XML 17 R4.htm IDEA: XBRL DOCUMENT v3.8.0.1
Statements of Operations - USD ($)
3 Months Ended 9 Months Ended
Sep. 30, 2017
Sep. 30, 2016
Sep. 30, 2017
Sep. 30, 2016
Statements Of Operations        
REVENUES $ 11,516 $ 209,003 $ 289,130 $ 794,621
OPERATING EXPENSES        
Advertising 302,809 121,642 865,052 679,061
Payroll and related expense 811,775 478,775 2,732,911 1,714,819
Stock based compensation 5,510,554 613,353 19,882,527 2,306,662
Other general and expenses 908,392 880,441 3,835,470 2,094,829
Total operating expense 7,533,530 2,094,211 27,315,960 6,795,371
Loss from operations (7,522,014) (1,885,208) (27,026,830) (6,000,750)
Other income (expense):        
Gain on sale of securities (75,000)
Gain on change in fair value of derivative liabilities 634,073 1,006,358 986,058 1,320,654
Interest expense (189,125) (2,573,814) (189,125) (3,575,008)
Total other income (expense): 444,948 (1,567,456) 871,933 (2,254,354)
Net loss before income taxes (7,077,066) (3,452,664) (26,154,897) (8,255,104)
Provision of income taxes (benefit)
NET LOSS $ (7,077,066) $ (3,452,664) $ (26,154,897) $ (8,255,104)
Net loss per common share-basic and diluted $ (0.07) $ (0.07) $ (0.28) $ (0.17)
Weighted average number of common shares outstanding-basic and diluted 104,274,253 51,083,084 92,196,637 48,916,198