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Accrued Liabilities - Schedule of Accrued Liabilities (Details) - USD ($)
$ in Thousands
Dec. 31, 2020
Dec. 31, 2019
Accrued Liabilities.    
Marketing Funds $ 48,452 $ 39,672
Accrued payroll and related employee costs 10,692 11,900
Accrued taxes 2,491 2,451
Accrued professional fees 1,806 2,047
Other 5,130 4,093
Accrued liabilities $ 68,571 $ 60,163