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Internal Use Software Development Costs (Narrative) (Details) (USD $)
12 Months Ended
Dec. 31, 2014
Dec. 31, 2013
Dec. 31, 2012
Research and Development [Abstract]      
Capitalized computer software, additions $ 9,400,000us-gaap_CapitalizedComputerSoftwareAdditions $ 4,100,000us-gaap_CapitalizedComputerSoftwareAdditions $ 3,900,000us-gaap_CapitalizedComputerSoftwareAdditions
Capitalized computer software, amortization 5,100,000us-gaap_CapitalizedComputerSoftwareAmortization 2,700,000us-gaap_CapitalizedComputerSoftwareAmortization 2,000,000us-gaap_CapitalizedComputerSoftwareAmortization
Internal use software development costs, write-offs 700,000rubi_InternalUseSoftwareDevelopmentCostsWriteoffs 200,000rubi_InternalUseSoftwareDevelopmentCostsWriteoffs  
Estimated amortization expense, 2015 5,200,000rubi_CapitalizedComputerSoftwareAmortizationExpenseNextTwelveMonths    
Estimated amortization expense, 2016 4,000,000rubi_CapitalizedComputerSoftwareAmortizationExpenseYearTwo    
Estimated amortization expense, 2017 2,200,000rubi_CapitalizedComputerSoftwareAmortizationExpenseYearThree    
Estimated amortization expense, 2018 100,000rubi_CapitalizedComputerSoftwareAmortizationExpenseYearFour    
Capitalized computer software, impairments $ 0us-gaap_CapitalizedComputerSoftwareImpairments $ 0us-gaap_CapitalizedComputerSoftwareImpairments $ 0us-gaap_CapitalizedComputerSoftwareImpairments