EX-99.2 3 a360q324resultspresentat.htm EX-99.2 a360q324resultspresentat
Investor Presentation | November 2024 Investor Presentation 12 November 2024 US PT 13 November 2024 AEDT Q3’24


 
Investor Presentation | November 2024 Disclaimer These materials and the accompanying oral presentation have been prepared by Life360, Inc. (ARBN 629 412 942) (“Company”) on a confidential and non-reliance basis, and may not be reproduced in whole or in part, nor may any of its contents be disclosed, to any other person, without the prior written consent of the Company. These materials are for informational purposes only. This presentation contains summary information about the Company and its activities and is current as of the date of this presentation. This presentation does not purport to be all-inclusive or to contain all of the information you may desire. It should be read in conjunction with the Company’s periodic and continuous disclosure announcements filed with the Australian Securities Exchange and the U.S. Securities and Exchange Commission (“SEC”), available at www.asx.com.au and www.sec.gov, respectively. 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Investor Presentation | November 2024 01 Life360 Overview (4 – 31) 02 Financial Update Q3’24 (32 – 42) Contents 03 2024 Outlook (43 – 44) 04 1. 2. 3. Appendix (45 – 51) Operating metrics Financials GAAP to Non-GAAP reconciliations & Non-GAAP financial measures 3


 
Investor Presentation | November 2024 Life360 Overview 01


 
Investor Presentation | November 2024 Offering a holistic solution to improve everyday family life Location sharing for the whole family ...supercharged with safety Private map for your inner circle Free to use Built for families Devices for people, pets, and things Premium safety services Market leading driving safety Life360’s mission is to keep people close to the ones they love 5


 
Investor Presentation | November 2024 Note: As of September 30, 2024 unless otherwise stated. 1 Available in 133 countries through Google Play Store. 2 U.S. smartphone penetration based on approximately 42.2 million U.S. MAUs as of September 2024 compared to the total U.S. population per 2020 census adjusted for smartphone penetration. 3 LTM as of September 30, 2024. 4 By Daily Active Users on the Apple App Store in the U.S. as of September 2024. Source: data.ai, a Sensor Tower company 5 For the definition of Adjusted EBITDA, the use of this Non-GAAP measure, and a reconciliation of Net Income (Loss) to Adjusted EBITDA, see Appendix 3. Global Paying Circles ~2.2M Safe arrival notifications3 49 billion U.S. Penetration2 14% 10.2M+ Monthly active Tile devices Global Monthly Active Users ~76.9M Miles driven with Life360 Crash Detection3 360 billion Countries where available in Apple App Store 1 170+ Top Social Networking App4 #4 Q3’24 Revenue $92.9m +18% YoY Q3’24 Adjusted EBITDA5 $9.0m 10% Margin Global scale, durable growth, expanding profitability Life360 at a glance 6


 
Investor Presentation | November 2024 7 Family messaging Real-time driving One-tap communication Private family Circle Item tracking Crash detection and emergency dispatch Driving Safety 24/7 support with crash detection, emergency dispatch, roadside assistance and more Digital Safety Protection and prevention for each family member Location Sharing and Item Tracking Effortless daily coordination with advanced location sharing and item tracking Emergency Dispatch Expert assistance any time, anywhere Comprehensive Offering All-in-one solution for real life Young couplesNew driversFamilies of all stages Aging parentsAdoring pet parents Serving families of all types Distinctive product offering 7


 
Investor Presentation | November 2024 Significant opportunity to continue to expand TAM Source: GSMA Mobile Economy Report, Pew Research Center, 2020 U.S. Census, International Monetary Fund (IMF), Public Company Filings, and Company Data 1 Smartphone-Equipped Population of Asia Pacific excluding China, Eurasia excluding Russia, Middle East and North Africa, United States, and Canada (Total Population × Smartphone Adoption Rate), divided by People Per Paying Circle to derive Total Paying Circles, multiplied by Q1’24 Average Revenue Per Paying Circle. 2 Intellectual Market Insights Research – AirTag Market Overview. 3 Grandview Research – Pet Wearables Market 4 2023 Average Advertising Revenue Per User of Meta, Snap, Uber, Spotify, Reddit, and Duolingo, multiplied by Smartphone-Equipped Population across the U.S. (Total Population × Smartphone Adoption Rate). 8 2021 – 2022 ~$80bn Item Tracking2 Pet Tracking3 Subscription Services $2.7bn $2.1bn $75bn Today ~$83bn Advertising4 Item Tracking Pet Tracking Subscription Services $2.7bn $2.1bn $75bn $3.1bn Subscription Services1 ~$75bn ~$75bn Acquisition of + Future E x p a n sio n O p p o rtu n itie s Family Financial Services Elderly Monitoring Auto Insurance Advertising Item Tracking Pet Tracking Subscription Services


 
Investor Presentation | November 2024 Subscription Services IndirectDevices Advertising Adjacent Markets Monetizing our addressable markets ✓ Roadside Assistance ✓ Medical Assistance ✓ SOS ✓ Driver Reports ✓ Stolen Phone Protection ✓ ID Theft Protection ✓ Crash Detection ✓ Emergency Dispatch ✓ Disaster Response ✓ Travel Support & More… Platinum Ads for Free Members Access unique audiences based on First Party Data Elderly Monitoring Family Financial Services Auto Insurance First Party Data Monetization Hubble Partnership 9 Future Opportunity


 
Investor Presentation | November 2024 The aspirational goals that drive our strategy #1 Brand for everyday family life 150M+ Monthly Active Users $1B+ Revenue 25%+ EBITDA margins Note: Long-term targets are not projections; they are goals and are forward-looking, subject to significant business, economic, regulatory and competitive uncertainties and contingencies, many of which are beyond the control of the Company and its management, and are based upon assumptions with respect to future decisions, which are subject to change. Actual results will vary and those variations may be material. For discussion of some of the important factors that could cause these variations, please consult the "Risk Factors" section in our most recent Annual Report on Form 10-K, as well as any amendments thereto reflected in subsequent Quarterly Reports on Form 10-Q and other filings with the SEC. Nothing in this presentation should be regarded as a representation by any person that these goals will be achieved and the Company undertakes no duty to update its goals. 10


