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Statements of Operations (Unaudited) - Quarterly Report - USD ($)
3 Months Ended 6 Months Ended
Jun. 30, 2015
Jun. 30, 2014
Jun. 30, 2015
Jun. 30, 2014
ADVERTISING REVENUE $ 2,126 $ 744 $ 3,066 $ 1,739
COST OF GOODS SOLD 0 0 0 690
GROSS PROFIT 2,126 744 3,066 1,049
GENERAL AND ADMINISTRATIVE EXPENSES:        
Advertising 208,830 50,426 263,119 80,930
Depreciation 2,997 396 4,094 628
Independent contractor expense 67,961 37,660 133,950 59,728
Legal expenses 70,080 115,375 86,005 124,575
Accounting and Consulting 121,723 10,662 147,654 10,662
Payroll and related expense 359,440 54,082 522,370 86,990
Travel and related expenses 46,443 0 66,611 1,140
Other general and administrative expenses 72,128 21,301 126,998 51,158
Total General and Administrative expenses 1,493,131 301,877 2,058,883 983,384
(LOSS) FROM OPERATIONS (1,491,005) (301,133) (2,055,817) (982,335)
OTHER INCOME (EXPENSE)        
Change in derivative liabilities 0 0 42,737 0
Interest expense 2,091 0 4,381 0
Amortization of discount on notes payable (24,201) (16,418) (50,347) (17,681)
INCOME (LOSS) BEFORE INCOME TAXES (1,517,297) (317,551) (2,067,808) (1,000,016)
PROVISION FOR INCOME TAXES 0 0 0 0
NET (LOSS) $ (1,517,297) $ (317,551) $ (2,067,808) $ (1,000,016)
Basic and fully diluted net income (loss) per common share: $ (0.03) $ (0.05)
Weighted average common shares outstanding 43,535,697 41,972,190
Common Stock [Member]        
GENERAL AND ADMINISTRATIVE EXPENSES:        
Stock issued for services $ 254,388 $ 4,612 $ 368,100 $ 4,612
Options Held [Member]        
GENERAL AND ADMINISTRATIVE EXPENSES:        
Stock issued for services 266,562 7,363 313,571 7,363
Warrant [Member]        
GENERAL AND ADMINISTRATIVE EXPENSES:        
Stock issued for services $ 22,579 $ 0 $ 26,411 $ 555,598