0001209286-16-001023.txt : 20160504 0001209286-16-001023.hdr.sgml : 20160504 20160504164046 ACCESSION NUMBER: 0001209286-16-001023 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20160331 FILED AS OF DATE: 20160504 DATE AS OF CHANGE: 20160504 EFFECTIVENESS DATE: 20160504 FILER: COMPANY DATA: COMPANY CONFORMED NAME: YCG, LLC CENTRAL INDEX KEY: 0001584801 IRS NUMBER: 261840110 STATE OF INCORPORATION: TX FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-15609 FILM NUMBER: 161620013 BUSINESS ADDRESS: STREET 1: 3207 RANCH ROAD 620 SOUTH, SUITE 200 CITY: AUSTIN STATE: TX ZIP: 78738 BUSINESS PHONE: 512-505-2347 MAIL ADDRESS: STREET 1: 3207 RANCH ROAD 620 SOUTH, SUITE 200 CITY: AUSTIN STATE: TX ZIP: 78738 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001584801 XXXXXXXX 03-31-2016 03-31-2016 YCG, LLC

3207 RANCH ROAD 620 SOUTH, SUITE 200 AUSTIN TX 78738

13F HOLDINGS REPORT 028-15609 N William Kruger 512-505-2347 /s/ William Kruger Austin TX 05-04-2016 0 55 317289 false INFORMATION TABLE 2 x1866_13f.xml Colgate Palmolive Co COM 194162103 31935 452010 SH SOLE 452010 0 0 Pepsico Inc COM 713448108 28442 277540 SH SOLE 277540 0 0 Procter & Gamble Co COM 742718109 25201 306170 SH SOLE 306170 0 0 Mastercard Inc CL A 57636Q104 22671 239905 SH SOLE 239905 0 0 AON Plc SHS CL A G0408V102 21095 201964 SH SOLE 201964 0 0 Wells Fargo & Co New COM 949746101 17722 366453 SH SOLE 366453 0 0 MSCI Inc. COM 55354G100 13810 186417 SH SOLE 186417 0 0 Western Un Co COM 959802109 12827 664931 SH SOLE 664931 0 0 Twenty First Centy Fox Inc CL A 90130A101 12700 455508 SH SOLE 455508 0 0 Schwab Charles Corp New COM 808513105 12268 437839 SH SOLE 437839 0 0 Unilever PLC SPON ADR NEW 904784709 12254 274259 SH SOLE 274259 0 0 Berkshire Hathaway Inc Del CL B NEW 084670207 10613 74804 SH SOLE 74804 0 0 Microsoft Corp COM 594918104 10472 189616 SH SOLE 189616 0 0 Hershey Co COM 427866108 10288 111721 SH SOLE 111721 0 0 Express Scripts Hldg Co COM 30219G108 9675 140847 SH SOLE 140847 0 0 Discovery Communicans New COM SER C 25470F302 9388 347702 SH SOLE 347702 0 0 Coca Cola Co COM 191216100 8599 185362 SH SOLE 185362 0 0 Anthem Inc COM 036752103 7966 57313 SH SOLE 57313 0 0 Verisk Analytics Inc COM 92345Y106 7370 92221 SH SOLE 92221 0 0 CVS Health Corp COM 126650100 6658 64184 SH SOLE 64184 0 0 Berkshire Hathaway Inc Del CL A 084670108 4482 21 SH SOLE 21 0 0 Disney Walt Co COM DISNEY 254687106 3879 39062 SH SOLE 39062 0 0 Nike Inc CL B 654106103 3480 56613 SH SOLE 56613 0 0 Equifax Inc COM 294429105 2146 18775 SH SOLE 18775 0 0 Oracle Corp COM 68389X105 1971 48174 SH SOLE 48174 0 0 Becton Dickinson & Co COM 075887109 1844 12147 SH SOLE 12147 0 0 Johnson & Johnson COM 478160104 1842 17025 SH SOLE 17025 0 0 Stryker Corp COM 863667101 1440 13418 SH SOLE 13418 0 0 Markel Corp COM 570535104 713 800 SH SOLE 800 0 0 Cisco Sys Inc COM 17275R102 683 23979 SH SOLE 23979 0 0 TJX COS INC NEW COM 872540109 548 7000 SH SOLE 7000 0 0 Clorox Co Del COM 189054109 353 2800 SH SOLE 2800 0 0 U S Bancorp Del COM NEW 902973304 347 8552 SH SOLE 8552 0 0 Viacom Inc New CL A 92553P102 272 6000 SH SOLE 6000 0 0 MFC Industrial Ltd. COM 55278T105 244 122980 SH SOLE 122980 0 0 Bank New York Mellon Corp COM 064058100 241 6550 SH SOLE 6550 0 0 Pfizer Incorporated COM 717081103 142 4800 SH SOLE 4800 0 0 Torchmark Corp COM 891027104 122 2250 SH SOLE 2250 0 0 Autozone Inc COM 053332102 112 141 SH SOLE 141 0 0 Anheuser-Busc Inbev SA/NV SPONSORED ADR 03524A108 98 788 SH SOLE 788 0 0 Visa Inc COM CL A 92826C839 67 876 SH SOLE 876 0 0 Brown Forman Corp CL B 115637209 56 565 SH SOLE 565 0 0 Viacom Inc New CL B 92553P201 44 1068 SH SOLE 1068 0 0 Diageo Plc New ADR SPONSORED ADR 25243Q205 37 342 SH SOLE 342 0 0 Liberty Media Corp COM SER C 531229300 31 815 SH SOLE 815 0 0 Twenty First Centy Fox Inc Cl B 90130A200 28 979 SH SOLE 979 0 0 JPMorgan Chase & Co COM 46625H100 27 463 SH SOLE 463 0 0 Leucadia National Corp COM 527288104 24 1500 SH SOLE 1500 0 0 Discovery Communication COM SER A 25470F104 19 676 SH SOLE 676 0 0 Liberty Broadband Corp COM SER C 530307305 17 297 SH SOLE 297 0 0 Liberty Broadband Corp COM SER A 530307107 9 148 SH SOLE 148 0 0 Huntington Bancshares Inc COM 446150104 5 547 SH SOLE 547 0 0 Alphabet Inc CL C 02079K107 4 6 SH SOLE 6 0 0 Verizon Communications Inc COM 92343V104 4 68 SH SOLE 68 0 0 Avon Prods Inc COM 054303102 3 726 SH SOLE 726 0 0