 
Investor Presentation | November 2024 Grow our audience By building a leading position as a global family brand Scale paid offerings By driving higher retention and conversion through increased value for members Create new revenue streams By meeting family needs at every life stage and strengthening relationships with members Expand profitability By leveraging the expense base, and balancing growth investment with financial discipline Powerful network effects driving significant long-term growth opportunity Life360 strategy 11


 
Investor Presentation | November 2024 Consistent MAU growth • Consistent growth (Q1 2018 – Q3 2024 CAGR) across both US and International at 33% and 31%, respectively • US MAU base has grown in parallel with consistent improvements in features and the member experience • International MAUs up 51% YoY as of Q3 2024, reflecting significant growth opportunity as international user experience moves towards parity with US • >70% of new users are through referral/word of mouth Life360 Core Monthly Active Users (MAU)(M) Note: Numbers may not add or recalculate due to rounding. 12 Largely due to organic adoption 32% Total CAGR +51% YoY +19% YoY 6 8 9 10 11 13 15 17 17 16 17 17 18 20 22 24 25 27 29 31 32 34 35 37 39 40 42 6 7 8 9 10 11 11 11 12 9 9 10 10 12 12 12 13 15 18 18 19 20 23 25 28 30 35 Q1 18 Q2 18 Q3 18 Q4 18 Q1 19 Q2 19 Q3 19 Q4 19 Q1 20 Q2 20 Q3 20 Q4 20 Q1 21 Q2 21 Q3 21 Q4 21 Q1 22 Q2 22 Q3 22 Q4 22 Q1 23 Q2 23 Q3 23 Q4 23 Q1 24 Q2 24 Q3 24 US International


 
Investor Presentation | November 2024 Long remaining runway in U.S. penetration Penetration by State (2024)Penetration by State (2020) States with more than 6% penetration in 2020 experienced over 134% penetration growth on average from September 2020 to September 2024, underpinning the remaining meaningful runway in the U.S. 10% 2% 29% 5% Source: GSMA Mobile Economy Report, Pew Research Center, 2020 U.S. Census, and Company Data. 13


 
Investor Presentation | November 2024 Source: GSMA Mobile Economy Report, Pew Research Center, International Monetary Fund (IMF), and Company Data. 1 Estimated number of Life360 members as a percentage of smartphone-enabled population by region; Rest of World excludes Russia and China; Penetration rates of September 30, 2024 unless otherwise noted. Rest of World 0.5%0.2% (2020) (2024) Europe 1.3%0.4% (2020) (2024) International penetration, while expanding, trails the U.S., with large upside opportunity Large global opportunity Penetration by Region (2020–2024)1 14 $Australia & New Zealand 10%3% (2020) (2024)United States 14%6% (2020) (2024) Canada 3%1% (2020) (2024) $ United Kingdom 9%2% (2020) (2024) $ Indicates countries with Triple Tier offering $ $


 
Investor Presentation | November 2024 US iOS App Rankings by DAU 1 US iOS Social Networking App Rankings by DAU 2 One of the highest DAUs across all apps in the U.S. Source: data.ai, a Sensor Tower company. Note: DAUs (Daily Active Users) defined as devices having 1 or more foreground sessions within an app in a day. 1 Life360 ranked 13th on iOS in the US by DAUs as of September 2024 on iPhone. 2 Life360 ranked 4th in the US in the social networking category on iOS by DAUs as of September 2024 on a unified basis. 15


 
Investor Presentation | November 2024 Strong U.S. Engagement – rivals the biggest names in social and streaming media US DAU/MAU Ratio (%) Source: Sensor Tower company as of September 30, 2024; Company Data for Life360 metrics. 1 Hyper-Engaged Social represents the average DAU/MAU of Facebook, Instagram, Snapchat, TikTok, and X (formerly Twitter). (Video) Social Media Streaming Media Hyper- Engaged Social1 With Push Notif. 16 67 % 61 % 61 % 58 % 46 % 45 % 38 % 30 % 27 % 26 % 24 % 21 % 17 % 16 % 14 % 13 % 11 %


 
Investor Presentation | November 2024 Our freemium flywheel drives our growth 17 Network effects enhance new member acquisition and fuel competitive advantages Better Engagement More Users


 
Investor Presentation | November 2024 New Member Onboarding Frictionless download & registration Free Member Experience features Paid Subscriber Upsell to Paid Subscriber Paid Subscriber Upsell to higher tier + Other products Life360’s digital based freemium business Monetization: Advertising + Data + Lead Gen Premium Subscription Referral Fees Other Sales1 Cost to provide: Hosting & other technology costs Membership benefit costs + app store commissions Referral costs1 Marketing Efforts Conversion / Retention initiatives Member Experience & Product Efforts 1 Represents potential revenue and costs associated with future opportunities. This statement is forward-looking, subject to significant business, economic, regulatory and competitive uncertainties and contingencies, many of which are beyond the control of the Company and its management, and are based upon assumptions with respect to future decisions, which are subject to change. Actual results will vary and those variations may be material. For discussion of some of the important factors that could cause these variations, please consult the "Risk Factors" section in our most recent Annual Report on Form 10-K, as well as any amendments thereto reflected in subsequent Quarterly Reports on Form 10-Q and other filings with the SEC. 18 Freemium model becomes powerful at scale • Strong word of mouth drives organic growth, supporting efficient customer acquisition spend • Digital economics enables efficient scaling of user base, with low cost/high margin subscription services • Growing free member base: - creates a competitive moat - increases premium member acquisition pool and - provides indirect monetization opportunities, including advertising


 
Investor Presentation | November 2024 1As of September 30, 2024. 2Bundled Tile product currently only available with web activation. Membership bundles shown represent U.S. offering. Services differ slightly by region. Loyal and engaged user base enables monetization through Triple Tier membership Current Triple Tier Membership Bundles (US, UK, Canada, ANZ) + Place Alert (5 places) + Location History (7 days) + Stolen Phone Protection ($100) + Ad-Free Experience 14% of US Paying Circles1 SILVER MEMBERSHIP $7.99/mo + Place Alert (99 places) + Location History (30 days) + Individual Driver Reports + Roadside Assistance + 24/7 Emergency Dispatch + ID Theft Protection + Free Towing (5mi Radius) + Stolen Funds Reimbursement ($25K) + Stolen Phone Protection ($250) + Tile Mate Included2 82% of US Paying Circles1 GOLD MEMBERSHIP $14.99/mo + Credit Monitoring + Disaster Response + Medical Assistance + Travel Support + Free Towing (50mi Radius) + Stolen Funds Reimbursement ($1M) + Stolen Phone Protection ($500) + Tile Starter Pack Included2 4% of US Paying Circles1 PLATINUM MEMBERSHIP $24.99/mo ✓ SOS ✓ Place Alert (2 places) ✓ Location History (2 days) ✓ Crash Detection ✓ Family Driving Summary ✓ Battery Monitoring FREE MEMBERSHIP $0.00/mo 19


