Consolidated Statements of Operations - USD ($)	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015
Income Statement [Abstract]
Revenues	$ 509,460	$ 2,084,939
Cost of revenues	718,856	588,882
Gross profit (loss)	(209,396)	1,496,057
Operating expenses:
Advertising and promotion	385,641	373,738
Personnel	5,825,750	3,447,762
Selling, general and administrative	1,216,323	1,329,184
Research and development	115,391	360,489
Professional fees	1,334,721	1,146,936
Total operating expenses	8,877,826	6,658,109
Loss from operations	(9,087,222)	(5,162,052)
Other income (expenses)
Interest income	5
Interest expense	(1,541,255)	(57,015)
Other expense	(50,000)
Loss on issuance of debt	(2,136,481)
Change in fair value of derivative liabilities	998,432
Total other expenses	(2,729,299)	(57,015)
Net loss	$ (11,816,521)	$ (5,219,067)
Weighted average number of common shares outstanding - basic and diluted (in shares)	40,227,691	39,730,875
Net loss per share - basic and diluted (in dollars per share)	$ (0.29)	$ (0.13)