value of a reporting unit is less than its carrying value, including goodwill, the first step of the two-step quantitative goodwill impairment test is performed, which compares the fair value of the reporting unit with its carrying amounts, including goodwill. If the fair value of the reporting unit exceeds its carrying amount, goodwill of the reporting unit is considered not impaired. However, if the carrying amount of the reporting unit exceeds its fair value, additional procedures must be performed. That additional procedure compares the implied fair value of the reporting unit’s goodwill with the carrying amount of that goodwill. An impairment loss is recorded to the extent that the carrying amount of goodwill exceeds its implied fair value.

Stock Based Compensation

The Company records stock-based compensation in accordance with FASB ASC Topic 718, Compensation-Stock Compensation (“ASC 718”). The Company estimates the fair value of stock options using the Black-Scholes option pricing model. The fair value of stock options granted is recognized as an expense over the requisite service period. Stock-based compensation expense for all share-based payment awards are recognized using the straight-line single-option method.

The Black-Scholes option pricing model requires subjective assumptions, including future stock price volatility and expected time to exercise, which greatly affect the calculated values. The expected term of options granted is derived from historical data on employee exercises and post-vesting employment termination behavior. The risk-free rate selected to value any particular grant is based on the U.S. Treasury rate that corresponds to the expected life of the grant effective as of the date of the grant. The expected volatility is based on the historical volatility of the Company’s stock price. These factors could change in the future, affecting the determination of stock-based compensation expense in future periods.

3. RECENT ACCOUNTING PRONOUNCEMENTS

New Accounting Pronouncements

As an emerging growth company, the Company is permitted to delay the adoption of new or revised accounting standards until such time as those standards apply to private companies. The Company has chosen to take advantage of the extended transition period for complying with new or revised accounting standards.

9

GrowGeneration Corporation and Subsidiaries

Notes to the Unaudited Consolidated Financial Statements

September 30, 2020

3. RECENT ACCOUNTING PRONOUNCEMENTS, continued

Recently Adopted Accounting Pronouncements

During the first quarter of 2019, the Company adopted the FASB ASU 2016-02, Leases (ASC 842), which introduces the balance sheet recognition of lease assets and lease liabilities by lessees for those leases classified as operating leases under previous guidance. The Company has adopted the new lease standard using the new transition option issued under the amendments in ASU 2018-11, Leases, which allowed the Company to continue to apply the legacy guidance in ASC 840, Leases, in the comparative periods presented in the year of adoption. The Company elected the package of practical expedients permitted under the transition guidance within the new standard, which among other things, allowed the Company to carry forward the historical lease classification. The Company made an accounting policy election to keep leases with an initial term of 12 months or less off the balance sheet. The Company will recognize those lease payments on a straight-line basis over the lease term. The impact of the adoption was an increase to the Company’s operating lease assets and liabilities on January 1, 2019 of $3.2 million.

On January 1, 2019, the Company also adopted ASU 2018-07, “Improvements to Nonemployee Share-Based Payment Accounting.” ASU 2018-07 more closely aligns the accounting for employee and nonemployee share-based payments. The amendment is effective commencing in 2019 with early adoption permitted. The adoption of this new guidance did not have a material impact on our Financial Statements.

In August 2018, the SEC adopted amendments to certain disclosure requirements in Securities Act Release No. 33-10532, Disclosure Update and Simplification. These amendments eliminate, modify, or integrate into other SEC requirements certain disclosure rules. Among the amendments is the requirement to present an analysis of changes in stockholders’ equity in the interim financial statements included in Quarterly Reports on Form 10-Q. The analysis, which can be presented as a footnote or separate statement, is required for the current and comparative quarter and year-to-date interim periods. The amendments are effective for all filings made on or after November 5, 2018. The Company adopted these amendments in its Quarterly Report on Form 10-Q for the quarter ended March 31, 2019.

In August 2018, the FASB issued ASU 2018-13, Fair Value Measurement (Topic 820): Disclosure Framework - Changes to the Disclosure Requirements for Fair Value Measurement. The new guidance modifies the disclosure requirements on fair value measurements in Topic 820. The amendments in ASU 2018-13 are effective for all entities for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2019. The adoption of this new guidance, effective January 1, 2020, did not have a material impact on our Financial Statements.

Recently Issued Accounting Pronouncements – Pending Adoption

In June 2016, the FASB issued ASU No. 2016-13, “Financial Instruments — Credit Losses (Topic 326),” changing the impairment model for most financial instruments by requiring companies to recognize an allowance for expected losses, rather than incurred losses as required currently by the other-than-temporary impairment model. The ASU will apply to most financial assets measured at amortized cost and certain other instruments, including trade and other receivables, loans, available-for-sale and held-to-maturity debt securities, net investments in leases, and off-balance-sheet credit exposures. In November 2019, the FASB issued ASU No. 2019-10, changing effective dates for the new standards to give implementation relief to certain types of entities. The Company is required to adopt the new standards no later than January 1, 2023 according to ASU 2019-10, with early adoption allowed. We are currently evaluating the impact of adopting this new accounting guidance on our condensed consolidated financial statements.

10

GrowGeneration Corporation and Subsidiaries

Notes to the Unaudited Consolidated Financial Statements

September 30, 2020

3. RECENT ACCOUNTING PRONOUNCEMENTS, continued

In January 2017, the FASB issued ASU 2017-04, Intangibles - Goodwill and Other (Topic 350): Simplifying the Test for Goodwill Impairment. The guidance in ASU 2017-04 eliminates the requirement to determine the fair value of individual assets and liabilities of a reporting unit to measure goodwill impairment. Under the amendments in the new ASU, goodwill impairment testing will be performed by comparing the fair value of the reporting unit with its carrying amount and recognizing an impairment charge for the amount by which the carrying amount exceeds the reporting unit’s fair value. ASU 2017-04 is effective for annual and interim goodwill impairment tests in fiscal years beginning after December 15, 2022 and should be applied on a prospective basis. The Company is currently evaluating the impact of adopting this guidance on the Company’s consolidated financial statements.

In December 2019, the FASB issued ASU 2019-02, Simplifying the Accounting for Income Taxes, to simplify the accounting for income taxes by removing certain exceptions to the general principles and also simplification of areas such as franchise taxes, step-up in tax basis goodwill, separate entity financial statements and interim recognition of enactment of tax laws or rate changes. The standard will be effective for annual reporting periods beginning after December 15, 2020, including interim reporting periods within those periods. We are currently evaluating the impact of adopting this new accounting guidance on our condensed consolidated financial statements.

In August 2020, the FASB issued ASU 2020-06, Debt with Conversion and Other Options: Accounting for Convertible Instruments and Contracts in an Entity’s Own Equity, which simplifies the accounting for certain instruments with characteristics of liabilities and equity, including convertible instruments and contracts on an entity’s own equity. ASU 2020-06 removes from U.S. GAAP the separation models for (1) convertible debt with a cash conversion feature and (2) convertible instruments with a beneficial conversion feature. ASU 2020-06 requires entities to provide expanded disclosures about “the terms and features of convertible instruments,” how the instruments have been reported in the entity’s financial statements, and “information about events, conditions, and circumstances that can affect how to assess the amount or timing of an entity’s future cash flows related to those instruments.”

ASU 2020-06 is effective for public business entities that are not smaller reporting companies for fiscal years beginning after December 15, 2021 and interim periods within those fiscal years. For all other entities, ASU 2020-06 is effective for fiscal years beginning after December 15, 2023 and interim periods within those fiscal years. We are currently evaluating the impact of adopting this new accounting guidance on our condensed consolidated financial statements.

4. REVENUE RECOGNITION

Disaggregation of Revenues

The following table disaggregates revenue by source:

	Three Months Ended September 30, 2020		Three Months Ended September 30, 2019
Sales at company owned stores	$	52,079,735	$	20,396,810
E-commerce sales		2,927,740		1,381,677
Total Revenues	$	55,007,475	$	21,778,487

	Nine Months Ended September 30, 2020		Nine Months Ended September 30, 2019
Sales at company owned stores	$	123,992,048	$	51,249,782
E-commerce sales		7,448,772		3,099,310
Total Revenues	$	131,440,820	$	54,349,092

Contract Balances

Depending on the timing of when a customer takes possession of product and when a customer makes payments for such product, the Company recognizes a customer trade receivable (asset) or a customer deposit (liability). The difference between the opening and closing balances of the Company’s customer trade receivables and the customer deposit liability results from timing differences between the Company’s performance and the customer’s payment.

11

GrowGeneration Corporation and Subsidiaries

Notes to the Unaudited Consolidated Financial Statements

September 30, 2020

4. REVENUE RECOGNITION, continued

The opening and closing balances of the Company’s customer trade receivables and customer deposit liability are as follows:

	Receivables		Customer Deposit Liability
Opening balance, 1/1/2020	$	4,455,209	$	2,503,785
Closing balance, 9/30/2020		5,246,521		2,469,581
Increase (decrease)	$	791,312		(34,204	)
Opening balance, 1/1/2019	$	862,397	$	516,038
Closing balance, 9/30/2019		2,170,362		927,134
Increase (decrease)	$	1,307,965	$	411,096

5. PROPERTY AND EQUIPMENT

	September 30, 2020			December 31, 2019
Vehicles	$	1,106,347		$	702,447
Leasehold improvements		1,546,875			884,685
Furniture, fixtures and equipment		4,461,743			3,305,323
		7,114,965			4,892,455
(Accumulated depreciation)		(2,626,043	)		(1,551,839	)
Property and Equipment, net	$	4,488,922		$	3,340,616

Depreciation expense for the three months ended September 30, 2020 and 2019 was $399,482 and $247,715, respectively.

Depreciation expense for the nine months ended September 30, 2020 and 2019 was $1,104,781 and $538,847, respectively.

6. GOODWILL AND INTANGIBLE ASSETS

Goodwill: The changes in goodwill are as follows:

	September 30, 2020		December 31, 2019
Balance, beginning of period	$	17,798,932	$	8,752,909
Goodwill additions		4,126,152		9,046,023
Impairments		-		-
Balance, end of period	$	21,925,084	$	17,798,932

12

GrowGeneration Corporation and Subsidiaries

Notes to the Unaudited Consolidated Financial Statements

September 30, 2020

6. GOODWILL AND INTANGIBLE ASSETS, continued

Intangible assets on the Company’s consolidated balance sheets consist of the following:

	September 30, 2020				December 31, 2019
	Gross Carrying Amount		Accumulated Amortization		Gross Carrying Amount		Accumulated Amortization
Other intangibles, patents and trademarks	$	100,000	$	-	$	100,000	$	-
Capitalized software		931,610		167,392		135,030		1,750
	$	1,031,610	$	167,392	$	235,030	$	1,750

Amortization expense for the three months ended September 30, 2020 and 2019 was $44,097 and $0, respectively.

Amortization expense for the nine months ended September 30, 2020 and 2019 was $165,617 and $0, respectively.

7. LONG-TERM DEBT

	September 30,			December 31,
	2020			2019
Long term debt is as follows:
Wells Fargo Equipment Finance, interest at 3.5% per annum, payable in monthly installments of $518.96 beginning April 2016 through March 2021, secured by warehouse equipment with a book value of $25,437	$	2,572		$	7,109
Notes payable issued in connection with seller financing of assets acquired, interest at 1%, payable in 24 installments of $24,996, due February 2020		-			24,997
Notes payable issued in connection with seller financing of assets acquired, interest at 8.125%, payable in 60 installments of $8,440, due August 2023		274,810			320,204
	$	277,382		$	352,310
Less Current Maturities		(88,049	)		(110,231	)
Total Long-Term Debt	$	189,333		$	242,079

Interest expense for the three months ended September 30, 2020 and 2019 was $142 and $27,067, respectively.

Interest expense for the nine months ended September 30, 2020 and 2019 was $19,728 and $35,757, respectively.

8. LEASES

We determine if a contract contains a lease at inception. Our material operating leases consist of retail and warehouse locations as well as office space. Our leases generally have remaining terms of 1-5 years, most of which include options to extend the leases for additional 3 to 5-year periods. Generally, the lease term is the minimum of the noncancelable period of the lease or the lease term inclusive of reasonably certain renewal periods.

13

GrowGeneration Corporation and Subsidiaries

Notes to the Unaudited Consolidated Financial Statements

September 30, 2020

8. LEASES, continued

Operating lease assets and liabilities are recognized at the lease commencement date. Operating lease liabilities represent the present value of lease payments not yet paid. Operating lease assets represent our right to use an underlying asset and are based upon the operating lease liabilities adjusted for prepayments or accrued lease payments, initial direct costs, lease incentives, and impairment of operating lease assets. To determine the present value of lease payments not yet paid, we estimate incremental secured borrowing rates corresponding to the maturities of the leases. Our leases typically contain rent escalations over the lease term. We recognize expense for these leases on a straight-line basis over the lease term.

We have elected the practical expedient to account for lease and non-lease components as a single component for our entire population of leases.

Short-term disclosures include only those leases with a term greater than one month and 12 months or less, and expense is recognized on a straight-line basis over the lease term. Leases with an initial term of 12 months or less, that do not include an option to purchase the underlying asset that we are reasonably certain to exercise, are not recorded on the balance sheet.

Lease expense is recorded within our consolidated statements of operations based upon the nature of the assets. Where assets are used to directly serve our customers, such as facilities dedicated to customer contracts, lease costs are recorded in “store operating costs.” Facilities and assets which serve management and support functions are expensed through general and administrative expenses.

	September 30, 2020		December 31, 2019
Right to use assets, operating lease assets	$	8,109,184	$	7,628,591
Current lease liability	$	2,037,537	$	1,836,700
Non-current lease liability		6,307,463		5,807,266
	$	8,345,000	$	7,643,966

	September 30, 2020			September 30, 2019
Weighted average remaining lease term		2.98			3.9 years
Weighted average discount rate		7.6	%		7.6	%

	Three Months Ended
	September 30, 2020		September 30, 2019
Operating lease costs	$	934,455	$	724,324
Short-term lease costs		2,450		2,450
Total operating lease costs	$	936,905	$	726,774

14

GrowGeneration Corporation and Subsidiaries

Notes to the Unaudited Consolidated Financial Statements

September 30, 2020

8. LEASES, continued

	Nine Months Ended
	September 30, 2020		September 30, 2019
Operating lease costs	$	2,660,291	$	1,723,075
Short-term lease costs		22,050		22,050
Total operating lease costs	$	2,682,341	$	1,745,125

The following table presents the maturity of the Company’s operating lease liabilities as of September 30, 2020:
2020 (remainder of the year)	$	728,304
2021		2,882,605
2022		2,442,374
2023		1,907,782
2024		1,121,033
Thereafter		2,963,252
Total lease payments		12,045,350
Less: Imputed interest		(3,700,350	)
Lease Liability at September 30, 2020	$	8,345,000

9. CONVERTIBLE DEBT

On January 12, 2018, the Company completed a private placement of a total of 36 units of the Company’s securities at the price of $250,000 per unit pursuant to Section 4(a)(2) of the Securities Act of 1933, as amended (the “Securities Act”) and Rule 506 of Regulation D promulgated under the Securities Act. Each Unit consisted of (i) a .1% unsecured convertible promissory note of the principal amount of $250,000, and (ii) a 3-year warrant entitling the holder to purchase 37,500 shares of the Company’s common stock, par value $.001 per share, at a price of $.01 per share or through cashless exercise.

The convertible debt had a maturity date of January 12, 2021 and the principal balance and any accrued interest is convertible by the holder at any time into common stock of the Company at conversion price of $3.00 a share. Principal due and interest accrued on the notes will automatically convert into shares of common stock, at the conversion price, if at any time during the term of the notes, commencing twelve (12) months from the date of issuance, the common stock trades minimum daily volume of at least 50,000 shares for twenty (20) consecutive days with a volume weighted average price of at least $4.00 per share. As of August 21, 2019, all remaining convertible debt and accrued interest had been converted to equity and no convertible debt remains outstanding.

During the nine months ended September 30, 2019, 172,500 warrants issued in connection with the convertible debt were exercised, resulting in the issuance of 172,500 shares of common stock.

During the nine months ended September 30, 2020, 37,438 shares were issued upon cashless exercise of convertible debt warrants.

15

GrowGeneration Corporation and Subsidiaries

Notes to the Unaudited Consolidated Financial Statements

September 30, 2020

10. SHARE BASED PAYMENTS AND STOCK OPTIONS

The Company accounts for share-based payments through the measurement and recognition of compensation expense for share-based payment awards made to employees and directors of the Company, including stock options and restricted shares.

During the three months ended September 30, 2020 the Company issued 1,000 shares of common stock (stock-based awards) to employees that vested immediately resulting in compensation expense of approximately $4,490. During the three months ended September 30, 2019 the Company did not issue any shares of common stock (stock-based awards) to employees that vested immediately.

During the nine months ended September 30, 2020 the Company issued 534,333 shares of common stock (stock-based awards) to employees that vested immediately resulting in compensation expense of approximately $2,200,947. During the nine months ended September 30, 2019 the Company issued 17,500 shares of common stock (stock-based awards) to employees that vested immediately resulting in compensation expense of approximately $35,800.

During the three months and nine months ended September 30, 2020, the Company recorded $0 and $125,000, respectively, of share-based compensation to executives that is included in payroll and payroll tax liabilities. During the three months and nine months ended September 30, 2019, the Company recorded $217,100 and $716,600, respectively, of share-based compensation to executives that is included in payroll and payroll tax liabilities.

The following table presents share-based payment expense and new shares issued for the three months ended September 30, 2020 and 2019.

	Three Months Ended September 30,
	2020		2019
Total non-cash share-based compensation	$	1,022,137	$	553,492

The following table presents share-based payment expense and new shares issued for the nine months ended September 30, 2020 and 2019.

	Nine Months Ended September 30,
	2020		2019
Total non-cash share-based compensation	$	6,324,109	$	1,075,735

16

GrowGeneration Corporation and Subsidiaries

Notes to the Unaudited Consolidated Financial Statements

September 30, 2020

10. SHARE BASED PAYMENTS AND STOCK OPTIONS, continued

On March 6, 2014, the Company’s Board of Directors (the “Board”) approved the 2014 Equity Incentive Plan (“2014 Plan”) pursuant to which the Company may grant incentive, non-statutory options, stock appreciation rights, restricted stock, restricted stock units, performance shares, performance units and other stock or cash awards to employees, nonemployee members of our Board, consultants and other independent advisors who provide services to the Company. The maximum shares of common stock which may be issued over the term of the 2014 Plan shall not exceed 2,500,000 shares. Awards under the 2014 Plan are made by the Board or a committee designated by the Board. Options under the 2014 Plan are to be issued at the market price of the stock on the day of the grant except to those issued to holders of 10% or more of the Company’s common stock which is required to be issued at a price not less than 110% of the fair market value on the day of the grant. Each option is exercisable at such time or times, during such period and for such numbers of shares shall be determined by the plan administrator. No option may be exercisable for more than ten years (five years in the case of an incentive stock option granted to a 10% stockholder) from the date of grant.

On January 7, 2018, the Board adopted the 2018 Equity Compensation Plan (the “2018 Plan”) and on April 20, 2018, the shareholders approved the 2018 Plan. On February 7, 2020, the Board approved the amendment and restatement of the 2018 Plan to increase the number of shares issuable thereunder from 2,500,000 to 5,000,000, which amendment was approved by shareholders on May 11, 2020. The 2018 Plan will be administered by the Board. The Board may grant options to purchase shares of common stock, stock appreciation rights, restricted stock units, restricted or unrestricted shares of common stock, performance shares, performance units, other cash-based awards and other stock-based awards. The Board also has broad authority to determine the terms and conditions of each option or other kind of equity award, adopt, amend and rescind rules and regulations for the administration of the 2018 Plan and amend or modify outstanding options, grants and awards.

No options, stock purchase rights or awards may be made under the 2018 Plan on or after the ten-year anniversary of the adoption of the 2018 Plan by the Board, but the 2018 Plan will continue thereafter while previously granted options, stock appreciation rights or awards remain subject to the 2018 Plan. Options granted under the 2018 Plan may be either “incentive stock options” that are intended to meet the requirements of Section 422 of the Internal Revenue Code of 1986, as amended (the “Code”) or “nonstatutory stock options” that do not meet the requirements of Section 422 of the Code. The Board will determine the exercise price of options granted under the 2018 Plan. The exercise price of stock options may not be less than the fair market value, on the date of grant, per share of our Common Stock issuable upon exercise of the option (or 110% of fair market value in the case of incentive options granted to a 10% stockholder). No option may be exercisable for more than ten years (five years in the case of an incentive stock option granted to a 10% stockholder) from the date of grant.

Unvested Share Based Awards as of September 30, 2020 are summarized below:

	# of Unvested Awards		$ of Unvested Awards
Option awards		915,000	$	1,449,230
Stock Awards		776,667		2,097,035
Total			$	3,546,265

17

GrowGeneration Corporation and Subsidiaries

Notes to the Unaudited Consolidated Financial Statements

September 30, 2020

10. SHARE BASED PAYMENTS AND STOCK OPTIONS, continued

Awards issued under the 2014 Plan as of September 30, 2020 are summarized below:

	2020
Total shares available for issuance pursuant to the 2014 Plan		2,500,000
Options outstanding, September 30, 2020		(110,000	)
Total options exercised under 2014 Plan		(2,003,833	)
Total shares issued pursuant to the 2014 Plan		(375,000	)
Awards available for issuance under the 2014 Plan, September 30, 2020		11,167

Awards issued under the 2018 Plan as of September 30, 2020 are summarized below:

	2020
Total shares available for issuance pursuant to the 2018 Plan, after amendment		5,000,000
Options outstanding, September 30, 2020		(1,725,500	)
Total options exercised under 2018 Plan		(164,833	)
Total shares issued pursuant to the 2018 Plan		(693,333	)
Awards available for issuance under the 2018 Plan, September 30, 2020		2,416,334

The table below summarizes all option activity under all plans during the nine months ended September 30, 2020:

Options	Shares			Weight - Average Exercise Price		Weighted - Average Remaining Contractual Term		Weighted - Average Grant Date Fair Value
Outstanding at December 31, 2019		1,920,333		$	2.78		3.81 years	$	1.71
Granted		861,500		$	4.31			$	2.64
Exercised		(654,663	)	$	2.05			$	1.04
Forfeited or expired		(25,000	)	$	3.17			$	2.07
Outstanding at September 30, 2020		2,102,170		$	3.58		3.65 years	$	2.22
Options vested at September 30, 2020		1,187,170		$	3.19		3.27 years	$	1.95

	September 30, 2020
Options outstanding pursuant to 2014 Plan		110,000
Options outstanding pursuant to 2018 Plan		1,725,500
Options issued outside of 2014 and 2018 Plans		266,670
		2,102,170

18

GrowGeneration Corporation and Subsidiaries

Notes to the Unaudited Consolidated Financial Statements

September 30, 2020

11. STOCK PURCHASE WARRANTS

A summary of the status of the Company’s outstanding stock purchase warrants for the nine months ended September 30, 2020 is as follows:

	Warrants			Weighted Average Exercise Price
Outstanding at December 31, 2019		3,844,935		$	3.14
Issued		-
Exercised		(1,205,919	)	$	3.34
Forfeited		(250,000	)		5.75
Outstanding at September 30, 2020		2,389,016		$	2.81

12. EARNINGS PER SHARE

The following table sets forth the composition of the weighted average shares (denominator) used in the basic and dilutive earnings per share computation for the three months and nine months ended September 30, 2020 and 2019.

	Three months ended
	September 30, 2020		September 30, 2019
Net income	$	3,337,333	$	1,049,699
Weighted average shares outstanding, basic		47,878,011		35,707,788
Effect of dilutive outstanding warrants and stock options		3,748,123		1,898,890
Adjusted weighted average shares outstanding, dilutive		51,626,134		37,606,678
Basic income per shares	$	.07	$	.03
Dilutive income per share	$	.06	$	.03

	Nine months ended
	September 30, 2020		September 30, 2019
Net income	$	3,817,758	$	2,341,120
Weighted average shares outstanding, basic		41,477,438		31,523,679
Effect of dilutive outstanding warrants and stock options		2,746,245		667,348
Adjusted weighted average shares outstanding, dilutive		44,223,683		32,191,027
Basic income per shares	$	.09	$	.07
Dilutive income per share	$	.09	$	.07

19

GrowGeneration Corporation and Subsidiaries

Notes to the Unaudited Consolidated Financial Statements

September 30, 2020

13. ACQUISITIONS

Our acquisition strategy is to acquire well established profitable hydroponic garden centers in markets where the Company does not have a market presence or in markets where it is increasing its market presence. The Company accounts for acquisitions in accordance with ASC 805 “Business Combinations.” Assets acquired and liabilities assumed are recorded in the accompanying consolidated balance sheets at their estimated fair values, as of the acquisition date. For all acquisitions, the preliminary allocation of the purchase price was based upon a preliminary valuation, and the Company’s estimates and assumptions are subject to change within the measurement period as valuations are finalized. The Company has not made any adjustments to the preliminary valuations.

