0001398344-13-005324.txt : 20131113 0001398344-13-005324.hdr.sgml : 20131113 20131113120613 ACCESSION NUMBER: 0001398344-13-005324 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20130930 FILED AS OF DATE: 20131113 DATE AS OF CHANGE: 20131113 EFFECTIVENESS DATE: 20131113 FILER: COMPANY DATA: COMPANY CONFORMED NAME: YCG, LLC CENTRAL INDEX KEY: 0001584801 IRS NUMBER: 261840110 STATE OF INCORPORATION: TX FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-15609 FILM NUMBER: 131213444 BUSINESS ADDRESS: STREET 1: 11701 BEE CAVE ROAD, SUITE 217 CITY: AUSTIN STATE: TX ZIP: 78738 BUSINESS PHONE: 512-505-2347 MAIL ADDRESS: STREET 1: 11701 BEE CAVE ROAD, SUITE 217 CITY: AUSTIN STATE: TX ZIP: 78738 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001584801 XXXXXXXX 09-30-2013 09-30-2013 false YCG, LLC

11701 Bee Cave Road, Suite 217 Austin TX 78738

13F HOLDINGS REPORT 028-15609 N William Kruger 512-505-2347 /s/ William Kruger Austin TX 11-13-2013 0 89 222121 INFORMATION TABLE 2 fp0008713_13fhr-table.xml 13F INFORMATION TABLE 21st Century Fox COM 90130A101 12416 308508 SH SOLE 308508 0 0 American Express Company COM 025816109 717 9500 SH SOLE 9500 0 0 Ameriprise Financial Inc COM 03076C106 9 100 SH SOLE 100 0 0 Anheuser-Busc Inbev SA/NV SPONSORED ADR 03524A108 78 788 SH SOLE 788 0 0 Annaly Capital Mgmt COM 035710409 2 200 SH SOLE 200 0 0 AON Plc SHS CL A G0408V102 11528 151509 SH SOLE 151509 0 0 Apollo Group Inc CL A 037604105 1044 50200 SH SOLE 50200 0 0 Apple Inc COM 037833100 7 15 SH SOLE 15 0 0 Ascent Capital Group Inc COM SER A 043632108 5 67 SH SOLE 67 0 0 Autozone Inc COM 053332102 33 80 SH SOLE 80 0 0 Bank New York Mellon Corp COM 064058100 2054 68065 SH SOLE 68065 0 0 Bard C R Incorporated COM 067383109 5562 45944 SH SOLE 45944 0 0 Baxter International Inc COM 071813109 108 1650 SH SOLE 1650 0 0 Becton Dickinson & Co COM 075887109 5883 58372 SH SOLE 58372 0 0 Bed Bath & Beyond Inc COM 075896100 3 50 SH SOLE 50 0 0 Berkshire Hathaway Inc Del CL A 084670108 13291 78 SH SOLE 78 0 0 Berkshire Hathaway Inc Del CL B NEW 084670702 6660 58680 SH SOLE 58680 0 0 1/100 Berkshire Hathaway COM 084990175 852 500 SH SOLE 500 0 0 Block H & R Incorporated COM 093671105 213 8000 SH SOLE 8000 0 0 Bristol-Myers Squibb Co COM 110122108 23 500 SH SOLE 500 0 0 Cardica Inc COM 14141R101 1 1000 SH SOLE 1000 0 0 Cisco Systems Inc COM 17275R102 3860 164904 SH SOLE 164904 0 0 Clorox Co Del COM 189054109 2936 34658 SH SOLE 34658 0 0 Coca Cola Company COM 191216100 18602 486612 SH SOLE 486612 0 0 Colgate Palmolive Co COM 194162103 8371 137236 SH SOLE 137236 0 0 Conocophillips COM 20825C104 121 1750 SH SOLE 1750 0 0 Copart Inc COM 217204106 6 200 SH SOLE 200 0 0 Corning Inc COM 219350105 536 36800 SH SOLE 36800 0 0 Crimson Wine Group Ltd. COM 22662X100 6 645 SH SOLE 645 0 0 CVS Caremark Corp COM 126650100 1660 28427 SH SOLE 28427 0 0 CYS Investments Inc COM 12673A108 1 200 SH SOLE 200 0 0 Diageo Plc Ord New SPONSORED ADR G42089113 17 553 SH SOLE 553 0 0 Directv COM 25490A309 5664 93590 SH SOLE 93590 0 0 Discovery Communication COM SER A 25470F104 52 676 SH SOLE 676 0 0 Discovery Communication COM SER C 25470F302 57 676 SH