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Goodwill and Intangible Assets, Net
3 Months Ended
Mar. 31, 2025
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill and Intangible Assets, Net
5.
GOODWILL AND INTANGIBLE ASSETS, NET

As of both March 31, 2025 and December 31, 2024, goodwill was $51.9 million. We have selected June 30 as our annual goodwill impairment testing date. We performed a qualitative impairment test of our goodwill and concluded that, as of June 30, 2024, it was more likely than not that the fair value exceeded the carrying value and, therefore, goodwill was not impaired. As of March 31, 2025 and December 31, 2024, there were no indicators of impairment.

In connection with our marketing initiatives, we purchased the naming rights to the downtown Oklahoma City arena that is home to the Oklahoma City Thunder National Basketball Association franchise. Under the terms of the naming rights agreement, we committed to make payments escalating annually from $4.0 million in 2021 to $6.1 million in 2035. Upon the conclusion of the initial

term, the agreement may be extended upon the mutual agreement of both parties for an additional five-year period. The cost of the naming rights has been recorded as an intangible asset with an offsetting liability as of the date of the contract. The intangible asset is being amortized over the life of the agreement on a straight-line basis that commenced in June 2021. The difference between the present value of the offsetting liability and actual cash payments is being relieved through sales and marketing expense using the effective interest method over the life of the agreement.

All of our intangible assets other than goodwill are considered to have definite lives and, as such, are subject to amortization. The following tables present the components of intangible assets within our consolidated balance sheets:

 

 

 

March 31, 2025

 

 

 

Weighted Average Remaining

 

 

 

 

Accumulated

 

 

 

 

 

 

Useful Life

 

Gross

 

 

Amortization

 

 

Net

 

 

 

(Years)

 

 

 

 

 

 

 

 

 

Intangibles:

 

 

 

 

 

 

 

 

 

 

 

Naming rights

 

11.6

 

$

60.2

 

 

$

(15.0

)

 

$

45.2

 

Total

 

 

 

$

60.2

 

 

$

(15.0

)

 

$

45.2

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

December 31, 2024

 

 

 

Weighted Average Remaining

 

 

 

 

Accumulated

 

 

 

 

 

 

Useful Life

 

Gross

 

 

Amortization

 

 

Net

 

 

 

(Years)

 

 

 

 

 

 

 

 

 

Intangibles:

 

 

 

 

 

 

 

 

 

 

 

Naming rights

 

11.8

 

$

60.2

 

 

$

(14.0

)

 

$

46.2

 

Total

 

 

 

$

60.2

 

 

$

(14.0

)

 

$

46.2

 

 

Amortization of intangible assets for each of the three-month periods ended March 31, 2025 and 2024 was $1.0 million. We estimate the aggregate amortization expense will be $2.9 million for the remainder of 2025 and $3.9 million for each of 2026, 2027, 2028, 2029 and 2030.