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Equity investments (Narrative) (Details)
12 Months Ended
Dec. 31, 2015
USD ($)
Dec. 31, 2015
CNY (¥)
Dec. 31, 2014
CNY (¥)
Dec. 31, 2013
CNY (¥)
Nov. 30, 2014
CNY (¥)
Jul. 31, 2014
USD ($)
Investment [Line Items]            
Impairment loss on cost method investments ¥ 3,029,000    
JTEA, Inc. [Member]            
Investment [Line Items]            
Cost method investment, ownership percentage   30.00%       30.00%
Cost method investment, cash consideration | $           $ 3,000,000
Impairment loss on cost method investments     ¥ 3,029,000      
Shenzhen Youyou Ziru Technology Co., Ltd. [Member]            
Investment [Line Items]            
Cost method investment, ownership percentage   16.00%        
Cost method investment, cash consideration   ¥ 15,000,000        
Changsha Wangcai Culture Communication Co., Ltd. [Member]            
Investment [Line Items]            
Cost method investment, ownership percentage   18.00%        
Cost method investment, cash consideration   ¥ 13,000,000        
Shenzhen Wanshengshuo Technology Co., Ltd. [Member]            
Investment [Line Items]            
Cost method investment, ownership percentage   15.00%        
Cost method investment, cash consideration   ¥ 12,000,000        
Shenzhen OneSevenFive Network Technology Co., Ltd. [Member]            
Investment [Line Items]            
Cost method investment, ownership percentage   4.12%        
Cost method investment, cash consideration   ¥ 8,000,000        
Changsha Youjule Information Technology Co., Ltd. [Member]            
Investment [Line Items]            
Cost method investment, ownership percentage   19.00%        
Cost method investment, cash consideration   ¥ 8,000,000        
Shenzhen Yule Technology Co., Ltd. [Member]            
Investment [Line Items]            
Cost method investment, ownership percentage   19.00%        
Cost method investment, cash consideration   ¥ 5,000,000        
Guangzhou Grape NetworkTechnology Co., Ltd. [Member]            
Investment [Line Items]            
Equity method investment, ownership percentage   20.00%     20.00%  
Equity method investment, cash consideration         ¥ 6,000,000