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Statements of Operations (Unaudited) - USD ($)
3 Months Ended 9 Months Ended
Sep. 30, 2015
Sep. 30, 2014
Sep. 30, 2015
Sep. 30, 2014
REVENUE $ 60,916 $ 5,719 $ 63,982 $ 7,458
COST OF GOODS SOLD 8,408 8,408 690
GROSS PROFIT 52,508 $ 5,719 55,574 6,768
GENERAL AND ADMINISTRATIVE EXPENSES:        
Advertising 157,962 62,371 421,082 143,301
Depreciation 2,564 486 6,658 1,114
Independent contractor expense 8,049 51,130 141,999 110,858
Legal expenses 33,583 15,000 119,588 139,575
Accounting and Consulting 118,590 8,214 266,244 32,660
Payroll and related expense 394,176 61,967 916,546 148,957
Travel and related expenses 37,824 7,411 104,436 14,703
Other general and administrative expenses 123,544 20,598 250,542 51,820
Total General and Administrative expenses 1,433,746 266,255 3,492,631 1,249,639
(LOSS) FROM OPERATIONS (1,381,238) $ (260,536) (3,437,057) $ (1,242,871)
OTHER INCOME (EXPENSE)        
Change in derivative liabilities (658,929) (616,192)
Interest expense (410) (4,791)
Amortization of discount on notes payable (56,670) $ (16,958) (107,016) $ (34,639)
INCOME (LOSS) BEFORE INCOME TAXES $ (2,097,247) $ (277,494) $ (4,165,056) $ (1,277,510)
PROVISION FOR INCOME TAXES
NET (LOSS) $ (2,097,247) $ (277,494) $ (4,165,056) $ (1,277,510)
Basic and fully diluted net income (loss) per common share: $ (0.05)   $ (0.10)  
Weighted average common shares outstanding 44,975,905   42,984,431  
Common Stock        
GENERAL AND ADMINISTRATIVE EXPENSES:        
Stock issued for services $ 356,635 13,023 $ 724,735 17,635
Options        
GENERAL AND ADMINISTRATIVE EXPENSES:        
Stock issued for services 159,809 $ 26,055 473,380 33,418
Warrants        
GENERAL AND ADMINISTRATIVE EXPENSES:        
Stock issued for services $ 41,010 $ 67,421 $ 555,598