 
Investor Presentation | November 2024 Scaling the international opportunity Growing usage and increasing monetization globally 20 Triple Tier UK, ANZ & CA $ Top 10 International MAU countries1 (65% of total International) Top 10 International Paying Circle countries1 (74% of total International) 1. United Kingdom 2. Brazil 3. Mexico 4. Australia 5. Italy 6. Malaysia 7. Philippines 8. Canada 9. Spain 10. Thailand 1. United Kingdom 2. Australia 3. Brazil 4. Turkey 5. Mexico 6. Canada 7. Germany 8. South Africa 9. Japan 10. Philippines 1Data as of September 2024. • Opportunity to drive subscription revenue growth in International markets while laying the groundwork for future introduction of Triple Tier in new regions • Optimizes ARPU in non-Triple Tier markets with combination of Dual Tier subscriptions and advertising • Learnings from Dual Tier launches to inform next targets for Triple Tier offerings, with localized safety features and subscription benefits • As of October 2024, Dual Tier consists of Silver and Gold, replacing the previous single premium tier and provides digital-only features • Select regions targeting high income markets similar to the U.S. • Focus on markets with a driving culture, and subscription benefits around driving and digital safety such as roadside assistance and identity theft protection • Strategy leverages strong pre- launch indicators including organic MAU momentum • Three pricing tiers (Silver, Gold, Platinum) currently available in the U.S., Canada, U.K., and ANZ Dual Tier Rest of World: Non-Triple Tier Countries $


 
Investor Presentation | November 2024 280 337 410 458 529 550 605 647 668 665 698 708 737 804 895 991 1,044 1,117 1,180 1,162 1,203 1,233 1,300 1,327 1,390 1,468 1,579 93 109 124 138 157 159 171 180 183 169 171 169 166 186 204 227 243 275 310 332 364 396 446 474 508 562 610 Q1 18 Q2 18 Q3 18 Q4 18 Q1 19 Q2 19 Q3 19 Q4 19 Q1 20 Q2 20 Q3 20 Q4 20 Q1 21 Q2 21 Q3 21 Q4 21 Q1 22 Q2 22 Q3 22 Q4 22 Q1 23 Q2 23 Q3 23 Q4 23 Q1 24 Q2 24 Q3 24 US International Paying Circles growing while raising prices Paying Circles by geography (000s) • Consistent growth (Q1 2018 – Q3 2024 CAGR) across both US and International at 30% and 33%, respectively • Focus on driving customer value has allowed for continued growth while raising prices • Higher pricing through the launch of Triple Tier membership in UK and ANZ in October 2023 and April 2024, respectively. Price increases also implemented in non-Triple Tier regions for legacy subscribers in August 2024 • US price increases were implemented beginning in Q3’22 for new subscribers, followed by price increases for existing subscribers on iOS and Android in Q4’22 and Q2’23, respectively Note: Numbers may not add or recalculate due to rounding. 3.5 members per Paying Circle on average. 21 +37% YoY +21% YoY 31% Total CAGR


 
Investor Presentation | November 2024 Premium ServicesDevicesMobile Life360 is a one-stop holistic experience vs competitors With the only combined feature set across all of these isolated point solutions 1 As of September 30, 2024. 2 Pet tracking is not currently available in the Life360 app. 10.2M+ 65% of surveyed U.S. pet owner member base has interest in a pet tracker 2 Monthly active Tile devices1 Emergency assistance Digital safety Additional safety features + +4.8 Life360 App Ranking (vs. Find My at 2.8) Competitors 22 45% of Total Paying Circles are cross- platform


 
Investor Presentation | November 2024 23 Life360’s family safety focus creates a competitive moat Providing peace of mind and engagement for families versus generic solutions 50 NPS Score Considered “Excellent” by NPS Creator, Bain & Co.3 #1 Brand Attribute2 4.6 4.7 “Peace of mind” 1 As of September 30, 2024. 2 Life 360 Brand Tracking research - April 2024 Fielding (based out of the 23 brand attributes tested). 3 According to April 2024 NPS creator, Bain & Co. for US Adults aged 31-60. 1 in 8 5x App Opens per Day1 U.S. Smartphone Owners Use Life3601


 
Investor Presentation | November 2024 Tile’s Q3 New Product Launch Strengthens competitive advantage through brand unification & feature integration 24 “Life360 Announces New Range Of Tile Bluetooth Tracking Devices” “Tile’s new Life360-powered item finders just gave AirTags a run for their money” “Forget AirTags: Tile’s new trackers come in all shapes and sizes (and an SOS button)” “Tile’s Back With Trackers That One-Up AirTags” First product launch since acquisition • The new Life360 Tiles reduce stress for families by finding lost or stolen items • Combines the strengths of both brands, with families and safety at the forefront of devices innovation • SOS alerts are a key new feature, allowing users to discreetly signal for help in unsafe situations • Positions Life360 and Tile closer to adjacent target markets, setting the stage for the next technology iteration, including GPS and beyond • Expands the Life360 brand into retail, driving top of funnel member acquisition


 
Investor Presentation | November 2024 Life360’s purpose-built technology platform Proprietary technology set to operate at scale globally 1 As of September 2024. 2 Patents cover the following areas: Battery Power Conservation; Location Fixing and Tracking; Behavioral Pattern Assessment in the Use of a Mobile Device; User Safety; Notification Management; Usage Monitoring and Access Control of Applications; Generation of Notifications in a Workout Group; Generation and Sending of Prepopulated Messages to a Selected Group of Mobile Devices. 25 $375+ Million in R&D investment since 2016 35 patents2 issued or pending Processing 100 bn+ location points per week 1 Scale Services iOS and Android, with seamless servicing of users irrespective of OS Cross Platform Global access to location data Actionable data insights With many handset models and operating systems Compatibility Capacity to scale for new growth opportunities Scalability To respond to changes from platform providers Flexibility Smart real-time tracking mode Latency Optimised to reduce bounce-outs Accuracy Service reliability, plus data security and compliance Reliability Efficient design avoids battery drain Battery Life