On February 26, 2020 we acquired certain assets of Health & Harvest LLC in a transaction valued at approximately $2.85 million. Acquired goodwill of approximately $1.75 million represents the value expected to rise from organic growth and an opportunity to expand into a well-established market for the Company. Cash consideration was funded from the Company’s existing working capital. Transaction costs incurred in connection with this acquisition were not significant.

On June 16, 2020 we acquired certain assets of H2O Hydroponics, LLC in a transaction valued at approximately $1.99 million. Acquired goodwill of approximately $1.4 million represents the value expected to rise from organic growth and an opportunity to expand into a well-established market for the Company. Cash consideration was funded from the Company’s existing working capital. Transaction costs incurred in connection with this acquisition were not significant.

On August 10, 2020 we acquired certain assets of Benzakry Family Corp, d/b/a Emerald City Garden, in a transaction valued at $1 million. Acquired goodwill of approximately $840,000 represents the value expected to rise from organic growth and an opportunity to expand into a well-established market for the Company. Cash consideration was funded from the Company’s existing working capital. Transaction costs incurred in connection with this acquisition were not significant.

The table below represents the allocation of the purchase price to the acquired net assets during the nine months ended September 30, 2020.

	Emerald City Garden		H2O Hydroponics LLC			Health & Harvest LLC			Total
Inventory	$	150,000	$	497,600		$	1,051,900		$	1,699,500
Prepaids and other current assets		-		4,600			-			4,600
Property and equipment		10,000		50,000			50,000			110,000
Operating leases right to use asset		-		902,000			192,600			1,094,600
Operating lease liability		-		(902,000	)		(192,600	)		(1,094,600	)
Goodwill		840,000		1,434,700			1,750,600			4,025,300
Total	$	1,000,000	$	1,986,900		$	2,852,500		$	5,839,400

The table below represents the consideration paid for the net assets acquired in business combinations.

	Emerald City Garden		H2O Hydroponics LLC		Health & Harvest LLC		Total
Cash	$	1,000,000	$	1,281,700	$	1,750,000	$	4,031,700
Common stock		-		705,200		1,102,500		1,807,700
Total	$	1,000,000	$	1,986,900	$	2,852,500	$	5,839,400

20

GrowGeneration Corporation and Subsidiaries

Notes to the Unaudited Consolidated Financial Statements

September 30, 2020

13. ACQUISITIONS, continued

The following table discloses the date of the acquisitions noted above and the revenue and earnings included in the consolidated statement of operations from the date of acquisition through September 30, 2020.

	Emerald City Garden		H2O Hydroponics LLC		Health & Harvest LLC		Total
Acquisition date		8/10/2020	6/26/2020		2/26/2020
Revenue	$	472,000	$	2,768,800	$	5,887,400	$	9,128,200
Net income	$	74,200	$	504,300	$	830,700	$	1,409,200

The following represents the pro forma consolidated income statement as if the acquisitions had been included in the consolidated results of the Company for the entire period for the three months and nine months ended September 30, 2019.

	Three Months Ended September 30, 2019		Nine Months Ended September 30, 2019
Revenue	$	2,873,178	$	6,827,217
Net income	$	169,820	$	261,714

The table below represents the allocation of the purchase price to the acquired net assets during the nine months ended September 30, 2019.

	Grand Rapids Hydro			Green Life Garden			Chlorophyll			Reno Hydroponics		Palm Springs Hydroponics			Total
Inventory	$	1,453,100		$	1,038,600		$	1,441,000		$	238,000	$	465,500		$	4,636,200
Prepaids and other current assets					14,100			22,000			-					36,100
Property and equipment		50,000			100,000			100,000			25,000		25,000			300,000
Operating right to use asset		1,004,200			809,600			701,900			-		329,300			2,845,000
Operating lease liability		(1,004,200	)		(809,600	)		(701,900	)		-		(329,300	)		(2,845,000	)
Goodwill		2,376,900			2,305,900			2,596,100			516,300		554,000			8,349,200
Total	$	3,880,000		$	3,458,600		$	4,159,100		$	779,300	$	1,044,500		$	13,321,500

The table below represents the consideration paid for the net assets acquired in business combinations for the nine months ended September 30, 2019. 

	Grand Rapids Hydro		Green Life Garden		Chlorophyll		Reno Hydroponics		Palm Springs Hydroponics		Total
Cash	$	2,350,000	$	2,647,700	$	3,659,100	$	525,000	$	800,000	$	9,981,800
Common stock		1,530,000		810,900		500,000		254,300		244,500		3,339,700
Total	$	3,880,000	$	3,458,600	$	4,159,100	$	779,300	$	1,044,500	$	13,321,500

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GrowGeneration Corporation and Subsidiaries

Notes to the Unaudited Consolidated Financial Statements

September 30, 2020

13. ACQUISITIONS, continued

The following table discloses the date of the acquisitions noted above and the revenue and earnings included in the consolidated statement of operations from the date of acquisition to the period ended September 30, 2019. 

	Grand Rapids Hydro		Green Life Garden		Chlorophyll		Reno Hydroponics		Palm Springs Hydroponics		Total
Acquisition date		9/3/2019	5/14/2019		1/21/2019		2/11/2019		2/7/2019
Revenue	$	612,900	$	3,006,100	$	4,489,000	$	1,427,600	$	2,318,500	$	11,854,100
Earnings	$	121,400	$	703,100	$	668,900	$	233,600	$	497,500	$	2,224,500

The following represents the proforma consolidated statement of operations as if the acquisitions had been included in the consolidated results of the Company for the entire period for the three months and nine months ended September 30, 2018.

	Three Months Ended September 30, 2018		Nine Months Ended September 30, 2018
Revenue	$	1,850,700		5,552,000
Earnings	$	168,100		504,400

14. SUBSEQUENT EVENTS

The Company has evaluated events and transaction occurring subsequent to September 30, 2020 up to the date of this filing of these consolidated financial statements. These statements contain all necessary adjustments and disclosures resulting from that evaluation. 

On October 12, 2020, the Company acquired the assets of Hydroponics Depot, LLC, a single store located in Phoenix Arizona for $987,500 in cash and 31,027 shares of the Company’s common stock valued at $500,000.

On October 20, 2020 the Company acquired the assets of Big Green Tomato, a two-store chain in Battle Creek and Taylor, Michigan for $5,495,000 in cash and 167,116 shares of common stock valued at $2,750,000.

On October 29, 2020, the Company signed an asset purchase agreement with The GrowBiz, a five-store chain with four stores in California and one store in Oregon. The asset purchase is expected to close by the end of the year. The total consideration for the purchase of The GrowBiz is approximately $32 million, $17,000,000 in cash and common stock valued at $15 million.

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ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following discussion should be read in conjunction with our consolidated financial statements and related notes that appear elsewhere in this report as well as our Annual Report on Form 10-K for the year ended December 31, 2019 filed with the SEC on March 27, 2020. In connection with, and because we desire to take advantage of, the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, we caution readers regarding certain forward looking statements in the following discussion and elsewhere in this report and in any other statement made by, or on our behalf, whether or not in future filings with the SEC. Forward looking statements are statements not based on historical information and which relate to future operations, strategies, financial results or other developments. Forward looking statements, particularly those identified with the words, “anticipates,” “believes,” “expects,” “plans,” “intends,” “objectives,” and similar expressions, are necessarily based upon estimates and assumptions that are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are beyond our control and many of which, with respect to future business decisions, are subject to change. These uncertainties and contingencies can affect actual results and could cause actual results to differ materially from those expressed in any forward-looking statements made by, or on our behalf. We disclaim any obligation to update forward looking statements, except as required by law.

OVERVIEW

GrowGeneration is the largest chain of hydroponic garden centers in North America by revenue and number of stores. We are the leading marketer and distributor of nutrients, growing media, advanced indoor and greenhouse lighting, ventilation systems and accessories for hydroponic gardening. Currently, the Company owns and operates a chain of thirty one (31) retail hydroponic/gardening centers, with six (6) in the state of California, six (6) in the state of Michigan, five (5) located in the state of Colorado, four (4) in the State of Oklahoma, three (3) in Maine, two (2) in the state of Nevada, one (1) in the state of Washington, one (1) in the state of Oregon, one (1) in the state of Rhode Island, (1) in the state of Florida, one (1) distribution center in the state of California and an online e-commerce store, GrowGeneration.com. Our plan is to continue to acquire, open and operate hydroponic/gardening centers and related businesses throughout the United States and Canada.

Market

Our garden centers sell thousands of products, including nutrients, growing media, advanced indoor and greenhouse lighting, ventilation systems, and accessories for hydroponic gardening, as well as other indoor and outdoor growing products, that serve multi-purposes and are designed and intended for growing a wide range of plants. Hydroponics is a specialized method of growing plants using mineral nutrient solutions in a water solvent, as opposed to soil. This method is typically used inside greenhouses to give growers the ability to better regulate and control nutrient delivery, light, air, water, humidity, pests, and temperature. Hydroponic growers benefit from these techniques by producing crops faster and with higher crop yields per acre as compared to traditional soil-based growers. Indoor growing techniques and hydroponic products are being utilized in new and emerging industries or segments, including the growing of cannabis and hemp. In addition, vertical farms producing organic fruits and vegetables are also beginning to utilize hydroponics due to a rising shortage of farmland as well as environmental vulnerabilities including drought, other severe weather conditions and insect pests.

GrowGeneration serves a new, yet sophisticated community of commercial and urban cultivators growing specialty crops including organics, greens and plant-based medicines. Unlike the traditional agricultural industry, these cultivators use innovative indoor and outdoor growing techniques to produce specialty crops in highly controlled environments. This enables them to produce crops at higher yields without having to compromise quality, regardless of the season or weather and drought conditions.

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Our target market segments include the commercial growers in the plant-based medicine market, the home grower and businesses and individuals who grow organically grown herbs and leafy green vegetables. The landscape for hydroponic retail stores is very fragmented, with numerous single stores which we consider very ripe for our roll up strategy. Further, the products we sell are in demand due to the ever-increasing legalization of plant-based medicines, primarily cannabis and hemp, and the number of licensed cultivation facilities in both the US and Canada. Total sales for the hydroponic equipment industry, projected to surpass $16 billion by 2025.

Our retail operations are driven by our high-quality products, value-add knowledgeable staff and fast distribution capabilities. We employ horticulturists that we have branded as “Grow Pros”. Our operations span over 400,000 square feet of retail and warehouse space. During COVID-19, we have been deemed an “essential” supplier to the agricultural industry and, as such, we remained open and continued our operations. For the quarter ended September 30, 2020, our revenue was $55 million, which increased 153% from the same period of the prior year. For the nine months ended September 30, 2020, our revenues were $131.4 million, which increased 141.8% compared to the same period 2019. There was a 73% increase in our same store sales comparing the quarter ended September 30, 2020 to the quarter ended September 30, 2019. The Company performed well in all markets, most notably sales in the Oklahoma market up 288%, Michigan market was up 271%, Maine market up 82%, all attributable to gaining more commercial and walk in business in these growth markets. Income from store operations was $9.6 million for the third quarter of 2020, compared to $3.8 million for the third quarter 2019, an increase of 155%. Net income from store operations was approximately $22.6 million for the nine months ended September 30, 2020, compared to approximately $8.6 million for the nine months ended September 30, 2019.

Adjusted EBITDA was $6.6 million for the third quarter of 2020 compared to $2 million the same period of 2019, an increase of 230%. The Company is averaging 12,000 walk-in transaction per week.

We operate our business through the following sales channels:

● Retail: 31 retail and commercial hydroponic/gardening centers focused on serving growers and cultivators.

● Commercial: Sales to commercial customers, including expert growers and cultivators, and provide them with advice from sales representatives with the requisite expertise (whom we brand as “GrowPros”) to serve their specific needs.

● E-Commerce: Our existing e-commerce operation, growgeneration.com (previously HeavyGarden.com and GrowGen.pro), is currently being developed and rebranded into an omni-channel sales approach to enable e-commerce at all of our locations, which ws launched in September 2020.

● Distribution: Some of our stores function as warehouse, distribution and fulfillment centers for directing products to other store locations and to the retail, wholesale and mass hydroponic markets.

Growth Strategy - Store Acquisitions and New Store Openings

Our growth strategy is to expand the number of our retail and commercial operations throughout the United States. The hydroponic retail landscape is fragmented, which we believe has allowed us to acquire the “best of breed” locations in the United States. In addition, we have a two-year roadmap to open a number of new locations in markets that we believe are underserved throughout the country. In addition to the 11 states where we are currently operating, we have identified Ohio, Illinois, Pennsylvania, New York, New Jersey and Missouri as new markets where we plan to open a new operation. In the first quarter of 2020, we opened a second hydroponic/gardening center in Tulsa, Oklahoma, a 40,000 square feet store operation and fulfillment center, and acquired Health & Harvest located outside of Miami, FL. On June 16, 2020, we acquired the assets of H2O Hydroponics LLC, a hydroponic garden center in Lansing, MI. In connection with this acquisition, we have consolidated and relocated our current West Lansing location into a newly built 14,000 square foot hydroponic garden center. On August 10, 2020, we purchased the assets of Emerald City Garden located in Concord, CA for $1 million, following which acquisition we opened a new store in the state of California. On October 12, 2020, the Company purchased the assets of Hydroponics Depot, located in Phoenix, AZ, which represents the Company’s 11^th state. On October 20, 2020, we purchased the assets of The Big Green Tomato, a two-store chain in Michigan.

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The Company now owns and operates 6 locations in the state of Michigan. On October 29, 2020, the Company entered into an asset purchase agreement to buy The GrowBiz, the 3^rd largest chain of Hydroponic garden centers in the US. The GrowBiz operates five garden centers, four in CA and one in Oregon. We have set a target to be at 50 stores and operate in 15 states by the end of 2021.

Commercial Sales Division

Our commercial division is a dedicated sales and support team to sell and service large commercial customers, who are primarily licensed growers of medicinal and non-medicinal cannabis. As of the third quarter of 2020, our commercial division services over 1,000 commercial accounts, who collectively contributed $13.2 million in revenue or approximately 24% of our total Q3 2020 revenues. For the nine-month period ended September 30,2020, the commercial division generated revenues of $32.7 million compared to $10.9 million for the same period in 2019, a 200% increase. We have identified over 14,000 licensed hemp and cannabis growers in the United States and believe there is significant room for us to expand our base of commercial customers.

E-Commerce Strategy

Our online revenues for the third quarter of 2020 was approximately $2.9 million compared to $1.4 million for the same period in 2019, an increase of 112%. For the nine months ended September 30, 2020, our online revenues were approximately $7.4 million compared to $3.1 million for the same period in 2019, an increase of 140%. New visitors to our website are over 100,000 per month. We rebranded our existing e-commerce operation, HeavyGarden.com and GrowGen.Pro, as growgeneration.com, which will be an omni-channel sales approach to enable e-commerce at all of our locations, providing our customers convenient ways to shop when and how they feel comfortable. We launched this strategy in September 2020. This omni-channel approach will provide 24/7 availability of products and allow our customers to “Buy Online and Pick Up In Store is currently being tested in several garden centers.” Customers will be able to shop online in all product departments and access descriptions, reviews and pictures of our products. Our customers can order online and they can choose to either have their products delivered directly to their growing facility (usually within 48 hours) or they can pick up the products at one of our stores (usually within 24 hours). We believe that this omni-channel initiative will result in a more seamless, convenient shopping experience for our customers and will drive financial results.

Distribution Channel

We have built a supply chain that currently spans through 31 locations across 10 states. We are in the process of building several operations that will serve as fulfillment service centers, in addition to serving the local retail and commercial customers. These garden/fulfillment centers will ship directly to a farm or home as well as to any commercial hydroponic store (including ours and others) in the United States. We have a fleet of trucks that allow us to deliver within the proximity of any of these locations.

Products and Private Label Strategy

We sell a variety of products, including nutrients, growing media, advanced indoor and greenhouse lighting, ventilation systems, and accessories for hydroponic gardening, as well as other indoor and outdoor growing products. Our supply chain includes several thousand stock keeping units (“SKUs”) across 12 product departments. Many of our products are consumables leading to repeat orders by our customers. Consumable products are mainly nutrients and additives that feed the plants on a recurring basis. Our strategy is to supply products to two groups of customers: commercial growers and smaller growers that require a local center to fulfill their daily and weekly growing needs.

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We are also actively developing a line of private label products that we intend to sell through our garden centers under brands we own or control. Our strategy is to deliver high-quality products at a lower cost, and higher margin to us. To further our private label strategy, we acquired various trademarks in March 2019 to aid in branding our ‘in house’ products to our customers.  We introduced our first private labeled products under the Sunleaves brand in first quarter of 2020. Sales of our various private label products are over $1,000,000. This initial offering encompassed a broad variety of products ranging from trellis netting to plastic pots and organic nutrients. We intend to introduce additional private label products during 2020 and 2021. We believe that expanding our private label offerings will have a positive impact on our margins and profitability in the near term. We use various trademarks, trade names and service marks in our business, including Blueprint Controllers, Carbide, DuraBreeze, Elemental Solutions, GrowGeneration, GrowXcess, GuardenWare, Harvester’s Edge, HeavyGardens, Ion, MixSure+, OptiLUME, Power Matrix, Smart Support, Sunleaves, Sunspot, The Fountain for Automation, VitaPlant, and Where The Pros Go To Grow. For convenience, we may not include the SM, ^® or ^™ symbols, but such omission is not meant to indicate that we would not protect our intellectual property rights to the fullest extent allowed by law. Any other trademarks, trade names or service marks referred to in this filing are the property of their respective owners.

As we continue to monitor the COVID-19 situation, we are considered an “essential” supplier to the agricultural industry, suppling the nutrients and nourishment required to feed their plants. The Company has been opened during this difficult time. We have plans and procedures in place to ensure our customers and employees stay safe during this time of uncertainty. As a result of COVID-19 we reduced some hours of operations at the store level and some stores were closed on the weekends, starting in the later part of the first quarter of 2020. There have been some minor delays in vendor shipments as their warehouses and supply chain were affected by staffing shortages. The Company successfully implemented a will call and curb side pick-up process that is working well. All of us at GrowGeneration remain committed to the safety and well-being of our customers and employees. To do our part, GrowGeneration has committed to donate up to $500,000 of free product to local communities that have been severely affected. To date, COVID-19 related costs are $158,000 for payroll related and $29,000 for store masks, gloves, cleaning supplies and sneeze guards.

As the largest chain of stand-alone hydroponic garden centers by revenue and number of stores in the United States based on management’s estimates, we believe that we have the following core competitive advantages over our competitors:

● We offer a one-stop shopping experience to all types of growers by providing “selection, service, and solutions”;

● We provide end-to-end solutions for our commercial customers from capex built-out to consumables to nourish their plants;

● We have a knowledge-based sales team, all with horticultural experience;

● We offer the options to transact online, in store, or buy online and pick up;

● We consider ourselves to be a leader of the products we offer, from launching new technologies to the development of our private label products;

● We have a professional team for mergers and acquisitions to acquire and open new locations and successfully add them to our company portfolio; and

● We offer a program of issuing credit to licensed commercial customers based on a credit evaluation process.

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The Company has recently announced its partnership with Whole Cities Foundation. Founded by Whole Foods Market in 2014, the independent, nonprofit organization is based in Austin, Texas, and has partnered with more than 190 community organizations in 100 cities across the U.S. to build thriving local food systems and improve health. The first project, with Whole Cities, through its Fresh, Healthy Food Access Grant program, has been with Newark Science & Sustainability and Greater Newark Conservancy over the past 4 years.  Both organizations had identified hydroponic growing as a goal for their community plans.  Each group will benefit from an equipment grant. These first two opportunities are part of a pilot that we expect will yield learnings over the course of the next year. GrowGeneration will provide equipment and expertise and partner with Whole Cities to evaluate community impact.

As we have built a national chain of hydroponic garden centers, it has always been our mission to give back to the local communities. In our day to day operations, we see the results growing hydroponically. We could not be prouder to partner with Whole Cities to donate hydroponic equipment and supplies to their local communities to help them with their gardens and increase the quality of their food production. Our staff of over 250 dedicated team members, the majority have tremendous knowledge on how to grow hydroponically, are energized to lend a hand and their personal time to support Whole Cities. It is rewarding to watch a community, come together, parents and children, and produce the largest tomatoes and produce in their community!

How We Evaluate Our Operations

Sales

We earn our sales primarily from the sale of hydroponic garden products, including nutrients, growing media, advanced indoor and greenhouse lighting, ventilation systems, and accessories for hydroponic gardening, as well as other indoor and outdoor growing products. Revenue on product sales is recognized upon delivery or shipment. Customer deposits and lay away sales are not reported as revenue until final payment is received and the merchandise has been delivery.

Our sales depend on the type of products we sell and the mix between consumables and non-consumables. Due to their nature, purchases of consumables results in repeat orders as customers seek to replenish their supplies. In 2020, approximately 60% of our sales were consumables. Generally, in markets where legalization of plant-based medicines is recent and licensors are ramping up their grow operations, there are more purchases of non-consumables for build-outs compared to purchases of consumables. In more mature markets, there are generally more purchases of consumables than non-consumables. Our sales are also impacted by our customer mix of commercial and non-commercial customers, as larger commercial customers may receive volume discounts. More than a majority of our sales is derived from our commercial customers.

Gross Profit

We calculate gross profit as sales less cost of goods sold. Cost of goods sold consists of cost of product sold and freight. Gross profit excludes depreciation and amortization, which is presented separately in our consolidated statements of operations.

Our overall gross profit margin varies with our product mix, in particular the percentage of sales of consumable products versus non-consumables, such as in connection with build-outs, during a particular quarter. In addition, our customer mix impacts gross profit margin due to larger commercial customers receiving discounts.

Operating Expenses

Operating expenses are comprised of store operations, primarily payroll, rent and utilities, and corporate overhead. Corporate overhead is comprised of share-based compensation, depreciation and amortization, general and administrative costs and corporate salaries and related expenses. General and administrative expenses (“G&A”) consist mainly of advertising and promotions, travel & entertainment, professional fees and insurance. G&A as a percentage of sales does not increase commensurate with an increase in sales. Our largest expenses are payroll and rent and these are largely fixed and not variable. Our advertising and marketing expenses are controllable and variable depending on the particular market.

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Same-Store Sales

We assess the organic growth of our sales on a same-store basis. We believe that our assessment on a same-store basis represents an important indicator of comparative financial results and provides relevant information to assess our performance. New and acquired stores become eligible for inclusion in the comparable store base if the store has been under our ownership for the entire period in the same-store base periods for which we are including the store. For example, our same store sales for the three months and nine months ended September 30, 2020 and 2019 includes stores that operated for the entire quarter and year to date in both 2020 and 2019. We do not include any stores that were closed or consolidated during a particular period.

Adjusted EBITDA

We define Adjusted EBITDA as net income (loss) before interest expense, income taxes, depreciation and amortization, further adjusted for other items such as non-cash equity compensation charges. See “Use of Non-GAAP Financial Measure” for more information and a reconciliation of Adjusted EBITDA to net income (loss), the most directly comparable financial measure calculated and presented in accordance with GAAP.

RESULTS OF OPERATIONS

Comparison of the three months ended September 30, 2020 and 2019

The following table presents certain consolidated statement of operations information and presentation of that data as a dollar and percentage change from year-to-year.

