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Revenue Recognition
12 Months Ended
Jan. 31, 2020
Revenue from Contract with Customer [Abstract]  
Revenue Recognition Revenue Recognition
Disaggregation of Revenue
The following table summarizes revenue by region based on the billing address of customers:
Year Ended January 31,
202020192018
AmountPercentage of
Revenue
AmountPercentage of
Revenue
AmountPercentage of
Revenue
(in thousands, except percentages)
Americas$500,622  81 %$270,132  82 %$125,428  83 %
APAC51,152   27,720   13,652   
EMEA70,884  11  32,665  10  12,398   
Total$622,658  100 %$330,517  100 %$151,478  100 %
Contract Balances
We receive payments from customers based on a billing schedule as established in our customer contracts. Accounts receivable are recorded when we contractually have the right to consideration. In some arrangements, a right to consideration for our performance under the customer contract may occur before invoicing to the customer, resulting in an unbilled accounts
receivable. The amount of unbilled accounts receivable included within accounts receivable, net of allowances in the consolidated balance sheets was $12.5 million and $7.2 million as of January 31, 2020 and 2019, respectively.
Contract liabilities consist of deferred revenue. Revenue is deferred when we have the right to invoice in advance of performance under a customer contract. The current portion of deferred revenue balances is recognized over the next 12 months. The amount of revenue recognized during the fiscal years ended January 31, 2020, 2019, and 2018 that was included in deferred revenue at the beginning of each period was $119.1 million, $50.3 million, and $21.3 million, respectively.
Remaining Performance Obligation
The terms of our subscription agreements are monthly, annual, and multiyear and we may bill for the full term in advance or on an annual or monthly basis, depending on the billing terms with customers. As of January 31, 2020, the aggregate amount of the transaction price allocated to our remaining performance obligations was $604.1 million, which consists of both billed consideration in the amount of $230.5 million and unbilled consideration in the amount of $373.6 million that we expect to recognize as revenue. We expect to recognize 62% of our remaining performance obligations as revenue over the next 12 months and the remainder thereafter.
Cost to Obtain a Contract
We capitalize sales commissions and associated payroll taxes paid to internal sales personnel that are incremental to the acquisition of customer contracts. These costs are recorded as deferred contract acquisition costs on the consolidated balance sheets. We determine whether costs should be deferred based on our sales compensation plans and if the commissions are incremental and would not have occurred absent the customer contract.
Sales commissions paid upon the initial acquisition of a customer contract are amortized over an estimated period of benefit of three years, which is typically greater than the contractual terms of the customer contracts. We do not pay sales commissions upon contract renewal. Amortization is recognized on a straight-line basis commensurate with the pattern of revenue recognition. We determine the period of benefit for commissions paid for the acquisition of the initial customer contract by taking into consideration the initial estimated customer life and the technological life of our video-first communications platform and related significant features. Amortization of deferred contract acquisition costs is included in sales and marketing expense in the consolidated statements of operations.
We periodically review these deferred contract acquisition costs to determine whether events or changes in circumstances have occurred that could impact the period of benefit. There were no impairment losses recorded during the periods presented.
The following table represents a rollforward of deferred contract acquisition costs:
 Year Ended January 31,
 20202019
 (in thousands)
Beginning balance$55,516  $30,586  
Additions to deferred contract acquisition costs72,715  45,769  
Amortization of deferred contract acquisition costs(37,101) (20,839) 
Ending balance$91,130  $55,516  
Deferred contract acquisition costs, current (to be amortized in next 12 months)$44,885  $26,453  
Deferred contract acquisition costs, noncurrent46,245  29,063  
Total deferred contract acquisition costs$91,130  $55,516