 
Investor Presentation | November 2024 New monetization opportunities from free user base Loyal User Base of families that retains on the platform1 Globally Recognized Brand Focused on safety and connection First Party Data Advantage based on location Valuable Targeting Opportunities based on user insights … has the potential to deliver significant value while maintaining privacy at the forefront of our member experience Note: All metrics as of September 30, 2024 unless otherwise noted. 1 Based on MAU and Paying Circles by Registration Year data. 42M U.S. Monthly Active Users 1 in 8 U.S. Smartphone Owners Use Life360 5x App Opens per Day 45% DAUs Open the App Daily “US, 70th percentile household income, Moms, who have visited a Walmart in the last 30 days” Illustrative Customer Profiling & Audience Segment “1 million users visited Walmart in the course of the last 30 days” Our differentiated audience… 26 Our differentiated audience can deliver value to B2B data providers and advertisers


 
Investor Presentation | November 2024 High value offsite and direct sales advertising are differentiators for Life360’s advertising model 27 The Future New & Expanded Sales Channels + Improved Ad Relevance, Data and Delivery + Expanded Ad Formats / Surfaces = Long-term Revenue and Value Driving Higher Average Revenue Per User Over Time Third party sales teams, Programmatic relationships Early Ad Testing & Infrastructure Development Paid Partnerships Pursue paid partnerships in parallel to programmatic ads Direct Sales Expand direct sales efforts while continuing to leverage programmatic ads Offsite Explore offsite (retargeting) opportunities to help brands connect with our members A v e ra g e R e v e n u e P e r U se r


 
Investor Presentation | November 2024 Partners Life360’s differentiated advertising platform reach and capabilities 28 Audience Engine Thousands of Unique Audiences and Targeting Capabilities (ex. US, 70th percentile household income, Moms, who have visited a Walmart in the last 30 days) Measurement Engine Helping brands understand advertising impact with physical store visits Connected TV/OTT Display Online Video Digital Out of Home Audio Offsite Inventory TypesOnsite / In App Advertising Banner Ads | Push Notifications Email | Interstitials | On Map


 
Investor Presentation | November 2024 $-- $ 1 $ 2 $ 3 $ 4 $ 5 $ 6 $ 7 -- 100 200 300 400 500 600 700 800 900 Ad Revenue ARPU by MAU (M)1,2 MAU A d v e rt is in g A R P U Ad Revenue ARPU from Launch1,3 29 The advertising opportunity for Life360 1Based on public filings, Wall Street Journal, FactSet Consensus Estimates, Reuters, Visible Alpha Consensus Estimates. Nextdoor MAU estimated using a WAU to MAU conversion rate of 0.59. Match Group MAU estimated using a Payer to MAU conversion rate of 0.165. Snapchat MAU estimated using a DAU / MAU conversion rate of 0.5275. 2Waze MAU and ad revenue reflects estimated 2022 figures. Waze and Lyft data not available over time. 3Limited Y + 0 and Y + 1 ARPU data is publicly available. 4Data.ai, a Sensor Tower company. Global Mobile Advertising Spend4 $402bn (2024 estimate) Large Market Opportunity Year of in-app Advertising Launch Data indicates long-term growth potential in advertising revenue A d v e rt is in g A R P U $– $1 $2 $3 $4 $5 $6 $7 Y +0 Y +1 Y +2 Y +3 Y +4 Y +5 Y +6 Y +7 Y +8 Y +9 Y +10 Y +11 Y +12


 
Investor Presentation | November 2024 Recognized leader in family safety and security Fully integrated cross- platform offering through leading mobile app & supporting devices Loyal and engaged user base with multiple monetization vectors including advertising Global opportunity with tailwinds from demographics and accelerating adoption of location sharing Scalable business model driven by recurring revenue with opportunity to expand profitability Strong brand awareness and freemium model driving powerful network effects What sets Life360 apart 30


 
Investor Presentation | November 2024 Life360’s highly attractive financial model $336.2M AMR as of Q3’24 (30% year- over-year growth) with additional growth across other non-subscription revenue streams Growth at Scale Capital light business + operating leverage results in improving positive operating cash flow, with $6.3m of operating cash flow in Q3’24 Strong Capital Efficiency Significant opportunities for additional growth: wider use cases + broadening demographics + international rollout + monetization of free member base Strategic Opportunities for Growth ~76.9M Global MAU and ~2.2M Global Paying Circles with consistent net subscriber retention of approximately 100% across member registration years. Loyal, engaged members are the best acquisition engine through word- of-mouth referrals Highly Engaged Members Drive Acquisition Flywheel Globally scalable tech stack makes services available at very low cost per additional user. These economics combined with operating leverage drive improving margins (Q3’24 is 8th consecutive quarter of positive Adj. EBITDA) Digital Economics and Profitability Note: Metrics as of September 30, 2024. 31


 
Investor Presentation | November 2024 02 Financial Update Q3’24 02


 
Investor Presentation | November 2024 Q3’24 Achievements Cementing our position as the market-leading family safety membership service $92.9m Revenue +18% YoY $9.0m Positive Adjusted EBITDA for 8th consecutive quarter Expanding profitability ~2.2m Global Paying Circles + 25% YoY 159k Quarterly net adds, an all-time record Scaling paid offerings ~76.9m Global Monthly Active Users (MAU) + 32% YoY 51% YoY growth in International MAU Growing our audience Expansion of B2B indirect monetization Initial infrastructure established to build advertising revenue stream Creating new revenue streams 33