	Three Months Ended September 30, 2020			Three Months Ended September 30, 2019			$ Variance			% Variance
Net revenue	$	55,007,475		$	21,778,487		$	33,228,988			153	%
Cost of goods sold		40,436,707			15,276,906			25,159,801			164	%
Gross profit		14,570,768			6,501,581			8,069,187			124	%
Store operating costs		4,972,058			2,744,199			2,227,859			81	%
Income from store operation		9,598,710			3,757,382			5,841,328			156	%
Corporate operating expenses		4,498,934			2,625,541			1,873,393			71	%
Operating income		5,099,776			1,131,841			3,967,935			351	%
Other income (expense)		13,358			(82,142	)		95,500
Net income, before taxes		5,113,134			1,049,699			4,063,435			387	%
Provision for income taxes		(1,775,801	)		-			(1,175,801	)
Net income	$	3,337,333		$	1,049,699		$	2,287,634			217.9	%

Net revenue for the three months ended September 30, 2020 was approximately $55 million, compared to approximately $21.8 million for the three months ended September 30, 2019 an increase of approximately $33.2 million or 153%. The increase in revenues in 2020 was primarily due to 1) an increase in same store sales of $14.1 million or 73%, 2) 6 new stores opened or acquired at various times after September 30, 2019 that had revenues of $15.8 million for the quarter ended September 30, 2020 for which there were no revenues for the quarter ended September 30, 2019, 3) 1 store acquired in September 2019, that had revenues of $2.9 million for the quarter ended September 30, 2020, compared to revenues of $646,000 for the quarter ended September 30, 2019 and 4) an increase in e-commerce revenues of $1.5 million or 112% comparing the quarter ended September 30, 2020 to the quarter ended September 30, 2019. As noted in the chart below, the 20 same stores contributed revenue of $33.4 million for the quarter ended September 30, 2020, compared to revenues of $19.2 million for the quarter ended September 30, 2019, a 73% increase.

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The Company operated the same 20 stores for the entire three months ended September 30, 2020 and 2019: five (5) in Colorado, four (4) in California, two (2) in Michigan, two (2) in Nevada, one (1) in Rhode Island, one (1) in Washington, three (3) in Maine and one (2) in Oklahoma. As the chart shows below, these same stores generated approximately $33.4 million in revenues for the three months ended September 30, 2020, compared to approximately $19.2 million in revenues for the three months ended September 30, 2019, an increase of 73%, primarily due to an increase in the number of commercial customers in those markets. Same store sales increased in all of the markets as noted below comparing September 30, 2020 to September 30, 2019.

	20 Same Stores All Markets
	Three Months Ended		Three Months Ended
	September 30, 2020		September 30, 2019		Variance		% Variance
Colorado market	$	5,683,073	$	4,155,798		1,527,275		37	%
Rhode Island		6,936,543		2,177,808		4,758,735		219	%
Michigan		2,968,690		1,172,653		1,796,037		153	%
Oklahoma		5,081,746		3,361,443		1,720,303		51	%
California market		6,557,500		4,457,195		2,100,305		47	%
Washington market		404,161		310,699		93,462		30	%
Maine market		4,451,835		2,446,502		2,005,333		82	%
Nevada market		1,298,607		1,159,576		139,031		12	%
Net revenue, all markets	$	33,382,154	$	19,241,674	$	14,140,480		73	%

The Company currently continues to focus on ten (10) markets and e-commerce noted below and the growth opportunities that exist in each market. We continue to focus on new store acquisitions and openings, proprietary products and the continued development of our online omni-channel and Amazon revenues. In October 2020, the Company purchased the assets of Hydroponics Depot, located in Phoenix, AZ, which represents the Company’s 11^th state.

	Sales by Market
	Three Months Ended September 30, 2020			Three Months Ended September 30, 2019		Variance			% Variance
Colorado	$	5,683,073		$	4,155,798	$	1,527,275			36.8	%
California		7,029,475			4,457,195		2,572,280			57.7	%
Rhode Island		6,936,543			2,177,808		4,758,735			218.5	%
Michigan		8,396,886			2,259,114		6,137,772			271.7	%
Nevada		1,298,607			1,159,576		139,031			12	%
Washington		404,161			310,699		93,462			30.1	%
Oregon		1,937,185			0		1,937,185			-
Oklahoma		13,057,210			3,361,443		9,695,767			288.4	%
Maine		4,451,835			2,446,502		2,005,333			82	%
Florida		2,885,003			0		2,885,003			-
E-commerce		2,927,740			1,381,677		1,546,063			111.9	%
Closed/consolidated locations		(243	)		68,676		(68,919	)		-
Total revenues	$	55,007,475		$	21,778,488	$	33,228,987			152.6	%

Revenues in the Colorado market increased approximately $1.5 million or 36.8% comparing the quarter ended September 30, 2020 to September 30, 2019. The increase in sales in the Colorado market is due to 1) the Company’s continued focus on increasing commercial sales, and 2) the acquisition of a new store in mid-January 2019. 

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Revenues in the California market increased approximately $2.6 million, or 57.7%. Same store revenues in the California market increased approximately $2.1 million over the same quarter in 2019 and the Concord, CA acquisition in mid-August 2020 had revenues of approximately $472,000 for the quarter ended September 30, 2020.

Revenues in the Rhode Island market increased approximately $4.8 million or 218.5% primarily from its increased focus on commercial and multi-state commercial customers.

Revenues in the Michigan market increased approximately $6.1 million or 271.7% due to 1) the increase in same store revenues which increased $1.8 million or 153% primarily due to the increase in commercial accounts, 2) the acquisition of Grand Rapids in September 2019 that contributed $2.9 million in revenue in the quarter ended September 30, 2020 compared to $646,000 for the quarter ended September 30, 2019, 3) the acquisition of the West Lansing store in mid-June 2020 that was consolidated with our existing West Lansing store, that had revenues of $2.6 million for the quarter ended September 30, 2020 compared to $440,000 for the quarter ended September 30, 2019.

Revenues in the Nevada market were up 12%. The Las Vegas, Nevada store has been impacted by COVID-19 and their revenues were flat quarter to quarter but same store sales revenue in our Reno store were up 25%.

Revenues in the Washington market increased 30% comparing the quarter ended September 30, 2020 to the quarter ended September 30, 2019.

Revenues in Oregon were approximately $1.9 million and represents a new market from an acquisition in mid-December 2019.

Currently we have 4 stores in the Oklahoma market. Revenues in the Oklahoma market increased $9.7 million or 288% comparing the quarter ended September 30, 2020 to the quarter ended September 30, 2019. Same stores revenues increased 1.7 million or 51% comparing the quarter ended September 30, 2020 to the quarter ended September 30, 2019. The increase in revenues is also related to the addition of two new stores, one in November 2019 and one in March 2020 which contributed revenues of $8 million.

Revenues in Maine have increased $2 million or 82% comparing the quarter ended September 30, 2020 to the quarter ended September 30, 2019. The increase in revenues in primarily due to the increase in commercial customers.

Florida was a new market resulting from an acquisition in February 2020. Revenues in this market were $2.9 million for the quarter ended September 30, 2020. 

Cost of Goods Sold

Cost of goods sold for the three months ended September 30, 2020 was approximately $40.4 million compared to approximately $15.3 million for the three months ended September 30, 2019 an increase of approximately $25.2 million or 164%. The increase in cost of goods sold was primarily due to the 153% increase in sales comparing the three months ended September 30, 2020 to the three months ended September 30, 2019. The increase in cost of goods sold is directly attributable to the increase in the number of stores open during the quarter ended September 30, 2020 compared to the quarter ended September 30, 2019, and an increase in same store sales as discussed in more detail above.

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Gross profit was approximately $14.6 million for the three months ended September 30, 2020, compared to approximately $6.5 million for the three months ended September 30, 2019, an increase of approximately $8.1 million or 124%. The increase in gross profit is primarily related to the 153% increase in revenues comparing the quarter ended September 30, 2020 to the quarter ended September 30, 2019. Gross profit as a percentage of revenues was 26.5% for the three months ended September 30, 2020, compared to 29.9% for the three months ended September 30, 2019. The decrease in the gross profit margin percentage is due to 1) a greater percentage of our revenues for the quarter ended September 30, 2020 in commercial and e-commerce revenues as a percentage of overall revenues that have lower margins and 2) in the first quarter of 2019 we acquired a significant amount of inventory from a vendor at a substantial discount, sales of this product in the third quarter of 2019 accounted for 5% of our overall revenue with higher margins. Commercial and e-commerce accounted for approximately 29.3% of overall sales for the quarter ended September 30, 2020 compared to 27.3% for the quarter ended September 30, 2019, resulting in a margin reduction of approximately 1.3 basis points. The Company has maintained a consistent margin for all of 2020.

Operating Expenses

Operating expenses are comprised of store operations, primarily payroll, rent and utilities, and corporate overhead. Operating costs were approximately $9.5 million for the three months ended September 30, 2020 and approximately $5.4 million for the three months ended September 30, 2019, an increase of approximately $4.1 million or 76%. Store operating costs were $5 million for the three months ended September 30, 2020 compared to $2.7 million for the quarter ended September 30, 2019, an increase of 81%. The increase in store operating costs was directly attributable to 1) the 153% increase in revenues, 2) the addition of five (5) new locations that were added after September 30, 2019, and 3) two (2) locations added at various times in the quarter ended September 30, 2019 that were open for the entire quarter ended September 30, 2020. The addition of these 7 stores, discussed above, and a new warehouse facility were the primary reasons for the increase in store operating costs. Store operating costs as a percentage of sales were 9% for the three months ended September 30, 2020, compared to 12.6% for the three months ended September 30, 2019, a 28% reduction. Store operating costs were positively impacted by 1) the opening of new and acquired stores throughout 2019 and 2020 which have lower percentage of operating costs to revenues due to their larger size and higher volume, and 2) a 73% increase in same store sales.

Corporate overhead, comprised of general and administrative costs, share based compensation, depreciation and amortization and corporate salaries, was approximately $4.5 million for the three months ended September 30, 2020, compared to approximately $2.6 million for the three months ended September 30, 2019. Corporate overhead was 8.2% of revenue for the three months ended September 30, 2020 and 12.1% for the three months ended September 30, 2019. The decrease in corporate overhead as a percentage of revenues for the quarter ended September 30, 2020 compared to the quarter ended September 30, 2019 was primarily due to the leverage we are achieving through the increase in revenues not only from same store sales but through revenues from acquired and opened stores. Share based compensation for the three months ended September 30, 2020 was $1 million compared to $553,000 for the three months ended September 30, 2019. The increase in the amount of share-based compensation is primarily due to new executive compensation agreements effective January 1, 2020. Share based compensation as a % of revenues decreased from 2.5% for the three months ended September 30, 2019 to 1.9% for the three months ended September 30, 2020. The increase in salaries expense from approximately $1 million in the three months ended September 30, 2019 to $2.2 million for the three months ended September 30, 2020 was due primarily to the increase in corporate staff to support expanding operations, including purchased store integrations, new store openings, accounting and finance, information systems, purchasing and commercial sales staff. It should be noted that when we consummate a new acquisition, purchasing and back office accounting functions are stripped from the new acquisitions and those functions are absorbed into our existing centralized purchasing and accounting and finance departments, thus delivering cost savings. Corporate salaries and related payroll costs as a percentage of sales were 4% for the three months ended September 30, 2020 compared to 4.7% for the three months ended September 30, 2019. General and administrative expenses comprised mainly of advertising and promotions, travel & entertainment, professional fees, insurance, and bad debt expense was approximately $858,000 for the three months ended September 30, 2020 and approximately $804,000 for the three months ended September 30, 2019, with a majority of the increase related to advertising and promotion, professional and legal fees and insurance. General and administrative costs as a percentage of revenue were 1.6% for the three months ended September 30, 2020, and 3.7% for the three months ended September 30, 2019. As noted earlier, corporate overhead, which includes non-cash expenses consisting primarily of depreciation and share based compensation, was approximately $1.5 million for the three months ended September 30, 2020, compared to approximately $801,000 for the three months ended September 30, 2019.

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Net Income

Net income for the three months ended September 30, 2020 was approximately $3.3 million, compared to net income of approximately $1 million for the three months ended September 30, 2019, a positive change of approximately $2.3 million. The increase in net income for the quarter ended September 30, 2020 was primarily due to the 153% increase in revenues while store operating costs increased only 81%. Net income from store operations which was approximately $9.6 million for the quarter ended September 30, 2020, compared to approximately $3.8 million for the quarter ended September 30, 2019, an increase of $5.8 million or 155%. The increase in income from store operations were offset by increased corporate overhead, which was approximately $4.5 million for the quarter ended September 30, 2020, compared to approximately $2.6 million for the quarter ended September 30, 2019, an increase of $1.9 million. In addition, the Company reported a provision for income taxes of approximately $1.8 million for which there was no provision in the comparable period last year. In prior years, the Company was able to offset taxable income with net operating loss carryforwards. Those carryforwards were fully utilized this year, as such we commenced recorded a provision for income taxes. Of the total corporate overhead of $4.5 million, non-cash share-based compensation and depreciation was approximately $1.5 million. Increases in G&A and salaries in the quarter ended September 30, 2020 compared to the quarter ended September 30, 2019 accounted for the remaining increase.

Comparison of the nine months ended September 30, 2020 and 2019

The following table presents certain consolidated statement of operations information and presentation of that data as a dollar and percentage change from year-to-year.

	Nine Months Ended September 30, 2020			Nine Months Ended September 30, 2019			$ Variance			% Variance
Net revenue	$	131,440,820			54,349,092		$	77,091,728			141.8	%
Cost of goods sold		96,338,467			38,340,670			57,997,797			151.3	%
Gross profit		35,102,353			16,008,422			19,093,931			119.3	%
Store operating costs		12,523,594			7,360,525			5,163,069			70.1	%
Income from store operations		22,578,759			8,647,897			13,930,862			161.1	%
Corporate operating expenses		16,783,616			5,992,335			10,791,281			180.1	%
Operating income		5,795,143			2,655,562			3,139,581			118.2	%
Other income (expense)		(22,272	)		(314,442	)		292,170
Net income, before taxes	$	5,772,871			2,341,120			3,431,751			146.6	%
Provision for income taxes		(1,995,113	)		-			(1,995,113	)
Net income	$	3,817,758		$	2,341,120		$	1,476,638			63.1	%

Net revenue for the nine months ended September 30, 2020 was approximately $131 million, compared to approximately $54 million for the nine months ended September 30, 2019 an increase approximately $77 million or 142%. The increase in revenues in 2020 was primarily due to 1) 5 new stores opened or acquired after September 30, 2019 which had revenues of $27 million for the nine months ended September 30, 2020 for which there were no revenues for the nine months ended September 30, 2019, 2) 8 stores opened or acquired in early 2019, that had revenues of $38.7 million for the nine months ended September 30, 2020 compared to revenues of $15.7 million for the nine months ended September 30, 2019, 3) an acquired store June 2020 that was consolidated with an existing store, that on a combined basis had revenues of $5.5 million for the nine months ended September 30, 2020 compared to $1.5 million for the nine months ended September 30, 2019, 4) increase in same store sales of 59% comparing revenues for the nine months ended September 30, 2020 to the nine months ended September 30, 2019 and 5) an increase in e-commerce sales of $4.3 million or 140% comparing the nine months ended September 30, 2020 to the nine months ended September 30, 2019. As noted in the chart below, the 13 same stores contributed revenue of $52.4 million for the nine months ended September 30, 2020 compared to revenues of $33 million for the nine months ended September 30, 2019, a 59% increase.

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The Company operated the same 13 stores for the entire nine months ended September 30, 2020 and 2019: four (4) in Colorado, six (3) in California, two (2) in Michigan, one (1) in Nevada, one (1) in Rhode Island, one (1) in Washington and one (1) in Oklahoma. These same stores generated approximately $52.4 million in revenues for the nine months ended September 30, 2020, compared to approximately $33 million in revenues for the nine months ended September 30, 2019, an increase of 59%, primarily due to an increase in the number of commercial customers in those markets. Same store sales increased in all of the markets, except for Washington, as noted below comparing September 30, 2020 to September 30, 2019. 

	13 Same Stores All Markets
	Nine Months Ended		Nine Months Ended
	September 30, 2020		September 30, 2019		Variance		% Variance
Colorado	$	10,560,433	$	6,897,311	$	3,663,122		53	%
Rhode Island		13,999,030		5,735,736		8,263,294		144	%
Michigan		6,701,100		3,300,886		3,400,214		103	%
Oklahoma		5,544,250		4,630,998		913,252		20	%
California		12,912,045		9,909,840		3,002,205		30	%
Washington		1,070,141		988,239		81,902		8	%
Nevada		1,600,894		1,552,035		48,859		3	%
Net revenue	$	52,387,893	$	33,015,045	$	19,372,848		59	%

The Company currently continues to focus on ten (10) markets and the new e-commerce site noted below and the growth opportunities that exist in each market. We continue to focus on new store acquisitions and openings, proprietary products and the continued development of our online omni-channel and Amazon revenues.

	Sales by Market
	Nine Months Ended September 30, 2020			Nine Months Ended September 30, 2019		Variance			% Variance
Colorado	$	14,441,674		$	11,392,368	3,049,306			26.8		%
California		17,253,908			12,228,377		5,025,531			41.1	%
Rhode Island		13,999,030			5,735,736		8,263,294			144.1	%
Michigan		20,983,911			5,414,648		15,569,263			287.5	%
Nevada		3,444,252			2,979,641		464,611			15.6	%
Washington		1,070,141			988,239		81,902			8.3	%
Oregon		5,180,343			-		5,180,343			-
Oklahoma		30,590,141			7,420,962		23,169,179			312.2	%
Maine		11,141,499			4,010,103		7,131,396			177.8	%
Florida		5,887,424			-		5,887,424			-
E-commerce		7,448,772			3,099,310		4,349,462			140.3	%
Closed/consolidated locations		(275	)		1,079,708		(1,079,983	)		-
Total revenues	$	131,440,820		$	54,349,092	$	77,091,728			141.8	%

Revenues in the Colorado market increased approximately $3 million or 26.8% comparing the nine months ended September 30, 2020 to September 30, 2019. The increase in revenues in the Colorado market is due to 1) the Company’s continued focus on increasing commercial revenues, and 2) the acquisition of a new store in mid-January 2019. Same store revenues in Colorado increased approximately $3.7 million or 53%.

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Revenues in the California market increased approximately $5 million, or 41%. Same store revenues in the California market increased approximately $3 million or 30% over the same nine months in 2019 and the Palm Springs acquisition in mid-February 2019 had revenues of approximately $3.9 million for 2020 compared to $2.3 million for 2019. 

Revenues in the Rhode Island market increased approximately $8.3 million or 144% primarily from its increased focus on commercial and multi-state commercial customers.

Revenues in the Michigan market increased approximately $15.6 million or 288% due to 1) an acquisition in September 2019 that contributed $8.8 million in revenue in the nine months ended September 30, 2020 compared to $646,000 for the nine months ended September 30, 2019, 2) an acquisition in mid-June 2020 that consolidated with an existing store that combined had revenues of $5.5 million for the nine months ended September 30, 2020 compared to $1.5 million for the nine months ended September 30, 2019, and 3) the increase in same store revenues which increased $3.4 million or 103% primarily due to the increase in commercial accounts.

Revenues in the Nevada market increased $465,000 or 15.6% due to 1) the acquisition of our Reno store in February 2019 which had revenues of $1.8 million in the nine months ended September 30, 2020 compared to revenues of $1.4 million for the nine months ended September 30, 2019, and 2) a 3% increase in same store revenues in the Las Vegas store.

Revenues in the Washington market increased by 8% comparing the nine months ended September 30, 2020 to the nine months ended September 30, 2019. Washington currently is our smallest market.

Revenues in Oregon were approximately $5.2 million and represents a new market from an acquisition in mid-December 2019.

Currently we have 4 stores in the Oklahoma market. Revenues in the Oklahoma market increased $23.2 million or 312% comparing the nine months ended September 30, 2020 to the nine months ended September 30, 2019. Same stores revenues increased 20% in Oklahoma City, the first store opened in October 2018. Revenue growth in 2020 was greatly enhanced by the addition of two new stores in Oklahoma that opened in mid-November 2019 and March 2020, that combined had revenues of $15.9 million for the nine months ended September 30, 2020 and no revenues for the nine months ended September 30, 2019.

Revenues in Maine have increased $7.1 million or 178% comparing the nine months ended September 30, 2020 to the nine months ended September 30, 2019. The increase was primarily due to a new store opened January 31, 2019 and two new stores acquired in May 2019. The new store opened in early 2019 had revenues of $4.1 million in the nine months ended September 30, 2020, compared to $1.1 million for the nine months ended September 30, 2019. The two new stores acquired in May 2019, contributed $7.1 million in revenues for the nine months ended September 30, 2020, compared to $2.9 million for the nine months ended September 30, 2019.

Florida was a new market resulting from an acquisition in February 2020. Revenues in this market were $5.9 million for the nine months ended September 30, 2020. 

Cost of Goods Sold

Cost of goods sold for the nine months ended September 30, 2020 was approximately $96.3 million compared to approximately $38.3 million for the nine months ended September 30, 2019 an increase of approximately $58 million or 151%. The increase in cost of goods sold was primarily due to the 142% increase in revenues comparing the nine months ended September 30, 2020 to the nine months ended September 30, 2019. The increase in cost of goods sold is directly attributable to the increase in the number of stores open during the nine months ended September 30, 2020 compared to the nine months ended September 30, 2019, as discussed in detail above.

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Gross profit was approximately $35.1 million for the nine months ended September 30, 2020, compared to approximately $16 million for the nine months ended September 30, 2019, an increase of approximately $19.1 million or 119%. The increase in cost of goods sold is primarily related to the 141.8% increase in revenues comparing the nine months ended September 30, 2020 to the nine months ended September 30, 2019. Gross profit as a percentage of revenues was 26.7% for the nine months ended September 30, 2020, compared to 29.5% for the nine months ended September 30, 2019. The decrease in the gross profit margin percentage is due to 1) a greater percentage of our sale for the nine months ended September 30, 2020 in commercial and e-commerce revenues with lower margins compare to the nine months ended September 30, 2019 (30.6% vs 25.7%, respectively), and 2) in the first quarter of 2019 we acquired a significant amount of inventory from a vendor at a substantial discount, sales of this product during the nine months ended 2019 accounted for 4% of our overall revenue and high margins, resulting in an 1.1 basis points increase in margin. Commercial and e-commerce accounted for approximately 30.6% of overall revenues for the nine months ended September 30, 2020 compared to 25.7% for the nine months ended September 30, 2019.

Operating Expenses

Operating expenses are comprised of store operations, primarily payroll, rent and utilities, and corporate overhead. Store operating costs were approximately $12.5 million for the nine months ended September 30, 2020 and approximately $7.4 million for the nine months ended September 30, 2019, an increase of approximately $5.2 million or 70%. The increase in store operating costs was directly attributable to 1) the addition of five (5) new locations that were added after September 30, 2019, and 2) eight (8) locations added at various times during the nine months ended September 30, 2019 that were open for the entire nine months ended September 30, 2020. The addition of these 13 stores, as discussed above, and the new warehouse facility were the primary reasons for the increase in store operating costs. Store operating costs as a percentage of revenues were 9.5% for the nine months ended September 30, 2020, compared to 13.5% for the nine months ended September 30, 2019, a 30% reduction. Store operating costs were positively impacted by the opening of new and acquired stores throughout 2019 and acquisitions in 2020 which have lower percentage of operating costs to revenues due to their larger size and higher volume. As noted above, same store revenues increased 59% comparing the nine months ended September 30, 2020 to the nine months ended September 30, 2019, which also contributed significantly to lowering of the store operating costs as a percentage of revenues.

Corporate overhead, comprised of general and administrative costs, share based compensation, depreciation and amortization and corporate salaries, was approximately $16.8 million for the nine months ended September 30, 2020, compared to approximately $6 million for the nine months ended September 30, 2019. Corporate overhead was 12.8% of revenue for the nine months ended September 30, 2020 and 11% for the nine months ended September 30, 2019. The increase in corporate overhead as a percentage of revenues for the nine months ended September 30, 2020 was primarily due to the increase in non-cash share base compensation from approximately $1.1 million for the nine months ended September 30, 2019 to approximately $6.3 million for the nine months ended September 30, 2020, an increase of $5.2 million. The increase in non-cash share-based compensation was primarily the result of several new executive employment agreements which became effective January 1, 2020 which resulted in the vesting of common stock and common stock options at the start of the first quarter, as well as options issued in 2018 and 2019 for options vesting in 2020. The shares based awards associated with the new executive employment agreements resulted in approximately one-third of the award being recognized as an expense in the first three months of 2020, due to vesting, and the remaining two-thirds on the share-based awards are being recognized over a 24 month period commencing January 2020 and ending December 2021, based on shared based award vesting in future periods. The vesting of these shares and options was significantly higher in the first nine months of 2020 than they will be in the periods subsequent to September 30, 2020. The increase in salaries expense from 2019 to 2020, which increased from $2.5 million for the nine months ended September 30, 2019 to $5.9 million for the nine months ended September 30, 2020 was due primarily to the increase in corporate staff to support expanding store operations, including purchased store integrations, accounting and finance, information systems, purchasing and commercial revenues staff. It should be noted that when we consummate a new acquisition, purchasing and back office accounting functions are stripped from the new acquisitions and those functions are absorbed into our existing centralized purchasing and accounting and finance departments, thus delivering cost savings. Corporate salaries and related payroll costs as a percentage of revenues were 4.5% for the nine months ended September 30, 2020 and the nine months ended September 30, 2019.