SOLE 676 0 0 Dr Pepper Snapple Group COM 26138E109 10 240 SH SOLE 240 0 0 Ensco Intl Ltd Adr SPONSORED ADR 29358Q109 1384 25081 SH SOLE 25081 0 0 Equifax Inc COM 294429105 1202 20100 SH SOLE 20100 0 0 Exxon Mobil Corporation COM 30231G102 37 435 SH SOLE 435 0 0 Google Inc CL A 38259P508 1603 1754 SH SOLE 1754 0 0 Intel Corp COM 458140100 2 100 SH SOLE 100 0 0 Interpublic Group Cos COM 460690100 2 106 SH SOLE 106 0 0 Intl Business Machines COM 459200101 518 2800 SH SOLE 2800 0 0 Johnson & Johnson COM 478160104 2819 32520 SH SOLE 32520 0 0 Kraft Foods Group Inc COM 50076Q106 4 79 SH SOLE 79 0 0 Laredo Pete Hldgs Inc COM 516806106 3 100 SH SOLE 100 0 0 Leucadia National Corp COM 527288104 234 8600 SH SOLE 8600 0 0 Liberty Media Corp A COM 530322106 87 595 SH SOLE 595 0 0 Markel Corp COM 570535104 414 800 SH SOLE 800 0 0 Mastercard Inc CL A 57636Q104 5924 8621 SH SOLE 8621 0 0 Microsoft Corp COM 594918104 7702 227031 SH SOLE 227031 0 0 Mondelez International Inc CL A 609207105 7 239 SH SOLE 239 0 0 MSCI Inc. COM 55354G100 8263 203695 SH SOLE 203695 0 0 News Corp Ltd CL A 65248E104 1226 75566 SH SOLE 75566 0 0 Nicholas Financial Inc COM NEW 65373J209 663 42378 SH SOLE 42378 0 0 Old Republic Intl Corp COM 680223104 3 200 SH SOLE 200 0 0 Oracle Corp COM 68389X105 3022 90625 SH SOLE 90625 0 0 Paychex Inc COM 704326107 162 4000 SH SOLE 4000 0 0 Pepsico Incorporated COM 713448108 16809 208247 SH SOLE 208247 0 0 Pernod Ricard COM F72027109 16 133 SH SOLE 133 0 0 Pfizer Incorporated COM 717081103 2687 93550 SH SOLE 93550 0 0 Philip Morris Intl Inc COM 718172109 60 703 SH SOLE 703 0 0 Phillips COM 718546104 21 375 SH SOLE 375 0 0 Piper Jaffray Cos. COM 724078100 3 114 SH SOLE 114 0 0 Procter & Gamble COM 742718109 20121 260864 SH SOLE 260864 0 0 Silicon Graphics Inc COM 827056102 126 4000 SH SOLE 4000 0 0 Smucker J M Co COM NEW 832696405 1 12 SH SOLE 12 0 0 St Joe Company COM 790148100 2 100 SH SOLE 100 0 0 Strayer Education Inc COM 863236105 70 1700 SH SOLE 1700 0 0 Stryker Corp COM 863667101 2284 33800 SH SOLE 33800 0 0 Sysco Corporation COM 871829107 8947 302932 SH SOLE 302932 0 0 The Hershey Co COM 427866108 74 800 SH SOLE 800 0 0 TJX COS INC NEW COM 872540109 394 7000 SH SOLE 7000 0 0 Torchmark Corp COM 891027104 108 1500 SH SOLE 1500 0 0 Total S A Adr SPONSORED ADR 89151E109 14 250 SH SOLE 250 0 0 Travelers Cos Inc COM 89417E109 8 96 SH SOLE 96 0 0 U S Bancorp Del COM NEW 902973304 885 24213 SH SOLE 24213 0 0 Unilever N Y SHS NEW 904784709 11229 295017 SH SOLE 295017 0 0 United Parcel Service CL B 911312106 1384 15151 SH SOLE 15151 0 0 Valeant Pharma Intl COM 91911K102 101 970 SH SOLE 970 0 0 Viacom Inc New CL A 92553P102 1338 15975 SH SOLE 15975 0 0 Viacom Inc New CL B 92553P201 2810 33625 SH SOLE 33625 0 0 Visa Inc COM CL A 92826C839 41 219 SH SOLE 219 0 0 Walgreen Company COM 931422109 53 1000 SH SOLE 1000 0 0 Wal-Mart Stores Inc COM 931142103 2919 39480 SH SOLE 39480 0 0 Wellpoint Inc COM 94973V107 4878 57893 SH SOLE 57893 0 0 Wells Fargo & Co New COM 949746101 5512 132850 SH SOLE 132850 0 0 Western Union Company COM 959802109 1420 76100 SH SOLE 76100 0 0 Yum Brands Inc. COM 988498101 137 1920 SH SOLE 1920 0 0