CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited) - USD ($)	9 Months Ended
	Sep. 30, 2016		Sep. 30, 2015
Cash flows from operating activities
Net loss	$ (8,756,520)		$ (3,114,418)
Adjustments to reconcile net loss to net cash used in operating activities:
Stock based compensation and stock issued for services	4,151,367		1,731,658
Non-cash portion of interest expense	154,373
Depreciation and amortization	40,932		25,953
Amortization of debt discount	508,926
Loss associated with issuance of debt	1,212,384		76,443
Change in fair value of derivative liabilities	(257,126)
Bad debt expense	355,521		15,582
Changes in assets and liabilities:
Accounts receivable	(18,654)		(292,826)
Inventories	211,852		(39,942)
Brand participation fee			225,000
Other assets	(4,859)		(246,359)
Accounts payable and accrued expenses	800,072		283,458
Accounts payable and advances - related parties	344,125		(16,167)
Deferred revenues			(234,916)
Other current liabilities	205,071
Net cash used in operating activities	(1,052,536)		(1,662,977)
Cash flows from investing activities
Deposits	(3,055)		(13,216)
Purchase of property and equipment	(4,540)		(158,790)
Net cash used in investing activities	(7,595)		(172,006)
Cash flows from financing activities
Proceeds from issuance of notes payable	1,345,000		500,000
Proceeds from issuance of common stock			340,000
Net cash provided by investing activities	1,345,000		840,000
Net increase (decrease) in cash and cash equivalents	284,869		(994,983)
Cash, beginning of period	22,907	[1]	1,344,737
Cash, end of period	307,776		349,754
Supplemental disclosure of noncash activities:
Issuance of common shares in connection with notes payable	26,642
Issuance of common warrants in connection with notes payable	203,467
Derivative liabilities	106,278
Beneficial conversion feature in connection with notes payable	765,316
Issuance of previously earned but unissued common stock	13
Accrued interest converted to notes payable	75,000
Transfer of prepaid inventory to inventory	58,663
Issuance of common stock for intellectual property			250,000
Cancellation of common stock for intellectual property			$ (100,000)

[1] The condensed consolidated balance sheet as of December 31, 2015 has been derived from the audited consolidated financial statements as of that date.