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General and administrative expenses comprised mainly of advertising and promotions, travel & entertainment, professional fees and insurance, was approximately $3.2 million for the nine months ended September 30, 2020 and approximately $1.9 million for the nine months ended September 30, 2019, with a majority of the increase related to advertising and marketing, insurance, consulting and legal fees. General and administrative costs as a percentage of revenue were 2.5% for the nine months ended September 30, 2020, and 3.5% for the nine months ended September 30, 2019. As noted earlier, corporate overhead, which includes non-cash expenses consisting primarily of depreciation and share based compensation, was approximately $7.6 million for the nine months ended September 30, 2020, compared to approximately $1.6 million for the nine months ended September 30, 2019, an increase of $6 million, primarily due to share-based compensation as previously discussed. Corporate overhead, excluding non-cash share-based compensation and depreciation, was $9.2 million for the nine months ended September 30, 2020 or 7% of revenues, compared to $4.4 for the nine months ended September 30, 2019, or 8.1% of revenues.

Net Income

Net income for the nine months ended September 30, 2020 was approximately $3.8 million, compared to net income of approximately $2.3 million for the nine months ended September 30, 2019, a positive change of approximately $1.5 million.

The net income for the nine months ended September 30, 2020 was primarily due to the 1) a 141.8% increase in revenues, 2) a 161% increase in income from store operations from $8.6 million for the nine months ended September 30, 2019 to $22.6 million for the nine months ended September 30, 2020, offset by 3) a $5.2 million increase in share-based compensation from approximately $1.1 million in 2019 to $6.3 million for the nine months ended September 30, 2020, and 4) income tax expense of $2 million for 2020 compared to $0 for 2019. In prior years, the Company was able to offset taxable income with net operating loss carryforwards. Those carryforwards were fully utilized this year, as such we commenced recorded a provision for income taxes. The total of non-cash expense, share-based compensation and depreciation was $7.6 million for the nine months ended September 30, 2020 compared to $1.6 million for the nine months ended September 30, 2019.

Operating Activities

Net cash provided by operating activities for nine months ended September 30, 2020 was approximately $3.7 million compared to net cash used by operating activities of approximately $(2.3) million for nine months ended September 30, 2019. Cash used in operating activities is driven by our net income and adjusted by non-cash items as well as changes in operating assets and liabilities. Non-cash adjustments primarily include depreciation, amortization of intangible assets, share based compensation expense and amortization of debt discount. Non-cash adjustments totaled approximately $7.7 million and approximately $2 million for the nine months ended September 30, 2020 and 2019, respectively, so non-cash adjustments had a far greater positive impact on net cash provided by operating activities for the nine months ended September 30, 2020 than the same period in 2019. The net cash provided by operating activities, $3.7 million, for the nine months ended September 30, 2020 compared to the net cash used in operating activities, $(2.3) million for nine months ended September 30, 2019, a positive difference of $6 million, was primarily related to 1) the net income of approximately $3.8 million for the nine months ended September 30, 2020, 2) net increases in inventory and prepaids of approximately $(16.5) million, which had a negative impact, offset by 3) positive non-cash adjustments of approximately $7.7 million and 4) increases in accounts payable, customer deposits, income taxes and other current liabilities of approximately $9.6 million.

Net cash used in operating activities for the nine months ended September 30, 2019 was approximately $(2.3) million. This amount was primarily related to 1) net income of approximately $2.3 million, 2) positive non-cash adjustments of approximately $2 million, 3) increase in accounts payable and other current liabilities of approximately $4.3 million offset by 4) increases of inventory of approximately $7.3 million, accounts receivable of approximately $1.3 million and prepaids of approximately $2.2 million.

Net cash used in investing activities was approximately $6.9 million for the nine months ended September 30, 2020 and approximately $10.2 million for the nine months ended September 30, 2019. Investing activities in 2020 were primarily attributable to a store acquisition ($4 million), vehicles and store equipment purchases ($2.1 million) and intangible assets $(.8 million). Investing activities in for the nine months ended September 30, 2019 were primarily related to store acquisitions approximately $(8.5) million, the purchase of vehicles and store equipment to support new store operations of approximately $(1.5) million. 

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Net cash provided by financing activities for the nine months ended September 30, 2020 was approximately $45.6 and was primarily attributable to proceeds from the sale of common stock in a public offering, $44.6 million, exercise of warrants of approximately $1.1 million, offset by debt principal payments of approximately $74,000. Net cash provided by financing activities for nine months ended September 30, 2019 was $13.8 million and was primarily from proceeds from the sale of common stock and exercise of warrants of $14.1 million, offset by debt principal payments of approximately $340,000.

Use of Non-GAAP Financial Information

The Company believes that the presentation of results excluding certain items in “Adjusted EBITDA,” such as non-cash equity compensation charges, provides meaningful supplemental information to both management and investors, facilitating the evaluation of performance across reporting periods. The Company uses these non-GAAP measures for internal planning and reporting purposes. These non-GAAP measures are not in accordance with, or an alternative for, generally accepted accounting principles and may be different from non-GAAP measures used by other companies. The presentation of this additional information is not meant to be considered in isolation or as a substitute for net income or net income per share prepared in accordance with generally accepted accounting principles.

Set forth below is a reconciliation of Adjusted EBITDA to net income (loss):

	Three Months Ended
	September 30, 2020		September 30, 2019
Net income	$	3,337,333	$	1,049,699
Income taxes		1,775,801		-
Interest		142		27,067
Depreciation and Amortization		443,578		247,715
EBITDA		5,556,854		1,324,481
Share based compensation (option compensation, warrant compensation, stock issued for services)		1,022,137		553,492
Amortization of debt discount		-		114,210
Adjusted EBITDA	$	6,578,991	$	1,992,183
Adjusted EBITDA per share, basic	$	.14	$	.06
Adjusted EBITDA per share, diluted	$	.13	$	.05

	Nine Months Ended
	September 30, 2020		September 30, 2019
Net income	$	3,817,758	$	2,341,120
Income taxes		1,955113		-
Interest		19,728		35,757
Depreciation and Amortization		1,270,398		538,847
EBITDA		7,062,997		2,915,724
Share based compensation (option compensation, warrant compensation, stock issued for services)		6,324,109		1,075,735
Amortization of debt discount		-		356,306
Adjusted EBITDA	$	13,387,106	$	4,347,765
Adjusted EBITDA per share, basic	$	.32	$	.14
Adjusted EBITDA per share, diluted	$	.30	$	.13

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LIQUIDITY AND CAPITAL RESOURCES

As of September 30, 2020, we had working capital of approximately $83 million, compared to working capital of approximately $30.6 million as of December 31, 2019, an increase of approximately $52.4 million. The increase in working capital from December 31, 2019 to September 30, 2020 was due primarily to 1) proceeds from the a public offering of common stock resulting in net proceeds of $44.6 million, 2) exercise of warrants totaling approximately $1.1 million during the nine months ended September 30, 2020 and 3) the increase in net cash provided by operations. At September 30, 2020, we had cash and cash equivalents of approximately $55.3 million. Currently, we have no demands, commitments or uncertainties that would reduce our current working capital. Our core strategy continues to focus on expanding our geographic reach across the United States through organic growth and acquisitions. Based on our strategy we may need to raise additional capital in the future through equity offerings and/or debt financings. We believe that some of our store acquisitions and new store openings can come from cash flow from operations.

We anticipate that we may need additional financing in the future to continue to acquire and open new stores and related businesses. To date we have financed our operations through the issuance and sale of common stock, convertible notes and warrants.

Financing Activities

2020 Public Offering

On July 2, 2020 the Company consummated an underwritten public offering of 8,625,000 shares of its common stock (the “Shares”), which included the exercise in full of the underwriters’ option to purchase an additional 1,125,000 shares of common stock to cover over-allotments. The Shares were sold at a public offering price of $5.60 per share, generating gross proceeds of $48.3 million, before deducting the underwriting discounts and commissions and other offering expenses. Net proceeds from the sales of common stock, net of all offering costs and expenses was approximately $44.6 million.

2019 Private Placement

On June 26, 2019, the Company completed a private placement of a total of 4,123,257 units of the Company’s securities at the price of $3.10 per unit pursuant to Section 4(a)(2) of the Securities Act and Rule 506 of Regulation D promulgated under the Securities Act. Each unit consisted of (i) one share of common stock and (ii) one 3-year warrant, each entitling the holder to purchase one half share of common stock, at a price of $3.50 per share. The Company raised a total of $12,782,099 from 19 accredited investors. 

2018 Private Placement

On January 17, 2018, the Company completed a private placement of a total of 36 units of its securities at the price of $250,000 per unit. Each unit consists of (i) a .1% unsecured convertible promissory note of the principal amount of $250,000, and (ii) a 3-year warrant entitling the holder to purchase 37,500 shares of common stock, at a price of $.01 per share or through cashless exercise. The Company raised gross proceeds of $9,000,000 from 23 accredited investors in the offering. 

On May 9, 2018, the Company completed a private placement of a total of 33.33 units of its securities at a price of $300,000 per unit to 3 accredited investors. Each unit consists of (i) 100,000 share of the Company’s common stock and (ii) 50,000 3-year warrant to purchase one share of common stock at an exercise price of $.35 per share. The Company raised an aggregate of $10,000,000 gross proceeds in the offering.

2017 Private Placements

On March 10, 2017, the Company completed a private placement of a total of 825,000 units of its securities to 4 accredited investors. Each unit consists of (i) one share of the Company’s common stock and (ii) one 5-year warrant to purchase one share of common stock at an exercise price of $2.75 per share. The Company raised an aggregate of $1,650,000 gross proceeds in the offering.

38

On May 16, 2017, the Company completed a private placement of a total of 1,000,000 units of its securities to 27 accredited investors through GVC Capital LLC (“GVC Capital”) as its placement agent. Each unit consists of (i) one share of the Company’s common stock and (ii) one 5-year warrant to purchase one share of common stock at an exercise price of $2.75 per share. The Company raised an aggregate of $2,000,000 gross proceeds in the offering. The Company paid GVC Capital total compensation for its services, (i) for a price of $100, 5-year warrants to purchase 75,000 shares at $2.00 per share and 5-year warrants to purchase 75,000 shares at $2.75 per share, (ii) a cash fee of $150,000, (iii) a non-accountable expense allowance of $60,000, and (iv) a warrant exercise fee equal to 3% of all sums received by the Company from the exercise of 750,000 warrants (not including 250,000 warrants issued to one investor) when they are exercised.

Critical Accounting Policies, Judgments and Estimates

Use of Estimates

The preparation of these consolidated financial statements in conformity with accounting principles generally accepted in the United States (U.S. GAAP) requires management to make a number of estimates and assumptions related to the reported amount of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the period. Significant items subject to such estimates and assumptions include the carrying amount of intangible assets; valuation allowances and reserves for receivables, inventory and deferred income taxes; share-based compensation; and loss contingencies, including those related to litigation. Actual results could differ from those estimates.

Accounts Receivable and Concentration of Credit Risk

Accounts receivable are recorded at the invoiced amounts less an allowance for doubtful accounts and do not bear interest. The allowance for doubtful accounts is based on our estimate of the amount of probable credit losses in our accounts receivable. We determine the allowance for doubtful accounts based upon an aging of accounts receivable, historical experience and management judgment. Accounts receivable balances are reviewed individually for collectability, and balances are charged off against the allowance when we determine that the potential for recovery is remote. An allowance for doubtful accounts of approximately $364,262 and $291,372 has been reserved as of September 30, 2020 and December 31, 2019, respectively.

We are exposed to credit risk in the normal course of business, primarily related to accounts receivable. We are affected by general economic conditions in the United States. To limit credit risk, management periodically reviews and evaluates the financial condition of its customers and maintains an allowance for doubtful accounts. As of September 30, 2020, and December 31, 2019, we do not believe that we have significant credit risk.

Fair Value of Financial Instruments

The carrying amounts of our financial instruments, including accounts receivable and accounts payable, are carried at cost, which approximates their fair value due to their short-term maturities. We believe that the carrying value of notes payable with third parties, including their current portion, approximate their fair value, as those instruments carry market interest rates based on our current financial condition and liquidity.

Long-lived Assets

We evaluate the carrying value of long-lived assets for impairment on an annual basis or whenever events or changes in circumstances indicate that the carrying amounts may not be recoverable. An asset is considered to be impaired when the anticipated undiscounted future cash flows of an asset group are estimated to be less than its carrying value. The amount of impairment recognized is the difference between the carrying value of the asset group and its fair value. Fair value estimates are based on assumptions concerning the amount and timing of estimated future cash flows. No impairment was determined as of September 30, 2020 and December 31, 2019.

39

Revenue Recognition

Revenue on product revenues is recognized upon delivery or shipment. Customer deposits and lay away revenues are not reported as revenue until final payment is received and the merchandise has been delivery.

Stock-based Compensation

We account for stock-based awards at fair value on the date of grant and recognize compensation over the service period that they are expected to vest. We estimate the fair value of stock options and stock purchase warrants using the Black-Scholes option pricing model. The estimated value of the portion of a stock-based award that is ultimately expected to vest, taking into consideration estimated forfeitures, is recognized as expense over the requisite service periods. The estimate of stock awards that will ultimately vest requires judgment, and to the extent that actual forfeitures differ from estimated forfeitures, such differences are accounted for as a cumulative adjustment to compensation expenses and recorded in the period that estimates are revised.

OFF-BALANCE SHEET ARRANGEMENTS

We do not have any off-balance sheet arrangements (as that term is defined in Item 303 of Regulation S-K) that are reasonably likely to have a current or future material effect on our financial condition, revenue or expenses, results of operations, liquidity, capital expenditures or capital resources.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

We are a smaller reporting company and are not required to provide the information under this item pursuant to Regulation S-K.

ITEM 4. CONTROLS AND PROCEDURES.

Evaluation of Disclosure Controls and Procedures

Management maintains “disclosure controls and procedures,” as such term is defined in Rule 13a-15(e) under the Securities Exchange Act of 1934 (the “Exchange Act”), that are designed to ensure that information required to be disclosed in our Exchange Act reports is recorded, processed, summarized and reported within the time periods specified in the SEC rules and forms, and that such information is accumulated and communicated to management, including our Chief Executive Officer and Chief Financial Officer, to allow timely decisions regarding required disclosure.

In connection with the preparation of this Quarterly Report on Form 10-Q, an evaluation was carried out by management, with the participation of our Chief Executive Officer and Chief Financial Officer, of the effectiveness of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act) as of September 30, 2020.

Based upon this evaluation, management concluded that our disclosure controls and procedures were not effective due to a deficiency in our internal control over financial reporting. The deficiency relates to proper accounting and valuation of equity instruments recorded within share-based compensation expense.

A material weakness is a deficiency, or combination of deficiencies, in internal control over financial reporting such that a reasonable possibility exists that a material misstatement of our financial statements will not be prevented or detected on a timely basis. The deficiency described above constitutes a material weakness given its potential impact on our financial reporting and internal control over financial reporting.

Management has evaluated remediation plans for the deficiency and has implemented changes to address the material weakness identified.

40

However, remedial controls must operate for a sufficient period of time for a definitive conclusion, through testing, that the deficiency has been fully remediated and, as such, we can give no assurance that the measures we have undertaken have fully remediated the material weakness that we have identified. We will continue to monitor the effectiveness of these and other processes, procedures, and controls and will make any further changes that management determines to be appropriate.

Notwithstanding the material weakness described above, management has concluded that our consolidated financial statements included in the Quarterly Report on Form 10-Q for the three-month period ended September 30, 2020 are fairly stated in all material respects in accordance with generally accepted accounting principles in the United States of America for each of the periods presented and that these financial statements may be relied upon.

Changes in Internal Controls over Financial Reporting

As of the end of the period covered by this report, other than as described below, there have been no changes in the internal controls over financial reporting that materially affected, or are reasonably likely to materially affect, our internal control over financial reporting subsequent to the date of management’s last evaluation. Management has implemented additional controls to address and remediate the material weakness identified as discussed above.

41

PART II – OTHER INFORMATION

Item 1. Legal Proceedings

None.

Item 1A. Risk Factors

As a smaller reporting company, we are not required to provide the information required by this item.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

None.

Item 3. Defaults upon Senior Securities

None.

Item 4. Mine Safety Disclosures

Not applicable.

Item 5. Other Information

None.

42

Item 6. Exhibits

The following exhibits are included and filed with this report.

Exhibit	Exhibit Description
3.1	Certificate of Incorporation of GrowGeneration Corp. (Incorporated by reference to Exhibit 3.1 to the Registration Statement on Form S-1 as filed on November 9, 2015)
3.2	Bylaws of GrowGeneration Corp. (Incorporated by reference to Exhibit 3.2 to the Registration Statement on Form S-1 as filed on November 9, 2015)
31.1	Rule 13a-14(a)/15d-14(a) certification of Chief Executive Officer
31.2	Rule 13a-14(a)/15d-14(a) certification of principal financial and accounting officer
32.1	Section 1350 certification of Chief Executive Officer*
32.2	Section 1350 certification of principal financial and accounting officer*
101	Interactive Data Files
101.INS	XBRL Instance Document
101.SCH	XBRL Taxonomy Extension Schema Document
101.CAL	XBRL Taxonomy Extension Calculation Linkbase Document
101.LAB	XBRL Taxonomy Extension Label Linkbase Document
101.PRE	XBRL Taxonomy Extension Presentation Linkbase Document
101.DEF	XBRL Taxonomy Extension Definition Linkbase Definition

* Furnished and not filed.

43

SIGNATURES

Pursuant to the requirements of the Securities and Exchange Act of 1934, the Registrant has duly caused this Report to be signed on its behalf by the undersigned, thereunto duly authorized on November 12, 2020.

GrowGeneration Corporation
By:	/s/ Darren Lampert
	Darren Lampert, Chief Executive Officer (Principal Executive Officer)
By:	/s/ Monty Lamirato
	Monty Lamirato, Chief Financial Officer (Principal Accounting Officer and Principal Financial Officer)

44

EX-31.1

Exhibit 31.1

CERTIFICATION OF CHIEF EXECUTIVE OFFICER

AS ADOPTED PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Darren Lampert, certify that:

1. I have reviewed this Form 10-Q for the fiscal quarter ended September 30, 2020 of GrowGeneration Corporation;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods present in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13-a-15(f) and 15d-15(f)) for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involved management or other employees who have a significant role in the registrant’s internal control over financial reporting.

November 12, 2020

By: /s/ Darren Lampert

Darren Lampert, Chief Executive Officer

(Principal Executive Officer)

EX-31.2

Exhibit 31.2

CERTIFICATION OF CHIEF FINANCIAL OFFICER

AS ADOPTED PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Monty Lamirato, certify that:

1. I have reviewed this Form 10-Q for the fiscal quarter ended September 30, 2020 of GrowGeneration Corporation;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods present in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13-a-15(f) and 15d-15(f)) for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involved management or other employees who have a significant role in the registrant’s internal control over financial reporting.

November 12, 2020

By: /s/ Monty Lamirato

Monty Lamirato, Chief Financial Officer

(Principal Financial Officer)

EX-32.1

Exhibit 32.1

CERTIFICATION OF CHIEF EXECUTIVE OFFICER

PURSUANT TO 18 U.S.C. SECTION 1350

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the accompanying Quarterly Report on Form 10-Q of GrowGeneration Corporation (the “Company”) for the fiscal quarter ended September 30, 2020, I, Darren Lampert, Chief Executive Officer of the Company, hereby certify pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, to the best of my knowledge and belief, that:

1. Such Quarterly Report on Form 10-Q for the fiscal quarter ended September 30, 2020, fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

2. The information contained in such Quarterly Report on Form 10-Q for the fiscal quarter September 30, 2020, fairly presents, in all material respects, the financial condition and results of operations of GrowGeneration Corporation.

November 12, 2020

By: /s/ Darren Lampert

Darren Lampert, Chief Executive Officer

(Principal Executive Officer)

EX-32.2

Exhibit 32.2

CERTIFICATION OF CHIEF FINANCIAL OFFICER

PURSUANT TO 18 U.S.C. SECTION 1350

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the accompanying Quarterly Report on Form 10-Q of GrowGeneration Corporation (the “Company”) for the fiscal quarter ended September 30, 2020, I, Monty Lamirato, Chief Financial Officer of the Company, hereby certify pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, to the best of my knowledge and belief, that:

1. Such Quarterly Report on Form 10-Q for the fiscal quarter ended September 30, 2020, fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

2. The information contained in such Quarterly Report on Form 10-Q for the fiscal quarter ended September 30, 2020, fairly presents, in all material respects, the financial condition and results of operations of GrowGeneration Corporation.