 
Investor Presentation | November 2024 • Continued strong subscription revenue momentum, up 27% including hardware subscriptions, and 34% for Life360 subscriptions • Hardware revenue decrease of 24%, primarily driven by the delay in our new product launch, which resulted in lower sales volume and was accompanied by increased discounts implemented to clear out existing inventory • Other revenue increase of 43% due to increases in data and partnership revenue, which includes advertising revenue • Annualized Monthly Revenue up 30% to $336.2 million • Operating expenses excluding commissions increased 14%, demonstrating strong operating leverage given the revenue uplift of 18% • Positive Adjusted EBITDA achieved for eight consecutive quarters $M Q3’24 Q3’23 Change % ch YoY Revenue Subscription 71.8 56.6 15.2 27% Hardware 11.7 15.5 (3.8) (24%) Other 9.3 6.5 2.8 43% Total revenue 92.9 78.6 14.2 18% Annualized Monthly Revenue (AMR)1 336.2 259.1 77.0 30% Operating expenses 75.0 64.4 10.6 16% Net Income (Loss) 7.7 (6.5) EBITDA (Non-GAAP) 2 (2.6) (4.2) Adjusted EBITDA (Non-GAAP) 2 9.0 5.5 Cash and cash equivalents3 160.2 63.7 Operating cash flow 6.3 4.1 Note: Numbers may not add or recalculate due to rounding. 1AMR includes the annualized monthly value of subscription, data and partnership agreements. All components of these agreements that are not expected to recur are excluded. 2 EBITDA and Adjusted EBITDA are non-GAAP measures. For definitions of EBITDA and Adjusted EBITDA and the use of these non-GAAP measures, as well as a reconciliation of Net Income (Loss) to EBITDA and Adjusted EBITDA see Appendix 3. 3 Cash and cash equivalents includes Restricted Cash. Q3’24 Results Summary CommentaryDelivering on growth 34


 
Investor Presentation | November 2024 Continued strong revenue momentum *Annualized Monthly Revenue (AMR) is a financial measure used by the Company to identify the annualized monthly value of active customer agreements at the end of a reporting period. AMR includes the annualized monthly value of subscription, data and partnership agreements. All components of these agreements that are not expected to recur are excluded. Quarterly Annualized Monthly Revenue ($M)* Quarterly Revenue ($M) +43% YoY -24% YoY +27% YoY 35 +30% YoY growth in September 2024 Annualized Monthly revenue $39 $57 $72 $12 $16 $12 $6 $6 $9 $57 $79 $93 Q3'22 Q3'23 Q3'24 Subscription Hardware Other 46 62 68 75 76 78 81 90 96 106 124 140 166 174 184 224 239 249 259 274 285 305 336 1Q 19 2 Q 19 3 Q 19 4 Q 19 Q 1 2 0 Q 2 2 0 Q 3 2 0 Q 4 2 0 Q 1 2 1 Q 2 2 1 Q 3 2 1 Q 4 2 1 Q 1 2 2 Q 2 2 2 Q 3 2 2 Q 4 2 2 Q 1 2 3 Q 2 2 3 Q 3 2 3 Q 4 2 3 Q 1 2 4 Q 2 2 4 Q 3 2 4


 
Investor Presentation | November 2024 Life360 Core Monthly Active Users (MAU)(M) Note: Numbers may not add or recalculate due to rounding. Global MAU Q3’24 year over year growth of 32% International Triple Tier launch countries MAU +39% YoY +47% YoY +36% YoY +51% YoY +19% YoY 36 6 8 9 10 11 13 15 17 17 16 17 17 18 20 22 24 25 27 29 31 32 34 35 37 39 40 42 6 7 8 9 10 11 11 11 12 9 9 10 10 12 12 12 13 15 18 18 19 20 23 25 28 30 35 Q1 18 Q2 18 Q3 18 Q4 18 Q1 19 Q2 19 Q3 19 Q4 19 Q1 20 Q2 20 Q3 20 Q4 20 Q1 21 Q2 21 Q3 21 Q4 21 Q1 22 Q2 22 Q3 22 Q4 22 Q1 23 Q2 23 Q3 23 Q4 23 Q1 24 Q2 24 Q3 24 US International Q1 22 Q2 22 Q3 22 Q4 22 Q1 23 Q2 23 Q3 23 Q4 23 Q1 24 Q2 24 Q3 24 ANZ UK Canada


 
Investor Presentation | November 2024 Subscription Revenue Consolidated Subscription revenue ($M) Subscription revenue as a % of total consolidated revenue (Q3’24) • Global revenue growth underpinned by 25% YoY uplift in Global Paying Circles, and 6% YoY increase in Q3’24 ARPPC • Strong subscription growth across U.S. and international, with consolidated subscription revenue uplift of 27% YoY including the contribution of hardware subscriptions • Core Life360 subscription revenue growth of 34%, benefiting from Triple Tier membership launches in the UK and ANZ in October 2023 and April 2024, respectively, and price increases implemented for legacy subscribers in non-Triple Tier markets to support the launch of Dual Tier pricing • CY22 – CY23 growth driven by U.S. price increases for Core Life360 Subscription Revenue Year over year growth of 27% 37 33.1 36.0 39.0 45.4 51.7 52.7 56.6 59.861.6 65.7 71.8 Q1 Q2 Q3 Q4 2022 2023 2024 Hardware Life360 US Subscription Life360 International Subscription Hardware Subscription Other


 
Investor Presentation | November 2024 Paying Circles by geography (000s) Paying Circles $140 $1398 +42% YoY$38 +42% YoYInternational Triple Tier launch countries Paying Circles Record global net additions in Q3’24 +6% YoY +52% YoY +30% YoY +37% YoY +21% YoY 38 UK & ANZ Legacy price increases Note: Numbers may not add or recalculate due to rounding. Q1 22 Q2 22 Q3 22 Q4 22 Q1 23 Q2 23 Q3 23 Q4 23 Q1 24 Q2 24 Q3 24 ANZ UK Canada 280 337 410 458 529 550 605 647 668 665 698 708 737 804 895 991 1,044 1,117 1,180 1,162 1,203 1,233 1,300 1,327 1,390 1,468 1,579 93 109 124 138 157 159 171 180 183 169 171 169 166 186 204 227 243 275 310 332 364 396 446 474 508 562 610 Q1 18 Q2 18 Q3 18 Q4 18 Q1 19 Q2 19 Q3 19 Q4 19 Q1 20 Q2 20 Q3 20 Q4 20 Q1 21 Q2 21 Q3 21 Q4 21 Q1 22 Q2 22 Q3 22 Q4 22 Q1 23 Q2 23 Q3 23 Q4 23 Q1 24 Q2 24 Q3 24 US International


