Condensed Consolidated Statements of Operations (Unaudited) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2016	Jun. 30, 2015	Jun. 30, 2016	Jun. 30, 2015
Income Statement [Abstract]
Revenues	$ 110,795	$ 536,363	$ 324,093	$ 1,017,723
Cost of goods sold	37,244	116,629	103,432	293,532
Gross margin	73,551	419,734	220,661	724,191
Operating expenses
Advertising and promotion	150,997	84,271	208,614	158,982
Personnel	169,929	556,724	717,307	554,754
Selling, general and administrative	561,997	242,727	825,034	541,824
Research and development	14	21,912	29,960	73,203
Professional fees	531,866	286,370	686,255	407,824
Total operating expenses	1,414,803	1,192,004	2,467,170	1,736,587
Loss from operations	(1,341,252)	(772,270)	(2,246,509)	(1,012,396)
Other income (expenses)
Interest income			1
Interest expense	(160,626)		(332,452)
Change in fair value of derivative liabilities	7,900		7,900
Total other expenses	(152,726)		(324,551)
Net loss	$ (1,493,978)	$ (772,270)	$ (2,571,060)	$ (1,012,396)
Net loss per share - basic and diluted (in dollars per share)	$ (0.04)	$ (0.02)	$ (0.06)	$ (0.03)
Weighted average number of common shares outstanding, basic and diluted (in shares)	40,215,003	39,582,096	40,097,475	39,390,810