November 12, 2020

By: /s/ Monty Lamirato

Monty Lamirato, Chief Financial Officer

(Principal Financial Officer)

XML

Document and Entity Information - shares	9 Months Ended
	Sep. 30, 2020	Nov. 11, 2020
Document and Entity Information [Abstract]
Entity Registrant Name	GrowGeneration Corp.
Entity Central Index Key	0001604868
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Document Type	10-Q
Document Period End Date	Sep. 30, 2020
Document Fiscal Period Focus	Q3
Document Fiscal Year Focus	2020
Entity Filer Category	Non-accelerated Filer
Entity Current Reporting Status	Yes
Entity Small Business	true
Entity Shell Company	false
Entity Emerging Growth Company	true
Entity Ex Transition Period	false
Entity Filer Number	333-207889
Entity Incorporation State Country Code	CO
Entity Interactive Data Current	Yes
Entity Common Stock, Shares Outstanding		48,980,111

XML

Consolidated Balance Sheets - USD ($)	Sep. 30, 2020	Dec. 31, 2019
Current assets:
Cash	$ 55,347,450	$ 12,979,444
Accounts receivable (net of allowance for credit losses of $364,262 and $291,372, respectively)	5,246,521	4,455,209
Inventory, net	37,847,421	22,659,357
Prepaid expenses and other current assets	5,537,083	2,549,559
Total current assets	103,978,475	42,643,569
Property and equipment, net	4,488,922	3,340,616
Operating leases right-of-use assets, net	8,109,184	7,628,591
Deferred income taxes
Intangible assets, net	864,219	233,280
Goodwill	21,925,084	17,798,932
Other assets	336,149	377,364
TOTAL ASSETS	139,702,033	72,022,352
Current liabilities:
Accounts payable	11,452,252	6,024,750
Other accrued liabilities	119,810
Payroll and payroll tax liabilities	1,943,328	1,072,142
Customer deposits	2,469,581	2,503,785
Sales tax payable	901,900	533,656
Income taxes payable	1,927,805
Current maturities of operating leases liability	2,037,537	1,836,700
Current maturities of long-term debt	88,049	110,231
Total current liabilities	20,940,262	12,081,264
Operating leases liability, net of current maturities	6,307,463	5,807,266
Long-term debt, net of current maturities	189,333	242,079
Total liabilities	27,437,058	18,130,609
Commitments and contingencies
Stockholders' Equity:
Common stock; $.001 par value; 100,000,000 shares authorized; 48,412,292 and 36,876,305 shares issued and outstanding, respectively	48,412	36,876
Additional paid-in capital	115,285,993	60,742,055
Accumulated deficit	(3,069,430)	(6,887,188)
Total stockholders' equity	112,264,975	53,891,743
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY	$ 139,702,033	$ 72,022,352

XML

Consolidated Balance Sheets (Parenthetical) - USD ($)	Sep. 30, 2020	Dec. 31, 2019
Statement of Financial Position [Abstract]
Accounts receivable, net of allowance for doubtful accounts	$ 364,262	$ 291,372
Common stock, par value	$ 0.001	$ 0.001
Common stock, shares authorized	100,000,000	100,000,000
Common stock, shares issued	48,412,292	36,876,305
Common stock, shares outstanding	48,412,292	36,876,305

XML

Consolidated Statement of Operations (Unaudited) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2020	Sep. 30, 2019	Sep. 30, 2020	Sep. 30, 2019
Income Statement [Abstract]
Sales	$ 55,007,475	$ 21,778,487	$ 131,440,820	$ 54,349,092
Cost of sales	40,436,707	15,276,906	96,338,467	38,340,670
Gross profit	14,570,768	6,501,581	35,102,353	16,008,422
Operating expenses:
Store operations	4,972,058	2,744,199	12,523,594	7,360,525
General and administrative	857,943	803,707	3,244,682	1,928,020
Share based compensation	1,022,137	553,492	6,324,109	1,075,735
Depreciation and amortization	443,578	247,715	1,270,398	538,847
Salaries and related expenses	2,175,276	1,020,627	5,944,427	2,449,733
Total operating expenses	9,470,992	5,369,740	29,307,210	13,352,860
Income from operations	5,099,776	1,131,841	5,795,143	2,655,562
Other income (expense):
Interest expense	(142)	(141,277)	(19,728)	(392,063)
Interest income	47,562	60,973	72,605	95,256
Other income (expense)	(34,062)	(1,838)	(75,149)	(17,635)
Total non-operating income (expense), net	13,358	(82,142)	(22,272)	(314,442)
Net income before taxes	5,113,134	1,049,699	5,772,871	2,341,120
Provision for income taxes	(1,775,801)		(1,955,113)
Net Income	$ 3,337,333	$ 1,049,699	$ 3,817,758	$ 2,341,120
Net income per shares, basic	$ 0.07	$ 0.03	$ 0.09	$ 0.07
Net income per shares, diluted	$ 0.06	$ 0.03	$ 0.09	$ 0.07
Weighted average shares outstanding, basic	47,878,011	35,707,788	41,477,438	31,523,679
Weighted average shares outstanding, diluted	51,626,134	37,606,678	44,223,683	32,191,027

XML

Consolidated Statements of Stockholders' Equity (Unaudited) - USD ($)	Common Stock	Additional Paid-In Capital	Accumulated (Deficit)	Total
Balance at Dec. 31, 2018	$ 27,949	$ 38,796,562	$ (8,765,992)	$ 30,058,519
Balance, shares at Dec. 31, 2018	27,948,609
Common stock issued upon warrant exercise	$ 172	1,552		1,724
Common stock issued upon warrant exercise, shares	172,500
Common stock issued upon cashless exercise of options	$ 229	(229)
Common stock issued upon cashless exercise of options, shares	228,890
Common stock issued in connection with business combinations	$ 345	998,406		998,751
Common stock issued in connection with business combinations, shares	344,553
Common stock issued for prepaid services	$ 50	95,950		96,000
Common stock issued for prepaid services, shares	50,000
Common stock issued for accrued share-based compensation	$ 100	210,100		210,200
Common stock issued for accrued share-based compensation, shares	100,000
Share based compensation		(8,951)		(8,951)
Net income/loss			229,421	229,421
Balance at Mar. 31, 2019	$ 28,845	40,093,390	(8,536,571)	31,585,664
Balance, shares at Mar. 31, 2019	28,844,552
Balance at Dec. 31, 2018	$ 27,949	38,796,562	(8,765,992)	30,058,519
Balance, shares at Dec. 31, 2018	27,948,609
Net income/loss				2,341,120
Balance at Sep. 30, 2019	$ 36,652	59,178,587	(6,424,872)	52,790,367
Balance, shares at Sep. 30, 2019	36,652,105
Balance at Mar. 31, 2019	$ 28,845	40,093,390	(8,536,571)	31,585,664
Balance, shares at Mar. 31, 2019	28,844,552
Common stock issued upon warrant exercise	$ 1,250	436,250		437,500
Common stock issued upon warrant exercise, shares	1,250,000
Common stock issued upon cashless exercise of options	$ 241	(241)
Common stock issued upon cashless exercise of options, shares	241,154
Common stock issued in connection with business combinations	$ 250	810,630		810,880
Common stock issued in connection with business combinations, shares	250,000
Common stock issued for accrued share-based compensation	$ 42	35,758		35,800
Common stock issued for accrued share-based compensation, shares	42,500
Sales of common stock, net of fees	$ 4,123	12,661,866		12,665,989
Sales of common stock, net of fees, shares	4,123,254
Common stock issued for convertible debt	$ 83	189,485		189,568
Common stock issued for convertible debt, shares	83,451
Share based compensation		103,275		103,275
Net income/loss			1,062,000	1,062,000
Balance at Jun. 30, 2019	$ 34,834	54,330,413	(7,474,571)	46,890,676
Balance, shares at Jun. 30, 2019	34,834,911
Common stock issued for convertible debt and cashless warrant exercise	$ 1,175	2,214,528		2,215,703
Common stock issued for convertible debt and cashless warrant exercise, shares	1,175,157
Common stock issued upon warrant exercise	$ 300	824,906		825,206
Common stock issued upon warrant exercise, shares	299,963
Common stock issued upon cashless exercise of options	$ 36	(36)
Common stock issued upon cashless exercise of options, shares	35,824
Common stock issued in connection with business combinations	$ 300	1,529,700		1,530,000
Common stock issued in connection with business combinations, shares	300,000
Common stock issued for accrued share-based compensation	$ 7	23,941		23,948
Common stock issued for accrued share-based compensation, shares	6,250
Share based compensation		255,135		255,135
Net income/loss			1,049,699	1,049,699
Balance at Sep. 30, 2019	$ 36,652	59,178,587	(6,424,872)	52,790,367
Balance, shares at Sep. 30, 2019	36,652,105
Balance at Dec. 31, 2019	$ 36,876	60,742,055	(6,887,188)	53,891,743
Balance, shares at Dec. 31, 2019	36,876,305
Common stock issued upon warrant exercise	$ 191	509,928		510,119
Common stock issued upon warrant exercise, shares	191,235
Common stock issued upon cashless exercise of warrants	$ 19	(19)
Common stock issued upon cashless exercise of warrants, shares	18,712
Common stock issued upon cashless exercise of options	$ 280	(280)
Common stock issued upon cashless exercise of options, shares	279,823
Common stock issued in connection with business combinations	$ 250	1,102,250		1,102,500
Common stock issued in connection with business combinations, shares	250,000
Common stock issued for accrued share-based compensation	$ 519	1,759,913		1,760,432
Common stock issued for accrued share-based compensation, shares	519,333
Common stock issued for assets	$ 24	100,800		100,824
Common stock issued for assets, shares	23,982
Common stock issued for services	$ 50	(50)
Common stock issued for services, shares	50,000
Share based compensation		2,208,646		2,208,646
Net income/loss			(2,093,518)	(2,093,518)
Balance at Mar. 31, 2020	$ 38,209	66,423,243	(8,980,706)	57,480,746
Balance, shares at Mar. 31, 2020	38,209,300
Balance at Dec. 31, 2019	$ 36,876	60,742,055	(6,887,188)	53,891,743
Balance, shares at Dec. 31, 2019	36,876,305
Net income/loss				3,817,758
Balance at Sep. 30, 2020	$ 48,412	115,285,993	(3,069,430)	112,264,975
Balance, shares at Sep. 30, 2020	48,412,292
Balance at Mar. 31, 2020	$ 38,209	66,423,243	(8,980,706)	57,480,746
Balance, shares at Mar. 31, 2020	38,209,300
Common stock issued upon warrant exercise	$ 81	282,180		282,261
Common stock issued upon warrant exercise, shares	80,646
Common stock issued upon cashless exercise of warrants	$ 78	(78)
Common stock issued upon cashless exercise of warrants, shares	77,907
Common stock issued upon cashless exercise of options	$ 30	(30)
Common stock issued upon cashless exercise of options, shares	29,792
Common stock issued in connection with business combinations	$ 107	705,093		705,200
Common stock issued in connection with business combinations, shares	107,500
Common stock issued for accrued share-based compensation	$ 5	24,845		24,850
Common stock issued for accrued share-based compensation, shares	5,000
Common stock issued for assets	$ 10	67,490		67,500
Common stock issued for assets, shares	10,000
Common stock issued for accrued compensation	$ 325	717,206		717,531
Common stock issued for accrued compensation, shares	324,674
Share based compensation		1,162,055		1,162,055
Net income/loss			2,573,943	2,573,943
Balance at Jun. 30, 2020	$ 38,845	69,382,004	(6,406,763)	63,014,086
Balance, shares at Jun. 30, 2020	38,844,819
Sale of common stock, net of offering costs	$ 8,625	44,611,040		44,619,665
Sale of common stock, net of offering costs, shares	8,625,000
Common stock issued upon warrant exercise	$ 88	271,665		271,753
Common stock issued upon warrant exercise, shares	87,823
Common stock issued upon cashless exercise of warrants	$ 570	(570)
Common stock issued upon cashless exercise of warrants, shares	570,172
Common stock issued upon cashless exercise of options	$ 164	(164)
Common stock issued upon cashless exercise of options, shares	164,438
Common stock issued for accrued share-based compensation	$ 120	43,801		43,921
Common stock issued for accrued share-based compensation, shares	120,040
Share based compensation		978,217		978,217
Net income/loss			3,337,333	3,337,333
Balance at Sep. 30, 2020	$ 48,412	$ 115,285,993	$ (3,069,430)	$ 112,264,975
Balance, shares at Sep. 30, 2020	48,412,292

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Consolidated Statement of Cash Flows (Unaudited) - USD ($)	9 Months Ended
	Sep. 30, 2020	Sep. 30, 2019
Cash flows from operating activities:
Net income	$ 3,817,758	$ 2,341,120
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization	1,270,398	538,847
Amortization of debt discount		356,306
Stock-based compensation expense	6,324,109	1,075,735
Bad debt	93,522
Gain on asset disposition	(27,817)
(Increase) decrease in:
Accounts receivable	(884,834)	(1,307,965)
Inventory	(13,421,096)	(7,331,270)
Prepaid expenses and other assets	(3,092,297)	(2,208,060)
Increase (decrease) in:
Accounts payable and accrued liabilities	6,264,843	3,108,049
Operating leases	220,441	137,103
Payroll and payroll tax liabilities	871,186	327,818
Income taxes payable	1,927,805
Customer deposits	(34,204)	411,096
Sales tax payable	368,244	271,357
Net cash provided by (used in) operating activities	3,698,058	(2,279,864)
Cash flows from investing activities:
Assets acquired in business combinations	(4,027,096)	(8,528,698)
Purchase of furniture and equipment	(2,115,270)	(1,536,508)
Purchase of intangibles	(796,556)	(112,819)
Net cash used in investing activities	(6,938,922)	(10,178,025)
Cash flows from financing activities:
Principal payments on long term debt	(74,928)	(340,078)
Proceeds from the sale of common stock and exercise of warrants, net of expenses	45,683,798	14,140,667
Net cash provided by (used in) financing activities	45,608,870	13,800,589
Net increase in cash	42,368,006	1,342,700
Cash at the beginning of period	12,979,444	14,639,981
Cash at the end of period	55,347,450	15,982,681
Supplemental disclosures of non-cash financing activities:
Cash paid for interest	19,728	35,757
Common stock issued for accrued payroll	717,531	210,210
Common stock issued for prepaid services		96,000
Common stock issued for business combination	1,807,700	3,339,631
Assets acquired by issuance of common stock	168,324
Debt converted to equity		2,310,832
Right to use assets acquired under new operating leases	$ 2,172,701	$ 6,804,616

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Nature of Operations

9 Months Ended

Sep. 30, 2020

Organization, Consolidation and Presentation of Financial Statements [Abstract]

NATURE OF OPERATIONS

1. NATURE OF OPERATIONS

GrowGeneration is the largest chain of hydroponic garden centers in North America and is a leading marketer and distributor of nutrients, growing media, advanced indoor and greenhouse lighting, ventilation systems and accessories for hydroponic gardening. Currently, the Company owns and operates a chain of thirty one (31) retail hydroponic/gardening stores, with six (6) in the state of California, six (6) in the state of Michigan, five (5) located in the state of Colorado, four (4) in the State of Oklahoma, three (3) in Maine, two (2) in the state of Nevada, one (1) in the state of Washington, one (1) in the state of Oregon, one (1) in the state of Rhode Island, one (1) in the state of Florida, one (1) distribution center in the state of California and an online e-commerce store, GrowGeneration.com. Our plan is to continue to acquire, open and operate hydroponic/gardening stores and related businesses throughout the United States and Canada.

The Company engages in its business through its wholly-owned subsidiaries, GrowGeneration Pueblo Corp, GrowGeneration California Corp, GrowGeneration Nevada Corp, GrowGeneration Washington Corp, GrowGeneration Rhode Island Corp, GrowGeneration Oklahoma Corp, GrowGeneration Canada, GrowGeneration HG Corp, GrowGeneration Hemp Corp, GGen Distribution Corp, GrowGeneration Michigan Corp, GrowGeneration New England Corp, GrowGeneration Florida Corp and GrowGeneration Management Corp.

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Basis of Presentation and Summary of Significant Accounting Policies

9 Months Ended

Sep. 30, 2020

Accounting Policies [Abstract]

BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

2. BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Principles of Consolidation

The accompanying unaudited condensed consolidated interim financial statements include our accounts and those of our wholly-owned subsidiaries, and reflect all adjustments which are necessary for a fair statement of the financial position, results of operations, and cash flows for the periods presented in accordance with accounting principles generally accepted in the United States of America ("U.S. GAAP"). Such unaudited condensed consolidated interim financial statements have been prepared in accordance with the instructions to Form 10-Q pursuant to the rules and regulations of the U.S. Securities and Exchange Commission. All significant intercompany balances and transactions are eliminated in consolidation. Certain information and footnote disclosures normally included in financial statements prepared in accordance with U.S. GAAP have been condensed or omitted pursuant to such rules and regulations. The year-end condensed balance sheet data was derived from audited financial statements but does not include all disclosures required by U.S. GAAP.

These unaudited condensed consolidated interim financial statements should be read in conjunction with our Annual Report on Form 10-K for the year ended December 31, 2019 ("Annual Report") filed on March 27, 2020, and have been prepared on a consistent basis with the accounting policies described in Note 1 of the Notes to the Audited Consolidated Financial Statements included in our Annual Report. Our accounting policies did not change during the nine months ended September 30, 2020.

Use of Estimates

Management uses estimates and assumptions in preparing these financial statements in accordance with U.S. GAAP. These estimates and assumptions affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities at the date of the financial statements, and the reported revenues and expenses during the reporting period. Actual results could vary from the estimates that were used.

Additionally, the full impact of COVID-19 is unknown and cannot be reasonably estimated. However, we have made appropriate accounting estimates based on the facts and circumstances available as of the reporting date. To the extent there are differences between these estimates and actual results, our consolidated financial statements may be materially affected.

As we continue to monitor the COVID-19 situation, the Company is considered an "essential" supplier to the agricultural industry, suppling the nutrients and nourishment required to feed their plants. The Company has been opened during this difficult time. We have plans and procedures in place to ensure our customers and employees stay safe during this time of uncertainty. As a result of COVID-19 we reduced some hours of operations at the store level and some stores were closed on the weekends, primarily in the later part of the first quarter of 2020. There have been some minor delays in vendor shipments as their warehouses and supply chain were affected by staffing shortages. The Company successfully implemented a will call and curb side pick-up process that is working well. Other than what has been disclosed above, we have not experienced adverse effects from COVID-19.

Leases

We account for leases in accordance with the Financial Accounting Standards Board ("FASB") Accounting Standards Codification ("ASC") 842, Leases. We assess whether an arrangement is a lease at inception. Leases with an initial term of 12 months or less are not recorded on the balance sheet. We have elected the practical expedient to not separate lease and non-lease components for all assets. Operating lease assets and operating lease liabilities are calculated based on the present value of the future minimum lease payments over the lease term at the lease start date. As most of our leases do not provide an implicit rate, we use our incremental borrowing rate based on the information available at the lease start date in determining the present value of future payments. The operating lease asset is increased by any lease payments made at or before the lease start date and reduced by lease incentives and initial direct costs incurred. The lease term includes options to renew or terminate the lease when it is reasonably certain that we will exercise that option. The exercise of lease renewal options is at our sole discretion. The depreciable life of lease assets and leasehold improvements are limited by the lease term. Lease expense for operating leases is recognized on a straight-line basis over the lease term.

Income Taxes

The Company accounts for income taxes in accordance with FASB ASC 740, Income Taxes, which requires the recognition of deferred tax assets and liabilities for future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases and tax credit carry forwards. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in operations in the period that includes the enactment date. In 2019 and as of September 30, 2020, a valuation allowance was provided for the amount of deferred tax assets that would otherwise be recorded for income tax benefits primarily relating to operating loss carryforwards as realization could not be determined to be more likely than not.

The Company adopted the provisions of FASB ASC 740-10-25, which prescribes a recognition threshold and measurement attribute for the recognition and measurement of tax positions taken or expected to be taken in income tax returns. FASB ASC 740-10-25 also provides guidance on recognition of income tax assets and liabilities, classification of current and deferred income tax assets and liabilities, and accounting for interest and penalties associated with tax positions. The Company's tax returns are subject to tax examinations by U.S. federal and state authorities until their respective statute of limitation. Currently, the 2019, 2018 and 2017 tax years are open and subject to examination by taxing authorities. However, the Company is not currently under audit nor has the Company been contacted by any of the taxing authorities. The Company does not have any accrual for uncertain tax positions as of September 30, 2020.

Revenue Recognition

The Company recognizes revenue, net of estimated returns and sales tax, at the time the customer takes possession of merchandise or receives services at which point, the performance obligation is satisfied. Sales and other taxes collected concurrent with revenue producing activities are excluded from revenue. In the normal course of business, the Company does not accept product returns unless the item is defective as manufactured. The Company monitors provisions for estimated returns. Payment for goods and services sold by the Company is typically due upon satisfaction of the performance obligations. Under certain circumstances, the Company does provide goods and services to customers on a credit basis (see Accounts Receivable below). The Company accounts for shipping and handling activities as a fulfillment costs rather than as a separate performance obligation. When the Company receives payment from customers before the customer has taken possession of the merchandise or the service has been performed, the amount received is recorded as customer deposit in the accompanying Consolidated Balance Sheets until the sale or service is complete.

Accounts Receivable and Concentration of Credit Risk

Accounts receivable are stated at the amount the Company expects to collect from balances outstanding at period-end, based on the Company's assessment of the credit history with customers having outstanding balances and current relationships with them. A reserve for uncollectable receivables is established when collection of amounts due is deemed improbable. Indicators of improbable collection include client bankruptcy, client litigation, client cash flow difficulties or ongoing service or billing disputes. Credit is generally extended on a short-term basis thus receivables do not bear interest. At September 30, 2020 and December 31, 2019, the Company established an allowance for doubtful accounts of $364,262 and $291,372, respectively.

We are exposed to credit risk in the normal course of business, primarily related to accounts receivable. We are affected by general economic conditions in the United States. To limit credit risk, management periodically reviews and evaluates the financial condition of its customers and maintains an allowance for doubtful accounts. As of September 30, 2020, and December 31, 2019, we do not believe that we have significant credit risk.

Inventory

Inventory consists primarily of gardening supplies and materials and is recorded at the lower of cost (first-in, first-out method) or net realizable value. The Company periodically reviews the value of items in inventory and provides write-downs or write-offs of inventory based on its assessment of market conditions. Write-downs and write-offs are charged to cost of goods sold.

Property and Equipment

Property and equipment are carried at cost. Leasehold Improvements are amortized using the straight-line method over the original term of the lease or the useful life of the improvement, whichever is shorter. Renewals and betterment that materially extend the life of the asset are capitalized. Expenditures for maintenance and repairs are charged against operations. Depreciation of property and equipment is provided on the straight-line method for financial reporting purposes at rates based on the following estimated useful lives:

	Estimated Lives
Vehicle	5 years
Furniture and fixtures	5-7 years
Computers and equipment	3-5 years
Leasehold improvements	10 years not to exceed lease term

Goodwill

Goodwill represents the excess of purchase price over the fair value of net assets. Goodwill is not amortized but is reviewed for potential impairment on an annual basis, or if events or circumstances indicate a potential impairment, at the reporting unit level. The Company's review for impairment includes an assessment of qualitative factors to determine whether it is more likely than not that the fair value of a reporting unit is less than its carrying value, including goodwill. If it is determined that it is more likely than not that the fair value of a reporting unit is less than its carrying value, including goodwill, the first step of the two-step quantitative goodwill impairment test is performed, which compares the fair value of the reporting unit with its carrying amounts, including goodwill. If the fair value of the reporting unit exceeds its carrying amount, goodwill of the reporting unit is considered not impaired. However, if the carrying amount of the reporting unit exceeds its fair value, additional procedures must be performed. That additional procedure compares the implied fair value of the reporting unit's goodwill with the carrying amount of that goodwill. An impairment loss is recorded to the extent that the carrying amount of goodwill exceeds its implied fair value.

Stock Based Compensation

The Company records stock-based compensation in accordance with FASB ASC Topic 718, Compensation-Stock Compensation ("ASC 718"). The Company estimates the fair value of stock options using the Black-Scholes option pricing model. The fair value of stock options granted is recognized as an expense over the requisite service period. Stock-based compensation expense for all share-based payment awards are recognized using the straight-line single-option method.

The Black-Scholes option pricing model requires subjective assumptions, including future stock price volatility and expected time to exercise, which greatly affect the calculated values. The expected term of options granted is derived from historical data on employee exercises and post-vesting employment termination behavior. The risk-free rate selected to value any particular grant is based on the U.S. Treasury rate that corresponds to the expected life of the grant effective as of the date of the grant. The expected volatility is based on the historical volatility of the Company's stock price. These factors could change in the future, affecting the determination of stock-based compensation expense in future periods.

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Recent Accounting Pronouncements

9 Months Ended

Sep. 30, 2020

Accounting Changes and Error Corrections [Abstract]

RECENT ACCOUNTING PRONOUNCEMENTS

3. RECENT ACCOUNTING PRONOUNCEMENTS

New Accounting Pronouncements

As an emerging growth company, the Company is permitted to delay the adoption of new or revised accounting standards until such time as those standards apply to private companies. The Company has chosen to take advantage of the extended transition period for complying with new or revised accounting standards.

Recently Adopted Accounting Pronouncements

During the first quarter of 2019, the Company adopted the FASB ASU 2016-02, Leases (ASC 842), which introduces the balance sheet recognition of lease assets and lease liabilities by lessees for those leases classified as operating leases under previous guidance. The Company has adopted the new lease standard using the new transition option issued under the amendments in ASU 2018-11, Leases, which allowed the Company to continue to apply the legacy guidance in ASC 840, Leases, in the comparative periods presented in the year of adoption. The Company elected the package of practical expedients permitted under the transition guidance within the new standard, which among other things, allowed the Company to carry forward the historical lease classification. The Company made an accounting policy election to keep leases with an initial term of 12 months or less off the balance sheet. The Company will recognize those lease payments on a straight-line basis over the lease term. The impact of the adoption was an increase to the Company's operating lease assets and liabilities on January 1, 2019 of $3.2 million.

On January 1, 2019, the Company also adopted ASU 2018-07, "Improvements to Nonemployee Share-Based Payment Accounting." ASU 2018-07 more closely aligns the accounting for employee and nonemployee share-based payments. The amendment is effective commencing in 2019 with early adoption permitted. The adoption of this new guidance did not have a material impact on our Financial Statements.

In August 2018, the SEC adopted amendments to certain disclosure requirements in Securities Act Release No. 33-10532, Disclosure Update and Simplification. These amendments eliminate, modify, or integrate into other SEC requirements certain disclosure rules. Among the amendments is the requirement to present an analysis of changes in stockholders' equity in the interim financial statements included in Quarterly Reports on Form 10-Q. The analysis, which can be presented as a footnote or separate statement, is required for the current and comparative quarter and year-to-date interim periods. The amendments are effective for all filings made on or after November 5, 2018. The Company adopted these amendments in its Quarterly Report on Form 10-Q for the quarter ended March 31, 2019.