 
Investor Presentation | November 2024 Average Revenue Per Paying Circle (ARPPC) 1 U.S. Price increase took effect across all Membership tiers starting in August 2022. 2 The uplift to global ARPPC was tempered by a 9% increase in the weighting of international Paying Circles as a percentage of global Paying Circles, reflecting faster growth in international regions that have lower pricing relative to the U.S. International Triple Tier launch countries revenue Triple Tier launches and price increases for legacy subscribers driving international ARPPC Average Revenue Per Paying Circle (ARPPC) ($) 1 +53% YoY +137% YoY +65% YoY +157% YoY 39 +6% YoY Global ARPPC 2 +4% YoY $59 $153 $43 $63 Q1 18 Q2 18 Q3 18 Q4 18 Q1 19 Q2 19 Q3 19 Q4 19 Q1 20 Q2 20 Q3 20 Q4 20 Q1 21 Q2 21 Q3 21 Q4 21 Q1 22 Q2 22 Q3 22 Q4 22 Q1 23 Q2 23 Q3 23 Q4 23 Q1 24 Q2 24 Q3 24 US International Q3 23 Q3 24 ANZ UK Canada


 
Investor Presentation | November 2024 Hardware revenue Updated range of Tile devices launched in Q3’24 *Q1’22 revenue is adjusted and includes Tile revenue pre-acquisition. Hardware revenue ($M)* Hardware revenue as % of total consolidated revenue (Q3’24) 40 • Launch of new Tile lineup in late Q3’24 has been promising, evident in the levels of recent consumer direct orders • Strategic decision to launch product refresh in September 2024 to incorporate essential functional and packaging updates • Continued focus on supporting strong demand for new Tile lineup and expanding user base, with Life360 branding in physical retail stores on a global basis for the first time • Q3’24 hardware revenue decrease of 24%, primarily driven by the delay in our new product launch, which resulted in lower sales volume and was accompanied by increased discounting to clear out existing inventory 10.5 6.8 11.7 19.6 10.0 11.6 15.5 21.1 10.2 11.9 11.7 Q1 Q2 Q3 Q4 2022 2023 2024 61% 10% 6% 10% 13% *Includes non-recurring adjustment of approximately $0.9 million in relation to Life360 US Subscription Life360 International Subscription Hardware Subscription Hardware Other


 
Investor Presentation | November 2024 61% 10% 6% 10% 13% *Includes non-recurring adjustment of approximately $0.9 million in relation to • Q3’24 Other revenue growth of 43% YoY reflects increases in data and partnership revenue, which includes advertising revenue • Q1’23 YoY revenue decline reflects transition to single data arrangement • Expectation of significant long term growth potential as part of broader advertising and free user monetization strategy Other revenue ($M) Other Revenue as % of total consolidated revenue (Q3’24) Hardware Life360 US Subscription Life360 International Subscription Hardware Subscription Other Other revenue Q3’24 revenue growth of 43% YoY 41 8.3 6.0 6.5 6.36.5 6.5 6.5 6.16.5 7.3 9.3 Q1 Q2 Q3 Q4 2022 2023 2024


 
Investor Presentation | November 2024 Expanding profitability Leveraging the cost base as we scale Costs are declining as a % of revenue1 Adjusted EBITDA ($M) EBITDA ($M) 42 1 Operating costs used within these calculations are Non-GAAP. For a reconciliation of GAAP to Non-GAAP operating costs refer to Appendix 3. TBU – AJEs in process 36% 26% 25% 13% 11% 7% 14% 14% 15% 25% 19% 20% 88% 69% 68% Q3'22 Q3'23 Q3'24 Other costs Commissions User Acquisition & TV Personnel -13.7 -18.7 -9.4 1.6 0.5 5.7 5.5 8.9 4.3 11.0 9.0 Q1 Q2 Q3 Q4 2022 2023 2024 -25.0 -31.2 -18.8 -10.3 -12.6 -2.0 -4.2 -2.0-4.1 -5.6 -2.6 Q1 Q2 Q3 Q4 2022 2023 2024


 
Investor Presentation | November 2024 43 2024 Outlook 03


 
Investor Presentation | November 2024 1 Core subscription revenue is defined as subscription revenue derived from the Life360 mobile application and excludes non-core subscription revenue which relates to other hardware related subscription offerings. 2 For definitions of EBITDA and Adjusted EBITDA and the use of these non-GAAP measures, as well as a reconciliation of Net Income (Loss) to EBITDA and Adjusted EBITDA see Appendix 3 • Consolidated revenue of $368 million - $374 million revised from $370 million to $378 million to reflect lower hardware revenue, with Core subscription revenue1 growth maintained at 25%+ YoY; • Positive Adjusted EBITDA2 of $39 million - $42 million, upgraded from $36 million - $41 million; • EBITDA2 loss of $(7) million to $(10) million, upgraded from $(8) million to $(13) million; including the $5.8 million in IPO-related transaction costs; • Positive Operating Cash Flow for each quarter of 2024; and • Year-end cash, cash equivalents and restricted cash of $150 million - $160 million. The forecast includes expected significantly higher outflows from RSU settlements, the investment in Hubble, IPO proceeds and related transaction costs, and timing variations in working capital in Q4’24 related to hardware inventory and the new product launch. • The company expects to continue to be Adjusted EBITDA positive on a quarterly basis going forward, to achieve positive EBITDA in Q4 due to usual seasonality, and to be EBITDA positive on a quarterly basis in 2025. Outlook 44 Life360 has updated its 2024 earnings guidance and expects to deliver the following metrics:


