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Subsequent Events	12 Months Ended
Subsequent Events	Dec. 31, 2016
Subsequent Events [Abstract]
Subsequent Events	Subsequent Events On January 18, 2017, the Company announced its plans to cease providing intent marketing services and closed its Toronto, Canada office. The intent marketing solution, which generated approximately $40.9 million in revenue during 2016, was not contributing enough revenue to justify the associated costs. As a result, the Company recorded an impairment of its intangible assets relating to the Company's customer relationships and developed technology totaling $23.5 million, which is included in the consolidated statement of operations for the year ended December 31, 2016. In addition, the Company incurred approximately $0.5 million in one-time employee-termination benefits. On February 22, 2017, the Company announced the final step in its restructuring to include a management transition plan, whereby seven senior leaders will be leaving the Company following transition of their duties, which is already underway. This management restructuring is intended to focus and streamline operations and enable the Company to reallocate and focus resources to invest in market share growth as well as technology and R&D for growth areas including mobile, video, orders, and the Company’s consumer initiative. The annualized cash compensation expense for the departing executives is approximately $4.1 million. On March 14, 2017, the Company announced that Michael Barrett will be joining the Company as President and Chief Executive Officer.