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Revenues (Tables)
12 Months Ended
Dec. 31, 2019
Revenue from Contract with Customer [Abstract]  
Disaggregation of Revenue
The following table summarizes revenues by source:
 
 
Years Ended December 31,
(in millions)
 
2019
 
2018
 
2017
Billboard:
 
 
 
 
 
 
Static displays
 
$
894.1

 
$
858.1

 
$
839.7

Digital displays
 
252.7

 
216.1

 
173.7

Other
 
43.1

 
38.2

 
45.6

Billboard revenues
 
1,189.9

 
1,112.4

 
1,059.0

Transit:
 
 
 
 
 
 
Static displays
 
370.7

 
339.9

 
339.5

Digital displays
 
112.4

 
59.6

 
45.3

Other
 
43.5

 
39.5

 
35.9

Total transit revenues
 
526.6

 
439.0

 
420.7

Sports marketing and other
 
65.7

 
54.8

 
40.8

Transit and other revenues
 
592.3

 
493.8

 
461.5

Total revenues
 
$
1,782.2

 
$
1,606.2

 
$
1,520.5



Revenue from External Customers by Geographic Areas
The following table summarizes revenues by geography:
 
 
Years Ended December 31,
(in millions)
 
2019
 
2018
 
2017
United States:
 
 
 
 
 
 
Billboard
 
$
1,114.9

 
$
1,040.8

 
$
997.9

Transit and other
 
513.8

 
426.0

 
408.6

Sports marketing and other
 
65.7

 
54.8

 
40.8

Total United States revenues
 
1,694.4

 
1,521.6

 
1,447.3

Canada
 
87.8

 
84.6

 
73.2

Total revenues
 
$
1,782.2

 
$
1,606.2

 
$
1,520.5


 
 
Year Ended December 31,
(in millions)
 
2019
 
2018
 
2017
Revenues(a):
 
 
 
 
 
 
United States
 
$
1,694.4

 
$
1,521.6

 
$
1,447.3

Canada
 
87.8

 
84.6

 
73.2

Total revenues
 
$
1,782.2

 
$
1,606.2

 
$
1,520.5



(a)
Revenues classifications are based on the geography of the advertising.