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Transactions with Related Parties and Parent Company Investment (Details) (Demand Media, USD $)
3 Months Ended 6 Months Ended
Jun. 30, 2014
Jun. 30, 2013
Jun. 30, 2014
Jun. 30, 2013
Related Party Transaction [Line Items]        
Allocated expenses $ 8,657,000 $ 8,594,000 $ 18,593,000 $ 16,942,000
Allocated stock-based compensation expense 200,000 1,500,000 700,000 3,000,000
Service costs
       
Related Party Transaction [Line Items]        
Allocated expenses 2,729,000 2,675,000 5,332,000 5,305,000
Sales and marketing
       
Related Party Transaction [Line Items]        
Allocated expenses 506,000 595,000 1,419,000 1,127,000
Product development
       
Related Party Transaction [Line Items]        
Allocated expenses 1,008,000 346,000 2,100,000 716,000
General and administrative
       
Related Party Transaction [Line Items]        
Allocated expenses $ 4,414,000 $ 4,978,000 $ 9,742,000 $ 9,794,000