In August 2018, the FASB issued ASU 2018-13, Fair Value Measurement (Topic 820): Disclosure Framework - Changes to the Disclosure Requirements for Fair Value Measurement. The new guidance modifies the disclosure requirements on fair value measurements in Topic 820. The amendments in ASU 2018-13 are effective for all entities for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2019. The adoption of this new guidance, effective January 1, 2020, did not have a material impact on our Financial Statements.

Recently Issued Accounting Pronouncements – Pending Adoption

In June 2016, the FASB issued ASU No. 2016-13, "Financial Instruments — Credit Losses (Topic 326)," changing the impairment model for most financial instruments by requiring companies to recognize an allowance for expected losses, rather than incurred losses as required currently by the other-than-temporary impairment model. The ASU will apply to most financial assets measured at amortized cost and certain other instruments, including trade and other receivables, loans, available-for-sale and held-to-maturity debt securities, net investments in leases, and off-balance-sheet credit exposures. In November 2019, the FASB issued ASU No. 2019-10, changing effective dates for the new standards to give implementation relief to certain types of entities. The Company is required to adopt the new standards no later than January 1, 2023 according to ASU 2019-10, with early adoption allowed. We are currently evaluating the impact of adopting this new accounting guidance on our condensed consolidated financial statements.

In January 2017, the FASB issued ASU 2017-04, Intangibles - Goodwill and Other (Topic 350): Simplifying the Test for Goodwill Impairment. The guidance in ASU 2017-04 eliminates the requirement to determine the fair value of individual assets and liabilities of a reporting unit to measure goodwill impairment. Under the amendments in the new ASU, goodwill impairment testing will be performed by comparing the fair value of the reporting unit with its carrying amount and recognizing an impairment charge for the amount by which the carrying amount exceeds the reporting unit's fair value. ASU 2017-04 is effective for annual and interim goodwill impairment tests in fiscal years beginning after December 15, 2022 and should be applied on a prospective basis. The Company is currently evaluating the impact of adopting this guidance on the Company's consolidated financial statements.

In December 2019, the FASB issued ASU 2019-02, Simplifying the Accounting for Income Taxes, to simplify the accounting for income taxes by removing certain exceptions to the general principles and also simplification of areas such as franchise taxes, step-up in tax basis goodwill, separate entity financial statements and interim recognition of enactment of tax laws or rate changes. The standard will be effective for annual reporting periods beginning after December 15, 2020, including interim reporting periods within those periods. We are currently evaluating the impact of adopting this new accounting guidance on our condensed consolidated financial statements.

In August 2020, the FASB issued ASU 2020-06, Debt with Conversion and Other Options: Accounting for Convertible Instruments and Contracts in an Entity's Own Equity, which simplifies the accounting for certain instruments with characteristics of liabilities and equity, including convertible instruments and contracts on an entity's own equity. ASU 2020-06 removes from U.S. GAAP the separation models for (1) convertible debt with a cash conversion feature and (2) convertible instruments with a beneficial conversion feature. ASU 2020-06 requires entities to provide expanded disclosures about "the terms and features of convertible instruments," how the instruments have been reported in the entity's financial statements, and "information about events, conditions, and circumstances that can affect how to assess the amount or timing of an entity's future cash flows related to those instruments."

ASU 2020-06 is effective for public business entities that are not smaller reporting companies for fiscal years beginning after December 15, 2021 and interim periods within those fiscal years. For all other entities, ASU 2020-06 is effective for fiscal years beginning after December 15, 2023 and interim periods within those fiscal years. We are currently evaluating the impact of adopting this new accounting guidance on our condensed consolidated financial statements.

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Revenue Recognition

9 Months Ended

Sep. 30, 2020

Revenue Recognition [Abstract]

REVENUE RECOGNITION

4. REVENUE RECOGNITION

Disaggregation of Revenues

The following table disaggregates revenue by source:

	Three Months Ended September 30, 2020		Three Months Ended September 30, 2019
Sales at company owned stores	$	52,079,735	$	20,396,810
E-commerce sales		2,927,740		1,381,677
Total Revenues	$	55,007,475	$	21,778,487

	Nine Months Ended September 30, 2020		Nine Months Ended September 30, 2019
Sales at company owned stores	$	123,992,048	$	51,249,782
E-commerce sales		7,448,772		3,099,310
Total Revenues	$	131,440,820	$	54,349,092

Contract Balances

Depending on the timing of when a customer takes possession of product and when a customer makes payments for such product, the Company recognizes a customer trade receivable (asset) or a customer deposit (liability). The difference between the opening and closing balances of the Company's customer trade receivables and the customer deposit liability results from timing differences between the Company's performance and the customer's payment.

The opening and closing balances of the Company's customer trade receivables and customer deposit liability are as follows:

	Receivables		Customer Deposit Liability
Opening balance, 1/1/2020	$	4,455,209	$	2,503,785
Closing balance, 9/30/2020		5,246,521		2,469,581
Increase (decrease)	$	791,312		(34,204	)
Opening balance, 1/1/2019	$	862,397	$	516,038
Closing balance, 9/30/2019		2,170,362		927,134
Increase (decrease)	$	1,307,965	$	411,096

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Property and Equipment

9 Months Ended

Sep. 30, 2020

Property, Plant and Equipment [Abstract]

PROPERTY AND EQUIPMENT

5. PROPERTY AND EQUIPMENT

	September 30, 2020			December 31, 2019
Vehicles	$	1,106,347		$	702,447
Leasehold improvements		1,546,875			884,685
Furniture, fixtures and equipment		4,461,743			3,305,323
		7,114,965			4,892,455
(Accumulated depreciation)		(2,626,043	)		(1,551,839	)
Property and Equipment, net	$	4,488,922		$	3,340,616

Depreciation expense for the three months ended September 30, 2020 and 2019 was $399,482 and $247,715, respectively.

Depreciation expense for the nine months ended September 30, 2020 and 2019 was $1,104,781 and $538,847, respectively.

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Goodwill and Intangible Assets

9 Months Ended

Sep. 30, 2020

Goodwill and Intangible Assets [Abstract]

GOODWILL AND INTANGIBLE ASSETS

6. GOODWILL AND INTANGIBLE ASSETS

Goodwill: The changes in goodwill are as follows:

	September 30, 2020		December 31, 2019
Balance, beginning of period	$	17,798,932	$	8,752,909
Goodwill additions		4,126,152		9,046,023
Impairments		-		-
Balance, end of period	$	21,925,084	$	17,798,932

Intangible assets on the Company's consolidated balance sheets consist of the following:

	September 30, 2020				December 31, 2019
	Gross Carrying Amount		Accumulated Amortization		Gross Carrying Amount		Accumulated Amortization
Other intangibles, patents and trademarks	$	100,000	$	-	$	100,000	$	-
Capitalized software		931,610		167,392		135,030		1,750
	$	1,031,610	$	167,392	$	235,030	$	1,750

Amortization expense for the three months ended September 30, 2020 and 2019 was $44,097 and $0, respectively.

Amortization expense for the nine months ended September 30, 2020 and 2019 was $165,617 and $0, respectively.

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Long-Term Debt

9 Months Ended

Sep. 30, 2020

Debt Disclosure [Abstract]

LONG-TERM DEBT

7. LONG-TERM DEBT

	September 30,			December 31,
	2020			2019
Long term debt is as follows:
Wells Fargo Equipment Finance, interest at 3.5% per annum, payable in monthly installments of $518.96 beginning April 2016 through March 2021, secured by warehouse equipment with a book value of $25,437	$	2,572		$	7,109
Notes payable issued in connection with seller financing of assets acquired, interest at 1%, payable in 24 installments of $24,996, due February 2020		-			24,997
Notes payable issued in connection with seller financing of assets acquired, interest at 8.125%, payable in 60 installments of $8,440, due August 2023		274,810			320,204
	$	277,382		$	352,310
Less Current Maturities		(88,049	)		(110,231	)
Total Long-Term Debt	$	189,333		$	242,079

Interest expense for the three months ended September 30, 2020 and 2019 was $142 and $27,067, respectively.

Interest expense for the nine months ended September 30, 2020 and 2019 was $19,728 and $35,757, respectively.

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Leases

9 Months Ended

Sep. 30, 2020

Leases [Abstract]

LEASES

8. LEASES

We determine if a contract contains a lease at inception. Our material operating leases consist of retail and warehouse locations as well as office space. Our leases generally have remaining terms of 1-5 years, most of which include options to extend the leases for additional 3 to 5-year periods. Generally, the lease term is the minimum of the noncancelable period of the lease or the lease term inclusive of reasonably certain renewal periods.

Operating lease assets and liabilities are recognized at the lease commencement date. Operating lease liabilities represent the present value of lease payments not yet paid. Operating lease assets represent our right to use an underlying asset and are based upon the operating lease liabilities adjusted for prepayments or accrued lease payments, initial direct costs, lease incentives, and impairment of operating lease assets. To determine the present value of lease payments not yet paid, we estimate incremental secured borrowing rates corresponding to the maturities of the leases. Our leases typically contain rent escalations over the lease term. We recognize expense for these leases on a straight-line basis over the lease term.

We have elected the practical expedient to account for lease and non-lease components as a single component for our entire population of leases.

Short-term disclosures include only those leases with a term greater than one month and 12 months or less, and expense is recognized on a straight-line basis over the lease term. Leases with an initial term of 12 months or less, that do not include an option to purchase the underlying asset that we are reasonably certain to exercise, are not recorded on the balance sheet.

Lease expense is recorded within our consolidated statements of operations based upon the nature of the assets. Where assets are used to directly serve our customers, such as facilities dedicated to customer contracts, lease costs are recorded in "store operating costs." Facilities and assets which serve management and support functions are expensed through general and administrative expenses.

	September 30, 2020		December 31, 2019
Right to use assets, operating lease assets	$	8,109,184	$	7,628,591
Current lease liability	$	2,037,537	$	1,836,700
Non-current lease liability		6,307,463		5,807,266
	$	8,345,000	$	7,643,966

	September 30, 2020			September 30, 2019
Weighted average remaining lease term		2.98			3.9 years
Weighted average discount rate		7.6	%		7.6	%

	Three Months Ended
	September 30, 2020		September 30, 2019
Operating lease costs	$	934,455	$	724,324
Short-term lease costs		2,450		2,450
Total operating lease costs	$	936,905	$	726,774

	Nine Months Ended
	September 30, 2020		September 30, 2019
Operating lease costs	$	2,660,291	$	1,723,075
Short-term lease costs		22,050		22,050
Total operating lease costs	$	2,682,341	$	1,745,125

The following table presents the maturity of the Company's operating lease liabilities as of September 30, 2020:
2020 (remainder of the year)	$	728,304
2021		2,882,605
2022		2,442,374
2023		1,907,782
2024		1,121,033
Thereafter		2,963,252
Total lease payments		12,045,350
Less: Imputed interest		(3,700,350	)
Lease Liability at September 30, 2020	$	8,345,000

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Convertible Debt

9 Months Ended

Sep. 30, 2020

Debt Disclosure [Abstract]

CONVERTIBLE DEBT

9. CONVERTIBLE DEBT

On January 12, 2018, the Company completed a private placement of a total of 36 units of the Company's securities at the price of $250,000 per unit pursuant to Section 4(a)(2) of the Securities Act of 1933, as amended (the "Securities Act") and Rule 506 of Regulation D promulgated under the Securities Act. Each Unit consisted of (i) a .1% unsecured convertible promissory note of the principal amount of $250,000, and (ii) a 3-year warrant entitling the holder to purchase 37,500 shares of the Company's common stock, par value $.001 per share, at a price of $.01 per share or through cashless exercise.

The convertible debt had a maturity date of January 12, 2021 and the principal balance and any accrued interest is convertible by the holder at any time into common stock of the Company at conversion price of $3.00 a share. Principal due and interest accrued on the notes will automatically convert into shares of common stock, at the conversion price, if at any time during the term of the notes, commencing twelve (12) months from the date of issuance, the common stock trades minimum daily volume of at least 50,000 shares for twenty (20) consecutive days with a volume weighted average price of at least $4.00 per share. As of August 21, 2019, all remaining convertible debt and accrued interest had been converted to equity and no convertible debt remains outstanding.

During the nine months ended September 30, 2019, 172,500 warrants issued in connection with the convertible debt were exercised, resulting in the issuance of 172,500 shares of common stock.

During the nine months ended September 30, 2020, 37,438 shares were issued upon cashless exercise of convertible debt warrants.

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Share Based Payments and Stock Options

9 Months Ended

Sep. 30, 2020

Share-based Payment Arrangement [Abstract]

SHARE BASED PAYMENTS AND STOCK OPTIONS

10. SHARE BASED PAYMENTS AND STOCK OPTIONS

The Company accounts for share-based payments through the measurement and recognition of compensation expense for share-based payment awards made to employees and directors of the Company, including stock options and restricted shares.

During the three months ended September 30, 2020 the Company issued 1,000 shares of common stock (stock-based awards) to employees that vested immediately resulting in compensation expense of approximately $4,490. During the three months ended September 30, 2019 the Company did not issue any shares of common stock (stock-based awards) to employees that vested immediately.

During the nine months ended September 30, 2020 the Company issued 534,333 shares of common stock (stock-based awards) to employees that vested immediately resulting in compensation expense of approximately $2,200,947. During the nine months ended September 30, 2019 the Company issued 17,500 shares of common stock (stock-based awards) to employees that vested immediately resulting in compensation expense of approximately $35,800.

During the three months and nine months ended September 30, 2020, the Company recorded $0 and $125,000, respectively, of share-based compensation to executives that is included in payroll and payroll tax liabilities. During the three months and nine months ended September 30, 2019, the Company recorded $217,100 and $716,600, respectively, of share-based compensation to executives that is included in payroll and payroll tax liabilities.

The following table presents share-based payment expense and new shares issued for the three months ended September 30, 2020 and 2019.

	Three Months Ended September 30,
	2020		2019
Total non-cash share-based compensation	$	1,022,137	$	553,492

The following table presents share-based payment expense and new shares issued for the nine months ended September 30, 2020 and 2019.

	Nine Months Ended September 30,
	2020		2019
Total non-cash share-based compensation	$	6,324,109	$	1,075,735

On March 6, 2014, the Company's Board of Directors (the "Board") approved the 2014 Equity Incentive Plan ("2014 Plan") pursuant to which the Company may grant incentive, non-statutory options, stock appreciation rights, restricted stock, restricted stock units, performance shares, performance units and other stock or cash awards to employees, nonemployee members of our Board, consultants and other independent advisors who provide services to the Company. The maximum shares of common stock which may be issued over the term of the 2014 Plan shall not exceed 2,500,000 shares. Awards under the 2014 Plan are made by the Board or a committee designated by the Board. Options under the 2014 Plan are to be issued at the market price of the stock on the day of the grant except to those issued to holders of 10% or more of the Company's common stock which is required to be issued at a price not less than 110% of the fair market value on the day of the grant. Each option is exercisable at such time or times, during such period and for such numbers of shares shall be determined by the plan administrator. No option may be exercisable for more than ten years (five years in the case of an incentive stock option granted to a 10% stockholder) from the date of grant.

On January 7, 2018, the Board adopted the 2018 Equity Compensation Plan (the "2018 Plan") and on April 20, 2018, the shareholders approved the 2018 Plan. On February 7, 2020, the Board approved the amendment and restatement of the 2018 Plan to increase the number of shares issuable thereunder from 2,500,000 to 5,000,000, which amendment was approved by shareholders on May 11, 2020. The 2018 Plan will be administered by the Board. The Board may grant options to purchase shares of common stock, stock appreciation rights, restricted stock units, restricted or unrestricted shares of common stock, performance shares, performance units, other cash-based awards and other stock-based awards. The Board also has broad authority to determine the terms and conditions of each option or other kind of equity award, adopt, amend and rescind rules and regulations for the administration of the 2018 Plan and amend or modify outstanding options, grants and awards.

No options, stock purchase rights or awards may be made under the 2018 Plan on or after the ten-year anniversary of the adoption of the 2018 Plan by the Board, but the 2018 Plan will continue thereafter while previously granted options, stock appreciation rights or awards remain subject to the 2018 Plan. Options granted under the 2018 Plan may be either "incentive stock options" that are intended to meet the requirements of Section 422 of the Internal Revenue Code of 1986, as amended (the "Code") or "nonstatutory stock options" that do not meet the requirements of Section 422 of the Code. The Board will determine the exercise price of options granted under the 2018 Plan. The exercise price of stock options may not be less than the fair market value, on the date of grant, per share of our Common Stock issuable upon exercise of the option (or 110% of fair market value in the case of incentive options granted to a 10% stockholder). No option may be exercisable for more than ten years (five years in the case of an incentive stock option granted to a 10% stockholder) from the date of grant.

Unvested Share Based Awards as of September 30, 2020 are summarized below:

	# of Unvested Awards		$ of Unvested Awards
Option awards		915,000	$	1,449,230
Stock Awards		776,667		2,097,035
Total			$	3,546,265

Awards issued under the 2014 Plan as of September 30, 2020 are summarized below:

	2020
Total shares available for issuance pursuant to the 2014 Plan		2,500,000
Options outstanding, September 30, 2020		(110,000	)
Total options exercised under 2014 Plan		(2,003,833	)
Total shares issued pursuant to the 2014 Plan		(375,000	)
Awards available for issuance under the 2014 Plan, September 30, 2020		11,167

Awards issued under the 2018 Plan as of September 30, 2020 are summarized below:

	2020
Total shares available for issuance pursuant to the 2018 Plan, after amendment		5,000,000
Options outstanding, September 30, 2020		(1,725,500	)
Total options exercised under 2018 Plan		(164,833	)
Total shares issued pursuant to the 2018 Plan		(693,333	)
Awards available for issuance under the 2018 Plan, September 30, 2020		2,416,334

The table below summarizes all option activity under all plans during the nine months ended September 30, 2020:

Options	Shares			Weight - Average Exercise Price		Weighted - Average Remaining Contractual Term		Weighted - Average Grant Date Fair Value
Outstanding at December 31, 2019		1,920,333		$	2.78		3.81 years	$	1.71
Granted		861,500		$	4.31			$	2.64
Exercised		(654,663	)	$	2.05			$	1.04
Forfeited or expired		(25,000	)	$	3.17			$	2.07
Outstanding at September 30, 2020		2,102,170		$	3.58		3.65 years	$	2.22
Options vested at September 30, 2020		1,187,170		$	3.19		3.27 years	$	1.95

	September 30, 2020
Options outstanding pursuant to 2014 Plan		110,000
Options outstanding pursuant to 2018 Plan		1,725,500
Options issued outside of 2014 and 2018 Plans		266,670
		2,102,170

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Stock Purchase Warrants

9 Months Ended

Sep. 30, 2020

Warrants and Rights Note Disclosure [Abstract]

STOCK PURCHASE WARRANTS

11. STOCK PURCHASE WARRANTS

A summary of the status of the Company's outstanding stock purchase warrants for the nine months ended September 30, 2020 is as follows:

	Warrants			Weighted Average Exercise Price
Outstanding at December 31, 2019		3,844,935		$	3.14
Issued		-
Exercised		(1,205,919	)	$	3.34
Forfeited		(250,000	)		5.75
Outstanding at September 30, 2020		2,389,016		$	2.81

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Earnings Per Share

9 Months Ended

Sep. 30, 2020

Earnings Per Share [Abstract]

EARNINGS PER SHARE

12. EARNINGS PER SHARE

The following table sets forth the composition of the weighted average shares (denominator) used in the basic and dilutive earnings per share computation for the three months and nine months ended September 30, 2020 and 2019.

	Three months ended
	September 30, 2020		September 30, 2019
Net income	$	3,337,333	$	1,049,699
Weighted average shares outstanding, basic		47,878,011		35,707,788
Effect of dilutive outstanding warrants and stock options		3,748,123		1,898,890
Adjusted weighted average shares outstanding, dilutive		51,626,134		37,606,678
Basic income per shares	$	.07	$	.03
Dilutive income per share	$	.06	$	.03

	Nine months ended
	September 30, 2020		September 30, 2019
Net income	$	3,817,758	$	2,341,120
Weighted average shares outstanding, basic		41,477,438		31,523,679
Effect of dilutive outstanding warrants and stock options		2,746,245		667,348
Adjusted weighted average shares outstanding, dilutive		44,223,683		32,191,027
Basic income per shares	$	.09	$	.07
Dilutive income per share	$	.09	$	.07

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Acquisitions

9 Months Ended

Sep. 30, 2020

Business Combinations [Abstract]

ACQUISITIONS

13. ACQUISITIONS

Our acquisition strategy is to acquire well established profitable hydroponic garden centers in markets where the Company does not have a market presence or in markets where it is increasing its market presence. The Company accounts for acquisitions in accordance with ASC 805 "Business Combinations." Assets acquired and liabilities assumed are recorded in the accompanying consolidated balance sheets at their estimated fair values, as of the acquisition date. For all acquisitions, the preliminary allocation of the purchase price was based upon a preliminary valuation, and the Company's estimates and assumptions are subject to change within the measurement period as valuations are finalized. The Company has not made any adjustments to the preliminary valuations.

On February 26, 2020 we acquired certain assets of Health & Harvest LLC in a transaction valued at approximately $2.85 million. Acquired goodwill of approximately $1.75 million represents the value expected to rise from organic growth and an opportunity to expand into a well-established market for the Company. Cash consideration was funded from the Company's existing working capital. Transaction costs incurred in connection with this acquisition were not significant.

On June 16, 2020 we acquired certain assets of H2O Hydroponics, LLC in a transaction valued at approximately $1.99 million. Acquired goodwill of approximately $1.4 million represents the value expected to rise from organic growth and an opportunity to expand into a well-established market for the Company. Cash consideration was funded from the Company's existing working capital. Transaction costs incurred in connection with this acquisition were not significant.

On August 10, 2020 we acquired certain assets of Benzakry Family Corp, d/b/a Emerald City Garden, in a transaction valued at $1 million. Acquired goodwill of approximately $840,000 represents the value expected to rise from organic growth and an opportunity to expand into a well-established market for the Company. Cash consideration was funded from the Company's existing working capital. Transaction costs incurred in connection with this acquisition were not significant.

The table below represents the allocation of the purchase price to the acquired net assets during the nine months ended September 30, 2020.

	Emerald City Garden		H2O Hydroponics LLC			Health & Harvest LLC			Total
Inventory	$	150,000	$	497,600		$	1,051,900		$	1,699,500
Prepaids and other current assets		-		4,600			-			4,600
Property and equipment		10,000		50,000			50,000			110,000
Operating leases right to use asset		-		902,000			192,600			1,094,600
Operating lease liability		-		(902,000	)		(192,600	)		(1,094,600	)
Goodwill		840,000		1,434,700			1,750,600			4,025,300
Total	$	1,000,000	$	1,986,900		$	2,852,500		$	5,839,400

The table below represents the consideration paid for the net assets acquired in business combinations.

	Emerald City Garden		H2O Hydroponics LLC		Health & Harvest LLC		Total
Cash	$	1,000,000	$	1,281,700	$	1,750,000	$	4,031,700
Common stock		-		705,200		1,102,500		1,807,700
Total	$	1,000,000	$	1,986,900	$	2,852,500	$	5,839,400

The following table discloses the date of the acquisitions noted above and the revenue and earnings included in the consolidated statement of operations from the date of acquisition through September 30, 2020.

	Emerald City Garden		H2O Hydroponics LLC		Health & Harvest LLC		Total
Acquisition date		8/10/2020	6/26/2020		2/26/2020
Revenue	$	472,000	$	2,768,800	$	5,887,400	$	9,128,200
Net income	$	74,200	$	504,300	$	830,700	$	1,409,200

The following represents the pro forma consolidated income statement as if the acquisitions had been included in the consolidated results of the Company for the entire period for the three months and nine months ended September 30, 2019.

	Three Months Ended September 30, 2019		Nine Months Ended September 30, 2019
Revenue	$	2,873,178	$	6,827,217
Net income	$	169,820	$	261,714

The table below represents the allocation of the purchase price to the acquired net assets during the nine months ended September 30, 2019.

