INTANGIBLE ASSETS (Details Narrative) - USD ($)	6 Months Ended
	Jun. 30, 2015	Jun. 30, 2014	Dec. 31, 2014
Minimum guaranteed royalty	$ 100,000
Annual increments royalty expense	50,000
Brand Participation fee	(150,000)
Brand Participation Fee for Contract Years 2 through 8	50,000
Carrying value of brand participation fee	$ 150,000		$ 300,000
Common stock, issued	39,584,673		39,197,400
Common stock, value	$ 3,959		$ 3,920
Shares cancelled during period called treasury shares	100,000
Shares return by Dr. O'Brien	100,000
Carrying value of intellectual property	$ 150,000
Royalty fees advanced	$ 60,400
License agreement term	8 years
License agreement term addition year renewed	4 years
Revenue Percentage	5.00%
Royalty fees expense	$ 44,664
Minimum [Member]
License agreement term	2 years
Maximum [Member]
License agreement term	8 years
kiWW [Member]
Brand Participation fee	$ 350,000
Restricted Stock [Member] | Mr. O'Brien [Member]
Common stock, issued	250,000
Common stock, value	$ 250,000
Common stock value per share	$ 1.00