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Summary of Significant Accounting Policies - Schedule of Deferred Revenue (Details) - USD ($)
$ in Thousands
3 Months Ended 6 Months Ended
Jun. 30, 2020
Jun. 30, 2020
Annual dues    
Disaggregation of Revenue [Line Items]    
Balance at beginning of period   $ 15,982
New billings   18,072
Revenue recognized   (17,666)
Balance at the end of period $ 16,388 16,388
Revenue recognized 4,500 11,200
Franchise sales    
Disaggregation of Revenue [Line Items]    
Balance at beginning of period   25,884
New billings   3,758
Revenue recognized   (4,909)
Balance at the end of period 24,733 24,733
Revenue recognized $ 2,000 $ 4,600