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Principal Accounting Policies (Details 2)
12 Months Ended
Dec. 31, 2014
USD ($)
Dec. 31, 2014
CNY
Dec. 31, 2013
CNY
Dec. 31, 2014
Computers and equipment
Dec. 31, 2014
Furniture and fixtures
Minimum
Dec. 31, 2014
Furniture and fixtures
Maximum
Dec. 31, 2014
Software
CNY
Dec. 31, 2013
Software
CNY
Dec. 31, 2012
Software
CNY
Dec. 31, 2014
Leasehold improvements
Minimum
Dec. 31, 2014
Leasehold improvements
Maximum
Property and Equipment                      
Estimated useful life       3 years 3 years 5 years 5 years     1 year 9 years
Cost capitalized             6,836,756us-gaap_PropertyPlantAndEquipmentAdditions
/ us-gaap_PropertyPlantAndEquipmentByTypeAxis
= us-gaap_SoftwareAndSoftwareDevelopmentCostsMember
980,187us-gaap_PropertyPlantAndEquipmentAdditions
/ us-gaap_PropertyPlantAndEquipmentByTypeAxis
= us-gaap_SoftwareAndSoftwareDevelopmentCostsMember
0us-gaap_PropertyPlantAndEquipmentAdditions
/ us-gaap_PropertyPlantAndEquipmentByTypeAxis
= us-gaap_SoftwareAndSoftwareDevelopmentCostsMember
   
Amortization expense             727,073us-gaap_AdjustmentForAmortization
/ us-gaap_PropertyPlantAndEquipmentByTypeAxis
= us-gaap_SoftwareAndSoftwareDevelopmentCostsMember
73,833us-gaap_AdjustmentForAmortization
/ us-gaap_PropertyPlantAndEquipmentByTypeAxis
= us-gaap_SoftwareAndSoftwareDevelopmentCostsMember
0us-gaap_AdjustmentForAmortization
/ us-gaap_PropertyPlantAndEquipmentByTypeAxis
= us-gaap_SoftwareAndSoftwareDevelopmentCostsMember
   
Unamortized amount $ 11,654,303us-gaap_PropertyPlantAndEquipmentNet 72,310,290us-gaap_PropertyPlantAndEquipmentNet 24,851,303us-gaap_PropertyPlantAndEquipmentNet       7,016,037us-gaap_PropertyPlantAndEquipmentNet
/ us-gaap_PropertyPlantAndEquipmentByTypeAxis
= us-gaap_SoftwareAndSoftwareDevelopmentCostsMember