 
Investor Presentation | November 2024 45 Appendix 04


 
Investor Presentation | November 2024 APPENDIX 1 Operating Metrics 1 Core metrics relate solely to the Life360 mobile application. 2 Core subscription revenue is defined as subscription revenue derived from the Life360 mobile application and excludes non-core subscription revenue which relates to other hardware related subscription offerings. Beginning with the second quarter of 2024, this definition has been updated and calculated in accordance with GAAP. 46 (in millions, except AR PPC, AR PPS, ASP) Q3 2024 Q2 2024 Q1 2024 Q4 2023 Q3 2023 Q2 2023 Core 1 Monthly Active Users (MAU) - Global 76.9 70.6 66.4 61 .4 58.4 54.0 U.S . 42.2 40.5 38.8 36.8 35.4 33.6 International 34.7 30.1 27.5 24.6 23.0 20.4 ANZ 2.5 2.4 2.2 2.0 1 .9 1 .7 Paying Circles - Total 2.2 2.0 1 .9 1 .8 1 .7 1 .6 U.S . 1 .6 1 .5 1 .4 1 .3 1 .3 1 .2 International 0.6 0.6 0.5 0.5 0.4 0.4 Average R evenue per Paying Circle (AR PPC) $ 1 27.57 $ 1 25.96 $ 1 23.97 $ 1 24.1 7 $ 1 1 9.97 $ 1 1 9.25 L ife360 Consolidated Subscriptions 2.8 2.7 2.5 2.4 2.3 2.2 Average R evenue per Paying Subscription (AR PPS) $ 1 06.27 $ 1 04.00 $ 1 02.02 $ 1 02.1 7 $ 1 01 .33 $ 97.83 Net hardware units shipped 0.8 0.7 0.5 1 .7 1 .1 0.7 Average Sale Price (ASP) $ 1 2.69 $ 1 5.92 $ 1 6.50 $ 1 1 .50 $ 1 3.24 $ 1 5.76 Annualized Monthly R evenue (AMR ) $ 336.2 $ 304.8 $ 284.7 $ 274.1 $ 259.1 $ 248.7 Additional KPI R elated Information S ubscription revenue $ 71 .8 $ 65.7 $ 61 .6 $ 59.8 $ 56.6 $ 52.7 Non-Core subscription revenue $ (5.6) $ (5.5) $ (5.8) $ (5.9) $ (7.2) $ (4.7) Core subscription revenue 2 $ 66.2 $ 60.2 $ 55.8 $ 53.9 $ 49.4 $ 48.0 S ubscription revenue bundling related adjustment $ (1 .4) $ (1 .3) $ (1 .2) $ (1 .2) $ (1 .2) $ (0.7) Hardware revenue bundling related adjustment $ 1 .4 $ 1 .3 $ 1 .2 $ 1 .2 $ 1 .4 $ 1 .1


 
Investor Presentation | November 2024 APPENDIX 2 Income Statement 47 Note: Numbers may not add or recalculate due to rounding. $ in millions, except share and per share data Q3 2024 Q3 2023 Revenue Subscription revenue $ 71.8 $ 56.6 Hardware revenue 11.7 15.5 Other revenue 9.3 6.5 Total revenue 92.9 78.6 Cost of Revenue Cost of subscription revenue 10.7 8.3 Cost of hardware revenue 11.2 11.6 Cost of other revenue 1.0 0.9 Total cost of revenue 22.9 20.7 Gross Profit 70.0 57.9 Operating expenses Research and development 29.0 24.6 Sales and marketing 30.7 25.7 General and administrative 15.2 14.1 Total operating expenses 75.0 64.4 Loss from operations (5.0) (6.5) Other income (expense), net Convertible notes fair value adjustment — (0.6) Derivative liability fair value adjustment — 0.1 Gain on change in fair value of investment 5.4 — Other income (expense), net 2.5 0.3 Total other income (expense), net 7.9 (0.2) Income (loss) before income taxes 3.0 (6.7) Provision for (benefit from) income taxes (4.7) (0.2) Net income (loss) $ 7.7 $ (6.5) Net income (loss) per share, basic $ 0.10 $ (0.10) Net income (loss) per share, diluted $ 0.09 $ (0.10) Weighted-average shares used in computing net income (loss) per share, basic 74,232,140 67,091,993 Weighted-average shares used in computing net income (loss) per share, diluted 82,083,976 67,091,993


 
Investor Presentation | November 2024 APPENDIX 2 Balance Sheet Cash Flow 48 Note: Numbers may not add or recalculate due to rounding. $M September 30, December 31, 2024 2023 Current Assets: Cash and cash equivalents $ 159.0 $ 69.0 Accounts receivable, net 48.8 42.2 Inventory 13.8 4.1 Costs capitalized to obtain contracts, net 1.0 1.0 Prepaid expenses and other current assets 12.7 15.2 Total current assets 235.4 131.4 Restricted cash, noncurrent 1.2 1.7 Property and equipment, net 1.8 0.7 Costs capitalized to obtain contracts, noncurrent 1.1 0.8 Prepaid expenses and other assets, noncurrent 11.2 6.8 Operating lease right-of-use asset 0.8 1.0 Intangible assets, net 42.3 45.4 Goodwill 133.7 133.7 Total Assets $ 427.4 $ 321.7 Liabilities and Stockholders’ Equity Current Liabilities: Accounts payable $ 19.1 $ 5.9 Accrued expenses and other current liabilities 28.2 27.5 Convertible notes, current — 3.4 Deferred revenue, current 37.9 33.9 Total current liabilities 85.3 70.8 Convertible notes, noncurrent — 1.1 Derivative liability, noncurrent — 0.2 Deferred revenue, noncurrent 2.0 1.8 Other liabilities, noncurrent 0.5 0.7 Total Liabilities $ 87.7 $ 74.7 Commitments and Contingencies Stockholders’ Equity Common Stock 0.1 0.1 Additional paid-in capital 637.8 532.1 Accumulated deficit (298.2) (285.1) Total stockholders’ equity 339.7 247.1 Total Liabilities and Stockholders’ Equity $ 427.4 $ 321.7 2024 2023 Cash Flows from Operating Activities: Net loss $ (13.1) $ (25.0) Adjustments to reconcile net loss to net cash provided by (used in) operating activities: Depreciation and amortization 7.1 6.8 Amortization of costs capitalized to obtain contracts 1.0 1.8 Amortization of operating lease right-of-use asset 0.2 0.7 Stock-based compensation expense, net of amounts capitalized 30.5 27.7 Compensation expense in connection with revesting notes — 0.1 Non-cash interest expense, net 0.1 0.3 Convertible notes fair value adjustment 0.6 0.8 Derivative liability fair value adjustment 1.7 0.2 Loss on settlement of convertible notes 0.4 — Gain on settlement of derivative liability (1.9) — Gain on change in fair value of investment (5.4) — Non-cash revenue from investment (1.0) (1.5) Inventory write-off — 0.9 Adjustment in connection with membership benefit — (2.2) Changes in operating assets and liabilities, net of acquisitions: Accounts receivable, net (6.7) (6.6) Prepaid expenses and other assets 3.5 (2.0) Inventory (9.7) (1.0) Costs capitalized to obtain contracts, net (1.3) (1.6) Accounts payable 12.1 (0.9) Accrued expenses and other current liabilities (2.7) (3.2) Deferred revenue 5.1 3.7 Other liabilities, noncurrent (0.3) (0.5) Net cash provided by (used in) operating activities 20.3 (1.4) Cash Flows from Investing Activities: Internal use software (3.2) (1.2) Purchase of property and equipment (0.1) — Net cash used in investing activities (3.3) (1.3) Cash Flows from Financing Activities: Indemnity escrow payment in connection with an acquisition — (13.1) Proceeds from the exercise of stock options and warrants 5.6 4.1 Taxes paid related to net settlement of equity awards (23.4) (11.4) Proceeds from issuance of common stock in U.S. initial public offering, net of underwriting discounts and commissions 93.0 — Payments of U.S. initial public offering issuance costs (2.7) — Proceeds from repayment of notes due from affiliates — 0.3 Repayment of convertible notes — (3.9) Net cash provided by (used in) financing activities 72.5 (24.0) Net Increase (Decrease) in Cash, Cash Equivalents, and Restricted Cash 89.5 (26.7) Cash, Cash Equivalents and Restricted Cash at the Beginning of the Period 70.7 90.4 Cash, Cash Equivalents, and Restricted Cash at the End of the Period $ 160.2 $ 63.7 Nine Months Ended September 30,


