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Goodwill
 12 Months Ended
Dec. 31, 2019
Goodwill and Intangible Asset Impairment [Abstract]  
Goodwill
Note 4—Goodwill
                 
 
  
Fiscal Year Ended December 31,
  
 
  
       2019       
 
  
       2018       
 
Wholesale segment:
 
 
 
 
 
 
Beginning balance
 
$
510,490
 
 
$
513,946
 
Granmark acquisition
 
 
—  
 
 
 
(1,115
)
Print Appeal acquisition
 
 
—  
 
 
 
277
 
Other acquisitions
 
 
—  
 
 
 
132
 
Allocation of Goodwill from Retail segment
 
 
42,230
 
 
 
 
Goodwill impairment
 
 
(60,427
)
 
 
—  
 
Foreign currency
translation
 
 
1,139
 
 
 
(2,750
)
 
 
 
 
 
 
 
 
 
Ending balance
 
 
493,432
 
 
 
510,490
 
Retail segment:
 
 
 
 
 
 
Beginning balance
 
 
1,146,460
 
 
 
1,105,307
 
Store acquisitions
 
 
2,557
 
 
 
42,801
 
Acquisitions
 
 
15,375
 
 
 
—  
 
Sale of Canadian-based Party City stores
 
 
(48,241
)
 
 
—  
 
Allocation of Goodwill
to
Wholesale segment
 
 
(42,230
)
 
 
—  
 
Goodwill impairment
 
 
(495,629
)
 
 
—  
 
Foreign currency
translation
 
 
606
 
 
 
(1,648
)
 
 
 
 
 
 
 
 
 
Ending balance
 
 
578,898
 
 
 
1,146,460
 
 
 
 
 
 
 
 
 
 
Total ending balance, both segments
 
$
1,072,330
 
 
$
1,656,950
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Company reviews goodwill and other intangibles that have indefinite lives for impairment annually as of October 1 or when events or changes in circumstances indicate the carrying value of these assets might exceed their current fair values. Impairment testing is based upon the best information available including estimates of fair value which incorporate assumptions marketplace participants would use in making their estimates of fair value. Significant assumptions and estimates are required, including, but not limited to, projecting future cash flows, determining appropriate discount rates and terminal growth rates, and other assumptions, to estimate the fair value of goodwill and indefinite lived intangible assets. Although the Company believes the assumptions and estimates made are reasonable and appropriate, different assumptions and estimates could materially impact its reported financial results.
During the three months ended September 30, 2019, and the three months ended December 31, 2019, the Company identified an impairment indicator associated with its market capitalization and performed impairment tests on the goodwill at its wholesale and retail reporting units and its other indefinite lived intangible assets as of September 30, 2019 and December 31, 2019. The Company recognized non-cash pre-tax goodwill impairment charges at September 30, 2019
of
$224,100 and $35,000
and at December 31, 2019, of $271,500 and $25,400, against the goodwill associated with its retail and wholesale reporting units, respectively.