	Grand Rapids Hydro			Green Life Garden			Chlorophyll			Reno Hydroponics		Palm Springs Hydroponics			Total
Inventory	$	1,453,100		$	1,038,600		$	1,441,000		$	238,000	$	465,500		$	4,636,200
Prepaids and other current assets					14,100			22,000			-					36,100
Property and equipment		50,000			100,000			100,000			25,000		25,000			300,000
Operating right to use asset		1,004,200			809,600			701,900			-		329,300			2,845,000
Operating lease liability		(1,004,200	)		(809,600	)		(701,900	)		-		(329,300	)		(2,845,000	)
Goodwill		2,376,900			2,305,900			2,596,100			516,300		554,000			8,349,200
Total	$	3,880,000		$	3,458,600		$	4,159,100		$	779,300	$	1,044,500		$	13,321,500

The table below represents the consideration paid for the net assets acquired in business combinations for the nine months ended September 30, 2019. 

	Grand Rapids Hydro		Green Life Garden		Chlorophyll		Reno Hydroponics		Palm Springs Hydroponics		Total
Cash	$	2,350,000	$	2,647,700	$	3,659,100	$	525,000	$	800,000	$	9,981,800
Common stock		1,530,000		810,900		500,000		254,300		244,500		3,339,700
Total	$	3,880,000	$	3,458,600	$	4,159,100	$	779,300	$	1,044,500	$	13,321,500

The following table discloses the date of the acquisitions noted above and the revenue and earnings included in the consolidated statement of operations from the date of acquisition to the period ended September 30, 2019. 

	Grand Rapids Hydro		Green Life Garden		Chlorophyll		Reno Hydroponics		Palm Springs Hydroponics		Total
Acquisition date		9/3/2019	5/14/2019		1/21/2019		2/11/2019		2/7/2019
Revenue	$	612,900	$	3,006,100	$	4,489,000	$	1,427,600	$	2,318,500	$	11,854,100
Earnings	$	121,400	$	703,100	$	668,900	$	233,600	$	497,500	$	2,224,500

The following represents the proforma consolidated statement of operations as if the acquisitions had been included in the consolidated results of the Company for the entire period for the three months and nine months ended September 30, 2018.

	Three Months Ended September 30, 2018		Nine Months Ended September 30, 2018
Revenue	$	1,850,700		5,552,000
Earnings	$	168,100		504,400

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Subsequent Events

9 Months Ended

Sep. 30, 2020

Subsequent Events [Abstract]

SUBSEQUENT EVENTS

14. SUBSEQUENT EVENTS

The Company has evaluated events and transaction occurring subsequent to September 30, 2020 up to the date of this filing of these consolidated financial statements. These statements contain all necessary adjustments and disclosures resulting from that evaluation. 

On October 12, 2020, the Company acquired the assets of Hydroponics Depot, LLC, a single store located in Phoenix Arizona for $987,500 in cash and 31,027 shares of the Company's common stock valued at $500,000.

On October 20, 2020 the Company acquired the assets of Big Green Tomato, a two-store chain in Battle Creek and Taylor, Michigan for $5,495,000 in cash and 167,116 shares of common stock valued at $2,750,000.

On October 29, 2020, the Company signed an asset purchase agreement with The GrowBiz, a five-store chain with four stores in California and one store in Oregon. The asset purchase is expected to close by the end of the year. The total consideration for the purchase of The GrowBiz is approximately $32 million, $17,000,000 in cash and common stock valued at $15 million.

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Basis of Presentation and Summary of Significant Accounting Policies (Policies)

9 Months Ended

Sep. 30, 2020

Accounting Policies [Abstract]

Principles of Consolidation

Principles of Consolidation

The accompanying unaudited condensed consolidated interim financial statements include our accounts and those of our wholly-owned subsidiaries, and reflect all adjustments which are necessary for a fair statement of the financial position, results of operations, and cash flows for the periods presented in accordance with accounting principles generally accepted in the United States of America ("U.S. GAAP"). Such unaudited condensed consolidated interim financial statements have been prepared in accordance with the instructions to Form 10-Q pursuant to the rules and regulations of the U.S. Securities and Exchange Commission. All significant intercompany balances and transactions are eliminated in consolidation. Certain information and footnote disclosures normally included in financial statements prepared in accordance with U.S. GAAP have been condensed or omitted pursuant to such rules and regulations. The year-end condensed balance sheet data was derived from audited financial statements but does not include all disclosures required by U.S. GAAP.

These unaudited condensed consolidated interim financial statements should be read in conjunction with our Annual Report on Form 10-K for the year ended December 31, 2019 ("Annual Report") filed on March 27, 2020, and have been prepared on a consistent basis with the accounting policies described in Note 1 of the Notes to the Audited Consolidated Financial Statements included in our Annual Report. Our accounting policies did not change during the nine months ended September 30, 2020.

Use of Estimates

Use of Estimates

Management uses estimates and assumptions in preparing these financial statements in accordance with U.S. GAAP. These estimates and assumptions affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities at the date of the financial statements, and the reported revenues and expenses during the reporting period. Actual results could vary from the estimates that were used.

Additionally, the full impact of COVID-19 is unknown and cannot be reasonably estimated. However, we have made appropriate accounting estimates based on the facts and circumstances available as of the reporting date. To the extent there are differences between these estimates and actual results, our consolidated financial statements may be materially affected.

As we continue to monitor the COVID-19 situation, the Company is considered an "essential" supplier to the agricultural industry, suppling the nutrients and nourishment required to feed their plants. The Company has been opened during this difficult time. We have plans and procedures in place to ensure our customers and employees stay safe during this time of uncertainty. As a result of COVID-19 we reduced some hours of operations at the store level and some stores were closed on the weekends, primarily in the later part of the first quarter of 2020. There have been some minor delays in vendor shipments as their warehouses and supply chain were affected by staffing shortages. The Company successfully implemented a will call and curb side pick-up process that is working well. Other than what has been disclosed above, we have not experienced adverse effects from COVID-19.

Leases

Leases

We account for leases in accordance with the Financial Accounting Standards Board ("FASB") Accounting Standards Codification ("ASC") 842, Leases. We assess whether an arrangement is a lease at inception. Leases with an initial term of 12 months or less are not recorded on the balance sheet. We have elected the practical expedient to not separate lease and non-lease components for all assets. Operating lease assets and operating lease liabilities are calculated based on the present value of the future minimum lease payments over the lease term at the lease start date. As most of our leases do not provide an implicit rate, we use our incremental borrowing rate based on the information available at the lease start date in determining the present value of future payments. The operating lease asset is increased by any lease payments made at or before the lease start date and reduced by lease incentives and initial direct costs incurred. The lease term includes options to renew or terminate the lease when it is reasonably certain that we will exercise that option. The exercise of lease renewal options is at our sole discretion. The depreciable life of lease assets and leasehold improvements are limited by the lease term. Lease expense for operating leases is recognized on a straight-line basis over the lease term.

Income Taxes

Income Taxes

The Company accounts for income taxes in accordance with FASB ASC 740, Income Taxes, which requires the recognition of deferred tax assets and liabilities for future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases and tax credit carry forwards. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in operations in the period that includes the enactment date. In 2019 and as of September 30, 2020, a valuation allowance was provided for the amount of deferred tax assets that would otherwise be recorded for income tax benefits primarily relating to operating loss carryforwards as realization could not be determined to be more likely than not.

The Company adopted the provisions of FASB ASC 740-10-25, which prescribes a recognition threshold and measurement attribute for the recognition and measurement of tax positions taken or expected to be taken in income tax returns. FASB ASC 740-10-25 also provides guidance on recognition of income tax assets and liabilities, classification of current and deferred income tax assets and liabilities, and accounting for interest and penalties associated with tax positions. The Company's tax returns are subject to tax examinations by U.S. federal and state authorities until their respective statute of limitation. Currently, the 2019, 2018 and 2017 tax years are open and subject to examination by taxing authorities. However, the Company is not currently under audit nor has the Company been contacted by any of the taxing authorities. The Company does not have any accrual for uncertain tax positions as of September 30, 2020.

Revenue Recognition

Revenue Recognition

The Company recognizes revenue, net of estimated returns and sales tax, at the time the customer takes possession of merchandise or receives services at which point, the performance obligation is satisfied. Sales and other taxes collected concurrent with revenue producing activities are excluded from revenue. In the normal course of business, the Company does not accept product returns unless the item is defective as manufactured. The Company monitors provisions for estimated returns. Payment for goods and services sold by the Company is typically due upon satisfaction of the performance obligations. Under certain circumstances, the Company does provide goods and services to customers on a credit basis (see Accounts Receivable below). The Company accounts for shipping and handling activities as a fulfillment costs rather than as a separate performance obligation. When the Company receives payment from customers before the customer has taken possession of the merchandise or the service has been performed, the amount received is recorded as customer deposit in the accompanying Consolidated Balance Sheets until the sale or service is complete.

Accounts Receivable

Accounts Receivable and Concentration of Credit Risk

Accounts receivable are stated at the amount the Company expects to collect from balances outstanding at period-end, based on the Company's assessment of the credit history with customers having outstanding balances and current relationships with them. A reserve for uncollectable receivables is established when collection of amounts due is deemed improbable. Indicators of improbable collection include client bankruptcy, client litigation, client cash flow difficulties or ongoing service or billing disputes. Credit is generally extended on a short-term basis thus receivables do not bear interest. At September 30, 2020 and December 31, 2019, the Company established an allowance for doubtful accounts of $364,262 and $291,372, respectively.

We are exposed to credit risk in the normal course of business, primarily related to accounts receivable. We are affected by general economic conditions in the United States. To limit credit risk, management periodically reviews and evaluates the financial condition of its customers and maintains an allowance for doubtful accounts. As of September 30, 2020, and December 31, 2019, we do not believe that we have significant credit risk.

Inventory

Inventory

Inventory consists primarily of gardening supplies and materials and is recorded at the lower of cost (first-in, first-out method) or net realizable value. The Company periodically reviews the value of items in inventory and provides write-downs or write-offs of inventory based on its assessment of market conditions. Write-downs and write-offs are charged to cost of goods sold.

Property and Equipment

Property and Equipment

Property and equipment are carried at cost. Leasehold Improvements are amortized using the straight-line method over the original term of the lease or the useful life of the improvement, whichever is shorter. Renewals and betterment that materially extend the life of the asset are capitalized. Expenditures for maintenance and repairs are charged against operations. Depreciation of property and equipment is provided on the straight-line method for financial reporting purposes at rates based on the following estimated useful lives:

	Estimated Lives
Vehicle	5 years
Furniture and fixtures	5-7 years
Computers and equipment	3-5 years
Leasehold improvements	10 years not to exceed lease term

Goodwill

Goodwill

Goodwill represents the excess of purchase price over the fair value of net assets. Goodwill is not amortized but is reviewed for potential impairment on an annual basis, or if events or circumstances indicate a potential impairment, at the reporting unit level. The Company's review for impairment includes an assessment of qualitative factors to determine whether it is more likely than not that the fair value of a reporting unit is less than its carrying value, including goodwill. If it is determined that it is more likely than not that the fair value of a reporting unit is less than its carrying value, including goodwill, the first step of the two-step quantitative goodwill impairment test is performed, which compares the fair value of the reporting unit with its carrying amounts, including goodwill. If the fair value of the reporting unit exceeds its carrying amount, goodwill of the reporting unit is considered not impaired. However, if the carrying amount of the reporting unit exceeds its fair value, additional procedures must be performed. That additional procedure compares the implied fair value of the reporting unit's goodwill with the carrying amount of that goodwill. An impairment loss is recorded to the extent that the carrying amount of goodwill exceeds its implied fair value.

Stock Based Compensation

Stock Based Compensation

The Company records stock-based compensation in accordance with FASB ASC Topic 718, Compensation-Stock Compensation ("ASC 718"). The Company estimates the fair value of stock options using the Black-Scholes option pricing model. The fair value of stock options granted is recognized as an expense over the requisite service period. Stock-based compensation expense for all share-based payment awards are recognized using the straight-line single-option method.

The Black-Scholes option pricing model requires subjective assumptions, including future stock price volatility and expected time to exercise, which greatly affect the calculated values. The expected term of options granted is derived from historical data on employee exercises and post-vesting employment termination behavior. The risk-free rate selected to value any particular grant is based on the U.S. Treasury rate that corresponds to the expected life of the grant effective as of the date of the grant. The expected volatility is based on the historical volatility of the Company's stock price. These factors could change in the future, affecting the determination of stock-based compensation expense in future periods.

New Accounting Pronouncements

New Accounting Pronouncements

As an emerging growth company, the Company is permitted to delay the adoption of new or revised accounting standards until such time as those standards apply to private companies. The Company has chosen to take advantage of the extended transition period for complying with new or revised accounting standards.

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Basis of Presentation and Summary of Significant Accounting Policies (Tables)

9 Months Ended

Sep. 30, 2020

Accounting Policies [Abstract]

Schedule of useful lives for property and equipment

	Estimated Lives
Vehicle	5 years
Furniture and fixtures	5-7 years
Computers and equipment	3-5 years
Leasehold improvements	10 years not to exceed lease term

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Revenue Recognition (Tables)

9 Months Ended

Sep. 30, 2020

Revenue Recognition [Abstract]

Schedule of disaggregation of revenues

	Three Months Ended September 30, 2020		Three Months Ended September 30, 2019
Sales at company owned stores	$	52,079,735	$	20,396,810
E-commerce sales		2,927,740		1,381,677
Total Revenues	$	55,007,475	$	21,778,487

	Nine Months Ended September 30, 2020		Nine Months Ended September 30, 2019
Sales at company owned stores	$	123,992,048	$	51,249,782
E-commerce sales		7,448,772		3,099,310
Total Revenues	$	131,440,820	$	54,349,092

Schedule of customer trade receivables and customer deposit liability

	Receivables		Customer Deposit Liability
Opening balance, 1/1/2020	$	4,455,209	$	2,503,785
Closing balance, 9/30/2020		5,246,521		2,469,581
Increase (decrease)	$	791,312		(34,204	)
Opening balance, 1/1/2019	$	862,397	$	516,038
Closing balance, 9/30/2019		2,170,362		927,134
Increase (decrease)	$	1,307,965	$	411,096

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Property and Equipment (Tables)

9 Months Ended

Sep. 30, 2020

Property, Plant and Equipment [Abstract]

Schedule of property and equipment

	September 30, 2020			December 31, 2019
Vehicles	$	1,106,347		$	702,447
Leasehold improvements		1,546,875			884,685
Furniture, fixtures and equipment		4,461,743			3,305,323
		7,114,965			4,892,455
(Accumulated depreciation)		(2,626,043	)		(1,551,839	)
Property and Equipment, net	$	4,488,922		$	3,340,616

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Goodwill and Intangible Assets (Tables)

9 Months Ended

Sep. 30, 2020

Goodwill and Intangible Assets [Abstract]

Schedule of goodwill

	September 30, 2020		December 31, 2019
Balance, beginning of period	$	17,798,932	$	8,752,909
Goodwill additions		4,126,152		9,046,023
Impairments		-		-
Balance, end of period	$	21,925,084	$	17,798,932

Schedule of intangible assets

	September 30, 2020				December 31, 2019
	Gross Carrying Amount		Accumulated Amortization		Gross Carrying Amount		Accumulated Amortization
Other intangibles, patents and trademarks	$	100,000	$	-	$	100,000	$	-
Capitalized software		931,610		167,392		135,030		1,750
	$	1,031,610	$	167,392	$	235,030	$	1,750

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Long-Term Debt (Tables)

9 Months Ended

Sep. 30, 2020

Debt Disclosure [Abstract]

Schedule of long-term debt

	September 30,			December 31,
	2020			2019
Long term debt is as follows:
Wells Fargo Equipment Finance, interest at 3.5% per annum, payable in monthly installments of $518.96 beginning April 2016 through March 2021, secured by warehouse equipment with a book value of $25,437	$	2,572		$	7,109
Notes payable issued in connection with seller financing of assets acquired, interest at 1%, payable in 24 installments of $24,996, due February 2020		-			24,997
Notes payable issued in connection with seller financing of assets acquired, interest at 8.125%, payable in 60 installments of $8,440, due August 2023		274,810			320,204
	$	277,382		$	352,310
Less Current Maturities		(88,049	)		(110,231	)
Total Long-Term Debt	$	189,333		$	242,079

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Leases (Tables)

9 Months Ended

Sep. 30, 2020

Leases [Abstract]

Schedule of lease balances within our condensed consolidated balance sheet

	September 30, 2020		December 31, 2019
Right to use assets, operating lease assets	$	8,109,184	$	7,628,591
Current lease liability	$	2,037,537	$	1,836,700
Non-current lease liability		6,307,463		5,807,266
	$	8,345,000	$	7,643,966

Schedule of other information related to leases

	September 30, 2020			September 30, 2019
Weighted average remaining lease term		2.98			3.9 years
Weighted average discount rate		7.6	%		7.6	%

Schedule of operating lease assets

	Three Months Ended
	September 30, 2020		September 30, 2019
Operating lease costs	$	934,455	$	724,324
Short-term lease costs		2,450		2,450
Total operating lease costs	$	936,905	$	726,774

	Nine Months Ended
	September 30, 2020		September 30, 2019
Operating lease costs	$	2,660,291	$	1,723,075
Short-term lease costs		22,050		22,050
Total operating lease costs	$	2,682,341	$	1,745,125

Schedule of future minimum rental payments

2020 (remainder of the year)	$	728,304
2021		2,882,605
2022		2,442,374
2023		1,907,782
2024		1,121,033
Thereafter		2,963,252
Total lease payments		12,045,350
Less: Imputed interest		(3,700,350	)
Lease Liability at September 30, 2020	$	8,345,000

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Share Based Payments and Stock Options (Tables)

9 Months Ended

Sep. 30, 2020

Share-based Payment Arrangement [Abstract]

Schedule of share-based payment expense and new shares issued

	Three Months Ended September 30,
	2020		2019
Total non-cash share-based compensation	$	1,022,137	$	553,492

	Nine Months Ended September 30,
	2020		2019
Total non-cash share-based compensation	$	6,324,109	$	1,075,735

Schedule of share-based payment of unvested share based Awards

	# of Unvested Awards		$ of Unvested Awards
Option awards		915,000	$	1,449,230
Stock Awards		776,667		2,097,035
Total			$	3,546,265

Schedule of stock options

	2020
Total shares available for issuance pursuant to the 2014 Plan		2,500,000
Options outstanding, September 30, 2020		(110,000	)
Total options exercised under 2014 Plan		(2,003,833	)
Total shares issued pursuant to the 2014 Plan		(375,000	)
Awards available for issuance under the 2014 Plan, September 30, 2020		11,167

	2020
Total shares available for issuance pursuant to the 2018 Plan, after amendment		5,000,000
Options outstanding, September 30, 2020		(1,725,500	)
Total options exercised under 2018 Plan		(164,833	)
Total shares issued pursuant to the 2018 Plan		(693,333	)
Awards available for issuance under the 2018 Plan, September 30, 2020		2,416,334

Schedule of option outstanding

Options	Shares			Weight - Average Exercise Price		Weighted - Average Remaining Contractual Term		Weighted - Average Grant Date Fair Value
Outstanding at December 31, 2019		1,920,333		$	2.78		3.81 years	$	1.71
Granted		861,500		$	4.31			$	2.64
Exercised		(654,663	)	$	2.05			$	1.04
Forfeited or expired		(25,000	)	$	3.17			$	2.07
Outstanding at September 30, 2020		2,102,170		$	3.58		3.65 years	$	2.22
Options vested at September 30, 2020		1,187,170		$	3.19		3.27 years	$	1.95

Schedule of options outstanding pursuant

	September 30, 2020
Options outstanding pursuant to 2014 Plan		110,000
Options outstanding pursuant to 2018 Plan		1,725,500
Options issued outside of 2014 and 2018 Plans		266,670
		2,102,170

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Stock Purchase Warrants (Tables)

9 Months Ended

Sep. 30, 2020

Warrants and Rights Note Disclosure [Abstract]

Schedule of outstanding stock warrants

	Warrants			Weighted Average Exercise Price
Outstanding at December 31, 2019		3,844,935		$	3.14
Issued		-
Exercised		(1,205,919	)	$	3.34
Forfeited		(250,000	)		5.75
Outstanding at September 30, 2020		2,389,016		$	2.81

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Earnings Per Share (Tables)

9 Months Ended

Sep. 30, 2020

Earnings Per Share [Abstract]

Schedule of weighted average shares basic and dilutive earnings per share

	Three months ended
	September 30, 2020		September 30, 2019
Net income	$	3,337,333	$	1,049,699
Weighted average shares outstanding, basic		47,878,011		35,707,788
Effect of dilutive outstanding warrants and stock options		3,748,123		1,898,890
Adjusted weighted average shares outstanding, dilutive		51,626,134		37,606,678
Basic income per shares	$	.07	$	.03
Dilutive income per share	$	.06	$	.03

	Nine months ended
	September 30, 2020		September 30, 2019
Net income	$	3,817,758	$	2,341,120
Weighted average shares outstanding, basic		41,477,438		31,523,679
Effect of dilutive outstanding warrants and stock options		2,746,245		667,348
Adjusted weighted average shares outstanding, dilutive		44,223,683		32,191,027
Basic income per shares	$	.09	$	.07
Dilutive income per share	$	.09	$	.07

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Acquisitions (Tables)

9 Months Ended

Sep. 30, 2020

Business Combinations [Abstract]

Schedule of purchase price

	Emerald City Garden		H2O Hydroponics LLC			Health & Harvest LLC			Total
Inventory	$	150,000	$	497,600		$	1,051,900		$	1,699,500
Prepaids and other current assets		-		4,600			-			4,600
Property and equipment		10,000		50,000			50,000			110,000
Operating leases right to use asset		-		902,000			192,600			1,094,600
Operating lease liability		-		(902,000	)		(192,600	)		(1,094,600	)
Goodwill		840,000		1,434,700			1,750,600			4,025,300
Total	$	1,000,000	$	1,986,900		$	2,852,500		$	5,839,400

	Emerald City Garden		H2O Hydroponics LLC		Health & Harvest LLC		Total
Cash	$	1,000,000	$	1,281,700	$	1,750,000	$	4,031,700
Common stock		-		705,200		1,102,500		1,807,700
Total	$	1,000,000	$	1,986,900	$	2,852,500	$	5,839,400

	Grand Rapids Hydro			Green Life Garden			Chlorophyll			Reno Hydroponics		Palm Springs Hydroponics			Total
Inventory	$	1,453,100		$	1,038,600		$	1,441,000		$	238,000	$	465,500		$	4,636,200
Prepaids and other current assets					14,100			22,000			-					36,100
Property and equipment		50,000			100,000			100,000			25,000		25,000			300,000
Operating right to use asset		1,004,200			809,600			701,900			-		329,300			2,845,000
Operating lease liability		(1,004,200	)		(809,600	)		(701,900	)		-		(329,300	)		(2,845,000	)
Goodwill		2,376,900			2,305,900			2,596,100			516,300		554,000			8,349,200
Total	$	3,880,000		$	3,458,600		$	4,159,100		$	779,300	$	1,044,500		$	13,321,500

	Grand Rapids Hydro		Green Life Garden		Chlorophyll		Reno Hydroponics		Palm Springs Hydroponics		Total
Cash	$	2,350,000	$	2,647,700	$	3,659,100	$	525,000	$	800,000	$	9,981,800
Common stock		1,530,000		810,900		500,000		254,300		244,500		3,339,700
Total	$	3,880,000	$	3,458,600	$	4,159,100	$	779,300	$	1,044,500	$	13,321,500

Schedule of revenue and earnings included in consolidated income statement

	Emerald City Garden		H2O Hydroponics LLC		Health & Harvest LLC		Total
Acquisition date		8/10/2020	6/26/2020		2/26/2020
Revenue	$	472,000	$	2,768,800	$	5,887,400	$	9,128,200
Net income	$	74,200	$	504,300	$	830,700	$	1,409,200

	Grand Rapids Hydro		Green Life Garden		Chlorophyll		Reno Hydroponics		Palm Springs Hydroponics		Total
Acquisition date		9/3/2019	5/14/2019		1/21/2019		2/11/2019		2/7/2019
Revenue	$	612,900	$	3,006,100	$	4,489,000	$	1,427,600	$	2,318,500	$	11,854,100
Earnings	$	121,400	$	703,100	$	668,900	$	233,600	$	497,500	$	2,224,500

Schedule of proforma consolidated income statement

	Three Months Ended September 30, 2019		Nine Months Ended September 30, 2019
Revenue	$	2,873,178	$	6,827,217
Net income	$	169,820	$	261,714

	Three Months Ended September 30, 2018		Nine Months Ended September 30, 2018
Revenue	$	1,850,700		5,552,000
Earnings	$	168,100		504,400

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Nature of Operations (Details)	9 Months Ended
	Sep. 30, 2020 Store
Nature of Operations (Textual)
Number of stores	31
Retail outlets, description	GrowGeneration is the largest chain of hydroponic garden centers in North America and is a leading marketer and distributor of nutrients, growing media, advanced indoor and greenhouse lighting, ventilation systems and accessories for hydroponic gardening. Currently, the Company owns and operates a chain of thirty one (31) retail hydroponic/gardening stores, with six (6) in the state of California, six (6) in the state of Michigan, five (5) located in the state of Colorado, four (4) in the State of Oklahoma, three (3) in Maine, two (2) in the state of Nevada, one (1) in the state of Washington, one (1) in the state of Oregon, one (1) in the state of Rhode Island, (1) in the state of Florida, one (1) distribution center in California and an online e-commerce store, GrowGeneration.com. Our plan is to continue to acquire, open and operate hydroponic/gardening stores and related businesses throughout the United States and Canada.

