XML 95 R17.htm IDEA: XBRL DOCUMENT v2.4.1.9
Marketing Expenses
12 Months Ended
Dec. 31, 2014
Marketing Expenses [Abstract]  
Marketing Expenses

8. Marketing Expenses

Marketing expenses for the years ended December 31, 2014, 2013 and 2012 were as follows (dollars in thousands):

 

 

 

Year Ended December 31,

 

 

 

2014

 

 

2013

 

 

2012

 

Advertising

 

$

74,999

 

 

$

74,294

 

 

$

50,776

 

Customer procurement expense including lead purchase costs

 

 

42,843

 

 

 

52,418

 

 

 

49,381

 

Customer referral and revenue sharing expense

 

 

10,020

 

 

 

8,624

 

 

 

8,653

 

Total

 

$

127,862

 

 

$

135,336

 

 

$

108,810

 

 

See Note 3 for further discussion.