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Summary of Significant Accounting Policies - Schedule of Deferred Revenue (Details) - USD ($)
$ in Thousands
3 Months Ended 9 Months Ended
Sep. 30, 2020
Sep. 30, 2020
Annual dues    
Disaggregation of Revenue [Line Items]    
Balance at beginning of period   $ 15,982
New billings   24,840
Revenue recognized   (26,304)
Balance at the end of period $ 14,518 14,518
Revenue recognized 2,400 13,700
Franchise sales    
Disaggregation of Revenue [Line Items]    
Balance at beginning of period   25,884
New billings   6,029
Revenue recognized   (7,130)
Balance at the end of period 24,783 24,783
Revenue recognized $ 2,000 $ 6,600