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Basis of Presentation and Summary of Significant Accounting Policies (Details)	9 Months Ended
	Sep. 30, 2020
Vehicle [Member]
Property and equipment, estimated lives	5 years
Furniture and fixtures [Member] | Minimum [Member]
Property and equipment, estimated lives	5 years
Furniture and fixtures [Member] | Maximum [Member]
Property and equipment, estimated lives	7 years
Computers and equipment [Member] | Minimum [Member]
Property and equipment, estimated lives	3 years
Computers and equipment [Member] | Maximum [Member]
Property and equipment, estimated lives	5 years
Leasehold Improvements [Member]
Property and equipment, estimated lives	10 years not to exceed lease term

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Basis of Presentation and Summary of Significant Accounting Policies (Details Textual) - USD ($)	9 Months Ended
	Sep. 30, 2020	Dec. 31, 2019
Basis of Presentation and Summary of Significant Accounting Policies (Textual)
Leases initial term	12 months
Allowance for doubtful accounts	$ 364,262	$ 291,372

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Recent Accounting Pronouncements (Details)	9 Months Ended
	Sep. 30, 2020 USD ($)
Recent Accounting Pronouncements (Textual)
Leases initial term	12 months
Operating lease assets and liabilities	$ 3,200,000

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Revenue Recognition (Details) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2020	Sep. 30, 2019	Sep. 30, 2020	Sep. 30, 2019
Total Revenues	$ 55,007,475	$ 21,778,487	$ 131,440,820	$ 54,349,092
E-commerce sales [Member]
Total Revenues	2,927,740	1,381,677	7,448,772	3,099,310
Sales at company owned stores [Member]
Total Revenues	$ 52,079,735	$ 20,396,810	$ 123,992,048	$ 51,249,782

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Revenue Recognition (Details 1) - USD ($)	9 Months Ended
	Sep. 30, 2020	Sep. 30, 2019
Increase (decrease)	$ (34,204)	$ 411,096
Customer Deposit Liability [Member]
Opening balance	2,503,785	516,038
Closing balance	2,469,581	927,134
Increase (decrease)	(34,204)	411,096
Trade Accounts Receivables [Member]
Opening balance	4,455,209	862,397
Closing balance	5,246,521	2,170,362
Increase (decrease)	$ 791,312	$ 1,307,965

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Property and Equipment (Details) - USD ($)	Sep. 30, 2020	Dec. 31, 2019
Property, Plant and Equipment [Line Items]
Property and equipment, gross	$ 7,114,965	$ 4,892,455
(Accumulated depreciation)	(2,626,043)	(1,551,839)
Property and equipment, net	4,488,922	3,340,616
Vehicles [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, gross	1,106,347	702,447
Leasehold improvements [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, gross	1,546,875	884,685
Furniture, fixtures and equipment [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, gross	$ 4,461,743	$ 3,305,323

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Property and Equipment (Details Textual) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2020	Sep. 30, 2019	Sep. 30, 2020	Sep. 30, 2019
Property and Equipment (Textual)
Depreciation expense	$ 399,482	$ 247,715	$ 1,104,781	$ 538,847

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Goodwill and Intangible Assets (Details) - USD ($)	9 Months Ended	12 Months Ended
	Sep. 30, 2020	Dec. 31, 2019
Goodwill and Intangible Assets [Abstract]
Balance, beginning of period	$ 17,798,932	$ 8,752,909
Goodwill additions	4,126,152	9,046,023
Impairments
Balance, end of period	$ 21,925,084	$ 17,798,932

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Goodwill and Intangible Assets (Details 1) - USD ($)	Sep. 30, 2020	Dec. 31, 2019
Gross Carrying Amount	$ 1,031,610	$ 235,030
Accumulated Amortization	167,392	1,750
Other intangibles, patents and trademarks [Member]
Gross Carrying Amount	100,000	100,000
Accumulated Amortization
Capitalized software [Member]
Gross Carrying Amount	931,610	135,030
Accumulated Amortization	$ 167,392	$ 1,750

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Goodwill and Intangible Assets (Details Textual) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2020	Sep. 30, 2019	Sep. 30, 2020	Sep. 30, 2019
Goodwill and Intangible Assets (Textual)
Amortization expense	$ 44,097	$ 0	$ 165,617	$ 0

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Long-Term Debt (Details) - USD ($)	Sep. 30, 2020	Dec. 31, 2019
Debt Instrument [Line Items]
Long-Term Debt	$ 277,382	$ 352,310
Less Current Maturities	(88,049)	(110,231)
Total Long-Term Debt	189,333	242,079
Wells Fargo Equipment Finance [Member]
Debt Instrument [Line Items]
Long-Term Debt	2,572	7,109
Notes payable issued in connection with seller financing [Member]
Debt Instrument [Line Items]
Long-Term Debt		24,997
Notes payable issued in connection with seller financing one [Member]
Debt Instrument [Line Items]
Long-Term Debt	$ 274,810	$ 320,204

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Long-Term Debt (Details Textual)	3 Months Ended		9 Months Ended
	Sep. 30, 2020 USD ($)	Sep. 30, 2019 USD ($)	Sep. 30, 2020 USD ($) Installments	Sep. 30, 2019 USD ($)
Long-Term Debt (Textual)
Interest expense	$ 142	$ 27,067	$ 19,728	$ 35,757
Wells Fargo Equipment Finance [Member]
Long-Term Debt (Textual)
Long term debt, monthly payment			$ 519
Long term debt maturity date, description			Beginning April 2016 through March 2021.
Long-term debt, book value	$ 25,437		$ 25,437
Interest rate per annum	3.50%		3.50%
Notes payable issued in connection with seller financing [Member]
Long-Term Debt (Textual)
Long term debt, monthly payment			$ 24,996
Long term debt maturity date, description			Due February 2020.
Interest rate per annum	1.00%		1.00%
Number of installments | Installments			24
Notes payable issued in connection with seller financing one [Member]
Long-Term Debt (Textual)
Long term debt, monthly payment			$ 8,440
Long term debt maturity date, description			Due August 2023.
Interest rate per annum	8.125%		8.125%
Number of installments | Installments			60

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Leases (Details) - USD ($)	Sep. 30, 2020	Dec. 31, 2019
Leases [Abstract]
Right to use assets, operating lease assets	$ 8,109,184	$ 7,628,591
Current lease liability	2,037,537	1,836,700
Non-current lease liability	6,307,463	5,807,266
Total	$ 8,345,000	$ 7,643,966

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Leases (Details 1)	9 Months Ended
	Sep. 30, 2020	Sep. 30, 2019
Leases [Abstract]
Weighted average remaining lease term	2 years 11 months 23 days	3 years 10 months 25 days
Weighted average discount rate	7.60%	7.60%

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Leases (Details 2) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2020	Sep. 30, 2019	Sep. 30, 2020	Sep. 30, 2019
Leases [Abstract]
Operating lease costs	$ 934,455	$ 724,324	$ 2,660,291	$ 1,723,075
Short-term lease costs	2,450	2,450	22,050	22,050
Total operating lease costs	$ 936,905	$ 726,774	$ 2,682,341	$ 1,745,125

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Leases (Details 3) - USD ($)	Sep. 30, 2020	Dec. 31, 2019
Leases [Abstract]
2020 (remainder of the year)	$ 728,304
2021	2,882,605
2022	2,442,374
2023	1,907,782
2024	1,121,033
Thereafter	2,963,252
Total lease payments	12,045,350
Less: Imputed interest	(3,700,350)
Lease Liability at September 30, 2020	$ 8,345,000	$ 7,643,966

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Leases (Details Textual)	9 Months Ended
	Sep. 30, 2020
Leases (Textual)
Lease term, description	Short-term disclosures include only those leases with a term greater than one month and 12 months or less, and expense is recognized on a straight-line basis over the lease term. Leases with an initial term of 12 months or less, that do not include an option to purchase the underlying asset that we are reasonably certain to exercise, are not recorded on the balance sheet.
Minimum [Member]
Leases (Textual)
Remaining leases terms	1 year
Extend the leases for additional terms	3 years
Maximum [Member]
Leases (Textual)
Remaining leases terms	5 years
Extend the leases for additional terms	5 years

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Convertible Debt (Details) - USD ($)		9 Months Ended
	Jan. 12, 2018	Sep. 30, 2020	Sep. 30, 2019	Dec. 31, 2019
Convertible Debt (Textual)
Common stock, par value		$ 0.001		$ 0.001
Amortization of debt discount			$ 356,306
Issue of warrants			172,500
Convertible Debt [Member]
Convertible Debt (Textual)
Maturity date		Jan. 12, 2021
Conversion price		$ 3.00
Description of convertible debt		Principal due and interest accrued on the notes will automatically convert into shares of common stock, at the conversion price, if at any time during the term of the notes, commencing twelve (12) months from the date of issuance, the common stock trades minimum daily volume of at least 50,000 shares for twenty (20) consecutive days with a volume weighted average price of at least $4.00 per share.
Warrants outstanding converted shares of common stock			172,500
Cashless exercise of convertible debt warrants		37,438
Private Placement [Member]
Convertible Debt (Textual)
Offering units of shares	36
Securities unit price	$ 250,000
Principal amount	$ 250,000
Warrant term	3 years
Common stock, par value	$ 0.001
Warrants exercise price	$ 0.01
Description of convertible debt	Each Unit consisted of (i) a .1% unsecured convertible promissory note.
Warrant holder to purchase shares	37,500

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Share Based Payments and Stock Options (Details) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2020	Sep. 30, 2019	Sep. 30, 2020	Sep. 30, 2019
Share-based Payment Arrangement [Abstract]
Total non-cash share-based compensation	$ 1,022,137	$ 553,492	$ 6,324,109	$ 1,075,735

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Share Based Payments and Stock Options (Details 1)	Sep. 30, 2020 USD ($) shares
Share-based Payment Arrangement [Abstract]
Option awards | $	$ 1,449,230
Option awards, shares	915,000
Stock awards | $	$ 2,097,035
Stock awards, shares	776,667
Total	3,546,265

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Share Based Payments and Stock Options (Details 2)	9 Months Ended
	Sep. 30, 2020 shares
2014 Plan [Member]
Total shares available for issuance	2,500,000
Options outstanding	(110,000)
Total options exercised	(2,003,833)
Total shares issued pursuant	(375,000)
Awards available for issuance	11,167
2018 Plan [Member]
Total shares available for issuance	5,000,000
Options outstanding	(1,725,500)
Total options exercised	(164,833)
Total shares issued pursuant	(693,333)
Awards available for issuance	2,416,334

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Share Based Payments and Stock Options (Details 3) - Options [Member]	9 Months Ended
	Sep. 30, 2020 $ / shares shares
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Outstanding, Shares | shares	1,920,333
Granted, Shares | shares	861,500
Exercised, Shares | shares	(654,663)
Forfeited or expired, Shares | shares	(25,000)
Outstanding, Shares | shares	2,102,170
Options vested, Shares | shares	1,187,170
Weighted - Average Exercise Price, Outstanding beginning balance	$ 2.78
Weighted - Average Exercise Price, Granted	4.31
Weighted - Average Exercise Price, Exercised	2.05
Weighted - Average Exercise Price, Forfeited or expired	3.17
Weighted - Average Exercise Price, Outstanding ending balance	3.58
Weighted - Average Exercise Price, Options vested	$ 3.19
Weighted - Average Remaining Contractual Term, Outstanding	3 years 9 months 22 days
Weighted - Average Remaining Contractual Term, Options vested	3 years 7 months 24 days
Weighted - Average Remaining Contractual Term, Outstanding Ending	3 years 3 months 8 days
Weighted - Average Grant Date Fair Value, Outstanding beginning balance	$ 1.71
Weighted - Average Grant Date Fair Value, Granted	2.64
Weighted - Average Grant Date Fair Value, Exercised	1.04
Weighted - Average Grant Date Fair Value, Forfeited or expired	2.07
Weighted - Average Grant Date Fair Value Outstanding ending balance	2.22
Weighted - Average Grant Date Fair Value, Options vested	$ 1.95

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Share Based Payments and Stock Options (Details 4) - Options [Member]	Sep. 30, 2020 shares
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Options outstanding pursuant to 2014 Plan	110,000
Options outstanding pursuant to 2018 Plan	1,725,500
Options issued outside of 2014 and 2018 Plans	266,670
Share based payments and stock options	2,102,170

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Share Based Payments and Stock Options (Details Textual) - USD ($)		3 Months Ended		9 Months Ended
	Mar. 06, 2014	Sep. 30, 2020	Sep. 30, 2019	Sep. 30, 2020	Sep. 30, 2019	Feb. 07, 2018
Share Based Payments and Stock Options (Textual)
Description of stock options	The maximum shares of common stock which may be issued over the term of the 2014 Plan shall not exceed 2,500,000 shares. Awards under the 2014 Plan are made by the Board or a committee designated by the Board. Options under the 2014 Plan are to be issued at the market price of the stock on the day of the grant except to those issued to holders of 10% or more of the Company's common stock which is required to be issued at a price not less than 110% of the fair market value on the day of the grant. Each option is exercisable at such time or times, during such period and for such numbers of shares shall be determined by the plan administrator. No option may be exercisable for more than ten years (five years in the case of an incentive stock option granted to a 10% stockholder) from the date of grant.			Awards may be made under the 2018 Plan on or after the ten-year anniversary of the adoption of the 2018 Plan by the Board, but the 2018 Plan will continue thereafter while previously granted options, stock appreciation rights or awards remain subject to the 2018 Plan. Options granted under the 2018 Plan may be either "incentive stock options" that are intended to meet the requirements of Section 422 of the Internal Revenue Code of 1986, as amended (the "Code") or "nonstatutory stock options" that do not meet the requirements of Section 422 of the Code. The Board will determine the exercise price of options granted under the 2018 Plan. The exercise price of stock options may not be less than the fair market value, on the date of grant, per share of our Common Stock issuable upon exercise of the option (or 110% of fair market value in the case of incentive options granted to a 10% stockholder). No option may be exercisable for more than ten years (five years in the case of an incentive stock option granted to a 10% stockholder) from the date of grant.
Stock issued over the term of the plan	2,500,000
Expense related to issuance of shares, options and warrants		$ 0	$ 217,100	$ 125,000	$ 716,600
Stock Options [Member]
Share Based Payments and Stock Options (Textual)
Description of stock options				The Company issued 1,000 shares of common stock (stock-based awards) to employees that vested immediately resulting in compensation expense of approximately $4,490. During the three months ended September 30, 2019 the Company did not issue any shares of common stock (stock-based awards) to employees that vested immediately.During the nine months ended September 30, 2020 the Company issued 534,333 shares of common stock (stock-based awards) to employees that vested immediately resulting in compensation expense of approximately $2,200,947. During the nine months ended September 30, 2019 the Company issued 17,500 shares of common stock (stock-based awards) to employees that vested immediately resulting in compensation expense of approximately $35,800.
Minimum [Member]
Share Based Payments and Stock Options (Textual)
Stock issued over the term of the plan						2,500,000
Maximum [Member]
Share Based Payments and Stock Options (Textual)
Stock issued over the term of the plan						5,000,000

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Stock Purchase Warrants (Details) - Warrants [Member]	9 Months Ended
	Sep. 30, 2020 $ / shares shares
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Warrants, Outstanding beginning balance shares | shares	3,844,935
Warrants, Issued | shares
Warrants, Exercised | shares	(1,205,919)
Warrants, Forfeited | shares	(250,000)
Warrants, Outstanding ending balance shares | shares	2,389,016
Weighted Average Exercise Price, Outstanding beginning balance | $ / shares	$ 3.14
Weighted Average Exercise Price, Issued | $ / shares
Weighted Average Exercise Price, Exercised | $ / shares	3.34
Weighted Average Exercise Price, Forfeited | $ / shares	5.75
Weighted Average Exercise Price, Outstanding ending balance | $ / shares	$ 2.81

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Earnings Per Share (Details) - USD ($)	3 Months Ended						9 Months Ended
	Sep. 30, 2020	Jun. 30, 2020	Mar. 31, 2020	Sep. 30, 2019	Jun. 30, 2019	Mar. 31, 2019	Sep. 30, 2020	Sep. 30, 2019
Earnings Per Share [Abstract]
Net income	$ 3,337,333	$ 2,573,943	$ (2,093,518)	$ 1,049,699	$ 1,062,000	$ 229,421	$ 3,817,758	$ 2,341,120
Weighted average shares outstanding, basic	47,878,011			35,707,788			41,477,438	31,523,679
Effect of dilutive outstanding warrants and stock options	3,748,123			1,898,890			2,746,245	667,348
Adjusted weighted average shares outstanding, dilutive	51,626,134			37,606,678			44,223,683	32,191,027
Basic income per shares	$ 0.07			$ 0.03			$ 0.09	$ 0.07
Dilutive income per share	$ 0.06			$ 0.03			$ 0.09	$ 0.07

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Acquisitions (Details) - USD ($)	Sep. 30, 2020	Sep. 30, 2019
Business Acquisition [Line Items]
Inventory	$ 1,699,500	$ 4,636,200
Prepaids and other current assets	4,600	36,100
Property and equipment	110,000	300,000
Operating leases right to use asset	1,094,600	2,845,000
Operating lease liability	(1,094,600)	(2,845,000)
Goodwill	4,025,300	8,349,200
Total	5,839,400	13,321,500
Cash	4,031,700	9,981,800
Common stock	1,807,700	3,339,700
Total	5,839,400	13,321,500
Emerald City Garden [Member]
Business Acquisition [Line Items]
Inventory	150,000
Prepaids and other current assets
Property and equipment	10,000
Operating leases right to use asset
Operating lease liability
Goodwill	840,000
Total	1,000,000
Cash	1,000,000
Common stock
Total	1,000,000
H2O Hydroponics LLC [Member]
Business Acquisition [Line Items]
Inventory	497,600
Prepaids and other current assets	4,600
Property and equipment	50,000
Operating leases right to use asset	902,000
Operating lease liability	(902,000)
Goodwill	1,434,700
Total	1,986,900
Cash	1,281,700
Common stock	705,200
Total	1,986,900
Health & Harvest LLC [Member]
Business Acquisition [Line Items]
Inventory	1,051,900
Prepaids and other current assets
Property and equipment	50,000
Operating leases right to use asset	192,600
Operating lease liability	(192,600)
Goodwill	1,750,600
Total	2,852,500
Cash	1,750,000
Common stock	1,102,500
Total	$ 2,852,500
Grand Rapids Hydro [Member]
Business Acquisition [Line Items]
Inventory		1,453,100
Prepaids and other current assets
Property and equipment		50,000
Operating leases right to use asset		1,004,200
Operating lease liability		(1,004,200)
Goodwill		2,376,900
Total		3,880,000
Cash		2,350,000
Common stock		1,530,000
Total		3,880,000
Green Life Garden [Member]
Business Acquisition [Line Items]
Inventory		1,038,600
Prepaids and other current assets		14,100
Property and equipment		100,000
Operating leases right to use asset		809,600
Operating lease liability		(809,600)
Goodwill		2,305,900
Total		3,458,600
Cash		2,647,700
Common stock		810,900
Total		3,458,600
Chlorophyll [Member]
Business Acquisition [Line Items]
Inventory		1,441,000
Prepaids and other current assets		22,000
Property and equipment		100,000
Operating leases right to use asset		701,900
Operating lease liability		(701,900)
Goodwill		2,596,100
Total		4,159,100
Cash		3,659,100
Common stock		500,000
Total		4,159,100
Reno Hydroponics [Member]
Business Acquisition [Line Items]
Inventory		238,000
Prepaids and other current assets
Property and equipment		25,000
Operating leases right to use asset
Operating lease liability
Goodwill		516,300
Total		779,300
Cash		525,000
Common stock		254,300
Total		779,300
Palm Springs Hydroponics [Member]
Business Acquisition [Line Items]
Inventory		465,500
Property and equipment		25,000
Operating leases right to use asset		329,300
Operating lease liability		(329,300)
Goodwill		554,000
Total		1,044,500
Cash		800,000
Common stock		244,500
Total		$ 1,044,500

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Acquisitions (Details 1) - USD ($)	9 Months Ended
	Sep. 30, 2020	Sep. 30, 2019
Business Acquisition [Line Items]
Revenue	$ 9,128,200	$ 11,854,100
Net income	$ 1,409,200	$ 2,224,500
Emerald City Garden [Member]
Business Acquisition [Line Items]
Acquisition date	Aug. 10, 2020
Revenue	$ 472,000
Net income	$ 74,200
H2O Hydroponics LLC [Member]
Business Acquisition [Line Items]
Acquisition date	Jun. 26, 2020
Revenue	$ 2,768,800
Net income	$ 504,300
Health & Harvest LLC [Member]
Business Acquisition [Line Items]
Acquisition date	Feb. 26, 2020
Revenue	$ 5,887,400
Net income	$ 830,700
Grand Rapids Hydro [Member]
Business Acquisition [Line Items]
Acquisition date		Sep. 03, 2019
Revenue		$ 612,900
Net income		$ 121,400
Green Life Garden Member [Member]
Business Acquisition [Line Items]
Acquisition date		May 14, 2019
Revenue		$ 3,006,100
Net income		$ 703,100
Chlorophyll [Member]
Business Acquisition [Line Items]
Acquisition date		Jan. 21, 2019
Revenue		$ 4,489,000
Net income		$ 668,900
Reno Hydroponics [Member]
Business Acquisition [Line Items]
Acquisition date		Feb. 11, 2019
Revenue		$ 1,427,600
Net income		$ 233,600
Palm Springs Hydroponics [Member]
Business Acquisition [Line Items]
Acquisition date		Feb. 07, 2019
Revenue		$ 2,318,500
Net income		$ 497,500

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Acquisitions (Details 2) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2019	Sep. 30, 2018	Sep. 30, 2019	Sep. 30, 2018
Business Combinations [Abstract]
Revenue	$ 2,873,178	$ 1,850,700	$ 6,827,217	$ 5,552,000
Net income	$ 169,820	$ 168,100	$ 261,714	$ 504,400

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Acquisitions (Details Textual) - USD ($)			1 Months Ended
	Aug. 10, 2020	Jun. 16, 2020	Feb. 26, 2020	Sep. 30, 2020	Dec. 31, 2019	Dec. 31, 2018
Acquisitions (Textual)
Acquired assets of health & harvest llc	$ 1,000,000	$ 1,990,000	$ 2,850,000
Acquired goodwill	$ 840,000	$ 1,400,000	$ 1,750,000	$ 21,925,084	$ 17,798,932	$ 8,752,909

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Subsequent Events (Details) - USD ($)		1 Months Ended
	Oct. 12, 2020	Oct. 29, 2020	Oct. 20, 2020	Sep. 30, 2020	Dec. 31, 2019
Subsequent Events (Textual)
Common stock valued				$ 48,412	$ 36,876
Hydroponics Depot, LLC [Member] | Subsequent Event [Member]
Subsequent Events (Textual)
Acquired assets, value	$ 987,500
Number of shares issuable	31,027
Common stock valued	$ 500,000
Big Green Tomato [Member] | Subsequent Event [Member]
Subsequent Events (Textual)
Acquired assets, value			$ 5,495,000
Number of shares issuable			167,116
Common stock valued			$ 2,750,000
GrowBiz [Member] | Subsequent Event [Member]
Subsequent Events (Textual)
Acquired assets, value		$ 17,000,000
Common stock valued		15,000,000
Purchase of consideration, value		$ 32,000,000