Cost of revenue (Tables)

12 Months Ended

Dec. 31, 2014

Cost of revenue [Abstract]

Cost of Revenue

	For the year ended December 31,
	2012		2013		2014
	RMB'000		RMB'000		RMB'000
Channel costs		6,264		124,055		497,220
Content provider costs		—		—		23,239
Salaries and welfare		2,944		9,379		26,519
Business tax and surcharges		864		8,015		6,981
Outsource costs		2,280		8,026		9,976
Bandwidth costs		322		3,171		3,733
Depreciation and amortization		199		655		7,797
Other costs		1,720		2,597		5,489
Total		14,593		155,898		580,954