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CONDENSED CONSOLIDATED BALANCE SHEETS (Unaudited) - USD ($)
Sep. 30, 2016
Dec. 31, 2015
Dec. 31, 2014
Dec. 31, 2013
Current assets        
Cash $ 307,776 $ 22,907 [1] $ 1,344,737 $ 14,301
Accounts receivable, net of allowance for doubtful accounts of $532,661, $501,758, $177,140, $3,000 on September 30, 2016, June 30, 2016, December 31, 2015, December 31, 2014 respectively 10,181 347,048 [1] 15,567 7,252
Inventories 24,303 177,492 [1] 110,953
Brand participation fee, net   300,000
Prepaid inventories      
Prepaid consulting      
Other current assets 46,751 100,555 [1] 15,520
Total current assets 389,011 648,002 [1] 1,786,777 21,553
Property and equipment, net of accumulated depreciation of $81,551, $67,883, $40,620, $1,255 at September 30, 2016, June 30, 2016, December 31, 2015, December 31, 2014 respectively 171,958 208,350 [1] 60,674
Deposits 24,376 21,321 [1] 12,800
Total assets 585,345 877,673 [1] 1,860,251 21,553
Current liabilities        
Accounts payable and accrued expenses 1,127,695 327,623 [1] 135,563 1,250
Accounts payable and advances - related parties 382,061 37,936 [1] 122,084
Deferred revenue   234,916
Notes payable and advances 1,669,725 842,504 [1]  
Accrued interest 114,425 35,052 [1]  
Derivative liabilities 1,061,536 [1]    
Other current liabilities 222,995 17,924 [1]  
Total current liabilities 4,578,437 1,261,039 [1] 492,563 1,250
Total liabilities 4,578,437 1,261,039 [1]   1,250
Commitments and contingencies (Note 10) [1]
Stockholders' deficit        
Series A convertible preferred stock; $0.0001 par value; 25,000,000 shares authorized; 1,917,720 shares issued and outstanding as of September 30, 2016, June 30, 2016, December 31, 2015, December 31, 2014 respectively and 0 shares issued and outstanding at December 31, 2013 192 192 [1] 192  
Common stock; $0.0001 par value; 100,000,000 shares authorized; 40,334,673 shares issued and outstanding as of September 30, 2016, June 30, 2016 respectively and 39,894,673 and 39,197,400 shares issued and outstanding on December 31, 2015 and 2014, respectively and 20,552,760 shares issued and outstanding at December 31, 2013 4,034 3,990 [1] 3,920 2,055
Common stock earned but unissued; 463,949 and 302,283 shares as of June 30, 2016 and December 31, 2015, respectively      
Additional paid-in-capital 11,327,709 6,180,959 [1] 2,713,016 1,054,907
Accumulated deficit (15,325,027) (6,568,507) [1] (1,349,440) (1,036,659)
Total stockholders' deficit (3,993,092) (383,366) [1] 1,367,688 20,303
Total liabilities and stockholders' deficit $ 585,345 $ 877,673 [1] $ 1,860,251 $ 21,553
[1] The condensed consolidated balance sheet as of December 31, 2015 has been derived from the audited consolidated financial statements as of that date.