 
Investor Presentation | November 2024 Operating expenses APPENDIX 3 GAAP to Non-GAAP reconciliation 49 Note: Numbers may not add or recalculate due to rounding. $M Q3 2024 Q3 2023 Research and development expense, GAAP 29.0 24.6 Less: Stock-based compensation (6.6) (5.5) Total Research and development, Non-GAAP 22.4 19.1 Sales and marketing expense, GAAP 30.7 25.7 Less: Depreciation and amortization (1.1) (1.1) Less: Stock-based compensation (0.9) (0.7) Less: Severance and other — (0.1) Total Sales and marketing expense, Non-GAAP 28.8 23.9 General and administrative expense, GAAP 15.2 14.1 Less: Stock-based compensation (3.6) (2.8) Less: Severance and other — (0.2) Total General and administrative expense, Non-GAAP 11.6 11.1 Total Operating expenses, GAAP 75.0 64.4 Less: Depreciation and amortization (1.1) (1.1) Less: Stock-based compensation (11.1) (9.0) Less: Severance and other — (0.2) Total Operating expenses, Non-GAAP 62.8 54.0


 
Investor Presentation | November 2024 We collect and analyze operating and financial data to evaluate the health of our business, allocate our resources and assess our performance. EBITDA and Adjusted EBITDA In addition to total revenue, net income (loss) and other results under GAAP, we utilize non-GAAP calculations of earnings before interest, taxes, depreciation and amortization (“EBITDA”) and adjusted earnings before interest, taxes, depreciation and amortization (“Adjusted EBITDA”). EBITDA is defined as net income (loss), excluding (i) convertible notes, derivative liability, and investment fair value adjustments, (ii) gain and loss on settlement of convertible notes and derivative liability, (iii) provision for (benefit from) income taxes, (iv) depreciation and amortization and (v) other income, net. Adjusted EBITDA is defined as net income (loss), excluding (i) convertible notes, derivative liability, and investment fair value adjustments, (ii) gain and loss on settlement of convertible notes and derivative liability, (iii) provision for (benefit from) income taxes, (iv) depreciation and amortization, (v) other income, net, (vi) stock-based compensation, (vii) IPO-related transaction costs, including secondary offering costs (viii) workplace restructuring costs, (ix) the write-off of obsolete inventory, (x) the adjustment in connection with membership benefit, and (xi) warehouse relocation costs. These items are excluded from EBITDA and Adjusted EBITDA because they are non- cash in nature, because the amount and timing of these items are unpredictable, or because they are not driven by core results of operations and render comparisons with prior periods and competitors less meaningful. We believe EBITDA and Adjusted EBITDA provide useful information to investors and others in understanding and evaluating our results of operations, as well as providing useful measures for period- to-period comparisons of our business performance. Moreover, we have included EBITDA and Adjusted EBITDA in this presentation because they are key measurements used by our management team internally to make operating decisions, including those related to operating expenses, evaluate performance, and perform strategic planning and annual budgeting. However, these non-GAAP financial measures are presented for supplemental informational purposes only, should not be considered a substitute for or superior to financial information presented in accordance with GAAP, and may be different from similarly titled non- GAAP financial measures used by other companies. As such, you should consider these non-GAAP financial measures in addition to other financial performance measures presented in accordance with GAAP, including various cash flow metrics, net income (loss) and our other GAAP results. The table presents a reconciliation of net income (loss), the most directly comparable GAAP measure, to EBITDA and Adjusted EBITDA. 1 To reflect the change in fair value of the September 2021 Convertible Notes and derivative liability associated with the July 2021 Convertible Notes. 2 To reflect the change in fair value of an investment in non-marketable equity securities carried at cost less impairments, if any, plus or minus changes in observable prices. 3 Includes depreciation on fixed assets and amortization of intangible assets. 4 Relates to non-recurring personnel and severance related expenses. 5 Relates to an adjustment recorded to reduce product costs recorded to cost of revenue in connection with the discontinuation of certain battery related membership benefits. 6Relates to non-recurring warehouse relocation costs in relation to the Company's transition to a new logistics partner. 50 APPENDIX 3 Non-GAAP Financial Measures Note: Numbers may not add or recalculate due to rounding. $M 2024 2023 Net income (loss) 7.7 (6.5) Add (deduct): Convertible notes fair value adjustment1 — 0.6 Derivative liability fair value adjustment1 — (0.1) Gain on change in fair value of investment2 (5.4) — Benefit from income taxes (4.7) (0.2) Depreciation and amortization3 2.4 2.3 Other income, net (2.5) (0.3) EBITDA (2.6) (4.2) Stock-based compensation 11.5 9.5 Workplace restructuring costs4 — 0.2 Adjustment in connection with membership benefit5 — (0.1) Warehouse relocation costs6 — 0.1 Adjusted EBITDA 9.0 5.5 Three Months Ended September 30,


 
Investor Presentation | November 2024 Thank You